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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #1  
Old 12-29-2009, 02:20 PM
FRANK1973 FRANK1973 is offline
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Has Anybody Tried Email Marketing? Does It Work? I've Been Looking Into It And It Seems Reasonable To Do Even If You Buy The Email Lists And Have Them Sent For You And With There Software You Can See The Results Such As Who And How Many Are Opening It When Recieved. Reaching Out To Thousands And It Is Cheap To Do.
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Old 12-29-2009, 07:19 PM
cklandscapingorlando cklandscapingorlando is offline
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Any bulk mail goes right to my spam folder. I delet so many of those and never open them. That would be my worry
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Old 12-30-2009, 06:16 AM
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Originally Posted by cklandscapingorlando View Post
Any bulk mail goes right to my spam folder. I delet so many of those and never open them. That would be my worry
And if enough people report spam from a certain email then you are frigged as it's desperate hard to have it removed and should you write a prospect then there is a good chance you will never get through.
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Old 12-30-2009, 09:16 AM
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Have you considered doing other online marketing such as harnessing sites like myspace or face book or even twitter?

You can look for people in your geographic area through these sites and that can help you build awareness of your business.

Have you gotten signs on your truck yet to promote your business? Have you told your neighbors you are now in business? Do they all have business cards from you?

It may work better marketing to a smaller immediate area around you right now than trying to cast a large net with your bulk emailing.
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Old 12-30-2009, 12:54 PM
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Yes To All Except The Face Book, Twitter That Stuff I Know Nothing About If You Could Explain How My Daughters Have A My Space, Facebook, Twitter And They Could Figure It Out For Me. I Will Take Your Advice And Stay Away From Email Thanks A Bunch For That. Doing Door Hangers With The New Stick Back Or Rubber Band Can't Go In Mail Box Against Law I Believe But Can Go Outside Of Box With This New Style Band It Is Easy To Attach Or To Stick On Ft Door, Most I See The Typical Hanger Doesn't Work As Well.
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Old 12-30-2009, 06:45 PM
cklandscapingorlando cklandscapingorlando is offline
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1 guy can put out 2000 door hangers a day solo with no problem here. Put out 5000 in mid to late Feb. Then another 5000 to the same places in Mar. If need be hit the same one again. On a single round here you can expecta 1-2% call. Thats a min of 50 call backs. If you hangers are real nice and have a price and disc of service those call backs are more likely to be ready. If you can talk about your service and sound good doing it, you can close close to all of them. If you can lock down 50 in a tight area after that they rest will conect the hanger with your truck logo and that to your work
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Old 12-30-2009, 11:43 PM
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[quote=mariahealki;62410]Hello Everybody,

I am delighted to come here. It is a great forum QUOTE]

Me too... wow, it has been a looooong time since I visited this site.
Steve, I have to admit i've been lazy, very lazy. so I apologize for that.

Ok, my question is:
when to start to promote business?, early spring? or any of you guys follows a "plan" to promote... I see the CKLandsorlando hits the same spot form time to time.

do I go far from my current routs, or stay tight in my area? (far for me will be a 45min drive from my frist house to my last)

Muchas Gracias in advance!


PS: Facebook page is in my future plans.
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Old 12-31-2009, 06:11 AM
cklandscapingorlando cklandscapingorlando is offline
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I say hit the same places more than once because of 2 things. Most marketing pros say a prospect has to see your add 3 times before they trust it. The other is brand recognition. If they get a fewthings with your logo they'll remember it when they see the truck. If your quality is top notch then they will be more likely to call.

Plus, you want tight routes. So if your doing 20,000 fliers a year you dont want to be going further out to find a door. I would rather pic the places I want and hammer them till I feel I have the work I want. Then let the work and word of mouth do the work
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Old 12-31-2009, 11:00 AM
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Quote:
I say hit the same places more than once because of 2 things. Most marketing pros say a prospect has to see your add 3 times before they trust it. The other is brand recognition. If they get a fewthings with your logo they'll remember it when they see the truck. If your quality is top notch then they will be more likely to call.
I know you are in a warmer climate, but when do you suggest going out and distributing your first series of door hangers? What about your 2nd or 3rd time?
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Old 12-31-2009, 05:44 PM
cklandscapingorlando cklandscapingorlando is offline
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Mid Feb and then every 30 days till your good. If we even get a drop of rain the grass starts growing in late Feb. Plus all those folks that have'nt done anything all winter and now feel over whelmed
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