Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Best marketing approach of winter for lanw care services ??


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-12-2011, 01:06 PM
SageDesignLM SageDesignLM is offline
Junior Member
 
Join Date: Apr 2011
Posts: 9
Rep Power: 5
SageDesignLM is on a distinguished road
Default Best marketing approach of winter for lanw care services ??

Hi Guys,

I am looking for a little advice on marketing over the winter season to have contracts in place to start servicing next spring. I have been in the landscape design business for several years and now want/need to expand my services to make this a viable "full-time" occupation. I have set a goal of having twenty new lawn/garden maintenance contracts in place by mid to end of March 2012 and would like some suggestion on how to get there. What is the best marketing approach for the next 3 1/2 months? Door-to-door, post cards, door hangers, newspaper, flyers, all the above??? Is this even possible over the off-season for someone offering this as a new service? The end of April is my "line in the sand" to determine if I can make a go of it full-time of just continue in the design area part-time. Any and all suggestions will be appreciated. Thanks.

Rod
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-12-2011, 04:06 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,236
Rep Power: 7
stevef1201 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Try and remember some important things about people. People will not respond to one, two or even three advertisments. I have found that putting out flyers dor to door, takes at least 4 times. Advertising in a newspaper takes at least 6 times. Even then they will only notice it, and not take action untillthey have a need. Keep advertising, plan on putting door hangers out in the same place several times. Put door hangers on the neighbor hood doors each time you service an existing custome. Building this business is slow, Be fair in you service, charge a fair price, and you will grow.

My first year was 7 customers, second was 35, looking for 50 next year.
Reply With Quote
  #3  
Old 12-13-2011, 12:16 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 6
The Cleaning Doctor is on a distinguished road
Default

Work on your web site and ranking now as that takes time and by spring you should be at or near the top of the list.
__________________
Pat
Reply With Quote
  #4  
Old 12-13-2011, 12:59 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default

All of the advice general was very good and very important. You have to constantly be putting your name out, trying different medias. Do some research on your demographics first though. Find out who your clients are. Then do some research with test marketing pieces, Believe it or not different colors, shapes, wording, etc on the same marketing material can made a word of difference. Make sure to track that information.

Now given your situation, I personally would do two things right now 1) ask you current clients for referrals. This is a low cost way to gain more clients. 2) Market only in the neighborhoods that you are currently servicing. By pin pointing in one particular area you are making your marketing more effective and not just throwing out darts hoping one will hit at the dart board. And in the long run the more clients you gain in the same neighborhood, the less it will cost you in windshield time.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #5  
Old 12-13-2011, 03:58 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,566
Rep Power: 10
Steve has disabled reputation
Default

Another thing to consider is, what services can you offer over the winter to stay in front of your customers so when their grass starts growing in the spring, you are already there and ready to cut it.

Here is a blog article I made about that which can help.

Winter services your lawn care business can offer.

It gets you thinking how you can expand outwards and reach more people all year long.

Quote:
What is the best marketing approach for the next 3 1/2 months? Door-to-door, post cards, door hangers, newspaper, flyers, all the above???
Any of these can work but the thing is, you gotta be there when they are ready to buy. That is why you hear so often to keep marketing to the same group.

But as Troy said, the best low dollar approach is asking for referrals. Marketing to your social network and sell to those you know.

Does this help so far?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Winter services to offer clandscaping44 Starting a lawn care business. 29 12-14-2010 11:34 PM
How to take care of your lawn after winter flyingdutch16 Lawn Maintenance / Lawn Renovation 4 01-09-2010 03:29 AM
Are you offering mower services this fall and winter? Steve Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 1 09-25-2008 03:40 PM
Let's see your winter marketing material Steve General Business Discussions 1 11-17-2005 03:50 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Dane Scag
Steve
Today 12:29 PM
Today 12:29 PM
by Steve
0 24
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 421
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 340
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 337
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,637
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,409
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 910
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,688
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 79
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,105
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
17 1,510
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 131
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 437
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 339
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 305
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 202
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 899
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 326
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 405,648
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 538
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,181
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,337
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 176
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 347
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 2,005
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 318
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 288
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,725
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 452
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 448
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 415
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 386
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 311
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,691
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 223
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 358
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,073
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 348
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 589
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 391
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 275
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 266
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave new business ordinance past due per hour charge per hour service plowing pricing roundup scag secrets to landscaping sell the vision seo shell shreaded solo solo backpack sprayer sq ft square foot swzt tree tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:23 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:23 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy