Flyer/Postcard question

[shadrach]

I am using postcards like flyers for marketing and plan on hitting places multiple times. What amount of time should there be in between trips?

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Evansville Lawn Care
Newburgh Lawn Care

[Steve]

Lawn care business tips

How many times do you plan on repeating your flyer distribution to these addresses?

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[shadrach]

Thats the part I am trying to decide - I am thinking monthly until September. trying to pick up more mowing customers but also trying to set up fall services (aerating & seeding) I have hit about 6500 houses twice & another 2000 once.
just wondering at what point does it go from being helpful to being annoying?

[Steve]

We have seen quite a few discussions on this topic here and what I think the general consensus is, is that it takes 6 or 7 impressions before a consumer will start to remember your business. So if you hit their homes once a month for the season, I don't think that would be over doing it.

Does that help?

[mattb7771]

ahh feeling good having my first beer of the night and i have sun off i have had very good luck working weekends i find alot of people will come and chat and ask about their propreties and what your doing last sat i got two spring cleanups and afew aerations and this weekend a power rake aeration and wrote up afew estimates

[Steve]

Matt, throughout the season, how often will you visit the same locations to try and get the homeowner to sign up with you?