Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-01-2010, 04:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,164
Rep Power: 10
Steve has disabled reputation
Default

Do you change the marketing material you distribute each time or do you use the same piece?

Do you promote any discounts?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-02-2010, 01:56 AM
Nandoboom Nandoboom is offline
Junior Member
 
Join Date: Oct 2008
Posts: 16
Rep Power: 6
Nandoboom is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Gracias for the tips, CKofOrlando!

Thinking about it, is just better to stick around your city, you know the roads and most of the streets, and people will know that you are local...

yes steve, we (Floridians) cut all year around, every other week in winter, and have plenty of palm trees to trim! lol

I should go with a plan like this:
Mid-Feb = Door hangers/Flyers [early spring clean ups specials]
Early-April = Brochures [get ready for summer, fert, sprinkler tune up specials]
May = Yard Signs [summer special]
June = ?????

any sugestions?.. is this overwhelming? too much? I really would like to put my name out there! ayuda!

ok, with this we cover the residential side, pero wat about Comercial Properties!

Gracias!
Reply With Quote
  #13  
Old 01-02-2010, 07:00 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 6
cklandscapingorlando is on a distinguished road
Default

I do offer coupons. 10% on design and install work. Maybe a free mulch up to a yard with a yearly deal. Mulch is done at the end of the year. Things like that. I did nothing but comercial work for 11 years. You make more off resi. Your capped at 35hr on comercial where I can bring 60hr on resi with good production.Plus on the comercial your numbers is all they care about. Resi wants service. Yard signs are good for install's but I dont know about maint. Unless you cleaned the prop up. I travel alot. I work in 3 counties. I'm not saying dont travel. But you dont want to flier in areas you dont work. So I might flier 2 or 3 places thats close to where I work and then move to the next spot. It's not bad to travel to an area, but once there, you dont want to be running all over the place. You want to drop your gate as little as you can.
Reply With Quote
  #14  
Old 01-02-2010, 08:38 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,164
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You make more off resi. Your capped at 35hr on comercial where I can bring 60hr on resi with good production.Plus on the comercial your numbers is all they care about. Resi wants service.
This is something most every new lawn care business owner does not realize. They look at the big number. They look at how much that commercial account will take in each month and not actually think about how much time it is taking!

How long do you feel it took you to realize that residential accounts make you more money? Did you initially think too that commercial accounts were where the money was at?

Quote:
I should go with a plan like this:
Mid-Feb = Door hangers/Flyers [early spring clean ups specials]
Early-April = Brochures [get ready for summer, fert, sprinkler tune up specials]
May = Yard Signs [summer special]
June = ?????

any sugestions?.. is this overwhelming? too much?
I think it is great! It doesn't seem like too much to me. As you get to the point of going out there and doing this, keep us posted on what you find you want to fine tune.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-02-2010, 04:17 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 6
cklandscapingorlando is on a distinguished road
Default

Well I went after comercial because thats what I always did working for the big comps. It was'nt really a money thing. It dont take long to realize which pays better though. You get 8 houses in a row and knock them all down in 3.5hr. Even if your doing them at 25 your doing more than 50hr. I also feel that resi are much more loyal. I bill year round and in the winter there are weeks when I just dont have anything to do. They still pay. A comercial would have a fit. Plus if they like your quality then they dont care who's cheaper. On comercial the prop manger could love you, but if corp wants new bids your out. Theres plenty of money in comercial if your production is right. It's more the loyal thing that makes me gear towards high end resi. Last 2 years I got 600+ in xmas bonuses from resi clients. You wont get that doing comercial.
Reply With Quote
  #16  
Old 01-03-2010, 02:21 AM
Nandoboom Nandoboom is offline
Junior Member
 
Join Date: Oct 2008
Posts: 16
Rep Power: 6
Nandoboom is on a distinguished road
Default

Quote:
Originally Posted by cklandscapingorlando View Post
Well I went after comercial because thats what I always did working for the big comps. It was'nt really a money thing. It dont take long to realize which pays better though. You get 8 houses in a row and knock them all down in 3.5hr. Even if your doing them at 25 your doing more than 50hr. I also feel that resi are much more loyal. I bill year round and in the winter there are weeks when I just dont have anything to do. They still pay. A comercial would have a fit. Plus if they like your quality then they dont care who's cheaper. On comercial the prop manger could love you, but if corp wants new bids your out. Theres plenty of money in comercial if your production is right. It's more the loyal thing that makes me gear towards high end resi. Last 2 years I got 600+ in xmas bonuses from resi clients. You wont get that doing comercial.
totally agree on this one...
I am loyal to my own customer too, like this holidays, i sent some gift cards to my best clients (the ones that have been with me since I started), that has to make them feel that they're arent just "another house" or "numbers". and guess wat?, Is like I didnt spend extra money cuz some send me bonuses too, lol.

Resi. can be a pain in the neck too, but after 2-3 weeks of service you know how they want the house to look like and they stick with you. Comer. dont feel the same way, if someone else do the same job, for less, youre out. on the other hand, residential can call you back the next month! cuz they were not happy with the other company...happend to me couple times.

is the more personal feeling i like!

PS: steve, i will keep you posted on my marketing. I used to do marketing just once in a neiborhood. I'ma gonna try this method, thanks CKofOrlando!
Reply With Quote
  #17  
Old 01-04-2010, 10:08 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,164
Rep Power: 10
Steve has disabled reputation
Default

Do you find commercial properties become a better choice when you get larger because you have higher overhead costs and you dont want to move them around as much or are residential customers always better if you can get them close together?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 01-04-2010, 05:06 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 6
cklandscapingorlando is on a distinguished road
Default

I think that depends on the crew's you run. If you have really detailed guy's but not the fastest, do resi. If you got fast guy's that can keep it going all day, do big comercial. Down here your gonna bring in 5000 a month per guy on comercial if the guy's are top notch. Thats 1 apartment complex per day with a 3 man crew being around 3000 a month. Now those same 3 can do an easy 30 houses a day if next to each other if they have fences. So if you bill 25 a house thats 750 a day or 16250 a month. I know you could get more out of them in both situations but this is pretty close down here.
Reply With Quote
  #19  
Old 01-05-2010, 12:25 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,164
Rep Power: 10
Steve has disabled reputation
Default

I know this has come up in other posts, but what is your view on the best way to get the neighbors of your current customers to sign up for your services?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #20  
Old 01-05-2010, 05:16 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 6
cklandscapingorlando is on a distinguished road
Default

I think it depends a bit. Most I get is just from doing good work. Then being able to talk better than who they now have. You have to know every plant you can, How they need to be maintained. Something as small as a tire pivot in the lawn is a selling point. Just point it out and tell them thats where the mower stops to make a sharp turn every week. Then explain how to help avoid this. Even if your no better, you need to sound better.

Or you can just flyer them every few weeks or offer your client a free month for every contract of equal or more value
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 10-23-2009 01:59 PM
Lawn Care Marketing Ideas for Halloween - GopherHaul 46 Lawn Care Marketing Show Steve Lawn Care Business Marketing - GopherHaul Forum News 0 10-23-2009 01:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
new to me box truck
jrayb39667
03-06-2014 10:20 PM
Yesterday 11:10 PM
by jrayb39667
11 1,211
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
Yesterday 10:21 PM
by Just for Cuts
5 121
Need help determining...
Jbss861
07-20-2014 02:33 PM
Yesterday 06:42 PM
by Jbss861
6 147
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Yesterday 05:31 PM
by SGL1
23 1,028
Overspray?
stevef1201
Yesterday 04:20 PM
Yesterday 04:20 PM
by stevef1201
0 33
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
Yesterday 02:53 PM
by LawnDoctor
9 578
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
Yesterday 02:29 PM
by Steve
1 89
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
Yesterday 01:58 PM
by Steve
4 159
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
Yesterday 01:50 PM
by Steve
2 120
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
Yesterday 01:48 PM
by Steve
9 408
What's my business worth?
Chaz
07-16-2014 01:35 PM
Yesterday 01:45 PM
by Steve
4 185
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 01:04 PM
by Steve
12 479
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 487
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-20-2014 08:03 AM
by kslawn
1 134
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-19-2014 05:40 PM
by kslawn
1 95
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 104
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 97
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 632
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 932
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-16-2014 08:38 PM
by ExtremeLawncareServices
73 4,194
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 672
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 602
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,029
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 203
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-15-2014 11:42 AM
by Steve
9 294
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,631
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 367
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 304
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 764
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 478
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 483
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,795
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 474
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 159
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 593
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 244
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 718
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,158
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 463
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 334
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 299
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,348
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 191
Happy Independance...
stevef1201
07-04-2014 07:05 AM
07-07-2014 01:01 PM
by Steve
2 195
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-07-2014 12:47 PM
by Steve
4 281
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
07-06-2014 01:50 PM
by SGL1
21 5,149
Poulan Pro trimmers
SGL1
06-30-2014 11:16 PM
07-05-2014 09:32 PM
by SGL1
20 472
Timber!
Clays Landscape
11-28-2011 09:48 PM
07-05-2014 07:31 PM
by jhinton
22 5,699
2003 Exmark Lazer Z 52"...
toddfather
06-01-2014 07:23 AM
07-04-2014 04:45 PM
by jbungard1856
19 849
Mulching- How much to...
MNGo2Guys
06-13-2014 08:28 PM
07-03-2014 10:32 AM
by American L&T
11 853
» Popular Tags
2wd 34'' ads blades charge christmas christmas light hanging credit card customers ditches employee problems exmark fall ferris financing franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice kansas city late lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lesco lighting brass outdoor lights marketing mechanic monthly mowing mulch price new and restored landscapes new buisness new business podcast promotion riding mower running a business savannah scag seo social media starting a business steep lawns stihl sulky theft of services top dresser toro tree care trimmer rack truck new used landscape upsell walk behind walker winter services won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:01 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:01 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy