Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-01-2010, 04:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

Do you change the marketing material you distribute each time or do you use the same piece?

Do you promote any discounts?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-02-2010, 01:56 AM
Nandoboom Nandoboom is offline
Junior Member
 
Join Date: Oct 2008
Posts: 16
Rep Power: 6
Nandoboom is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Gracias for the tips, CKofOrlando!

Thinking about it, is just better to stick around your city, you know the roads and most of the streets, and people will know that you are local...

yes steve, we (Floridians) cut all year around, every other week in winter, and have plenty of palm trees to trim! lol

I should go with a plan like this:
Mid-Feb = Door hangers/Flyers [early spring clean ups specials]
Early-April = Brochures [get ready for summer, fert, sprinkler tune up specials]
May = Yard Signs [summer special]
June = ?????

any sugestions?.. is this overwhelming? too much? I really would like to put my name out there! ayuda!

ok, with this we cover the residential side, pero wat about Comercial Properties!

Gracias!
Reply With Quote
  #13  
Old 01-02-2010, 07:00 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 6
cklandscapingorlando is on a distinguished road
Default

I do offer coupons. 10% on design and install work. Maybe a free mulch up to a yard with a yearly deal. Mulch is done at the end of the year. Things like that. I did nothing but comercial work for 11 years. You make more off resi. Your capped at 35hr on comercial where I can bring 60hr on resi with good production.Plus on the comercial your numbers is all they care about. Resi wants service. Yard signs are good for install's but I dont know about maint. Unless you cleaned the prop up. I travel alot. I work in 3 counties. I'm not saying dont travel. But you dont want to flier in areas you dont work. So I might flier 2 or 3 places thats close to where I work and then move to the next spot. It's not bad to travel to an area, but once there, you dont want to be running all over the place. You want to drop your gate as little as you can.
Reply With Quote
  #14  
Old 01-02-2010, 08:38 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You make more off resi. Your capped at 35hr on comercial where I can bring 60hr on resi with good production.Plus on the comercial your numbers is all they care about. Resi wants service.
This is something most every new lawn care business owner does not realize. They look at the big number. They look at how much that commercial account will take in each month and not actually think about how much time it is taking!

How long do you feel it took you to realize that residential accounts make you more money? Did you initially think too that commercial accounts were where the money was at?

Quote:
I should go with a plan like this:
Mid-Feb = Door hangers/Flyers [early spring clean ups specials]
Early-April = Brochures [get ready for summer, fert, sprinkler tune up specials]
May = Yard Signs [summer special]
June = ?????

any sugestions?.. is this overwhelming? too much?
I think it is great! It doesn't seem like too much to me. As you get to the point of going out there and doing this, keep us posted on what you find you want to fine tune.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-02-2010, 04:17 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 6
cklandscapingorlando is on a distinguished road
Default

Well I went after comercial because thats what I always did working for the big comps. It was'nt really a money thing. It dont take long to realize which pays better though. You get 8 houses in a row and knock them all down in 3.5hr. Even if your doing them at 25 your doing more than 50hr. I also feel that resi are much more loyal. I bill year round and in the winter there are weeks when I just dont have anything to do. They still pay. A comercial would have a fit. Plus if they like your quality then they dont care who's cheaper. On comercial the prop manger could love you, but if corp wants new bids your out. Theres plenty of money in comercial if your production is right. It's more the loyal thing that makes me gear towards high end resi. Last 2 years I got 600+ in xmas bonuses from resi clients. You wont get that doing comercial.
Reply With Quote
  #16  
Old 01-03-2010, 02:21 AM
Nandoboom Nandoboom is offline
Junior Member
 
Join Date: Oct 2008
Posts: 16
Rep Power: 6
Nandoboom is on a distinguished road
Default

Quote:
Originally Posted by cklandscapingorlando View Post
Well I went after comercial because thats what I always did working for the big comps. It was'nt really a money thing. It dont take long to realize which pays better though. You get 8 houses in a row and knock them all down in 3.5hr. Even if your doing them at 25 your doing more than 50hr. I also feel that resi are much more loyal. I bill year round and in the winter there are weeks when I just dont have anything to do. They still pay. A comercial would have a fit. Plus if they like your quality then they dont care who's cheaper. On comercial the prop manger could love you, but if corp wants new bids your out. Theres plenty of money in comercial if your production is right. It's more the loyal thing that makes me gear towards high end resi. Last 2 years I got 600+ in xmas bonuses from resi clients. You wont get that doing comercial.
totally agree on this one...
I am loyal to my own customer too, like this holidays, i sent some gift cards to my best clients (the ones that have been with me since I started), that has to make them feel that they're arent just "another house" or "numbers". and guess wat?, Is like I didnt spend extra money cuz some send me bonuses too, lol.

Resi. can be a pain in the neck too, but after 2-3 weeks of service you know how they want the house to look like and they stick with you. Comer. dont feel the same way, if someone else do the same job, for less, youre out. on the other hand, residential can call you back the next month! cuz they were not happy with the other company...happend to me couple times.

is the more personal feeling i like!

PS: steve, i will keep you posted on my marketing. I used to do marketing just once in a neiborhood. I'ma gonna try this method, thanks CKofOrlando!
Reply With Quote
  #17  
Old 01-04-2010, 10:08 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

Do you find commercial properties become a better choice when you get larger because you have higher overhead costs and you dont want to move them around as much or are residential customers always better if you can get them close together?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 01-04-2010, 05:06 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 6
cklandscapingorlando is on a distinguished road
Default

I think that depends on the crew's you run. If you have really detailed guy's but not the fastest, do resi. If you got fast guy's that can keep it going all day, do big comercial. Down here your gonna bring in 5000 a month per guy on comercial if the guy's are top notch. Thats 1 apartment complex per day with a 3 man crew being around 3000 a month. Now those same 3 can do an easy 30 houses a day if next to each other if they have fences. So if you bill 25 a house thats 750 a day or 16250 a month. I know you could get more out of them in both situations but this is pretty close down here.
Reply With Quote
  #19  
Old 01-05-2010, 12:25 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

I know this has come up in other posts, but what is your view on the best way to get the neighbors of your current customers to sign up for your services?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #20  
Old 01-05-2010, 05:16 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 6
cklandscapingorlando is on a distinguished road
Default

I think it depends a bit. Most I get is just from doing good work. Then being able to talk better than who they now have. You have to know every plant you can, How they need to be maintained. Something as small as a tire pivot in the lawn is a selling point. Just point it out and tell them thats where the mower stops to make a sharp turn every week. Then explain how to help avoid this. Even if your no better, you need to sound better.

Or you can just flyer them every few weeks or offer your client a free month for every contract of equal or more value
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 10-23-2009 01:59 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve Lawn Care Business Marketing - GopherHaul Forum News 0 10-23-2009 01:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Today 05:32 AM
by stevef1201
15 390
danny 2
danny2
Yesterday 10:19 PM
Today 05:13 AM
by Sprinkler Buddy
2 36
I Got Taken...,
Dan Tanner
Yesterday 06:26 AM
Yesterday 08:15 PM
by Dan Tanner
3 107
new to this forum!
mower13126
04-18-2014 07:37 PM
Yesterday 05:34 PM
by Sprinkler Buddy
3 95
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
Yesterday 03:15 PM
by stevef1201
9 259
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
Yesterday 12:19 PM
by kslawn
19 6,770
REO calling
Dan Tanner
04-16-2014 05:03 PM
Yesterday 11:17 AM
by kslawn
11 258
this mower is driving me...
boog
04-17-2014 12:07 PM
Yesterday 10:59 AM
by kslawn
4 132
Customers droping like...
goodtimez
04-18-2014 09:53 AM
Yesterday 08:09 AM
by CDLAWNCARE
7 160
Back for this year
xandrew245x
02-21-2014 04:30 PM
Yesterday 07:59 AM
by xandrew245x
14 864
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Yesterday 07:49 AM
by CDLAWNCARE
4 139
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 04:22 AM
by Tekeda1
17 381
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
04-18-2014 08:57 PM
by xandrew245x
6 119
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 67
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 58
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 100
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 193
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-18-2014 04:41 PM
by Steve
31 1,076
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 215
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 212
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 179
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 609
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 727
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 107
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 278
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 98
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 622
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 236
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 175
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 310
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 212
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 108
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 285,687
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 451
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 362
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 449
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 176
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 428
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 120
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 253
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 114
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 201
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,602
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 333
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 341
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 171
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 142
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 143
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 312
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 1,020
» Popular Tags
2wd 4x4 advertisement article marketing birdscaping blower care charge christmas light service collections subcontractor customers echo ecosymbiosis exmark fall ferris financing flower bed for sale four wheel drive franchise fs90r gopherhaul gravely gravely 34" zero turn holiday holiday decorating how much to charge invoice labor cost late lawn lawn care lawn care business lawn care business show lawn clarksville lawn service lawn service clarksville tn leaf cleanup lesco llc marketing monthly mowing mulch mulch price new and restored landscapes new buisness new business oil podcast promotion scag seo snow sole proprietorship starting a business steve stihl subcontractor taxes theft of services tips tree care turfgrass consulting walk behind walker winter yard clarksville zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:37 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:37 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy