Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

$5 foot long marketing campaign


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-07-2009, 11:32 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,516
Rep Power: 10
Steve has disabled reputation
Default $5 foot long marketing campaign

I am sure you have seen the Subway $5 foot long marketing campaign but you might not know how it all came together.

Check this article out on how one business owner experimented with a way to increase sales at his store. It worked so well that the concept spread to other stores and then ultimately to corporate headquarters.

http://www.msnbc.msn.com/id/33724962...sinessweekcom/

This really shows the power of experimenting. No one person is ever going to have all the answers to your business or marketing issues but when you can get a group of people experimenting, you can come up with some amazing concepts.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-07-2009, 12:39 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Steve:

That's an interesting article.

Earlier this year my favorite fast food joint (Chik-fil-a) raised the price of their #1 combo meal to $5.89 including tax. Soon after, I discovered the $5 value meal at Subway. Local shops offer 6" subs, chips, and a coke, for $5.00.

With meatball subs, roasted chicken breasts, and cold-cut combos, Subway offers much better value. I'm SOLD. I'm a big fan of Subway.

I often sit at Subway and wonder how they can make money with this promotion. It's wonderful how economies-of-scale dramatically affected their profit margin.

On these message boards, we often see LCO advertisements offering "all yards $15" (or similar promotions). How do you think these promotions correlate with the success of Subway's cut-rate prices?

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #3  
Old 11-07-2009, 01:19 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,516
Rep Power: 10
Steve has disabled reputation
Default

Quote:
On these message boards, we often see LCO advertisements offering "all yards $15" (or similar promotions). How do you think these promotions correlate with the success of Subway's cut-rate prices?
As we see in the article, the Subway owner had the store sitting there and not making enough on the weekends. He had the ability to produce X amount of sandwiches per hour and I don't think he was anywhere near that amount, so by dropping the price a bit, he was able to improve the number of sales of sandwiches.

He was also talking about how it wasn't a loss leader. There was no specific amount of time this offer would be available until it would be withdrawn, so he was making a profit on each sandwich.

With lawn care, I think what happens way to often is that business owners don't take into consideration their overhead. They feel that what ever money they get paid, they are profiting. That just isn't the case. Mowing a lawn for $15 may cost you $20 to do. You may not realize this for months later when you notice you are really tired and have no money in the bank.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 11-07-2009, 01:37 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Though it may not be a loss leader, I find that it draws me into their store and many times I will end up buying a $6 or $7 sub instead. I REALLY love their sweet onion chicken teriyaki sandwich... my mouth is watering even now....
Reply With Quote
  #5  
Old 11-07-2009, 02:38 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Lightbulb

Quote:
Originally Posted by SuperiorPower View Post
I REALLY love their sweet onion chicken teriyaki sandwich... my mouth is watering even now....
Thanks for the tip. I'll give get that sandwich next time I'm in subway.



Quote:
business owners don't take into consideration their overhead.
My dealings with many new lawn care business owners show they do not understand job costing and estimating. LCOs that price their jobs based, solely, on their competitions' pricing quickly find themselves out of business.

An understanding of costs takes business owners a huge step forward with their businesses. Subway owners that sells 500 sandwiches per day know how much it costs them for every slice of tomato that goes on a sandwich. LCOs who perform a couple jobs each day probably don't understand their true costs until, as you said, months later when their equipment dies, their bodies are tired, and they have no money in the bank.

True understanding of job cost along with appropriate job pricing is a key to success for any lawn care business owner.

Keith
http://www.StartALawnCareBusiness.com
__________________
Start a profitable lawn care business.
Reply With Quote
  #6  
Old 11-07-2009, 05:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,516
Rep Power: 10
Steve has disabled reputation
Default

When you get to the point of owning multiple Subway shops, you hopefully are aware of your costs because you are dealing with money issues on a larger scale and you probably have more business training than you do as a start up lawn care business. Because of this, you can better experiment with your business because you know your costs.

Getting started doing any business is rough because there is so much to learn. It's a new language, it's a new world.

I like to talk about these topics cause it makes us all think.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Did you ever see this guerrilla marketing campaign? Steve Lawn Care Marketing & Post your marketing material for review! 18 06-03-2009 10:33 AM
wal-mart Ad campaign bogilvie Starting a lawn care business. 15 06-12-2008 03:17 PM
auto dialing campaign Lawn Care Marketing & Post your marketing material for review! 9 08-19-2007 05:45 PM
Go Legit Campaign Steve General Business Discussions 11 04-02-2006 08:11 AM
Rather Be.,... Marketing Campaign Steve General Business Discussions 4 03-23-2006 07:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn Care business...
crieg122
Today 01:23 PM
Today 01:23 PM
by crieg122
0 12
Hi from SoCal
Jmoney
Today 11:29 AM
Today 12:51 PM
by Steve
1 28
hey everyone
robert8509
Yesterday 08:16 PM
Today 12:48 PM
by Steve
3 89
12 Years in Business!
Chilehead
Today 08:07 AM
Today 12:37 PM
by Steve
1 40
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Today 12:35 PM
by Steve
8 249
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Today 12:33 PM
by Steve
5 480
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Today 11:00 AM
by stevef1201
12 348
raking leaves ?
robert8509
Yesterday 09:19 PM
Today 09:23 AM
by robert8509
4 117
Pda
stevef1201
10-18-2014 02:05 PM
Today 06:12 AM
by ringahding1
4 317
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
Today 05:13 AM
by ringahding1
5 216
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:33 PM
by Steve
9 773
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 01:27 PM
by Steve
6 394
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Yesterday 01:23 PM
by Steve
3 368
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
Yesterday 01:19 PM
by Steve
1 142
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 08:51 AM
by ringahding1
12 1,505
first year update
cmdlawncare
08-12-2014 05:41 PM
Yesterday 07:47 AM
by ringahding1
4 1,323
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 649
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 494
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,373
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 252
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,803
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,309
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 221
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 292
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 737
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,190
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 475
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 319
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 656
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 957
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,321
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 686
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,202
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 406
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,506
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,515
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,605
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 546
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 702
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 540
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 888
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,527
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 850
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,665
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,077
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 982
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 626
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 613
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,154
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 3,030
» Popular Tags
2wd aerocore apartment bid apartment lawn care estimate applying bush charge christmas commercial deliquentaccounts demonstration exmark ferris first truck georgia gopherhaul gravely hills holiday honda how much to charge how to hydraulic labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting lighting brass outdoor lights managing a lawn care business marketing mechanic monthly mowing mulch mulch price new business patio install podcast property management company push versus ride savannah scag scag v-ride seo shell snow plowing starting a business starting a lawn care business start up lawn care business stihl sulky toro tractor auger trailer mate pro tree truck new used landscape walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:35 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:35 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy