Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Demographics results


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-15-2011, 11:57 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default Demographics results

So every year we always send out an end of the year survey to find things that we need to improve on, the services, their quality, prices, etc.

This year we decided to send out a combo survey, which included those questions, but also demographic questions from our clients. Age, income, education, where they live, employment, security questions, and forms of communication. In the past, we have more or less gathered our demographics from what we have pieced together from the clients. So it may not be 100% accurate, but it's what we thought was the best way to gather the information. Lets face it, no one wants to get personal about their income. But this time we made it personal. We informed the clients that we really needed their help and needed the personal information.

After one week with our online survey, we have received almost 50% response back so far and I must say, the results in some areas were surprising.

Couple of things really stood out to us. First of all, the income of our clients. We thought that most of them made over $150,000 a year, when in fact, only 15% of our clients make that.

They also ranked health, as the most important thing in life, over security, money, and valued possessions.

Their favorite form of communication, was not cell phone or land line, but email. And almost none of them liked communicating through social sites such as twitter and facebook. Which is really funny, because we have been putting the most effort in our social sites, but wondering why we haven't got any response from them.

Now don't get me wrong we got some things right too, such as the sex, age, education, and area of the client.

But the income level is what really threw us off. Most of our marketing material has been for the higher income levels, with the more expensive products. Our ROI hasn't been great, but expected. But now we have this new information, we can get to work adjusting our marketing pieces and make our ROI amazing.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-16-2011, 06:38 AM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,402
Rep Power: 7
mark123 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by TiedemanLLC View Post
... we got some things right too, such as the sex, age, education, and area of the client. ...
Do you have instances where you can't exactly figure out the sex of the customer? :lol:
Reply With Quote
  #3  
Old 12-16-2011, 03:23 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,236
Rep Power: 6
stevef1201 is on a distinguished road
Default

Would like to see your questionaire
Reply With Quote
  #4  
Old 12-16-2011, 05:00 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 11
CHEESE2009 is on a distinguished road
Default

I didn't know people were honest.. I wanna send out questionnaires now!!!
Reply With Quote
  #5  
Old 12-16-2011, 06:51 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

This is a very interesting topic.

What should the newer lawn care business owners be sending out in their questionnaires and how should they take that information and utilize it in a helpful way?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-16-2011, 07:07 PM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 5
Ducke is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
This is a very interesting topic.

What should the newer lawn care business owners be sending out in their questionnaires and how should they take that information and utilize it in a helpful way?
Yes I find this very interesting topic, I would love to get a look at your survey.
I have thought about doing something like that but am not sure what to ask?
50% return sounds good I would have guessed 25-30%.
did you offer anything to get a response ? like a draw or something ?
What do you think you could do to get even more to respond?
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.
Reply With Quote
  #7  
Old 12-16-2011, 07:08 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
This is a very interesting topic.

What should the newer lawn care business owners be sending out in their questionnaires and how should they take that information and utilize it in a helpful way?
Every year we always send out surveys to clients. Some of the online survey sites already have pre made surveys to help out, or provide a starting point. This is the first year we ever did a demographics survey though, so it was very interesting.

With the surveys you can figure out what clients you really need to market to, and in what neighborhoods. You can also adjust pricing accordingly, or offer services that they can only afford. If you keep on marketing outdoor kitchens over and over again, but the income level of your clients is low, then the chances of them purchasing an outdoor kitchen is probably pretty slim.

The big thing is that it is anonymous, so you get a better "honest' response from clients when it is anonymous.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #8  
Old 12-17-2011, 01:28 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You can also adjust pricing accordingly, or offer services that they can only afford.
So potentially, would you raise your lawn prices the next year to customers who could afford it more?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-17-2011, 01:40 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
So potentially, would you raise your lawn prices the next year to customers who could afford it more?
Well we just went through a price increase this past Spring, so we are not raising prices again any time soon.

I think you could perhaps raise the prices though based on results. Now I said perhaps. Let's say you find out your clients make a higher income level doesn't necessarily mean you should raise prices. What this means is perhaps change the way to market with them through different types of media or the higher end services/products.

@Ducke, basically we sent out an email to our clients asking them for help. We made sure to let them know that everything was anonymous and that it would only take 5 minutes of their time. I use Survey Monkey. They have some templates that are already pre-loaded with questions too. I more or less pieced together a six survey questions from multiple surveys, then I added about four of my own.

Stating a time limit on a survey really helps out and most importantly letting them it's anonymous. (on a side note, I went to school for industrial/organizational psychology, so I know how to work with surveys and how to get a good response out of people).

We also informed them that by filling out the survey it can help them in the long run too with the services that we offer.

So basically the steps that we followed:
1) Anonymous. They will fill it out more honestly knowing that they will not be held accountable for their results. (there is no punishment).
2) State a time limit. Make sure the surveys too are very short, sweet, and easy to use.
3) Give them a "benefit". For them the benefit of knowing that by filling out the survey they will actually see results from it and where we need to improve on.
__________________
Twitter
Facebook
LinkedIn
Website

Last edited by TiedemanLLC; 12-17-2011 at 01:42 PM.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Toro Timecutter Z: RESULTS CHEESE2009 General Talk 6 05-11-2010 10:27 PM
Justifying a lack of results Steve HardcoreUnemployable.com 11 03-14-2009 09:45 AM
Election Results tiedeman General Talk 1 11-09-2006 11:47 PM
Season Results tiedeman General Business Discussions 2 08-25-2006 09:14 AM
Doorhanger Results tiedeman General Business Discussions 14 05-24-2006 10:42 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Covering a landscape...
Dan Tanner
Today 09:01 AM
Today 02:40 PM
by SGL1
1 41
Billing methods
jcurr33
03-26-2015 01:33 PM
Today 02:38 PM
by SGL1
7 187
bidding a cemetery....
NPM_LLC
Yesterday 10:56 AM
Today 01:18 PM
by jrs.landscaping
5 107
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Today 12:50 PM
by SC93
3 381
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Today 12:32 PM
by SC93
19 511
Bid for large home...
lxarth
03-22-2015 11:06 AM
Today 12:31 PM
by kslawn
9 329
Weed and Feed
robkattankate
03-19-2015 09:00 PM
Today 08:42 AM
by Dan Tanner
5 392
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 03:14 PM
by Dan Tanner
5 391
First big mower decision?
SGL1
Yesterday 08:58 AM
Yesterday 08:58 AM
by SGL1
0 65
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 08:43 AM
by biglee
28 2,408
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
Yesterday 08:37 AM
by Dan Tanner
5 192
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 08:25 AM
by SGL1
11 539
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 05:35 AM
by Dan Tanner
2 167
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 12:18 AM
by lxarth
7 204
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
03-27-2015 11:42 PM
by lxarth
15 3,447
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 238
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 232
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
03-27-2015 12:29 PM
by biglee
5 199
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 345
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 232
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 644
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,586
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 321
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 200
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,669
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 367
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 147
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 229
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 143
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 136
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,177
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 853
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,580
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 277
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,727
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 187
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 563
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 290
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 495
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 382
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,336
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,039
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 213
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 873
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 293
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,010
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 538
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,722
New to 2015
Infinitelawn
03-16-2015 08:29 AM
03-17-2015 11:47 AM
by Steve
4 301
Pulling trailer was...
SGL1
03-07-2015 07:14 PM
03-17-2015 08:11 AM
by SGL1
30 1,164
» Popular Tags
apartment complex auger bark billy goat brushcutter blades blowout bob villa collections commercial design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic introduction john deere quik trac landscape landscape services landscaping training lawn aeration lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website marketing more customers business mr dave new business ordinance past due patio install per hour charge pricing profit on employee pto push versus ride running a business scag v-ride scripts search engine optimization secrets to landscaping sell the vision seo shell small engine repair square foot sulky toro grand stand trailer tree trimmer rack truck new used landscape walk behind web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:52 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:52 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy