Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Trade show discussion video


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-02-2009, 07:32 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default Trade show discussion video

Check out this video on how to get more out of your trade show interactions and presentations.

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-02-2009, 07:54 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
Check out this video on how to get more out of your trade show interactions and presentations.
Trade shows in another company put us on the map, exposure but it was the product offerings, we were outside the box and ahead of the big guys.

At the same time trade shows are (can be) expensive, the key I learned from an employee we hired as VP Marketing is to look bigger than you are, know your stuff inside out, and be very professional, you have to produce results, have the gear at the booth etc. I was the CEO so the final decision was mine, at the cost of $65,000 for the show (3 days) he wanted I balked but gave in, the benefits we reaped were far beyond my wildest dreams.

I probably won't bother with trade shows this year for the Yard Care as we are now fully booked from mid April to the last week of May which is great, I think trade shows are an excellent marketing tool......wonder what the stats are cost vs return in our business.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 11-03-2009, 05:08 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default

Do they have yard care trade shows in your area that homeowners attend? Have you ever attended one?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 11-03-2009, 03:30 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Do they have yard care trade shows in your area that homeowners attend? Have you ever attended one?
Yes they have them here but I work the John Deere Booth.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 11-04-2009, 05:38 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default

When you were working with them on the booth, did you pick up any new ideas from them or did you find yourself teaching them how best to utilize their booth?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 11-04-2009, 11:01 AM
GopherHunting
Guest
 
Posts: n/a
Default great video!

hi Steve,
Great video on "doing a trade show right". How did you find it?
I agree with Jeff (the man in the video) that trade shows are still important and can be an effective way to get business, but that you need to "do them right".
I also agree with the comments below that trade show exhibiting can be very expensive and one can lose a lot of money quickly if you don't know what you are doing.
But I think the most important message in the video applies to all business, not just trade shows. Build personal relationships and treat people like humans!
It pains me that walking down the aisles at a lot of trade shows is like going on to a car lot. I am suddenly pounced on by all sorts of people popping out of their trade show booths (sort of like gophers popping out of their holes in my lawn ) wanting to sell me something! All these gung-ho sales people would do well to watch Jeff's video.
As an unimportant side note, I kept wishing the camera would swing around a little bit so that vase wasn't directly behind Jeff's head... I thought it was a little distracting...
Anyway, great video about trade show marketing and business marketing in general. Thanks, (another) Steve
Reply With Quote
  #7  
Old 11-04-2009, 01:15 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default

I found it through twitter, amazingly enough

Quote:
It pains me that walking down the aisles at a lot of trade shows is like going on to a car lot. I am suddenly pounced on by all sorts of people popping out of their trade show booths
Oh I so know what you mean. I HATE trade shows for this reason. Sometimes it gets to the point where I am walking down an aisle and trying to not make eye contact with anyone at their booth for fear I will get sucked into a sales pitch. I scope out the ones I am interested from a distance and try to make my way to them without looking at any others.

Quote:
I am suddenly pounced on by all sorts of people popping out of their trade show booths (sort of like gophers popping out of their holes in my lawn ) wanting to sell me something!
Did you ever operate your own booth? How did you conduct yourself so you projected a different feel?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 11-04-2009, 08:37 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
When you were working with them on the booth, did you pick up any new ideas from them or did you find yourself teaching them how best to utilize their booth?
Image, knowledge of your offerings in lawn care are key, the five largest in our city were there, two had good marketing material but the people runningthe booths had limited knowledge when i asked key questions.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #9  
Old 11-05-2009, 05:42 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,502
Rep Power: 10
Steve has disabled reputation
Default

Did any of the booths at these show ever really draw you in or were they pretty bland? I bet a lot of lawn care business owners struggle to find ideas that would make their booth exciting and attract people.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 11-05-2009, 06:43 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Did any of the booths at these show ever really draw you in or were they pretty bland? I bet a lot of lawn care business owners struggle to find ideas that would make their booth exciting and attract people.
The excavation/Yard Care/Lawn Mowing booths were tired rented booths, nothing stood out.

Personally I would set a piece of my gear in there, have a very nice polite lady handing out fliers (laugh but it works, I have done many shows where we hired models, I realize this is over the top for us) and as an owner I would work my butt off answering questions and have a few well dressed staff that knew their stuff, once again it's presentation and image, all I had was a truck and trailer with a new 2520 and chipper on the trailer in the parking lot as I was too late to get space and already told Deere I would work their booth, I picked up around 27 small to med sized jobs in April then hell broke loose and I haven't been able to keep up since.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
trade show displays GopherHunting Promote your products or services 2 07-15-2009 11:11 AM
Trade Show? grasshopper fl Community Assistance 7 07-15-2009 11:03 AM
Business discussion video Steve General Business Discussions 0 06-27-2007 01:41 PM
GopherHaul video discussion Steve General Talk 3 05-12-2007 06:23 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Big mowing job
Bradcook21
Today 03:57 PM
Today 07:40 PM
by Bradcook21
4 52
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Today 02:32 PM
by mattthelawnguy
8 334
Say Hello !!!
Steve
03-19-2007 11:18 AM
Today 01:53 PM
by malaboy
1,226 401,061
Hello Everybody
budspop
Today 11:42 AM
Today 11:42 AM
by budspop
0 27
Hello!
brandycarlton
Yesterday 12:31 PM
Yesterday 03:54 PM
by Steve
1 123
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 224
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 203
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 209
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 361
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 208
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 736
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,913
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 361
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-27-2015 11:27 AM
by googus
8 552
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,409
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,392
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,452
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 299
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 421
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 318
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 338
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,716
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,666
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,473
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 346
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 292
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 460
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,467
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 391
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 2,233
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 364
» Popular Tags
accounting ad landscaping advertising aerocore apartment bid apartment complex applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts door hangers edging employee problems equipment dealer equipment rental facebook financials flyers foreman free advertising free lawn care google growing a lawn care business hardscapes hiring husqvarna hydro invoicing jobs landscape landscape services landscaping lawn aeration lawn care lawn mowing marketing marketing secrets mr dave mulch new business past due per hour charge per hour service plowing profit on employee quickbooks roundup scag secrets to landscaping sell the vision seo shell small engine repair snow plowing solo backpack sprayer sq ft swzt tree tree pics walk behind web design website winterization www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:29 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:29 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy