Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #21  
Old 01-05-2010, 09:34 PM
Nandoboom Nandoboom is offline
Junior Member
 
Join Date: Oct 2008
Posts: 16
Rep Power: 7
Nandoboom is on a distinguished road
Default

Quote:
Originally Posted by cklandscapingorlando View Post
Most I get is just from doing good work. Then being able to talk better than who they now have. You have to know every plant you can, How they need to be maintained. Something as small as a tire pivot in the lawn is a selling point. Just point it out and tell them thats where the mower stops to make a sharp turn every week. Then explain how to help avoid this. Even if your no better, you need to sound better.
WOW! I wish I have those qualities of a sales man
You sound preatty convincing to me! IM SOLD! LOL!

...this is my weakness. is not that I dont like people, is just that I think too much about coming up to a random person and sell my services ( ineed that first push). "Should I go to this house?", "wat if they have a LCO doing the house?", "wat should I say if....?"... and so and so.....

Is the reason that going door-to-door for me is a challenge, this means that im shy, very shy. and statically had a +/-2% respond.

I've gone door-to-door before, is not that I freaked out, or freeze in from of people.

Is this lack of confidence? -I know that I do a pretty good job, I have customers since the day I started. I know wat im doing.

is there a "plan" you follow? i.e 1. introdue your self, 2. wat do I do, 3. why should you chose me, 4. your yard might need help in this and that... etc, etc.

I can create a preaty good flyer, door hanger, but I feel the hangers itself can do more talking than me, lol.
so yes, Im asking for help in this subject. Por Favor!

Gracias.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 01-06-2010, 05:34 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
This is the main reason for not going door to door. Theres not one property that would take less than 20min conversation. Some you could spend hours if you wanted to. I'm a bad salesman, I just know landscaping. If a client has a hibiscus that gets trimmed and only has 2 blooms on it, you use that to sell. Tell them how your program includes proper cut backs in winter-spring. By doing so these summer flowering shrubs need only light shapping through the season. Expalain how these shrubs only bloom on new wood so constant shearing means no flowers. If your there in August and you see the Azealas have been trimmed then use that. Explain how these fllower on old wood and require the year to set blooms. So they need a hard cut after the blooms finish to increse the color each year. If you see weeds explain how your monthly gly app with a weekly line trim can greatly reduce these. Then explain how roundup is non residual, zero soil activity, very little creep due to no translocation via root system.

If you notice, nothing that I've said is any better than most of you. I just say it in a way that makes them say wow, I did'nt know that. Or you really know what your talking about.

Another thing to think of, If you have 9am meeting with a potential client, get there at 8am. Walk the property and make a list. So once you meet, you can tell them what you see. You should have most, if not all of there concerns addressed before they even tell them to you
Reply With Quote
  #23  
Old 01-06-2010, 12:29 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,697
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Just point it out and tell them thats where the mower stops to make a sharp turn every week. Then explain how to help avoid this. Even if your no better, you need to sound better.
So if you can point out issues with a lawn and how to resolve them, even if the customer doesnt sign up with you on the spot, it shows you know what you are talking about.

This may sound like a stupid question, but how does telling them how to resolve the issue help, especially when they have another lawn care business handling the property care?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #24  
Old 01-06-2010, 06:38 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Because it's the other comp that caused or perpetuated the problem. The azeales would be full of blooms in the spring were it not for theem. That pit on the turf would not be there if the other comp new how to, or cared to take the steps needed. That Fungus problem probly started from dull blades that the other comp should be keeping started or from a water issue that the other comp did'nt explain to the client.

Your not just explaining a problem, but how the comp is the problem, and your the solution
Reply With Quote
  #25  
Old 01-06-2010, 07:55 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,697
Rep Power: 10
Steve has disabled reputation
Default

This is fascinating.

When this strategy is employed should the lawn care business owner then follow up by saying something like, I can fix that for you by ...... and here would be my price for that. Or what is the best way to jump on such an opportunity? How best can a transition be made from pointing out the problem, explaining the solution and then on to the sales pitch?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #26  
Old 01-06-2010, 09:30 PM
Nandoboom Nandoboom is offline
Junior Member
 
Join Date: Oct 2008
Posts: 16
Rep Power: 7
Nandoboom is on a distinguished road
Default

it is Fascinating!

I see other companies with wreked lawn mowers, dirty and bust up trailers, really a mess and lack of presentation, we can use that as a weakness of professionalism.
Wat i see that Resi. is llooking for perfect service, and I have no problem on spending 5 min on details, because the others are so busy they cant hardly keep up with the clients during the summer season.

So, pointing out theyre weaknes is the best way to convince a potential client.

Great Advice! I'll keep that in mind!

Gracias!
Reply With Quote
  #27  
Old 01-07-2010, 09:18 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

That is the sales pitch. I can inhance the aperance of your property simply by providing a pro service. If the other contractor new what they were doing, you would'nt have anything to point out. Like I said, I'm no salesmen. But I know my industry. Any issue on that property is the current contractors fault. Through a proper maintance program that is carried out to inhance the beauty of each plant species, you can inhance not just the curb appeal but quit possibly the quality of life of the clients. Less stress for them, and a welcoming landscape to come home to
Reply With Quote
  #28  
Old 01-07-2010, 01:45 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,697
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Like I said, I'm no salesmen.
I don't know how you can say that! This insight is ingenious!

I would figure when you can make such a presentation, you will have won them over. The only thing I guess you will ever be concerned with is hitting the price the customer is willing to pay.

After such presentations, how often will customers be concerned with the fee or does that rarely happen because they see how knowledgeable you are?

If they do seem to waver on price, how do you advise handling that?

Quote:
Another thing to think of, If you have 9am meeting with a potential client, get there at 8am. Walk the property and make a list. So once you meet, you can tell them what you see. You should have most, if not all of there concerns addressed before they even tell them to you
Does this apply to both commercial and residential clients or is this mainly for commercial clients?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #29  
Old 01-07-2010, 07:17 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Well most lots here are the same, so price is pretty close from one to the other. Besides, the reality is, if you do it right you actualy save time. My prices can be right where they currently are to about 40 more per month. Price can be an issue with some though. But if price is a problem, their probly a PITA. The thing is if 100 a month is getting you crap work, then it should be a no brainer that better service is a little more. You really need to be aware of your market. Just 1 mile can change the price. I got clients at 100 a month, then a mile away a smaller lot will bring 150 a month. No matter how good you are you cant out price your self. Know the market and charge what that market will bear.

This works best on resi or comercial where your dealing directly with the person in charge. If things need to go through corp then thay only care about price.
Reply With Quote
  #30  
Old 01-08-2010, 01:21 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,697
Rep Power: 10
Steve has disabled reputation
Default

This brings up an interesting point too. The market you perform your service has an impact on the prices you can charge. It is possible that you can change your service area by a small distance and improve your profit margins.

There is nothing that says you have to perform lawn care in your neighborhood and immediate surrounding area. If an area a little further away is willing to pay more, you might want to consider focusing on that area instead.

Do you find that you focus your marketing on areas where you can make more money per yard? Also, is there more competition in those areas or does the competition level stay the same no matter where you perform your services?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-04-2010 12:15 AM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 10-23-2009 02:59 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve Lawn Care Business Marketing - GopherHaul Forum News 0 10-23-2009 02:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Landscape maintenance...
Steve
Today 08:47 PM
Today 08:47 PM
by Steve
0 1
Facebook
element009
03-23-2011 09:36 AM
Today 08:38 PM
by Steve
39 9,942
Ideas on a large bid
Knaubone
Yesterday 11:57 AM
Today 08:35 PM
by Steve
1 68
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
Today 08:28 PM
by Steve
8 286
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Today 08:23 PM
by Steve
190 16,830
Georgia Boys!
Chilehead
12-18-2014 10:23 PM
Today 08:21 PM
by Steve
3 143
Employee job training...
brookline
12-15-2014 08:15 PM
Today 08:19 PM
by Steve
10 398
Hello from Md
homey
12-17-2014 06:55 PM
Today 07:56 PM
by Steve
6 233
Has Obamacare helped or...
Steve
12-18-2014 04:37 PM
Today 07:53 PM
by Steve
4 171
Stander Vs. Zt
totalscape
12-20-2014 07:57 PM
Today 06:50 PM
by Chilehead
7 171
Repair or replace the...
lxarth
12-17-2014 05:07 PM
Today 12:02 PM
by SuperiorPower
11 353
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
Yesterday 12:52 AM
by rmccutchan
31 9,097
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
12-17-2014 01:11 PM
by Steve
23 3,050
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
12-17-2014 09:40 AM
by SuperiorPower
34 6,202
Peco Bagger
AGPS
11-18-2014 02:20 PM
12-17-2014 09:13 AM
by SuperiorPower
15 1,411
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 355
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 344
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 423
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 320
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 873
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 866
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 334
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 4,176
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 449
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,459
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 691
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 550
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 962
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 493
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 482
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,327
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,798
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 1,039
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,328
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,514
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 679
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 755
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,294
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 922
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,314
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,928
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 780
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,522
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 691
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,583
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,553
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,565
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 758
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,339
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,254
» Popular Tags
2wd 4x4 aerocore apartment complex auger bark billy goat brushcutter blades care charge christmas collections edging employee problems equipment rental estimate foreman four wheel drive gopherhaul gravely growing a lawn care business hardscapes hills holiday husqvarna jobs john deere quik trac labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights marketing mowing mr dave mulch mulch estimate new buisness new mower ordinance past due per hour service podcast pto push versus ride running a business savannah scripts search engine optimization seo shreaded small engine repair snow sprayer starting a business toro grand stand trailer trimmer rack truck new used landscape turfgrass consulting up sell employee won't return wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:52 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:52 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy