Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-01-2010, 04:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,384
Rep Power: 10
Steve has disabled reputation
Default

Do you change the marketing material you distribute each time or do you use the same piece?

Do you promote any discounts?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-02-2010, 01:56 AM
Nandoboom Nandoboom is offline
Junior Member
 
Join Date: Oct 2008
Posts: 16
Rep Power: 6
Nandoboom is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Gracias for the tips, CKofOrlando!

Thinking about it, is just better to stick around your city, you know the roads and most of the streets, and people will know that you are local...

yes steve, we (Floridians) cut all year around, every other week in winter, and have plenty of palm trees to trim! lol

I should go with a plan like this:
Mid-Feb = Door hangers/Flyers [early spring clean ups specials]
Early-April = Brochures [get ready for summer, fert, sprinkler tune up specials]
May = Yard Signs [summer special]
June = ?????

any sugestions?.. is this overwhelming? too much? I really would like to put my name out there! ayuda!

ok, with this we cover the residential side, pero wat about Comercial Properties!

Gracias!
Reply With Quote
  #13  
Old 01-02-2010, 07:00 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

I do offer coupons. 10% on design and install work. Maybe a free mulch up to a yard with a yearly deal. Mulch is done at the end of the year. Things like that. I did nothing but comercial work for 11 years. You make more off resi. Your capped at 35hr on comercial where I can bring 60hr on resi with good production.Plus on the comercial your numbers is all they care about. Resi wants service. Yard signs are good for install's but I dont know about maint. Unless you cleaned the prop up. I travel alot. I work in 3 counties. I'm not saying dont travel. But you dont want to flier in areas you dont work. So I might flier 2 or 3 places thats close to where I work and then move to the next spot. It's not bad to travel to an area, but once there, you dont want to be running all over the place. You want to drop your gate as little as you can.
Reply With Quote
  #14  
Old 01-02-2010, 08:38 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,384
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You make more off resi. Your capped at 35hr on comercial where I can bring 60hr on resi with good production.Plus on the comercial your numbers is all they care about. Resi wants service.
This is something most every new lawn care business owner does not realize. They look at the big number. They look at how much that commercial account will take in each month and not actually think about how much time it is taking!

How long do you feel it took you to realize that residential accounts make you more money? Did you initially think too that commercial accounts were where the money was at?

Quote:
I should go with a plan like this:
Mid-Feb = Door hangers/Flyers [early spring clean ups specials]
Early-April = Brochures [get ready for summer, fert, sprinkler tune up specials]
May = Yard Signs [summer special]
June = ?????

any sugestions?.. is this overwhelming? too much?
I think it is great! It doesn't seem like too much to me. As you get to the point of going out there and doing this, keep us posted on what you find you want to fine tune.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-02-2010, 04:17 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Well I went after comercial because thats what I always did working for the big comps. It was'nt really a money thing. It dont take long to realize which pays better though. You get 8 houses in a row and knock them all down in 3.5hr. Even if your doing them at 25 your doing more than 50hr. I also feel that resi are much more loyal. I bill year round and in the winter there are weeks when I just dont have anything to do. They still pay. A comercial would have a fit. Plus if they like your quality then they dont care who's cheaper. On comercial the prop manger could love you, but if corp wants new bids your out. Theres plenty of money in comercial if your production is right. It's more the loyal thing that makes me gear towards high end resi. Last 2 years I got 600+ in xmas bonuses from resi clients. You wont get that doing comercial.
Reply With Quote
  #16  
Old 01-03-2010, 02:21 AM
Nandoboom Nandoboom is offline
Junior Member
 
Join Date: Oct 2008
Posts: 16
Rep Power: 6
Nandoboom is on a distinguished road
Default

Quote:
Originally Posted by cklandscapingorlando View Post
Well I went after comercial because thats what I always did working for the big comps. It was'nt really a money thing. It dont take long to realize which pays better though. You get 8 houses in a row and knock them all down in 3.5hr. Even if your doing them at 25 your doing more than 50hr. I also feel that resi are much more loyal. I bill year round and in the winter there are weeks when I just dont have anything to do. They still pay. A comercial would have a fit. Plus if they like your quality then they dont care who's cheaper. On comercial the prop manger could love you, but if corp wants new bids your out. Theres plenty of money in comercial if your production is right. It's more the loyal thing that makes me gear towards high end resi. Last 2 years I got 600+ in xmas bonuses from resi clients. You wont get that doing comercial.
totally agree on this one...
I am loyal to my own customer too, like this holidays, i sent some gift cards to my best clients (the ones that have been with me since I started), that has to make them feel that they're arent just "another house" or "numbers". and guess wat?, Is like I didnt spend extra money cuz some send me bonuses too, lol.

Resi. can be a pain in the neck too, but after 2-3 weeks of service you know how they want the house to look like and they stick with you. Comer. dont feel the same way, if someone else do the same job, for less, youre out. on the other hand, residential can call you back the next month! cuz they were not happy with the other company...happend to me couple times.

is the more personal feeling i like!

PS: steve, i will keep you posted on my marketing. I used to do marketing just once in a neiborhood. I'ma gonna try this method, thanks CKofOrlando!
Reply With Quote
  #17  
Old 01-04-2010, 10:08 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,384
Rep Power: 10
Steve has disabled reputation
Default

Do you find commercial properties become a better choice when you get larger because you have higher overhead costs and you dont want to move them around as much or are residential customers always better if you can get them close together?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 01-04-2010, 05:06 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

I think that depends on the crew's you run. If you have really detailed guy's but not the fastest, do resi. If you got fast guy's that can keep it going all day, do big comercial. Down here your gonna bring in 5000 a month per guy on comercial if the guy's are top notch. Thats 1 apartment complex per day with a 3 man crew being around 3000 a month. Now those same 3 can do an easy 30 houses a day if next to each other if they have fences. So if you bill 25 a house thats 750 a day or 16250 a month. I know you could get more out of them in both situations but this is pretty close down here.
Reply With Quote
  #19  
Old 01-05-2010, 12:25 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,384
Rep Power: 10
Steve has disabled reputation
Default

I know this has come up in other posts, but what is your view on the best way to get the neighbors of your current customers to sign up for your services?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #20  
Old 01-05-2010, 05:16 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

I think it depends a bit. Most I get is just from doing good work. Then being able to talk better than who they now have. You have to know every plant you can, How they need to be maintained. Something as small as a tire pivot in the lawn is a selling point. Just point it out and tell them thats where the mower stops to make a sharp turn every week. Then explain how to help avoid this. Even if your no better, you need to sound better.

Or you can just flyer them every few weeks or offer your client a free month for every contract of equal or more value
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 10-23-2009 01:59 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve Lawn Care Business Marketing - GopherHaul Forum News 0 10-23-2009 01:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello from upstate NY!
A&MLawn&Snow
Today 11:19 AM
Today 04:10 PM
by Sprinkler Buddy
2 33
Looking for feed back on...
ExtremeLawncareServices
Yesterday 08:38 AM
Today 02:57 PM
by jrs.landscaping
4 119
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
Today 01:16 PM
by Steve
9 292
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
Yesterday 09:57 PM
by curts lawn care
4 831
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
Yesterday 08:42 PM
by curts lawn care
57 6,607
new to the forum
SGlawncare
09-16-2014 11:20 PM
Yesterday 08:29 PM
by curts lawn care
3 138
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
Yesterday 12:34 PM
by Steve
11 479
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
Yesterday 10:48 AM
by stevef1201
6 289
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 357
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,127
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,785
snowplowing
jshak40
09-01-2014 07:20 AM
09-16-2014 01:16 PM
by Steve
21 1,210
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,013
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 707
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 315
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 323
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 286
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 332
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,026
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 805
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 930
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 303
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 164
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,718
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 539
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,192
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-14-2014 03:06 PM
by ExtremeLawncareServices
8 714
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-13-2014 09:14 PM
by ExtremeLawncareServices
116 7,942
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,208
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 730
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,457
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 945
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,540
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 430
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,177
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,234
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 639
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 921
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,707
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,005
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 613
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 566
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 652
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 668
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 926
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 992
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 897
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-02-2014 03:11 PM
by Steve
5 891
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 810
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
09-01-2014 11:36 PM
by SGL1
7 1,001
» Popular Tags
apartment bid apartment lawn care estimate butterfly gardens care charge christmas credit card deliquentaccounts estimate exmark fall ferris financing four wheel drive franchise gopherhaul grass gravely health hills holiday honda how much to charge hydraulic introduction labor cost landscape services late lawn lawn care busines plan lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf cleanup lesco managing a lawn care business marketing mechanic monthly mowing mulch price new buisness new business new mower outdoor environments podcast property management company push versus ride reo scag scag v-ride scripts search engine optimization seo snow plowing starting a business starting a lawn care business steve stihl theft tips toro tractor auger trailer mate pro walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:32 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:32 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy