Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #31  
Old 01-08-2010, 04:55 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Well I now focus on either hi end resi or zero lot line homes. The hi end just pay more per visit. But the zero lots you make money on time. A fence is like doing to houses with a line trimmer, so no fence saves alot of time. I also do the lower pay ones but as I grow in more desired areas I slowly let them go.

In hi end there is less comp. Simpl because these folks dont worry about your price. If your quality is top notch then your rate probly is as well. Plus many have a gate. You dont get in without someone asking you in
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #32  
Old 01-09-2010, 11:22 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Quote:
zero lot line homes
What are these?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #33  
Old 01-09-2010, 04:07 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Well we call houses that are'nt allowed a fence zero lot. Really it's when the property line on one side of the house touches the house next door, then on the other side it's the oposite. So basicly the client only owns the grass on one side.

If you get 10 zero lots in a row you can knock them out in no time at all. You mow in long strips from the first house all the way to the last on the outside curb blowing in, Then come all the way back down to the first starting against the house, and blowing away from the beds. You do this till it's done. Then you start line trimming on the right side of the house and go all the way around to the corner of the other. Then jump to the right corner of the next and repeat till you reach the last house. Then you come straight down the front of each till you get back to the truck.
Reply With Quote
  #34  
Old 01-09-2010, 10:52 PM
SuperiorPower
Guest
 
Posts: n/a
Default

As far as the being shy goes, I was VERY shy when I started out in my job. I recall while in training going to the first house where I was going to do the talking and I completely froze up and didn't know what to say. Now, I am completely the opposite. I am the first to talk and I can carry on a conversation with anyone with just about anything. The only cure is practice. Lots of practice. I talk all day. It's my job.

Ck, I have a question for you. What % return do you get with your flyers? If i recall correctly, you said in another thread that you get about 1-2% (which I think is the general consensus amongst LCOs). So I wonder what % return do you get when talking to the people in person? It seems to me that if you take 1-2 minutes to give a flyer and get a low return rate but a higher rate of return on the ones where you talk, wouldn't it behoove you to take the time to talk to them?

My thinking is, if you want to gain 10 houses, wouldn't it be better to take the time to talk to the residents in a 100 house subdivision and hope to get the 10 conversions (all in a relatively small area) rather than having to leave flyers on 500-1000 houses and still have to go back and talk to each one of those 10 potential clients to get them to sign up? If they sign up without any convincing or "selling", are they less likely to stay with you since they are not "totally convinced" that you are the best LCO and are simply going with te first LCO that blows through the neighborhood? I tend to think that option 2 would likely leave your clients scattered over a MUCH BIGGER area and would mean considerably more driving. Would it be a good idea to drop fliers and then go back in a few days to make in person contact with them and perhaps get the best of both worlds?

Am I wrong in this?

Something else that I think I would try to keep in mind is not being too negative toward your competitors. Its like being a politician and running a "negative" campaign. That turns me off and does the same to many other people. I like to hear a positive campaign. With a positive campaign you hear what the candidate can do for you. With a negative campaign you hear what the opponent is doing wrong with few or no solutions. Maybe its just me.....
Reply With Quote
  #35  
Old 01-10-2010, 07:28 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Your whole post is on point. If I only need a hand full of clients in an area then knocking is hands down the best. There are a few things your not factoring in there though. First we are a very populated area. Millions of clients with in a short drive in any direction. It's not uncommon to be in the middle of a 10,000 house devolopment. You could litraly put out 20,000 hangers and never drive more than 20min from tha shop. Then almost all houses you come to, no one will be home. Those that are, likely wont answer the door. Thats the down side to home invasions and robbery. If you want to knock on 100 doors you might get 3 folks to answer during the week. Besides the fliers or hangers are about branding your self. You can knock on 10 houses, get lucky and pick them all up. Then thats that. But if all 3000 folks in there have seen your logo more than once, then see your truck doing top quality work, the recognize and trust the brand. Now you have a very large pool of walk up clients through out the year.

As far as talking about the other comp, well they dont need mentioned. What needs mentioned is what a quality contractor would be doing. If an azeala is in bloom and only has 5 flowers, you would not be doing your job if you did'nt mention the problem. This plant is over trimmed and with our program we utalize proper practice for each species. This means incressed blooms, healthier growth, and less best problems.
Reply With Quote
  #36  
Old 01-10-2010, 11:55 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Something I wonder when trying to reach out to neighbors of your customers, how many times do you feel it is necessary to knock and talk to neighbors before they may finally decide to sign up with you?

If you only knock once and after that quit, wouldn't you be missing out?

Could you use other tools to help try and win them over?

Like for instance if you can get some bulk flowers every once in a while that are in pots, could you take them over to the neighbors as an ice breaker?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #37  
Old 01-10-2010, 06:10 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

You could. But that could get expensive after a while. See the confusion here is with a comp wanting 10 new houses and one wanting 100. If your targeting houses right next to houses you have then knocking or flowers would probly work well. But to target 5000-20,000 people you dont have time nor money for those. If you just spend 20min at one house talking thats 60 fliers.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 10-23-2009 01:59 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve Lawn Care Business Marketing - GopherHaul Forum News 0 10-23-2009 01:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
Yesterday 08:54 PM
by ExtremeLawncareServices
3 159
Look out Bob Villa -...
Mr Dave
Yesterday 10:06 AM
Yesterday 08:19 PM
by Matther777
2 109
Real Estate??
tbtigers03
Yesterday 06:43 PM
Yesterday 08:17 PM
by Sprinkler Buddy
3 77
Question?what should I...
dalvan0
09-24-2014 11:10 PM
Yesterday 08:01 PM
by ExtremeLawncareServices
16 744
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
Yesterday 07:37 PM
by ExtremeLawncareServices
25 1,092
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 06:13 PM
by tbtigers03
6 315
Hello from Kentucky
TRV
Yesterday 05:42 PM
Yesterday 05:54 PM
by Sprinkler Buddy
1 57
Sprinkler head guards...
Sprinkler Buddy
09-27-2014 04:55 AM
Yesterday 05:51 PM
by Sprinkler Buddy
4 368
Give Me Your Problems
ellakit
Yesterday 04:10 PM
Yesterday 04:10 PM
by ellakit
0 17
Say Hello !!!
Steve
03-19-2007 11:18 AM
Yesterday 03:53 PM
by ellakit
1,188 336,213
Whe does Mowing season...
jack2048
Yesterday 07:05 AM
Yesterday 02:38 PM
by Steve
3 134
Falling into business
stellarmowing
09-28-2014 04:35 PM
Yesterday 02:17 PM
by Steve
4 289
hey
sizemorelawncare
09-28-2014 08:12 PM
09-29-2014 03:10 PM
by Steve
2 223
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
09-29-2014 03:09 PM
by Steve
2 280
Need to figure out how...
tjslawnde
09-28-2014 10:31 AM
09-29-2014 03:05 PM
by Steve
4 292
Aerocore Deck?
wdrdoctor
09-26-2014 06:21 PM
09-29-2014 02:36 PM
by Steve
3 421
Hello from CNY
arazucontracting
09-22-2014 06:07 PM
09-29-2014 02:33 PM
by Steve
3 677
How to price lawn mowing.
jack2048
09-24-2014 04:18 PM
09-29-2014 02:27 PM
by Steve
4 528
Pricing ????
6295danny
01-14-2013 07:54 PM
09-29-2014 02:22 PM
by Steve
35 6,547
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
09-27-2014 04:11 PM
by SGL1
30 7,049
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-26-2014 04:16 PM
by stevef1201
5 1,069
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-25-2014 09:18 AM
by ExtremeLawncareServices
10 1,096
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-25-2014 08:01 AM
by ExtremeLawncareServices
124 9,280
Trying something new,...
ExtremeLawncareServices
09-21-2014 09:07 PM
09-23-2014 11:13 AM
by Steve
4 774
This sucks...
Matther777
09-18-2014 04:56 PM
09-22-2014 08:02 PM
by ExtremeLawncareServices
11 1,156
Not sure, but anyone do...
SnowRemoval2k14
09-22-2014 12:10 AM
09-22-2014 04:49 PM
by Steve
1 716
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-22-2014 04:45 PM
by Steve
9 1,046
Mulching beds
Bradcook21
09-21-2014 07:43 AM
09-22-2014 04:43 PM
by Steve
3 784
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-22-2014 04:35 PM
by Steve
12 1,419
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
09-21-2014 09:23 PM
by ExtremeLawncareServices
3 1,436
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,655
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 2,087
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 7,490
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 890
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 1,074
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,503
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 901
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 1,261
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 1,017
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,769
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,509
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,690
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 1,410
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 914
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 1,037
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 961
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,760
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,489
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,557
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 905
» Popular Tags
4wd bob villa charge christmas christmas lighting collections commercial demonstration ditches employee problems estimate exmark ferris first truck fundraiser georgia gopherhaul gravely hardscapes holiday how much to charge how to how to bid hydraulic introduction kawasaki labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo leaf removal lesco lighting marketing mowing mulch estimate new buisness new mower past due patio install podcast property management company reo rotating running a business scag scag v-ride seo sprayer starting a business start up lawn care business steep lawns steve stihl tips top dresser toro trailer mate pro truck new used landscape walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:33 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:33 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy