I know we talk quite often here about how to get press coverage (free advertising) for your business, well here is another article with 5 easy steps to improve your chances of getting media attention.
I do hope these ideas help you or at least get you thinking more along these lines for the future.
Think how simple this could be. Do something nice for the town you live in or for a neighbor in need and send out a press release. That good deed could = free advertising.
Tips for Getting PR for Your New Business - 1. Tell a compelling story. Major media outlets receive hundreds, even thousands, of press releases daily. The fact that your business is opening at a particular location, for example, isn't especially interesting. Go beyond the ho-hum and tell a story that engages the media and your audience. How will your new company benefit the community or your prospects? Decide what you want your audience to remember about your company, then create a story that communicates why your prospects should care.