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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #1  
Old 10-15-2009, 11:22 AM
justin_time justin_time is offline
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http://events.unisfair.com/index.jsp?eid=465&seid=28

AGENDA FOR OCTOBER 15

VISION: THE SECRET TO ACCELERATED COMPANY GROWTH
11:05 pm ET
Dan McDonald, Co-Founder, Business Improvement Solutions

Did you know a clear vision is as important for a company of one as it is for a company of 2,000 employees? A vision is not only for developing breakthrough new products or services in large organizations. A vision can be a clear mental image of the future state of your organization. Hewlett and Packard only had a vision to be a great company when they first started.

Extremely successful companies of all sizes use vision as the driving force for organizational growth as it can inspire people to join their team, work hard, and outperform their competition. Learn how to use vision to accelerate your company's growth, no matter how big it is.

BUILDING MEDIA RELATIONSHIPS
12:00 pm ET
Susan Sommers, President, Susan Sommers + Associates

Learn everything you need to know to get great publicity for your organization like the pros do – even on a shoestring budget! Susan will illustrate the basics of working with traditional media; review the do’s and don’ts of working with print and broadcast media; highlight research tools that will help you achieve your goals; and tell you how to get the word out about your programs and services. This practical, information-packed session will provide the tools and techniques you need.

Learn how to:

1. Make your programs and services “newsworthy” and “media-friendly”
2. Develop a targeted media list
3. Create a dynamic Media Kit and an On-line News Room
4. Design 3 key messages
5. Develop and pitch story ideas to your key media
6. Organize an on-site Media Room at your special events
7. Arrange a Media Preview
8. Prepare for a Crisis (and rebuild your relationships after a Crisis)
9. Track and evaluate your media campaign
10. Build – and build on – your media relationships

LESSONS FROM THE DRAGONS' DEN
2:00 pm ET
Arlene Dickinson and Kevin O'Leary, Dragons' Den

Join the stars of CBC's hit series Dragons' Den for a one-hour live Q&A session where the Dragons offer their no-holds-barred opinions on everything from how to successfully pitch your idea to where to find today's hottest opportunities.

SEO STRATEGIES THAT WORK!
3:00 pm ET
Scott Wilson, CEO, RankHigher.ca

At this moment in time someone wants to buy your products, but can't find you using the most important research tool of this decade: Google. Instead, they find your competitors.

In SEO Strategies That Work, you'll discover how to win first-page Google search results for your products and services. You will learn how to create a benchmark and measure your team to quickly achieve a positive ROI. By combining Google Trust with laser-beam focus on keywords that will bring you customers, you may be one seminar away from immediate Internet success.

HOW TO GROW WITH SOCIAL MEDIA
4:00 pm ET
Andrew Patricio, Co-Founder, BizLaunch

Learn how to build online communities for your business using Facebook, LinkedIn, YouTube, Twitter, Meetup, blogs and other social media applications. Find out what you must say and do to develop a loyal following of customers and prospects...and how to sell to them using this unique medium.
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Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-15-2009, 08:49 PM
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Lawn care business tipsLawn Care Business Book
That looks like it will be jam packed with important information!
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  #3  
Old 10-15-2009, 09:28 PM
justin_time justin_time is offline
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Quote:
Originally Posted by Steve View Post
That looks like it will be jam packed with important information!
It sure was, I got 2 power points for you guys. And I will have the link to the presentation again for 1 year.
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  #4  
Old 10-16-2009, 09:03 PM
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Fantastic! I am looking forwards to seeing more!
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