Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

$5 foot long marketing campaign


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-07-2009, 11:32 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default $5 foot long marketing campaign

I am sure you have seen the Subway $5 foot long marketing campaign but you might not know how it all came together.

Check this article out on how one business owner experimented with a way to increase sales at his store. It worked so well that the concept spread to other stores and then ultimately to corporate headquarters.

http://www.msnbc.msn.com/id/33724962...sinessweekcom/

This really shows the power of experimenting. No one person is ever going to have all the answers to your business or marketing issues but when you can get a group of people experimenting, you can come up with some amazing concepts.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-07-2009, 12:39 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Steve:

That's an interesting article.

Earlier this year my favorite fast food joint (Chik-fil-a) raised the price of their #1 combo meal to $5.89 including tax. Soon after, I discovered the $5 value meal at Subway. Local shops offer 6" subs, chips, and a coke, for $5.00.

With meatball subs, roasted chicken breasts, and cold-cut combos, Subway offers much better value. I'm SOLD. I'm a big fan of Subway.

I often sit at Subway and wonder how they can make money with this promotion. It's wonderful how economies-of-scale dramatically affected their profit margin.

On these message boards, we often see LCO advertisements offering "all yards $15" (or similar promotions). How do you think these promotions correlate with the success of Subway's cut-rate prices?

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #3  
Old 11-07-2009, 01:19 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Quote:
On these message boards, we often see LCO advertisements offering "all yards $15" (or similar promotions). How do you think these promotions correlate with the success of Subway's cut-rate prices?
As we see in the article, the Subway owner had the store sitting there and not making enough on the weekends. He had the ability to produce X amount of sandwiches per hour and I don't think he was anywhere near that amount, so by dropping the price a bit, he was able to improve the number of sales of sandwiches.

He was also talking about how it wasn't a loss leader. There was no specific amount of time this offer would be available until it would be withdrawn, so he was making a profit on each sandwich.

With lawn care, I think what happens way to often is that business owners don't take into consideration their overhead. They feel that what ever money they get paid, they are profiting. That just isn't the case. Mowing a lawn for $15 may cost you $20 to do. You may not realize this for months later when you notice you are really tired and have no money in the bank.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 11-07-2009, 01:37 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Though it may not be a loss leader, I find that it draws me into their store and many times I will end up buying a $6 or $7 sub instead. I REALLY love their sweet onion chicken teriyaki sandwich... my mouth is watering even now....
Reply With Quote
  #5  
Old 11-07-2009, 02:38 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Lightbulb

Quote:
Originally Posted by SuperiorPower View Post
I REALLY love their sweet onion chicken teriyaki sandwich... my mouth is watering even now....
Thanks for the tip. I'll give get that sandwich next time I'm in subway.



Quote:
business owners don't take into consideration their overhead.
My dealings with many new lawn care business owners show they do not understand job costing and estimating. LCOs that price their jobs based, solely, on their competitions' pricing quickly find themselves out of business.

An understanding of costs takes business owners a huge step forward with their businesses. Subway owners that sells 500 sandwiches per day know how much it costs them for every slice of tomato that goes on a sandwich. LCOs who perform a couple jobs each day probably don't understand their true costs until, as you said, months later when their equipment dies, their bodies are tired, and they have no money in the bank.

True understanding of job cost along with appropriate job pricing is a key to success for any lawn care business owner.

Keith
http://www.StartALawnCareBusiness.com
__________________
Start a profitable lawn care business.
Reply With Quote
  #6  
Old 11-07-2009, 05:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

When you get to the point of owning multiple Subway shops, you hopefully are aware of your costs because you are dealing with money issues on a larger scale and you probably have more business training than you do as a start up lawn care business. Because of this, you can better experiment with your business because you know your costs.

Getting started doing any business is rough because there is so much to learn. It's a new language, it's a new world.

I like to talk about these topics cause it makes us all think.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Did you ever see this guerrilla marketing campaign? Steve Lawn Care Marketing & Post your marketing material for review! 18 06-03-2009 10:33 AM
wal-mart Ad campaign bogilvie Starting a lawn care business. 15 06-12-2008 03:17 PM
auto dialing campaign Lawn Care Marketing & Post your marketing material for review! 9 08-19-2007 05:45 PM
Go Legit Campaign Steve General Business Discussions 11 04-02-2006 08:11 AM
Rather Be.,... Marketing Campaign Steve General Business Discussions 4 03-23-2006 07:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late to do...
markty
06-16-2015 05:28 PM
Yesterday 07:34 PM
by wolfpacker53
5 1,987
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
Yesterday 07:33 PM
by stallman419
12 2,166
Should I buy this Exmark...
googus
Yesterday 09:22 AM
Yesterday 03:29 PM
by googus
3 80
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Yesterday 02:53 PM
by American L&T
6 1,918
another newish job for me
holymoly
06-07-2015 08:34 AM
Yesterday 02:06 PM
by American L&T
9 2,120
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
Yesterday 09:42 AM
by Steve
2 72
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 73
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,879
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,870
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 73
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,735
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,875
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,745
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,357
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,792
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,792
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,059
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 2,300
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,094
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,813
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,880
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,840
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,839
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,941
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,946
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,870
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,327
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,022
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,105
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 3,193
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,333
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,041
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,908
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,644
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,706
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,044
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,927
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,028
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,843
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,400
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,290
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 2,986
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,911
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,158
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,317
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,926
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,876
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,040
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 2,154
How do you find one time...
Greg'slawnandlandscape
06-02-2015 09:57 PM
06-05-2015 09:49 PM
by avetslawncare
4 2,070
» Popular Tags
ad landscaping aerocore apartment bid apartment complex apartment lawn care estimate applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts design ditches door hangers edging employee problems equipment dealer equipment rental flyers foreman free advertising google growing a lawn care business hardscapes hills hiring husqvarna increase customers jobs landscape services landscaping landscaping training lawn aeration lawn care lawn mowing marketing more customers business mr dave mulch new business ordinance past due per hour charge per hour service plowing profit on employee push versus ride scag scripts sell the vision seo shell small engine repair snow plowing sq ft steep lawns swzt trailer tree tree pics trimmer rack up sell employee web design website website design www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:35 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:35 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy