Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Congratulations! Simple technique to get new customers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-21-2009, 11:06 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default Congratulations! Simple technique to get new customers

It only costs you a few minutes and the price of a stamp, but a note of congratulations can be worth thousands of dollars in business.
Famous marketing copywriter Bob Bly tells of a letter he received when he first started his one-man ad agency. "Dear Mr. Bly," it began. "Congratulations on your new business. May you have great success and pleasure in it." He says this opening found a chink in his otherwise cynical armour.

It's easy to see why. It's flattering for one thing. The writer had taken notice of his venture and taken the time to recognize it. It gave him some confidence that the writer (or salesman, because that's what he was), knew something about his new business already.

When you meet someone a second time and they remember your name or something about you, you can't help but warm up to the person. Most of us respond positively to recognition. Make congratulatory notes a systemic component of your marketing strategy, and you’ll definitely make friends, influence people and smile on your way to the bank.

Use these ideas to get your congratulatory marketing rolling.

Say you renovate homes or do landscaping. Try congratulating new homeowners on their purchase and welcome them to the neighbourhood. They're sure to appreciate the gesture. And you've contacted them at a time when they're considering the need for the service you offer, so there's a good chance they'll keep your name in mind.

If you offer computer consulting, congratulate new business owners. If you sell office equipment, send a note to newly-promoted purchasing managers. If you clean windows, send a long-stemmed rose and a card to new businesses opening up downtown. In the foodservice business? Gather birthdates, anniversaries and addresses. Facebook provides a great way to get the birthdays of your customers. Set up a page, invite them to joint you, then send out a card when they're in the mood to celebrate.

Check the business section of the local newspaper; new businesses often advertise grand openings or get written up by the paper. Check the "appointments" section in trade magazines. Scan professional employment ads for the positions you want to target, file them, and call a month or so later to find out who got the job. Make note of local heroes or people in the community who've been recognized in the paper. Read the birth announcements and the anniversary announcements. Hand out customer information forms to current customers, asking for birthdays and other special occasions.

Create a boilerplate letter, or print up a special card. Then you or one of your staff can quickly personalize it and send it out as you find new prospects. A handwritten note can be very powerful.

It helps if you can offer something of value besides congratulations. If you publish a newsletter, give them a free subscription and include a couple back issues with the mailing. You might want to give them a coupon or small gift certificate. Or consider a premium, such as a calendar.

But remember to keep your focus on the person you're congratulating. Don't come off as though you're trying to sell them on your services. This is simply an introduction. Done right, it can take a lot of the stress out of selling.

Keep your eyes open for economical gifts that might come in handy later, including toys – the kid in everyone likes a toy. And make sure you include your congratulatory marketing in your marketing budget.

Find more Small business tips on Canadian site - Small business finance
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-22-2009, 04:19 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
That is a good point. It's kind of like an opening introduction that you can later take and build on.

If you are simply saying 'hey congratulations' the potential customers may think oh that is very nice and think more highly of you than others who hadn't done it.

Do you feel like you might start to implement such a marketing plan?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-22-2009, 02:27 PM
prestige
Guest
 
Posts: n/a
Default

Good idea. I tried it recently, but didn't think about starting with "congratulations." I'll have to go back & see what I did open with.

Anyone have a good resource for getting a list of businesses that just registered? I thought it would be easy to buy a list of new business registrations (since I got tons for starting a business & buying a home).

I found one company that gets their list from when a business hooks up a phone. I think by the time their phone is hooked up, they may have already made some major decisions. I'd like to find someone who gets the list from those public notices all new businesses have to file.

Thanks,
-David
Reply With Quote
  #4  
Old 10-23-2009, 03:02 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

There are mailing list companies that get their new business list from those businesses that just filed.

Check out these sites and let me know if they help.

EdithRoman.com, InfoUSA.com
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need help with simple contract EatingEmoKids Lawn Maintenance / Lawn Renovation 1 05-01-2008 08:40 AM
Simple and cheap ways to get new customers Steve Lawn Care Marketing & Post your marketing material for review! 0 11-08-2006 02:50 PM
Congratulations Tony! Steve General Talk 0 06-14-2006 08:51 AM
Congratulations Twins Lawn Care Steve General Business Discussions 0 06-25-2004 06:16 PM
custom vs. simple Gopher Tech Gopher Software Support Archived Question & Answers - Read Only 0 06-30-2003 12:08 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How much do you up sell...
Essex Groundskeeping
Today 07:13 PM
Today 07:55 PM
by jrs.landscaping
1 14
leaf removal
Double J LLC
10-03-2014 05:24 PM
Today 07:46 PM
by ExtremeLawncareServices
21 2,327
New website
Chilehead
11-20-2014 04:39 PM
Today 07:40 PM
by Just for Cuts
12 210
This sucks...
Matther777
09-18-2014 05:56 PM
Today 11:56 AM
by achri12
15 3,107
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
Yesterday 10:49 PM
by Just for Cuts
16 484
Pics for website
tbtigers03
11-21-2014 05:40 PM
Yesterday 10:01 PM
by Just for Cuts
3 116
Peco Bagger
AGPS
11-18-2014 02:20 PM
Yesterday 05:56 PM
by AGPS
9 286
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 02:42 PM
by stevef1201
22 6,103
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-21-2014 09:48 PM
by ExtremeLawncareServices
174 13,968
Hello from Kentucky
TRV
09-30-2014 06:42 PM
11-21-2014 09:38 PM
by TRV
6 1,260
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-21-2014 09:33 PM
by TRV
3 148
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
11-21-2014 08:02 PM
by stevef1201
4 309
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-21-2014 07:05 PM
by acrajchel
13 364
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 102
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
11-21-2014 06:32 PM
by Steve
7 206
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-21-2014 06:07 PM
by acrajchel
15 464
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 926
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 475
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,835
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,433
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,179
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 750
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 516
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 457
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 312
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,351
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 243
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 503
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,585
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,694
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,811
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,667
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 413
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 612
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 316
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 373
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,317
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 596
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 499
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 336
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 297
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 310
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 549
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 357
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 413
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 450
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 640
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 551
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 856
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,180
» Popular Tags
4wd aerocore apartment complex bark billy goat brushcutter bush charge christmas collections deliquentaccounts employee problems equipment rental estimate exmark ferris first truck foreman georgia gopherhaul gravely holiday how much to charge how to bid husqvarna hydraulic introduction jobs kawasaki landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights managing a lawn care business marketing mowing mr dave mulch mulch price new business ordinance podcast profit on employee push versus ride redmax reo savannah scag v-ride seo shreaded small engine repair starting a business start up lawn care business steep lawns toro tractor auger trailer trimmer rack truck new used landscape walker won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:03 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:03 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy