Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Which "lawncare advertising" has worked for you?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-22-2011, 01:21 AM
LawnMoore's Avatar
LawnMoore LawnMoore is offline
Mr. Moore
 
Join Date: Jul 2010
Location: Suwannee River Florida
Age: 28
Posts: 288
Rep Power: 4
LawnMoore is on a distinguished road
Thumbs up Which "lawncare advertising" has worked for you?

YELLOW PAGES | PHONE BOOK ADVERTISING:

We will discuss advertising in the yellow pages first, as I consider this to be the biggest return on investment when it comes to advertising, as well as the most costly. Even with the internet age, the phone book is still the place were the majority of individuals turn to first when looking for a local business. Having your company listed in the phone books yellow pages is by far the best return on initial investment in my opinion.

With the cost of advertising in the yellow pages increasing each year, most phone book publishers have begun offering monthly payments as a means of paying for your companies ad. With prices ranging from a couple of hundred dollars annually to several thousand dollars depending on the size and location of your ad.

When we first started out, we basically had a small display ad (the smallest they offered), instead of running just a text listing. Display ads capture a potential customers attention easier and it offers a quick way of letting your potential customer know of the services that you offer. Though you can create your own yellow page ad yourself if you are adept with software such as Adobe Photo Shop. Most phone book publishers have graphic artist on staff that can create your ad based on your companies criteria.

Text ads, though cheaper to purchase, may not be the most cost effective if your rate of return off the ad doesn’t justify the initial publication cost. Try to remember the last time you looked up a company in the yellow pages. If you knew the business name that you were searching for, you probably quickly scanned down the text listings til you found the one that you were hunting for. More than likely though, if you did not know the name of an individual business, and were just looking for say a plumbing business, the display ads probably caught your eye first. Text ads do serve a purpose though, and will help an individual find your business phone number when looking for your name, as well as those individuals who are looking for just a random lawn care company.

Considerably cheaper to purchase, having your company listed only by a text ad is deffinately better than not have your company listed at all. I would recommend though that if your finances will only allow you to invest in a text ad, that you try to at least spend the money and have the listing bolded. This will help in making your text ad stand out from the others somewhat.

Most larger cities now days have more than one phone book available. Check with each one regarding pricing and distribution to determine which book will offer you the biggest bang for your buck. Another couple of ways to determine which book to use for your advertising is to ask your friends and relatives which phone book they normally grab when looking up an individual or business in the yellow pages. Also, when talking to the company who publishes the yellow pages, keep in mind that they all will throw out some impressive numbers of the households they are supposedly reaching. Take this area here in Southeast Texas for example. There are 3 major phone directories that offer yellow page listings. The first one is through the actual telephone company and by far is the most expensive to advertise in. The other two books are similar in size although one claims to have a much higher circulation rate over the other. But as I stated earlier, when discussing this book with friends and relatives, I determined that this book is by far the least popular due to a poor layout of the book and nobody claimed to ever use it for anything other than a paper weight.



We started out advertising in the second of the three books. Though they didn’t claim to have the highest circulation rate, they were cheaper then advertising in the telephone companies book. Eventually though over the years we ended up advertising with a half page ad in this book in the Lawn Maintenance section, and a slightly smaller but still equally as impressive display ad in the Landscaping section of the book. We also ended up advertising in the telephone companies yellow pages as well. And as much as I hate to admit it, we actually received the biggest bang for our buck out of this phone book even though our ad was much smaller than the other two ads we had placed in the second phone book.



Also keep in mind too, that a lot of the yellow page representatives that sell you advertising in the yellow pages are paid on commission and you can hagle with them over the price of your advertising. And that most yellow pages that you purchase a display ad in with also include a text ad in the yellow pages as well for free. Well if you consider you just dropped a 1k bucks for the display ad free.



FLYERS:

As we have discussed above what I consider to be the biggest return on your advertising investment, flyers would fall into my least return on initial investment and effort scale.

Though you may read on the many different forums on the internet regarding the use of flyers as a means of advertising, the rate of return is generally less than 2%. That means for every 1,000 flyers that you stuff under someones windshield wiper blade, or hand out as they are coming out of a grocery store, you will get roughly 20 phone calls requesting quotes. This may seem like a good deal of business on the surface, but lets put a few numbers to it.

First off most copy business charge generally a minimum of $.05 per sheet for copy service. At a 1,000 copies, you’ve already spent $50.00. Then you must calculate in at least a day to walk around and pass out the flyers. I remember when I first started out I put a dollar value on my time of $35.00 per hour. Not knowing any better, I estimated this is what it would take to pay myself a decent salary as well as pay for my equipment. This figure was low, but we will discuss that in another section. But just to have something to work with, we will use the $35.00 per hour fee that I estimated my time to be valued at.

Well if you consider it will take a good portion of a day to pass out a 1,000 flyers to individuals, at $35.00 per hour that comes to $280.00 for an 8 hour day. Combine that with the $50.00 you spent at the copy center, and your now into your CHEAP method of advertising to the tune of $330.00. That is close to what you would have spent for a text ad in the local telephone book yellow pages.

Yes, as we have discussed, you stand the potential of getting 20 new customers so let’s put some numbers to it. When first starting out, and unless the properties are extremely small, you will probably average somewhere in the neighborhood of 6 cuttings a day for residential. Less than that if they are larger properties, or less than that if you short cut and do sub standard work. At 6 yards a day, it will take you roughly 3.3 days to finish mowing your 20 new customers. But to keep the math simple, lets just assume that you can complete mowing the 20 properties in an even 3 days working 8 hour days. At your $35.00 an hour rate in an 8 hour day, minus the cost of printing and handing out the flyers, you’ve made $370.00.

Now if you divide the $370.00 into 3 eight hour days, you’ve actually earned only $15.41 per hour. I can tell you from experience that isn’t enough to pay for your equipment, much less your salary.

Now I am not totally against the use of flyers as a means of advertising, as I feel they do serve a purpose and can be a quick way to pick up some new clients. I would not advise stepping off into the green industry business with the idea that all you have to do is go pass out some flyers in order to strike it rich.

Also please note, just as a reminder, placing flyers inside a homeowners mail box is illegal. Federal Law prohibits an individual from tampering with the mail, and although your only placing a flyer inside a mail box it is still considered a felony.



FREE CLASSIFIEDS | PENNY RECORDS

Just about any time you enter a convience store, you’re bound to see a rack with free local classified ads. Though generally nothing fancy, as they are usually in a news paper style format, they do offer a way to promote your business for a resonable amount. For generally $30 – $40 you can have your business ad run for several days or weeks. These free classifieds newspapers reach a very large audience, and though probably not the first place someone would look to in searching for a lawn care company, you can pick up the occational individual who might not have been actually looking for a lawn maintenance company but after seeing your ad remembered that their own yard needed to be mowed.



LOCAL INTERNET CLASSIFIEDS

If you happen to live in an area that is lucky enough to have a local online classifieds website, this can be used as another source of affordable advertising. Having done both print and internet advertising, you seem to pick up a different class of customer through internet advertising than you do print advertising.

Not to try and stereotype anyone, in my experience the customers we have picked up from internet advertising tend to be a little better off financially, a little more up to date on landscaping trends, but generally will not be as tolerant of sub standard work.



DOOR HANGERS

I really like door hangers, although I have not personally gone door to door hanging them on homeowners door knobs. Our technique was that we had door hangers printed up which stated that we were in their neighborhood servicing their neighbors yard and would like to extend our services to their home as well. Our flyers also stated that we had briefly looked at their yard and could offer our services for $xx.xx dollars per cut. The bottom of the door hanger was a detachable business card that they could remove and keep with them. Then every time one of our crews were out mowing someones lawn, we always left the door hanger on all the adjacent homes front doors.

We had our door hangers custom printed by NEBS Printing for around $80.00.



MAGNETIC SIGNS | YARD SIGNS

I really like this particular advertising method personally. Having good magnetic signs on the sides of your truck is an invaluable method of free advertising. Not only are you advertising your company as you drive around town from job to job, but it also makes it easy for individuals to see who it is servicing their neighbors lawn. A good set of magnetic door signs will run you around $100.00 for a set, but it ranks second on my list of must dos.

Yard signs are also excellent when it comes to prime advertising. Though you will spend probably $150.00 on a set of signs, these can be placed in customers yards (with their prior approval), making it again easy for neighbors to see who it is servicing the lawn.




********************************************************************************


In Closing
Regardless of the advertising method you choose to promote your company, a good marketing scheme is critical as word of mouth advertising will only reach so many individuals.

I understand that at first your advertising budget will be extremely limited, which is why I have attempted to list several of the most common forms of advertising methods above. To try and sum up the above though, in my personal opinion, I believe the two most valuable forms of advertising a new start up lawn maintenance company can do is:

•Yellow Page Advertising (display ad)
•Magnetic Truck Signs | Yard Signs
I recommend budgeting the most you can afford towards good quality advertising, perform quality work, and watch your business grow!



If you have another advertising experience, please share it!
This is information i found on the internet for us
__________________
(352)682-3094 Suwannee River, Florida 32680

Visit my site, http://www.lawnmoore.com, Thanks!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-23-2011, 02:10 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,771
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
That is a lot of thoughts there and covers many topics. It really gets you thinking about the different marketing methods you can experiment with.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-23-2011, 11:59 PM
LawnMoore's Avatar
LawnMoore LawnMoore is offline
Mr. Moore
 
Join Date: Jul 2010
Location: Suwannee River Florida
Age: 28
Posts: 288
Rep Power: 4
LawnMoore is on a distinguished road
Default

You know Steve, you are absolutely right!

I searched 1 time and found this, after i read it, i decided i was going to get some magnets made, i previously didnt because my truck was bummed out and losing clearcoat to surface rust. and somehow i thought the magnets were around 75+ dollars.

Well i went to the local shop and low and behold they were 35 dollars, for a pair of nice sized ones!

The young guy who was helping me, said dont forget we do vinyl also.. and i said oh yea! "How much will it be to cover the back glass of an suv and the rear sides?"

He says to me oh.., "15$ per surface"

well, needless to say now im lettering one of my family members vehices, who frequents the tailgating parties of UF!

well, 45 bucks is cheaper than the phonebook, maybe next year i can afford to run an ad in the phone books.
__________________
(352)682-3094 Suwannee River, Florida 32680

Visit my site, http://www.lawnmoore.com, Thanks!
Reply With Quote
  #4  
Old 02-25-2011, 12:54 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,771
Rep Power: 10
Steve has disabled reputation
Default

Can you show us some pictures of how it looks? What is next on your to do list now?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
"Part Timers", "Low Ballers" & Self Employed doug1980 General Talk 22 07-24-2011 05:32 PM
Starting a Lawn Care Business with "Lawns of Wealth" startlawnbusiness Promote your products or services 0 09-08-2010 03:29 PM
Have you seen "Simply Mowing" door hanger/flyer template? akg62 Starting a lawn care business. 1 04-17-2009 02:02 PM
NEEDED: 1 landscaping company to profile LocalAdLink's "Geo-targeting" advertising Green_Day Promote your products or services 10 04-08-2009 09:48 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
In a bit situation need...
googus
Yesterday 08:01 AM
Today 10:03 PM
by googus
9 163
Mangwi Landscaping
bondservojc13
Today 09:56 PM
Today 09:56 PM
by bondservojc13
0 14
Pushy customers
christopherhicks82
Yesterday 08:22 PM
Today 09:07 PM
by christopherhicks82
5 138
Acerage Rake
acrajchel
Today 07:23 PM
Today 07:23 PM
by acrajchel
0 23
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Today 07:11 PM
by acrajchel
15 336
New Trailer
bobwill2009
Today 12:46 PM
Today 06:46 PM
by BelleCityLawn1
2 62
Advertising On...
JacobsLawnMowing
03-17-2014 03:21 PM
Today 06:02 PM
by bobwill2009
13 861
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Today 12:37 PM
by Steve
7 218
Pond...
xandrew245x
Yesterday 03:29 PM
Today 12:30 PM
by Steve
3 85
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
Today 12:17 PM
by bobwill2009
79 25,315
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
Today 12:06 PM
by Steve
5 191
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
Today 06:48 AM
by CDLAWNCARE
4 173
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 07:55 PM
by Just for Cuts
23 579
About D@## Time!
TamMik
04-02-2014 08:10 AM
Yesterday 05:14 PM
by BelleCityLawn1
19 869
Back for this year
xandrew245x
02-21-2014 04:30 PM
Yesterday 03:36 PM
by xandrew245x
19 1,006
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
Yesterday 12:29 AM
by Tony317
22 1,709
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
Yesterday 12:07 AM
by Tony317
9 445
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 137
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 349
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 593
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 226
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 148
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 349
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,882
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,215
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 366
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 230
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 102
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 84
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 179
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 241
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 263
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 282
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 238
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 635
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 803
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 149
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 348
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 131
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 783
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 291
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 233
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 371
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 275
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 154
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 286,757
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 525
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 535
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 237
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 499
» Popular Tags
2wd 34'' advertisement birdscaping buy charge christmas christmas lighting client collections subcontractor color jet credit card processing customers ecosymbiosis escrow exmark ferris flower bed for sale fundraiser georgia gopherhaul gravely holiday holiday decorating honda how much to charge how to bid installation kawasaki lawn care lawn care business podcast lawn care business show lawn service lawn service clarksville tn leaf cleanup leaf removal lighting brass outdoor lights marketing mowing mulch mulch estimate native plants new buisness new business oil online classifieds organize outdoor environments payday podcast redmax rotating savannah scag season seo social media sprayer starting a business stihl taxes theft of services tips truck unreasonable walk behind walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:31 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:31 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy