Originally Posted by Steve
I think it is really interesting to see all this because I think you moved to the top, the bigger selling points that you have found through your experimentation.
Now no one will question if you are licensed and insured because it is one of the first points they will see.
When they compare your business card to others they might have gotten, yours will stand out. Especially if they others don't include that item or are not insured or licensed.
You know what else stands out?
My cards are heavy stock, bright white, and glossy, with a colorful, prominent image.
Honestly, I chose the glossy finish as there's less chance of my grubby finger smudging it up before handing it to a potential client, but it really makes a difference in the perception people have of you. "Wow, nice card." is something I've heard often.
Maybe it's because I have an advertising background, but I've never understood why people go cheap on business cards. Why would you want to hand out flimsy cards with a little, tiny line drawing (that looks like it was drawn in the 50s) of a push mower, and your name and phone number? You look cheap and unprofessional - spend the extra $5 and make an impression!