Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Craigslist or no craigslist?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-13-2011, 11:56 AM
smallstripeslawncare smallstripeslawncare is offline
Member
 
Join Date: Oct 2011
Location: Charlotte, NC
Posts: 32
Rep Power: 5
smallstripeslawncare is on a distinguished road
Default Craigslist or no craigslist?

Hello,

I'm a new lawn care business owner. I'm based in Charlotte, NC. I'm 21 years old, married with almost two year old twins.

I had plans to go into the US Army this past October and things didn't work out. My daughter has medical issues and my wife just wasn't up for it. So all summer I was advertising on craigslist and offering a $20 lawn cut, edged, blown! Under 1/2 acre. I was using a Toro 22' personal pace push mower, Echo SRM-225 line trimmer, and Home lite back pack blower. It kept me busy all summer but of course I was low balling and not making as much as I should. A lot of the tiny Charlotte lawns I cut were worth $20 I think but some I should of charged much more. My plan is to actually do estimates (possibly using google earth, advice welcome on this) and try to get off of craigslist.

I now have a Howard Price 48' walk behind, and a Lawn Boy 19' push mower for trimming purposes.

I was actually watching a few of the gopher videos on youtube and craigslist was mentioned a few times.

Is craigslist actually a good way to market? I've heard from many people that fliers are the way to go and will help me market to specific areas.

My issue with craigslist is that there's SO MANY lawn care guys offering dirt cheap prices and also when I did get calls they were scattered all over the place.

If I decide to stay on craigslist should I market for specific areas and not offer as big of area? I plan on servicing a few different areas of Charlotte but I don't want to be in North Charlotte on day and a guy call saying he's in South Charlotte and I won't be in that area for two more days. He'll just call the next guy who can come out the same day.

If i do continue this spring on craigslist maybe using flier advertisement as well and using craigslist as additional help will keep me busy.

Any advice would be greatly appreciated!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-13-2011, 07:34 PM
strength strength is offline
Member
 
Join Date: Oct 2011
Location: easton pa
Posts: 33
Rep Power: 5
strength is on a distinguished road
Default I SAY YES TO Craigslist

Lawn care business tipsLawn Care Business Book
DON'T MAKE it you only way to get your self out there by any means but i have had lots of luck with cl yes some people are cheep but not all. how i look at cl for me is like the not so cute girl at the bar with the ugly girl friend all of a sudden the not so cute girl looks hot matched to her girl friend lots of guys on cl might have rock bottom prices but show up with a ford escort hatch back with a weed whacker hanging out the back . don't get me wrong i have and lots of us have started this way BUT first impressions are everything
Reply With Quote
  #3  
Old 11-13-2011, 08:30 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

This was my first full season. I had no means of paying for any other advertising, so against all fears of spamming and getting bad clients, I advertised on Craigslist.

I eliminated the chance of getting spam by using an image for my advertisement. (It helps that I'm a graphic artist)
I believe that by doing so, I also made myself stand out from teh crowd and ultimately, I only had one client that turned out to be a cheap-a$$ and I had to drop - all other clients have been wonderful. Wealthy clients, blue collar, young, old... I was surprised by how many people use CL to find services.

I made it evident in my ad what areas I serviced in order to eliminate calls from parts of town that I don't service. Placing town names and zip codes in the keywords helps.

Good luck!
Reply With Quote
  #4  
Old 11-13-2011, 10:01 PM
op25ttfd op25ttfd is offline
Member
 
Join Date: Feb 2011
Location: Belle Chasse, La
Posts: 48
Rep Power: 5
op25ttfd is on a distinguished road
Default

This past season was my first as a business owner. Of my 23 clients I have, 21 came from Craigslist, 1 from my full time job, and 1 from the 500 flyers we passed out.
Reply With Quote
  #5  
Old 11-14-2011, 12:17 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Quote:
lots of guys on cl might have rock bottom prices but show up with a ford escort hatch back with a weed whacker hanging out the back . don't get me wrong i have and lots of us have started this way BUT first impressions are everything
With this being an issue with craigs list, do you find that it give the guy with the escort an advantage? Are people looking for the dirt cheap cost and not care if you show up in the escort or is it the opposite and they want to see an add that looks professional and see you pull up in front of their house looking professional as well?

Do the types of customers you get from craigs list depend on how you present yourself in your ad and how you appear in person?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 11-14-2011, 12:43 PM
op25ttfd op25ttfd is offline
Member
 
Join Date: Feb 2011
Location: Belle Chasse, La
Posts: 48
Rep Power: 5
op25ttfd is on a distinguished road
Default

One of the things I like to do also when showing up to do a quote for a customer that I get off of Craigslist is to show proof of insurance. It makes them think to ask the competition. I gained several yards that way because the others could not show that.
Reply With Quote
  #7  
Old 11-14-2011, 01:07 PM
smallstripeslawncare smallstripeslawncare is offline
Member
 
Join Date: Oct 2011
Location: Charlotte, NC
Posts: 32
Rep Power: 5
smallstripeslawncare is on a distinguished road
Default

One issue many of the clients I received off of craigslist have told me is that no one calls you back or answers the phone! I have been guilty of this because while mowing a lawn I have received so many phone calls and there's always that ONE that I didn't call back out of 10 because I couldn't keep track. I should of written down all of the missed calls and did it that way instead of going through them on the phone.

I was also very surprised at how many clients did expect the "ford escort guy" but were pleasantly surprised when I showed up with decent equipment.

I suppose when next season comes around I'll continue marketing with craigslist but not as my only means of marketing.

I'll also pass out fliers, business cards, etc...Also try offering a referral program to see if that will help some.
Reply With Quote
  #8  
Old 11-15-2011, 11:24 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

These are some great points being brought up.

Now knowing some of these, should your marketing material on craigslist possibly include a picture of you and your truck/trailer pulled up in front of a home and you walking up to great the picture taker? Would such a photo show that you are not a fly by night entity?

Also, should you be promoting that you guarantee to answer or return all phone calls within X period of time or your first mowing is free?

Quote:
One of the things I like to do also when showing up to do a quote for a customer that I get off of Craigslist is to show proof of insurance. It makes them think to ask the competition. I gained several yards that way because the others could not show that.
By using this as part of your sales presentation, do you also point out to the customer how important it is for a lawn care business to provide the home owner with proof of insurance and why it is important?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
My Craigslist Ad JeffK26 Lawn Care Marketing & Post your marketing material for review! 8 11-14-2011 11:32 AM
My new craigslist ad NewLeafca Show Off - Picture Post - Photo Gallery 25 06-05-2011 11:11 PM
Look at this ad!!! CRAIGSLIST devuono311 General Business Discussions 20 02-15-2011 06:52 PM
Craigslist once again MikeO General Talk 1 08-04-2009 06:15 PM
New Craigslist Ad CHEESE2009 General Talk 1 06-07-2009 12:43 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Today 11:15 AM
by Greg_TopYardServices
12 1,162
back surgery
Bradcook21
01-28-2016 08:51 PM
Yesterday 08:04 PM
by Chilehead
12 286
hello all
romanlandscape
01-29-2016 03:46 PM
Yesterday 10:20 AM
by Bradcook21
6 180
Finding open bids?!?
C&DPropertyManagement
Yesterday 01:48 AM
Yesterday 01:48 AM
by C&DPropertyManagement
0 47
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 66
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 142
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 195
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 215
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 108
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,471
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 227
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 89
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 105
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 172
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 236
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 124
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 201
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 108
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 134
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,124
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 341
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 285
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 293
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 227
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 187
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 170
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,654
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 607
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 362
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,048
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 436
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,895
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 277
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 427,970
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,387
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 203
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 259
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 235
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 904
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 395
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 255
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 549
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:15 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:15 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy