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Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Panic or not to Panic, that is the question....


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
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  #21  
Old 03-03-2011, 11:03 PM
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I placed an ad earlier in the week, in a very popular "free" community paper. Although, Craigslist seems to be a bust for me so far, I will continue to utilize it. The ad I placed hit the paper today, and will run for the next 5 weeks. Since this morning, my website has gotten 18 hits, and 2 request for lawn estimates. Maybe my luck is finally starting to turn? Will keep all you guys posted as to what is happening.

Wayne
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Old 03-04-2011, 01:53 AM
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Good job Wayne on experimenting and tracking the ad.

Can you tell us how you worded it? Might you experiment further with the wording in the future? Was there some kind of offer?
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Old 03-04-2011, 08:01 AM
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The ad really was nothing fancy. My wife and discussed the cost of it, weighing whether it was worth it or not. It's an ad in the business service directory which is fancier then say a classified ad. It has my logo, info, a few services that I offer, and contact info. I have listed in it "discounts available". I have writen down a list of discounts I offer and carry it with me as a cheat card, that way I won't forget any when someone calls. I am praying for good results from this.
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Old 03-05-2011, 05:30 PM
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Are there many other competitors in that section of the paper? How do you feel your ad design did to stand out compared to others?
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Old 03-06-2011, 08:14 PM
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Believe it or not, I was the only "lawn care" guy in that section. There were 2 other guys in the classified section, but they didn't stand out like my ad did. I did an estimate on Saturday. I was expecting to give the estimate and my card and sit by the phone. However, while I was explaining the estimate to the "potential" client, I asked if he had any questions. He nodded and said when can you start? Not only did I walk away with a signed contract, but 2 up sells! I know one contract doesn't mean much to the guys that have 15 or 30, but I am stoked and ready for more!
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Old 03-06-2011, 09:25 PM
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Yes that is excellent. Next you can market to the neighbors of this new customer and branch out further!

Great job!

Keep us posted on how things go.
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Old 04-15-2011, 10:16 PM
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Quote:
I did one of those "fancier" image adds that I learned about in someone else post on here, I included all the major keywords. I kinda just listed everything I can do.
Can you elaborate on this for all of us who didn't see the other post you spoke of? I would love to learn of anything to help my ad stand out on craigslist.org.
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