Landscaper has fancy for design - Type of business: Complete design/build, garden design (annuals and perennials), lawn care and landscape maintenance services with more than $6 million in revenues in 2006 and 75 full-time employees
Key to success: Treat people the way you want to be treated.
This simple adage has enabled me to forge many strong relationships with staff, clients and the community.
Competitive strategy: From the outset, we have focused on incorporating unique programs and services that distinguish us from the competition.
For example, as early as 1995, we introduced a complete, organic lawn and tree-care program. This spring, we launched Borst Organic, a lawn, tree and shrub program that incorporates a newly developed, private-label product line.
In terms of business strategy, our main objective is to create a truly balanced company.
We are traditionally recognized for our large-scale design/build projects. At the same time, our residential and commercial lawn care and property maintenance client base has grown significantly in recent years and now contributes approximately 45 percent of the company's income. By increasing this "renewable" business, we are better positioned regardless of economic cycles.