Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

My First Advertisement - Craigslist and Beyond


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #41  
Old 05-19-2011, 05:26 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,616
Rep Power: 10
Steve has disabled reputation
Default

This sounds like a real interesting opportunity! The way you are going with all this, you are going to need to hire some employees by the end of the season!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #42  
Old 06-03-2011, 10:58 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

I was starting to get overwhelmed, so I stopped posting my Craigslist ad about a week and a half ago. I still get a few calls a day which tells me that people do use the "search" feature and not just look at the most current postings.

Without the keywords, my "old" ad would never have shown up.

I have to say that this whole "Craigslist" thing has worked out much better than I had anticipated.
Reply With Quote
  #43  
Old 06-06-2011, 06:11 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,616
Rep Power: 10
Steve has disabled reputation
Default

That is great news. And amazingly enough, many members seem to experiment a little with craigslist and shortly give up after placing an ad or two. Here you are really doing well with it, so a key factor to success may just be sticking with it.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #44  
Old 06-06-2011, 11:36 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
That is great news. And amazingly enough, many members seem to experiment a little with craigslist and shortly give up after placing an ad or two. Here you are really doing well with it, so a key factor to success may just be sticking with it.
I'm not sure that there's "one" key factor, but no matter what type of advertising you do it requires repetition. Getting your name in front of people on a regular basis is very important. Anyone who runs one ad and claims it was a waste of money really doesn't have a firm grasp on how advertising works.

I think that part of my success with the Craigslist posting is that my ad isn't a typical "classified ad" - there's an actual advertisement - an image to look at. I appear ten thousand times more professional than anyone else who is posting even though they may have been doing this for decades. I've gotten a lot of "I liked your ad", and "very professional" comments from people when I inquire how they found me and what made them choose "me" when it came time to pick up the phone.

Another part is lack of competition. Don't get me wrong - there are a LOT of listings in Pittsburgh, but not a lot in my specific area. I started out advertising a very broad area - "the East", but as I started picking up more clients in one particular area, I decided I wanted to get more clients in that area rather than driving further than I needed to, and began using that area in my posting title. Lots of postings for the "East", but only one other guy posting ads specific to the general area that I'm targeting now.
(I've also noted that he's "improved" his ad since I started posting. )

One other factor is likely "location". Surely some areas get better results from CL advertising than others. I was convinced that I would get nothing more than cheap bastards looking to get work done for nothing, but the people who use CL to seek services come from all walks of life.

I dunno... I had no money to advertise using traditional methods, so I turned to Craigslist. It worked for me. And amazingly, no SPAM! (knocks on wood)
Reply With Quote
  #45  
Old 10-10-2011, 10:23 AM
JeffK26
Guest
 
Posts: n/a
Default

I don't know much about clickable pics or if it's only on this forum, but the clickable pic on post #7 takes me to a Cruz lawn care...

probably not a big deal on this forum but thought i'd let ya know!
Reply With Quote
  #46  
Old 10-10-2011, 10:23 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by SaberLawnCare View Post
I don't know much about clickable pics or if it's only on this forum, but the clickable pic on post #7 takes me to a Cruz lawn care...

probably not a big deal on this forum but thought i'd let ya know!
It's been a while, but I think he was just showing me an example of how you make the ad take the potential client directly to a website by clicking on it.
Reply With Quote
  #47  
Old 03-18-2013, 02:52 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

UPDATE: 3/18/13
Rather than starting a new thread, I thought I'd just add to this existing one.


I've gotten a few calls this season from Angie's List and figured I'd toss up an ad on Craigslist as well since the first one worked out pretty well for me.

I was going to simply use the same one seen previously in this thread, but the headline says "EVERYTHING is TURNING GREEN!" and at the moment NOTHING is "turning green". LOL! There's actually some snow on the ground that we got overnight. I needed something else.

I took my existing yard sign design and modified the bottom (area under the phone number) to include a few photos.




I posted it around 2:30am and have had 2 calls today so far - one a commercial job at a vacant car wash that needs maintenance.

I did not include an email, website, or phone in the text portion of the CL ad.
If a human is viewing, they can see the phone number as seen above. If a spambot is viewing, not so much.

In 2011 I posted on CL and I got a lot of good clients.
In 2012 I got more cheap people calling and since I had a mostly full schedule, I didn't run the ad a lot.
I guess I'll find out how it goes in 2013!

Attached Images
File Type: jpg CraigslistBasic_zps949706a1.jpg (141.4 KB, 0 views)
Reply With Quote
  #48  
Old 03-18-2013, 03:08 PM
wat5150 wat5150 is offline
new member
 
Join Date: May 2012
Posts: 604
Rep Power: 0
wat5150 is on a distinguished road
Default

Looks good. Whos that guy in the green shirt?? You may want to get him off your ad.
Reply With Quote
  #49  
Old 03-18-2013, 03:17 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by wat5150 View Post
Looks good. Whos that guy in the green shirt?? You may want to get him off your ad.
I dunno, but he looks larger than life, and quite studly.

Reply With Quote
  #50  
Old 03-19-2013, 11:21 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,616
Rep Power: 10
Steve has disabled reputation
Default

Very nice work.

What is your view on using the 'Taking new customers' headline versus potentially others you could use. What do you like about that one?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
yet another advertisement post jklawncare Community Assistance 24 12-06-2010 01:21 AM
Final Advertisement CHEESE2009 Lawn Care Marketing & Post your marketing material for review! 12 02-12-2010 03:10 AM
Holiday lighting advertisement Steve Lawn Care Marketing & Post your marketing material for review! 1 10-29-2008 07:58 AM
Matt's newspaper advertisement Steve Lawn Care Marketing & Post your marketing material for review! 7 03-14-2008 06:55 AM
Advertisement - promoting owner Steve General Business Discussions 2 03-20-2006 07:36 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 05:57 PM
by TRV
12 1,447
leaf removal
Double J LLC
10-03-2014 05:24 PM
Yesterday 04:35 PM
by achri12
26 2,663
Thanksgiving cards
Steve
11-10-2008 11:57 AM
Yesterday 04:29 PM
by achri12
3 8,630
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 10:27 AM
by kslawn
6 444
Happy Thanksgiving!
Steve
Yesterday 09:48 AM
Yesterday 09:48 AM
by Steve
0 34
Say Hello !!!
Steve
03-19-2007 12:18 PM
11-26-2014 10:30 PM
by Just Cuts
1,194 349,215
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-26-2014 09:23 PM
by stevef1201
5 311
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
11-26-2014 09:16 PM
by stevef1201
9 369
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-26-2014 07:32 PM
by ExtremeLawncareServices
4 467
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-26-2014 07:22 PM
by ExtremeLawncareServices
178 14,352
Pics for website
tbtigers03
11-21-2014 05:40 PM
11-26-2014 12:12 PM
by Just for Cuts
5 268
Hi from IL
steveinil
11-25-2014 02:07 PM
11-26-2014 11:21 AM
by Steve
1 92
WNY saying Hi.
Sargewesser
11-25-2014 07:27 AM
11-26-2014 11:20 AM
by Steve
1 97
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-26-2014 11:19 AM
by Steve
18 683
Peco Bagger
AGPS
11-18-2014 02:20 PM
11-26-2014 10:58 AM
by Steve
10 428
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
11-26-2014 10:57 AM
by Steve
22 6,325
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-26-2014 10:40 AM
by Steve
14 488
How much do you up sell...
Essex Groundskeeping
11-23-2014 07:13 PM
11-24-2014 06:29 PM
by stevef1201
8 253
This sucks...
Matther777
09-18-2014 05:56 PM
11-24-2014 05:49 PM
by biglee
16 3,294
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
11-24-2014 04:32 PM
by acrajchel
4 717
New website
Chilehead
11-20-2014 04:39 PM
11-23-2014 07:40 PM
by Just for Cuts
12 383
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 612
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 210
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 1,069
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 616
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,987
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,555
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,287
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 874
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 646
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 571
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 400
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,494
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 353
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 623
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,704
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,828
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 32,026
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,792
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 531
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 743
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 422
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 492
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,450
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 699
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 601
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 396
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 411
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 681
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 455
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying auger bid blades bob villa bush care charge commercial decorating deliquentaccounts demonstration ditches employee problems estimate ferris first truck four wheel drive gopherhaul growing a lawn care business hardscapes hiring how much to charge how to installation introduction john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo mechanic monthly mulch mulch price new mower ordinance patio install per hour charge podcast profit on employee pto reo running a business shell snow snow plowing starting a business start up lawn care business steep lawns steve toro toro grand stand trailer mate pro tree truck new used landscape turfgrass consulting walk behind
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:41 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:41 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy