Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-01-2010, 04:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Do you change the marketing material you distribute each time or do you use the same piece?

Do you promote any discounts?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-02-2010, 01:56 AM
Nandoboom Nandoboom is offline
Junior Member
 
Join Date: Oct 2008
Posts: 16
Rep Power: 7
Nandoboom is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Gracias for the tips, CKofOrlando!

Thinking about it, is just better to stick around your city, you know the roads and most of the streets, and people will know that you are local...

yes steve, we (Floridians) cut all year around, every other week in winter, and have plenty of palm trees to trim! lol

I should go with a plan like this:
Mid-Feb = Door hangers/Flyers [early spring clean ups specials]
Early-April = Brochures [get ready for summer, fert, sprinkler tune up specials]
May = Yard Signs [summer special]
June = ?????

any sugestions?.. is this overwhelming? too much? I really would like to put my name out there! ayuda!

ok, with this we cover the residential side, pero wat about Comercial Properties!

Gracias!
Reply With Quote
  #13  
Old 01-02-2010, 07:00 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

I do offer coupons. 10% on design and install work. Maybe a free mulch up to a yard with a yearly deal. Mulch is done at the end of the year. Things like that. I did nothing but comercial work for 11 years. You make more off resi. Your capped at 35hr on comercial where I can bring 60hr on resi with good production.Plus on the comercial your numbers is all they care about. Resi wants service. Yard signs are good for install's but I dont know about maint. Unless you cleaned the prop up. I travel alot. I work in 3 counties. I'm not saying dont travel. But you dont want to flier in areas you dont work. So I might flier 2 or 3 places thats close to where I work and then move to the next spot. It's not bad to travel to an area, but once there, you dont want to be running all over the place. You want to drop your gate as little as you can.
Reply With Quote
  #14  
Old 01-02-2010, 08:38 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You make more off resi. Your capped at 35hr on comercial where I can bring 60hr on resi with good production.Plus on the comercial your numbers is all they care about. Resi wants service.
This is something most every new lawn care business owner does not realize. They look at the big number. They look at how much that commercial account will take in each month and not actually think about how much time it is taking!

How long do you feel it took you to realize that residential accounts make you more money? Did you initially think too that commercial accounts were where the money was at?

Quote:
I should go with a plan like this:
Mid-Feb = Door hangers/Flyers [early spring clean ups specials]
Early-April = Brochures [get ready for summer, fert, sprinkler tune up specials]
May = Yard Signs [summer special]
June = ?????

any sugestions?.. is this overwhelming? too much?
I think it is great! It doesn't seem like too much to me. As you get to the point of going out there and doing this, keep us posted on what you find you want to fine tune.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-02-2010, 04:17 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Well I went after comercial because thats what I always did working for the big comps. It was'nt really a money thing. It dont take long to realize which pays better though. You get 8 houses in a row and knock them all down in 3.5hr. Even if your doing them at 25 your doing more than 50hr. I also feel that resi are much more loyal. I bill year round and in the winter there are weeks when I just dont have anything to do. They still pay. A comercial would have a fit. Plus if they like your quality then they dont care who's cheaper. On comercial the prop manger could love you, but if corp wants new bids your out. Theres plenty of money in comercial if your production is right. It's more the loyal thing that makes me gear towards high end resi. Last 2 years I got 600+ in xmas bonuses from resi clients. You wont get that doing comercial.
Reply With Quote
  #16  
Old 01-03-2010, 02:21 AM
Nandoboom Nandoboom is offline
Junior Member
 
Join Date: Oct 2008
Posts: 16
Rep Power: 7
Nandoboom is on a distinguished road
Default

Quote:
Originally Posted by cklandscapingorlando View Post
Well I went after comercial because thats what I always did working for the big comps. It was'nt really a money thing. It dont take long to realize which pays better though. You get 8 houses in a row and knock them all down in 3.5hr. Even if your doing them at 25 your doing more than 50hr. I also feel that resi are much more loyal. I bill year round and in the winter there are weeks when I just dont have anything to do. They still pay. A comercial would have a fit. Plus if they like your quality then they dont care who's cheaper. On comercial the prop manger could love you, but if corp wants new bids your out. Theres plenty of money in comercial if your production is right. It's more the loyal thing that makes me gear towards high end resi. Last 2 years I got 600+ in xmas bonuses from resi clients. You wont get that doing comercial.
totally agree on this one...
I am loyal to my own customer too, like this holidays, i sent some gift cards to my best clients (the ones that have been with me since I started), that has to make them feel that they're arent just "another house" or "numbers". and guess wat?, Is like I didnt spend extra money cuz some send me bonuses too, lol.

Resi. can be a pain in the neck too, but after 2-3 weeks of service you know how they want the house to look like and they stick with you. Comer. dont feel the same way, if someone else do the same job, for less, youre out. on the other hand, residential can call you back the next month! cuz they were not happy with the other company...happend to me couple times.

is the more personal feeling i like!

PS: steve, i will keep you posted on my marketing. I used to do marketing just once in a neiborhood. I'ma gonna try this method, thanks CKofOrlando!
Reply With Quote
  #17  
Old 01-04-2010, 10:08 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Do you find commercial properties become a better choice when you get larger because you have higher overhead costs and you dont want to move them around as much or are residential customers always better if you can get them close together?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 01-04-2010, 05:06 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

I think that depends on the crew's you run. If you have really detailed guy's but not the fastest, do resi. If you got fast guy's that can keep it going all day, do big comercial. Down here your gonna bring in 5000 a month per guy on comercial if the guy's are top notch. Thats 1 apartment complex per day with a 3 man crew being around 3000 a month. Now those same 3 can do an easy 30 houses a day if next to each other if they have fences. So if you bill 25 a house thats 750 a day or 16250 a month. I know you could get more out of them in both situations but this is pretty close down here.
Reply With Quote
  #19  
Old 01-05-2010, 12:25 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

I know this has come up in other posts, but what is your view on the best way to get the neighbors of your current customers to sign up for your services?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #20  
Old 01-05-2010, 05:16 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

I think it depends a bit. Most I get is just from doing good work. Then being able to talk better than who they now have. You have to know every plant you can, How they need to be maintained. Something as small as a tire pivot in the lawn is a selling point. Just point it out and tell them thats where the mower stops to make a sharp turn every week. Then explain how to help avoid this. Even if your no better, you need to sound better.

Or you can just flyer them every few weeks or offer your client a free month for every contract of equal or more value
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 10-23-2009 01:59 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve Lawn Care Business Marketing - GopherHaul Forum News 0 10-23-2009 01:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I came across this on a...
rootytalbot
Today 11:04 AM
Today 06:16 PM
by Chilehead
2 50
Help bidding a hedge...
hopolb33
Today 06:09 PM
Today 06:09 PM
by hopolb33
0 21
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Yesterday 11:27 AM
by mattthelawnguy
10 398
Big mowing job
Bradcook21
07-30-2015 03:57 PM
07-31-2015 01:16 PM
by Bradcook21
6 145
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-31-2015 12:29 PM
by Steve
1,227 401,490
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 63
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-31-2015 11:34 AM
by googus
9 602
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 138
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 254
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 236
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 243
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 398
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 230
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 792
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,970
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 386
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,472
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,434
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,506
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 327
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 466
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 340
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 363
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,763
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,701
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,509
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 363
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 312
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 487
» Popular Tags
accounting ad landscaping aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design edging equipment dealer financials flyers foreman free advertising google growing a lawn care business hardscapes hiring how to hydro increase customers invoicing jobs landscape landscape services landscaping landscaping training lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mulch new business ordinance past due patio install per hour charge per hour service plowing pricing profit on employee quickbooks quickbooks online scag sell the vision seo shell shreaded snow plowing solo square foot swzt tree pics up sell employee walk behind web design website website design wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:03 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:03 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy