Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Door hanger distributing advertising! HELP!!!


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 07-02-2011, 07:53 AM
clandscaping44 clandscaping44 is offline
Member
 
Join Date: May 2010
Posts: 51
Rep Power: 5
clandscaping44 is on a distinguished road
Default Door hanger distributing advertising! HELP!!!

Need help on door hanger advertising. Ordered about 250 door hangers started distributing them about a week ago is it normal not to get call's even though the people look the piece of marketing right in the face??? How can I improve the sale's in door hangers? My goal is to gain anywhere from 1 to 5 more clients before the end of the mowing season which is 1st or 2nd week of October. Any advice would be greatly appreciated
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 07-02-2011, 11:24 AM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,401
Rep Power: 7
mark123 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Unfortunately, the only people that say these are a great idea are the people that print and sell door hangers. They also exaggerate their conversion rate by a factor of 10 (probably more).

For every customer you wish to obtain you'll most likely have to distribute between 500 and 1000 advertisements and I'm not even sure 1000 will get you anything. It's true that it is a numbers game. It's just a very low numbers game.

I advertised in a local paper and got two calls from outside of my service area. Flyers with tear-offs = zero calls.

So far the only advertisement that has gained me any customers has been my web site. So far, 6 customers (11 total properties) @ $350+ per week. That's an extra $11k+ per year from a very small investment.
Reply With Quote
  #3  
Old 07-02-2011, 12:58 PM
shadrach's Avatar
shadrach shadrach is offline
Senior Member
 
Join Date: Mar 2010
Location: Indiana
Posts: 256
Rep Power: 5
shadrach is on a distinguished road
Default

5 more regular clients probably means you need about 5000 or so doorhangers. They usually work better for 1 time services than they do for regular customers & the time of year makes it harder as well. wouldn't expecxt all call out of 250 - just too small of a number to expect any result. Its really more of a branding tool - getting your name out there for people to see. We have about a !.5% - 2% call rate on flyers and get a decent amount of one time jobs for it but for regular mowing clients its probably a .2% close rate. Aggressive discounts or special offers would make it a higher percentage.

Last edited by shadrach; 07-02-2011 at 01:05 PM.
Reply With Quote
  #4  
Old 07-02-2011, 01:13 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,040
Rep Power: 6
stevef1201 is on a distinguished road
Default

I put over 5000 door hangers, 300 flyers with pull of tags, and untold number of other bits of advertising, ZERO calls. The only luck I have had is the local newspaper advertising.
Reply With Quote
  #5  
Old 07-03-2011, 07:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Need help on door hanger advertising. Ordered about 250 door hangers started distributing them about a week ago is it normal not to get call's even though the people look the piece of marketing right in the face???
Could you tell us a little about what you had on your door hanger or show us what you made? That could have an effect on your results as well.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 07-04-2011, 08:36 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 901
Rep Power: 6
jymie is on a distinguished road
Default

Quote:
Originally Posted by mark123 View Post
Unfortunately, the only people that say these are a great idea are the people that print and sell door hangers. They also exaggerate their conversion rate by a factor of 10 (probably more).

For every customer you wish to obtain you'll most likely have to distribute between 500 and 1000 advertisements and I'm not even sure 1000 will get you anything. It's true that it is a numbers game. It's just a very low numbers game.

I advertised in a local paper and got two calls from outside of my service area. Flyers with tear-offs = zero calls.

So far the only advertisement that has gained me any customers has been my web site. So far, 6 customers (11 total properties) @ $350+ per week. That's an extra $11k+ per year from a very small investment.
Total agreement on this. My website has generated more business for us than distributing flyers has. The internet is the game now, play it wisely. Have a website with a quote form to fill out. Check my site to see what I mean. Click on the request a quote page. List the site in all the maps ie: google maps, yahoo maps & bing maps. Make sure your site has proper keywords etc.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need door hanger help! brookline Lawn Care Marketing & Post your marketing material for review! 6 03-13-2010 01:17 AM
Ted's door hanger Steve General Business Discussions 2 03-02-2006 01:51 PM
door hanger General Business Discussions 5 02-23-2005 04:08 PM
door hanger Gopher Software Support Archived Question & Answers - Read Only 0 02-21-2005 10:39 AM
Door Hanger Steve General Business Discussions 3 12-10-2003 01:14 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Left handed edging with...
SGL1
Yesterday 08:59 PM
Yesterday 08:59 PM
by SGL1
0 23
Need help determining...
Jbss861
07-20-2014 02:33 PM
Yesterday 08:51 PM
by SGL1
11 241
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Yesterday 08:47 PM
by SGL1
27 1,117
Customer letters
kslawn
Yesterday 06:17 AM
Yesterday 06:17 PM
by kslawn
2 63
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
Yesterday 05:53 PM
by eastsidelandcare
2 130
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
Yesterday 05:49 PM
by eastsidelandcare
2 171
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
Yesterday 05:37 PM
by Just for Cuts
9 208
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 03:55 PM
by stevef1201
75 4,278
Should I ?
googus
07-22-2014 04:06 PM
Yesterday 03:48 PM
by googus
3 111
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
Yesterday 12:42 PM
by Steve
3 140
new to me box truck
jrayb39667
03-06-2014 10:20 PM
Yesterday 12:40 PM
by Steve
15 1,315
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
Yesterday 12:14 PM
by Steve
14 822
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
Yesterday 11:48 AM
by Steve
4 176
Overspray?
stevef1201
07-21-2014 04:20 PM
Yesterday 11:39 AM
by Steve
3 86
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 209
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 608
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 448
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 225
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-21-2014 01:04 PM
by Steve
12 499
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 524
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 114
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 116
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 660
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 976
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 711
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 646
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,588
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 219
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-15-2014 11:42 AM
by Steve
9 321
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,658
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 394
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 326
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 787
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 504
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 513
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,833
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 505
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 178
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 610
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 265
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 744
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,206
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 489
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 349
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 313
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,380
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 215
Happy Independance...
stevef1201
07-04-2014 07:05 AM
07-07-2014 01:01 PM
by Steve
2 214
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-07-2014 12:47 PM
by Steve
4 293
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
07-06-2014 01:50 PM
by SGL1
21 5,197
» Popular Tags
34'' ads blades butterfly gardens charge christmas christmas light hanging credit card customers ditches employee problems exmark fall ferris financing first truck franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice kansas city lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights marketing mechanic monthly mow mowing mulch price new and restored landscapes new buisness new business organize podcast promotion pto riding mower running a business savannah scag schedule seo social media starting a business start up lawn care business steep lawns stihl sulky top dresser toro toro grand stand tree care trimmer rack walker winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:19 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:19 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy