Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

RICH customers


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-18-2009, 04:35 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Talking RICH customers

Avoiding commercial property, do any of you have any residential properties owned by wealthy people?

The owner & creator of MEGA BLOCKS is in my area, & you can drive down the street for 10 minutes & still not pass his mansion.

In fact, his driveway would be a nightmare to walk, considering it'd take forever to get to his door.

My question, what is your strategy for getting very wealthy customers with massive lawns? Do you offer free minor services just to get the job to maintenance the lawn??

What are the chances of getting assasinated while dropping of a brochure?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-18-2009, 04:50 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
It was very easy for us and I would guess we have around 80 that own homes 1.5 million plus, I was their banker in my banking days, they were lawyers I dealt with on a regular basis or Auditors. My doctor is part of a group of Angle Investors and is a shareholder in another company I own, I told him what I was up to and he asked me to do a presentation to the club which I did, focus lawn care only I wasn't interested in raising Capital, we picked up 11 new accounts and an offer for investment which I said perhaps another time, from there on, people see your trucks and gear at these places and they seem to automatically want you to look after their place, this happened to us late in the season last year where we picked up the first gated community on the Ocean, while working there, long story short we now have four with 5 to 9 homes per private lane.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 12-19-2009, 01:50 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 6
turfmaster is on a distinguished road
Default

Quote:
Originally Posted by BREEZE2009 View Post
Avoiding commercial property, do any of you have any residential properties owned by wealthy people?

The owner & creator of MEGA BLOCKS is in my area, & you can drive down the street for 10 minutes & still not pass his mansion.

In fact, his driveway would be a nightmare to walk, considering it'd take forever to get to his door.

My question, what is your strategy for getting very wealthy customers with massive lawns? Do you offer free minor services just to get the job to maintenance the lawn??

What are the chances of getting assasinated while dropping of a brochure?
My experience with wealthy people is they don't like flyers blowing around their property or on their paper/mailboxes. We have about 15 clients with million dollar + homes that we service and most of them were a referral to us. I do believe though that you need to sell yourself and your company's services. Some of these people are approachable. This is where good salesmanship and people skills come into play.
The hard part is getting the 1st wealthy client. These people will refer you to their friends who are looking for quality property maintenance.
It turns into a snowball effect. And if you do quality on time work their neighbors will take notice.
Reply With Quote
  #4  
Old 12-19-2009, 02:51 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,218
Rep Power: 10
Steve has disabled reputation
Default

Quote:
The hard part is getting the 1st wealthy client.
That seems to be the sticking point.

Andy, if you hadn't had those initial wealthy contacts, what other tactics do you think you would have experimented with?

Quote:
The hard part is getting the 1st wealthy client. These people will refer you to their friends who are looking for quality property maintenance.
Can you remember how you landed your first wealthy client and how you did it? Or if you had to start all over again, what would you do to attract them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-19-2009, 02:56 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
That seems to be the sticking point.

Andy, if you hadn't had those initial wealthy contacts, what other tactics do you think you would have experimented with?



Can you remember how you landed your first wealthy client and how you did it? Or if you had to start all over again, what would you do to attract them?
As noted getting your first one on a cold call can be tough, I have friends/clients worth millions that would like to be treated like you and I and I have clients that want you to know they have money and be treated as such, so far so good.

My first one was a simple call for coffee and I told Bruce (Lawyer) what I was doing, just kept doing this the month of March, all the people I contacted have known me for years and know I run a tight ship and everything will be professional looking, anyhow I got all but one and I didn't get Dennis (accountant) as he was in a contract and didn't want to bother switching until this year, from there it was referrals or people stopping by asking for a card.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #6  
Old 12-19-2009, 07:09 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,218
Rep Power: 10
Steve has disabled reputation
Default

Isn't it amazing how it always comes back to the simplest of things. Networking with people. That's it.

We sometimes seem to make this process so much more complicated than it needs to be.

Why do you feel we do this? Why do we get away from the fact that it all comes down to meeting people, knowing people, networking with people?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 12-19-2009, 02:00 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Connections and networking. I believe that is the same for my industry. I am trying to work in some connections with a much bigger fire department in my area. I have one already. How did I get it? Connections and networking....

You have to be able to transfer your credibility onto your potential customers. This is very important. That is essentially what happens when you get a referral to another wealthy customer. This credibility is something that you may have to building up over time. It may take a while to build and when you get it, protect it.
Reply With Quote
  #8  
Old 12-19-2009, 03:11 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Isn't it amazing how it always comes back to the simplest of things. Networking with people. That's it.

We sometimes seem to make this process so much more complicated than it needs to be.

Why do you feel we do this? Why do we get away from the fact that it all comes down to meeting people, knowing people, networking with people?
It is how I have made every business I have either owned or taken over a success, simply calling people in the network or people in power that I know, then it's all word of mouth. I can tell you first impressions on a cold call mean a lot if you are going after the guy that has the big bucks, you, your truck and equipment means a lot to them, I base this on constant feedback, one private community hired us as they said, now that is the kind of equipment we want looking after our properties. I know it costs and it can cost a lot but you have to raise the bar to get into the bucks.

We did our (son & I) last craft show of the season, it was an amazing success and I have all the various cards on display for the Organic Lawn Care, Tree Cutting, Leaf Collection and a few others on display, I bet over 300 cards were taken and a lot of interest in the Organic side and excavation, a few for wood chipping.

As for sales, holy smokes, we have made more in the past two weeks doing craft shows than many people in this industry make in six months, we were both shocked and I have 16 orders due by Christmas Eve, all framing artwork which is easy money but very high profit.

A few former banking clients were by that I haven't seen in years, I will pick up additional work from them, to be honest I had forgot about them and they were right in the rich area where we do mowing and lawn care now, I did remember their name and they knew who I was right away.......four of them thought I was still working in Gold Exploration in West Africa, I left that in 1998 so I guess it's important to stay in touch with the group.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #9  
Old 12-20-2009, 01:48 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,218
Rep Power: 10
Steve has disabled reputation
Default

I was thinking about something as I read this thread. Do you think it is possible you guys know more people than the average person does? Or do you feel you are just more communicative and more plugged into your network?

We often see new business owners get on here and ask how they can get new customers and I will ask if they have networked with their social group letting everyone know they have started their business, but quite often it seems they come back with either lack luster drive or desire or maybe they just don't know enough people.

But is it possible they really don't know that many people or are they simply not thinking about it because this concept of networking is new to them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 12-20-2009, 04:02 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
I was thinking about something as I read this thread. Do you think it is possible you guys know more people than the average person does? Or do you feel you are just more communicative and more plugged into your network?

We often see new business owners get on here and ask how they can get new customers and I will ask if they have networked with their social group letting everyone know they have started their business, but quite often it seems they come back with either lack luster drive or desire or maybe they just don't know enough people.

But is it possible they really don't know that many people or are they simply not thinking about it because this concept of networking is new to them?
We played a game one day on a job site to see who was the best connected to get contact with the person at the top, how many people would you have to go through to get to the President for example, maybe the CEO of the local telephone company etc. why did we play this game? I wanted to see how connected my employees parents might be and I was Shocked at three of them.

Next step, get them networking for you and pay them for doing so.

Steve it is not always important who I know but that one person that I do know, who is in their network and who do they know?

I have had so many clients network for us this summer, mainly excavation and landscaping (yes mowing in the South end but than was a given, I knew I couldn't loose but that was not my focus) it was simply amazing, to even the year off we just added another Excavator, 20' trailer which will allow us to transport a loader and an excavator in one trip, massive savings for us and another 8" Diesel wood chipper, did this for tax reasons.

For the client that did give a referral, depending on how big the job was, we will send anything from a thank you letter to a free spraying, maybe a gift certificate etc., it's all about building the house and they are now part of the team, make them feel that way, it works. I have even seen the guys take some clients out for wings and beer to watch a big game, talk about cementing relationships!!
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Rich Dad / Poor Dad - Saving vs. Spending Steve General Business Discussions 23 09-16-2011 11:24 AM
Converting Seasonal Customers to Annual Customers Greenmind Starting a lawn care business. 4 03-07-2008 12:28 AM
Rich's holiday card promoting his business Steve Lawn Care Marketing & Post your marketing material for review! 1 01-08-2008 09:51 PM
How to get new customers Steve General Business Discussions 21 05-11-2005 02:44 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Employee wont return...
Prolawnofchatt
06-13-2014 03:12 PM
Yesterday 09:59 PM
by WesleySnips
5 555
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 09:40 PM
by ExtremeLawncareServices
87 4,906
Buy a good company at a...
Steve
03-12-2011 06:38 AM
Yesterday 08:22 PM
by WesleySnips
1 1,677
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
Yesterday 07:14 PM
by SGL1
23 317
Pressure Washing...
WesleySnips
Yesterday 06:13 PM
Yesterday 06:13 PM
by WesleySnips
0 39
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Yesterday 05:58 PM
by WesleySnips
5 214
trimming back shrubs
WesleySnips
Yesterday 06:14 AM
Yesterday 01:08 PM
by WesleySnips
3 81
Late charge
Simon Abousaada
07-30-2014 07:23 PM
Yesterday 12:41 PM
by Steve
2 87
Building credit
Matther777
07-27-2014 05:20 PM
Yesterday 12:36 PM
by Steve
12 287
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Yesterday 05:08 AM
by kslawn
7 218
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
07-30-2014 01:03 PM
by Steve
5 222
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-30-2014 12:31 PM
by Steve
17 756
Formulas Used
BaileynSamsMum
07-29-2014 06:40 AM
07-30-2014 12:19 PM
by Steve
3 156
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
07-30-2014 06:29 AM
by kslawn
5 194
Will summer ever come
ExtremeLawncareServices
07-29-2014 08:27 AM
07-29-2014 08:29 PM
by SGL1
5 146
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-29-2014 02:28 PM
by Steve
3 154
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-29-2014 02:28 PM
by Steve
4 207
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 395
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 400
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 238
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 388
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 591
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 149
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 279
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,368
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 467
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 299
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 988
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 279
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 336
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 396
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 283
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,521
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 308
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 219
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 363
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 731
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 594
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 375
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 717
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 269
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 258
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 827
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,144
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 885
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 801
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 322,297
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,830
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 541
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 444
» Popular Tags
34'' ads apartment complex blades butterfly gardens charge christmas christmas light hanging credit card customers ditches employee problems exmark fall ferris financing first truck franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice kansas city lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights marketing mechanic monthly mow mowing mulch price new and restored landscapes new buisness new business organize podcast promotion pto riding mower running a business savannah scag schedule seo social media starting a business steep lawns stihl sulky top dresser toro toro grand stand tree care trimmer rack walker winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:43 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:43 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy