I was amazed when I first saw this article. Never before have I seen a religion market themselves in Nascar. It's really an out of the box thought. Do you think this is a good move on their part?
Will this help them reach out to the Nascar market and find new members?
Church of Scientology buying NASCAR sponsorship - The Church of Scientology, the religion for which actor Tom Cruise crusades, will attempt to spread its "Ignite Your Potential" message into auto racing through sponsorship of a race car in one of NASCAR's lowest levels.