Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

My new marketing idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 02-08-2010, 07:23 AM
jon6336 jon6336 is offline
Junior Member
 
Join Date: Sep 2009
Posts: 19
Rep Power: 6
jon6336 is on a distinguished road
Default

Umm...I'm definitely not doing the newspaper again. I'll probably stick to my internet marketing, and do more pamphlets. I also do trade shows like home and gardens shows. That's what it is called in Grand Rapids at least. Maybe do some door to door marketing...I'm not totally sure yet.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 02-08-2010, 12:01 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
Sorry to hear that it didn't work, this is the first time I read your post or I would have offered some feedback for what it is worth.

I would have listed services you could offer rather than Groceries, Laundry etc.

I have been involved with marketing at many levels for 28 years from small to multi million dollar companies, I learned a lot from the marketing crew and it has really paid off for me, people tend to glance quickly so you only have one shot, I actually even personally overlooked the gutter cleaning at first glance.

We only advertise in one small community newspaper where we do most of our work and the results are simply stunning, ad is small but to the point, we received at least 80 inquiries over the summer, most ended up in us performing various services we offer.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #13  
Old 02-09-2010, 03:46 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,371
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Sorry to hear that it didn't work, this is the first time I read your post or I would have offered some feedback for what it is worth.
What other thoughts did you have on this marketing method?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 02-09-2010, 05:38 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

I think it is better than most I have seen, but keep it short to what you are after, Gutter cleaning, Organic Lawn Sprays, Wood Chipping, Pressure Washing.

The key to marketing in my experience is you want to give just enough information to get the prospect to call, that opens the door for you.

Given the right time and the target ad, I think it would do well.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #15  
Old 02-10-2010, 07:50 AM
jon6336 jon6336 is offline
Junior Member
 
Join Date: Sep 2009
Posts: 19
Rep Power: 6
jon6336 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
What other thoughts did you have on this marketing method?
I thought that this would work very well. I mean all I needed was less than 1% call back to make my money back. Didn't do that for me! I did it the second week of October, which in Grand Rapids was prime time for gutter cleaning. The people at the press are supposed to be the professionals, so I thought that their design would've worked. Here is my list of marketing for this year:

-Mail out letters (Right around 900 letters mailed on average once a month until the fall, then I send them every two weeks.)

- Google Adwords- has been pretty good for me.

- Mail out postcards

- Trade shows- I sell a gutter protection and the trade shows are the best marketing for it hands down.

- BNI- this is a networking group that has made me more than enough to pay for my time in the group this year.
Reply With Quote
  #16  
Old 02-10-2010, 04:26 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,371
Rep Power: 10
Steve has disabled reputation
Default

Are you tracking where your customers come from?

Quote:
Google Adwords- has been pretty good for me.
Do you know what % of your customers come from there?

If it is decent maybe you should be looking into more SEO to improve the ranking of your website? Would that help?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #17  
Old 02-11-2010, 03:20 PM
jon6336 jon6336 is offline
Junior Member
 
Join Date: Sep 2009
Posts: 19
Rep Power: 6
jon6336 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Are you tracking where your customers come from?

Do you know what % of your customers come from there?

If it is decent maybe you should be looking into more SEO to improve the ranking of your website? Would that help?
I get roughly 20% of my clients, 10% of total revenue from internet advertising. I ask every person how they found out about my company when they call me. So yes, I do track my customers. I would love to do more SEO, but I do not have enough money to invest in that right now. Winter is slow for me, and right now I look at Google Adwords as a better investment for me.
Reply With Quote
  #18  
Old 02-11-2010, 03:29 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,371
Rep Power: 10
Steve has disabled reputation
Default

That is very interesting! The other thing I think about with this is, do you find the people who find your internet site and contact you are easier to sell too and are not as problematic as customers that are found through other means? Say for instance like craigslist? Or no?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 02-12-2010, 07:13 AM
jon6336 jon6336 is offline
Junior Member
 
Join Date: Sep 2009
Posts: 19
Rep Power: 6
jon6336 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
That is very interesting! The other thing I think about with this is, do you find the people who find your internet site and contact you are easier to sell too and are not as problematic as customers that are found through other means? Say for instance like craigslist? Or no?
On craigslist, I only market my gutter cleaning. I do not market my gutter protection product. When your talking about a $65-$125 typical gutter cleaning, most people just go with me because it's not a high ticket item. I find that people that find me over the internet for our gutter protection are a little harder to close than people I find at the trade shows. This is because at the trade shows we have a roof display with water going down it to show the prospect why our product is better. When you meet someone in a home, it is a little harder to "show" them why it is better because of no roof with water. What I do to combat this is go to their sink and show the water goes through our gutter protection product just fine. We sell a very high quality foam gutter protection product.
Reply With Quote
  #20  
Old 02-13-2010, 06:15 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,371
Rep Power: 10
Steve has disabled reputation
Default

Quote:
This is because at the trade shows we have a roof display with water going down it to show the prospect why our product is better. When you meet someone in a home, it is a little harder to "show" them why it is better because of no roof with water.
It would be fascinating if you had a display you could bring into a home that had a small pump to show the water flowing down!

Quote:
This is because at the trade shows we have a roof display with water going down it to show the prospect why our product is better.
Is this a video or a model? I'd love to see it!

Quote:
I get roughly 20% of my clients, 10% of total revenue from internet advertising.
When you study the % it is quite interesting to see how this customer group can make up 20% of the clients but only 10% of the revenue! That would make me wonder if they are on average 50% cheaper than your other clients when it comes to the services they purchase through you. Very interesting!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing Idea picframer Lawn Care Marketing & Post your marketing material for review! 5 05-30-2009 04:59 AM
New marketing idea i saw on tv justin_time Lawn Care Marketing & Post your marketing material for review! 3 03-06-2009 10:11 PM
Marketing idea Steve Lawn Care Marketing & Post your marketing material for review! 5 06-28-2007 06:14 PM
Marketing Idea Steve General Business Discussions 2 02-10-2007 04:33 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 10:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Compare this summer to...
Steve
09-03-2014 12:52 PM
Today 05:16 AM
by acrajchel
14 926
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
Today 05:12 AM
by acrajchel
22 4,660
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
Today 05:06 AM
by Northwoods Outdoors
53 6,397
snowplowing
jshak40
09-01-2014 07:20 AM
Today 05:02 AM
by Northwoods Outdoors
20 1,118
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
Yesterday 09:04 PM
by Robertf31
7 300
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Yesterday 05:16 PM
by stevef1201
3 224
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
Yesterday 05:12 PM
by brian'slawncare
2 135
Poll - net income
Dan5082
11-15-2010 08:08 PM
Yesterday 03:53 PM
by jrs.landscaping
9 2,999
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
Yesterday 03:41 PM
by Steve
12 628
Hello
Robertf31
09-12-2014 10:34 PM
Yesterday 03:17 PM
by Steve
2 251
Newbie......Again
Jibber
09-13-2014 12:17 PM
Yesterday 02:54 PM
by Sprinkler Buddy
2 220
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Yesterday 02:31 PM
by Steve
1 188
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
Yesterday 02:25 PM
by Steve
3 267
Brake job!
kslawn
08-30-2014 07:49 AM
Yesterday 02:16 PM
by Steve
12 952
Hello
jawnebgoode
08-28-2014 08:37 PM
Yesterday 02:15 PM
by Steve
3 746
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
Yesterday 02:12 PM
by Steve
5 859
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
Yesterday 02:07 PM
by Steve
1 204
darleneh
darleneh
Yesterday 12:33 PM
Yesterday 02:07 PM
by Sprinkler Buddy
1 76
My 1st bid
WesleySnips
06-11-2014 03:13 PM
Yesterday 02:05 PM
by Steve
29 1,638
Price to apply fertilizer
SS.Lawncare
Yesterday 11:10 AM
Yesterday 01:56 PM
by SS.Lawncare
3 107
New Aerator
Chaz
09-09-2014 11:43 PM
Yesterday 01:50 PM
by Steve
9 471
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
Yesterday 01:23 PM
by stevef1201
8 1,122
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-14-2014 03:06 PM
by ExtremeLawncareServices
8 653
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-13-2014 09:14 PM
by ExtremeLawncareServices
116 7,831
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,126
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 666
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,391
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 876
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,467
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 380
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,116
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,166
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 579
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 855
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,629
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 937
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 554
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 510
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 588
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 612
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 859
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 932
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 836
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-02-2014 03:27 PM
by Steve
3 749
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-02-2014 03:11 PM
by Steve
5 822
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 748
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
09-01-2014 11:36 PM
by SGL1
7 935
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 1,235
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 333,793
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 1,349
» Popular Tags
4wd apartment complex auger blades charge christmas lighting collections credit card processing customers estimate exmark ferris first truck foreman fundraiser georgia gopherhaul grass gravely growing a lawn care business holiday lighting how much to charge how to bid husqvarna introduction john deere quik trac kansas city kawasaki labor cost landscape services lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo leaf cleanup leaf removal lighting marketing mulch estimate new and restored landscapes new buisness podcast property management company pto redmax reo rotating savannah scag scripts season seo small engine repair sprayer starting a business start up lawn care business stihl theft tips top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:59 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:59 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy