Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Congratulations! Simple technique to get new customers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-21-2009, 11:06 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default Congratulations! Simple technique to get new customers

It only costs you a few minutes and the price of a stamp, but a note of congratulations can be worth thousands of dollars in business.
Famous marketing copywriter Bob Bly tells of a letter he received when he first started his one-man ad agency. "Dear Mr. Bly," it began. "Congratulations on your new business. May you have great success and pleasure in it." He says this opening found a chink in his otherwise cynical armour.

It's easy to see why. It's flattering for one thing. The writer had taken notice of his venture and taken the time to recognize it. It gave him some confidence that the writer (or salesman, because that's what he was), knew something about his new business already.

When you meet someone a second time and they remember your name or something about you, you can't help but warm up to the person. Most of us respond positively to recognition. Make congratulatory notes a systemic component of your marketing strategy, and you’ll definitely make friends, influence people and smile on your way to the bank.

Use these ideas to get your congratulatory marketing rolling.

Say you renovate homes or do landscaping. Try congratulating new homeowners on their purchase and welcome them to the neighbourhood. They're sure to appreciate the gesture. And you've contacted them at a time when they're considering the need for the service you offer, so there's a good chance they'll keep your name in mind.

If you offer computer consulting, congratulate new business owners. If you sell office equipment, send a note to newly-promoted purchasing managers. If you clean windows, send a long-stemmed rose and a card to new businesses opening up downtown. In the foodservice business? Gather birthdates, anniversaries and addresses. Facebook provides a great way to get the birthdays of your customers. Set up a page, invite them to joint you, then send out a card when they're in the mood to celebrate.

Check the business section of the local newspaper; new businesses often advertise grand openings or get written up by the paper. Check the "appointments" section in trade magazines. Scan professional employment ads for the positions you want to target, file them, and call a month or so later to find out who got the job. Make note of local heroes or people in the community who've been recognized in the paper. Read the birth announcements and the anniversary announcements. Hand out customer information forms to current customers, asking for birthdays and other special occasions.

Create a boilerplate letter, or print up a special card. Then you or one of your staff can quickly personalize it and send it out as you find new prospects. A handwritten note can be very powerful.

It helps if you can offer something of value besides congratulations. If you publish a newsletter, give them a free subscription and include a couple back issues with the mailing. You might want to give them a coupon or small gift certificate. Or consider a premium, such as a calendar.

But remember to keep your focus on the person you're congratulating. Don't come off as though you're trying to sell them on your services. This is simply an introduction. Done right, it can take a lot of the stress out of selling.

Keep your eyes open for economical gifts that might come in handy later, including toys – the kid in everyone likes a toy. And make sure you include your congratulatory marketing in your marketing budget.

Find more Small business tips on Canadian site - Small business finance
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-22-2009, 04:19 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
That is a good point. It's kind of like an opening introduction that you can later take and build on.

If you are simply saying 'hey congratulations' the potential customers may think oh that is very nice and think more highly of you than others who hadn't done it.

Do you feel like you might start to implement such a marketing plan?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-22-2009, 02:27 PM
prestige
Guest
 
Posts: n/a
Default

Good idea. I tried it recently, but didn't think about starting with "congratulations." I'll have to go back & see what I did open with.

Anyone have a good resource for getting a list of businesses that just registered? I thought it would be easy to buy a list of new business registrations (since I got tons for starting a business & buying a home).

I found one company that gets their list from when a business hooks up a phone. I think by the time their phone is hooked up, they may have already made some major decisions. I'd like to find someone who gets the list from those public notices all new businesses have to file.

Thanks,
-David
Reply With Quote
  #4  
Old 10-23-2009, 03:02 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

There are mailing list companies that get their new business list from those businesses that just filed.

Check out these sites and let me know if they help.

EdithRoman.com, InfoUSA.com
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need help with simple contract EatingEmoKids Lawn Maintenance / Lawn Renovation 1 05-01-2008 08:40 AM
Simple and cheap ways to get new customers Steve Lawn Care Marketing & Post your marketing material for review! 0 11-08-2006 02:50 PM
Congratulations Tony! Steve General Talk 0 06-14-2006 08:51 AM
Congratulations Twins Lawn Care Steve General Business Discussions 0 06-25-2004 06:16 PM
custom vs. simple Gopher Tech Gopher Software Support Archived Question & Answers - Read Only 0 06-30-2003 12:08 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
price for snow clearing?
Bradcook21
Yesterday 09:11 PM
Today 04:01 PM
by Bradcook21
3 74
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
Today 03:43 PM
by Mr. Mow
15 1,634
Facebook
element009
03-23-2011 09:36 AM
Today 03:17 PM
by jrs.landscaping
48 11,627
viking cyclon.
uppercut
01-29-2015 09:12 PM
Today 02:54 PM
by Steve
5 461
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
Today 02:51 PM
by Steve
2 199
Start LIKING FACEBOOK...
rlclawncare123
Today 01:06 AM
Today 02:41 PM
by Steve
1 50
stubbon people
Bradcook21
02-16-2015 04:25 PM
Today 02:35 PM
by Steve
31 1,020
Another website update
Chilehead
Today 11:24 AM
Today 12:46 PM
by Just for Cuts
3 60
rock salt
Bradcook21
02-24-2015 11:17 AM
Today 12:31 PM
by jrs.landscaping
11 267
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
Today 02:44 AM
by ExtremeLawncareServices
5 666
New Lawn Care Service...
rlclawncare123
Today 12:49 AM
Today 02:24 AM
by ExtremeLawncareServices
1 56
Finally!
SGL1
02-22-2015 09:46 PM
Yesterday 10:15 PM
by SGL1
13 384
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
Yesterday 08:07 PM
by Steve
5 2,727
How many customers?
SC93
Yesterday 12:40 AM
Yesterday 04:59 PM
by SC93
5 159
Irrigation...
charlieallen
02-24-2015 01:16 PM
Yesterday 02:58 PM
by Steve
6 166
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
Yesterday 12:46 AM
by SC93
33 2,709
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
02-24-2015 08:32 PM
by ExtremeLawncareServices
9 429
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 574
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 564
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 217
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 209
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 173
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 211
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 200
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 354
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 367
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 232
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 566
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 442
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,564
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 360
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,147
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 371,148
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 456
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,397
How to sell annual...
GroPro
02-17-2015 12:31 PM
02-18-2015 01:46 PM
by GroPro
5 448
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,048
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 530
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 351
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 953
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 316
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 601
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 435
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 536
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,337
mower blades
tlf59263
02-09-2015 12:36 PM
02-16-2015 05:16 PM
by Just for Cuts
8 766
Just Quit?
ringahding1
01-30-2015 06:23 AM
02-16-2015 02:16 PM
by joshlawncare
18 1,428
Advice on Bidding...
veteranlawnservice
02-08-2015 09:21 PM
02-16-2015 12:14 PM
by joshlawncare
18 1,140
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
02-16-2015 09:51 AM
by rmccutchan
20 1,516
To Mulch OR Not To Mulch
OldSalt
02-12-2015 10:04 PM
02-15-2015 01:25 AM
by ExtremeLawncareServices
14 746
» Popular Tags
4wd ad landscaping aerocore apartment bid apartment complex applying auger billy goat brushcutter blades bush deliquentaccounts design ditches employee problems equipment rental estimate ferris flyers foreman four wheel drive free advertising google gopherhaul growing a lawn care business hiring husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets mr dave mulch per hour service podcast pricing pto push versus ride running a business secrets to landscaping sell the vision seo shell small engine repair square foot starting a lawn care business steep lawns sulky theft toro grand stand trailer tree trimmer rack up sell employee walk behind web design website design winterization
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:28 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:28 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy