Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #31  
Old 01-08-2010, 04:55 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Well I now focus on either hi end resi or zero lot line homes. The hi end just pay more per visit. But the zero lots you make money on time. A fence is like doing to houses with a line trimmer, so no fence saves alot of time. I also do the lower pay ones but as I grow in more desired areas I slowly let them go.

In hi end there is less comp. Simpl because these folks dont worry about your price. If your quality is top notch then your rate probly is as well. Plus many have a gate. You dont get in without someone asking you in
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #32  
Old 01-09-2010, 11:22 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Quote:
zero lot line homes
What are these?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #33  
Old 01-09-2010, 04:07 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Well we call houses that are'nt allowed a fence zero lot. Really it's when the property line on one side of the house touches the house next door, then on the other side it's the oposite. So basicly the client only owns the grass on one side.

If you get 10 zero lots in a row you can knock them out in no time at all. You mow in long strips from the first house all the way to the last on the outside curb blowing in, Then come all the way back down to the first starting against the house, and blowing away from the beds. You do this till it's done. Then you start line trimming on the right side of the house and go all the way around to the corner of the other. Then jump to the right corner of the next and repeat till you reach the last house. Then you come straight down the front of each till you get back to the truck.
Reply With Quote
  #34  
Old 01-09-2010, 10:52 PM
SuperiorPower
Guest
 
Posts: n/a
Default

As far as the being shy goes, I was VERY shy when I started out in my job. I recall while in training going to the first house where I was going to do the talking and I completely froze up and didn't know what to say. Now, I am completely the opposite. I am the first to talk and I can carry on a conversation with anyone with just about anything. The only cure is practice. Lots of practice. I talk all day. It's my job.

Ck, I have a question for you. What % return do you get with your flyers? If i recall correctly, you said in another thread that you get about 1-2% (which I think is the general consensus amongst LCOs). So I wonder what % return do you get when talking to the people in person? It seems to me that if you take 1-2 minutes to give a flyer and get a low return rate but a higher rate of return on the ones where you talk, wouldn't it behoove you to take the time to talk to them?

My thinking is, if you want to gain 10 houses, wouldn't it be better to take the time to talk to the residents in a 100 house subdivision and hope to get the 10 conversions (all in a relatively small area) rather than having to leave flyers on 500-1000 houses and still have to go back and talk to each one of those 10 potential clients to get them to sign up? If they sign up without any convincing or "selling", are they less likely to stay with you since they are not "totally convinced" that you are the best LCO and are simply going with te first LCO that blows through the neighborhood? I tend to think that option 2 would likely leave your clients scattered over a MUCH BIGGER area and would mean considerably more driving. Would it be a good idea to drop fliers and then go back in a few days to make in person contact with them and perhaps get the best of both worlds?

Am I wrong in this?

Something else that I think I would try to keep in mind is not being too negative toward your competitors. Its like being a politician and running a "negative" campaign. That turns me off and does the same to many other people. I like to hear a positive campaign. With a positive campaign you hear what the candidate can do for you. With a negative campaign you hear what the opponent is doing wrong with few or no solutions. Maybe its just me.....
Reply With Quote
  #35  
Old 01-10-2010, 07:28 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Your whole post is on point. If I only need a hand full of clients in an area then knocking is hands down the best. There are a few things your not factoring in there though. First we are a very populated area. Millions of clients with in a short drive in any direction. It's not uncommon to be in the middle of a 10,000 house devolopment. You could litraly put out 20,000 hangers and never drive more than 20min from tha shop. Then almost all houses you come to, no one will be home. Those that are, likely wont answer the door. Thats the down side to home invasions and robbery. If you want to knock on 100 doors you might get 3 folks to answer during the week. Besides the fliers or hangers are about branding your self. You can knock on 10 houses, get lucky and pick them all up. Then thats that. But if all 3000 folks in there have seen your logo more than once, then see your truck doing top quality work, the recognize and trust the brand. Now you have a very large pool of walk up clients through out the year.

As far as talking about the other comp, well they dont need mentioned. What needs mentioned is what a quality contractor would be doing. If an azeala is in bloom and only has 5 flowers, you would not be doing your job if you did'nt mention the problem. This plant is over trimmed and with our program we utalize proper practice for each species. This means incressed blooms, healthier growth, and less best problems.
Reply With Quote
  #36  
Old 01-10-2010, 11:55 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Something I wonder when trying to reach out to neighbors of your customers, how many times do you feel it is necessary to knock and talk to neighbors before they may finally decide to sign up with you?

If you only knock once and after that quit, wouldn't you be missing out?

Could you use other tools to help try and win them over?

Like for instance if you can get some bulk flowers every once in a while that are in pots, could you take them over to the neighbors as an ice breaker?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #37  
Old 01-10-2010, 06:10 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

You could. But that could get expensive after a while. See the confusion here is with a comp wanting 10 new houses and one wanting 100. If your targeting houses right next to houses you have then knocking or flowers would probly work well. But to target 5000-20,000 people you dont have time nor money for those. If you just spend 20min at one house talking thats 60 fliers.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 10-23-2009 01:59 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve Lawn Care Business Marketing - GopherHaul Forum News 0 10-23-2009 01:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
More Rain or Less?
Steve
05-20-2015 12:06 PM
Today 12:23 AM
by SGL1
10 160
new here ! need help
pgrace
Yesterday 11:29 PM
Yesterday 11:29 PM
by pgrace
0 16
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Yesterday 10:24 PM
by Chilehead
3 76
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,396
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,062
What's your next...
Steve
05-15-2015 11:54 AM
05-21-2015 11:23 PM
by biglee
13 328
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 465
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
05-21-2015 03:07 PM
by Just for Cuts
0 69
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
05-21-2015 02:58 PM
by Just for Cuts
4 144
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,738
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 780
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 389,130
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 95
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 193
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 1,961
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 202
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 134
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 253
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 660
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,466
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 279
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 494
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 628
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 491
What a JERK!
Chilehead
05-06-2015 08:13 AM
05-12-2015 01:14 PM
by Steve
9 565
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,066
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,008
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,034
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 404
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 422
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 333
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 455
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 333
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 3,928
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,018
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 285
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 328
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,090
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 359
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 396
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 427
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
05-04-2015 01:09 PM
by Steve
3 393
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 808
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 704
Anyone have a Lawn Care...
nishirandall
04-28-2015 08:45 PM
04-30-2015 12:00 AM
by Steve
1 467
mowing pic
joshlawncare
04-25-2015 12:34 PM
04-29-2015 10:55 PM
by Steve
5 568
Help with a truck
bdodson89
04-27-2015 08:15 PM
04-29-2015 10:47 PM
by Steve
4 464
Ford F250 Wheel loaders...
jrs.landscaping
04-28-2015 05:34 AM
04-29-2015 07:47 AM
by jrs.landscaping
2 427
Correct me if I'm wrong...
SGL1
04-26-2015 02:41 PM
04-28-2015 06:57 AM
by SGL1
12 596
equipment marketplace?
jrs.landscaping
04-27-2015 04:49 PM
04-27-2015 06:09 PM
by jrs.landscaping
2 400
» Popular Tags
ad landscaping apartment complex auger bark billy goat brushcutter blades blowout bob villa collections commercial contract help curb appeal services demonstration design edging employee problems equipment dealer equipment rental facebook ferris flyers foreman grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic landscape services lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave ordinance past due patio install per hour charge pricing profit on employee pto push versus ride running a business scag v-ride scripts secrets to landscaping seo shell shreaded small engine repair sq ft square foot sulky toro grand stand tractor auger trailer trailer mate pro tree trimmer rack truck new used landscape web design website website design winterization won't return wright stander rh www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:47 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:47 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy