Yeah, it looks like it says Hungry O'Goat which is fine if you're irish.
You didn't notice the Guiness tattoo on his left ear? LOL
I was doing some traveling via the Grey Dog visiting customers and slapped those together rather quickly knowing they would require some changes.
here is one with the goat at the O. I like the first one the best though. Can you see that on the side of the truck or trailer? The logo can change based on the advertising medium but the Goat needs to the the common thing. The company icon if you will.