Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

feedback for my 2011 Flyer


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
View Poll Results: How would you rate this flyer
Love It 6 100.00%
hate It 0 0%
Eh, it's ok 0 0%
OMG are you crazy that sucks 0 0%
Voters: 6. You may not vote on this poll

Reply
 
Thread Tools Search this Thread
  #1  
Old 01-06-2011, 01:03 PM
jgontarek jgontarek is offline
Junior Member
 
Join Date: Jan 2011
Location: Warwick,RI
Posts: 12
Rep Power: 5
jgontarek is on a distinguished road
Default feedback for my 2011 Flyer

Guys/Girls:

I am looking for some feedback for my 2011 flyer, I do a lot of commercial work at some high end banks, and Medical buildings. I am building a Property Management Services company from ground up.

I have been in Real Estate management for 7+ years, i was a SVP for a vendor management company. all of my marketing in the past was very high end and i am wondering how everyone is doing marketing for landscaping.

I have a background in graphic design so i create all my own work. I can also help people out if they want me to design anything, we can work something out cheaply.

Thanks for the feedback

*note the quality isn't the highest b/c it has to be JPG to upload,the true images are clean and crisp.
Attached Images
File Type: jpg LANDSCAPING.jpg (70.6 KB, 30 views)
File Type: jpg snow-cre-logo.jpg (394.9 KB, 24 views)
File Type: jpg landscaping-flyer1.jpg (57.4 KB, 50 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-06-2011, 05:04 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I think you are doing great!

Can you tell us your marketing plan with your new material?

Also what is an SVP?
Quote:
I am building a Property Management Services company from ground up.

I have been in Real Estate management for 7+ years, i was a SVP for a vendor management company. all of my marketing in the past was very high end and i am wondering how everyone is doing marketing for landscaping.
This is very interesting! How do you feel your background will help in the building of your property management company?

What's your view on what a property management company should offer it's clients?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-06-2011, 05:26 PM
jgontarek jgontarek is offline
Junior Member
 
Join Date: Jan 2011
Location: Warwick,RI
Posts: 12
Rep Power: 5
jgontarek is on a distinguished road
Default

Steve,

Thanks for the feedback. I was a Senior Vice President of Operations for a Real Estate Management Company that specialized in Property Preservation and Appraisal Management.

my plan is as follows:

Big Commercial accounts:
Currently i have 8 commercial accounts that all have the possibility of expanding into much more than landscaping and snow removal, more property management and facilities maintenance.

With these large accounts I sent out today what i call a "sales kit" which consisted of a nicely drafted up letter talking about the upcoming spring, and then listed some of our services.

These letter where printed on high quality thick cotton paper, followed by the flyer printed on high end glossy paper under the letter. In the right folder pocket I put a custom made mouse pad with our name,logo etc.

The Folder is a very high end thick gloss folder with a business card slot and logo printed on the front. they are then packaged in a cotton big 12x10 envelope with our company logo and address watermarked on to them. branding is very important, keeping everything uniform and professional is "KEY" with large clients.

These kits typically run 5.00-6.00(each) to print and send but are well worth it when the client has the potential to generate 15-20k a year in revenue.

For Smaller Residential clients:

I plan on mailing out the flyers along with a letter similar to the corporate letter. these i will print on high end paper and envelopes as well. I will also send these letters to vendor management companies that service foreclosures in my area.

It is my goal to give all of my clients big and small the same respect, at the end of the day revenue is revenue and its safe to have a good mix of small, medium and large client, so if one falls off you can also pick up some smaller clients to replace the revenue until the biggies pop again.

I know some people might think I'm crazy with spending 5.00- 6.00 per mailer but the end result is what matters, I have been in business for myself for less than a year and I have already generated 45k in revenue. I'm not saying Im an expert or doing it the right now, I just followed a model that is different and that luckily worked.

There our lots of ways for the little guy to survive in this down market, you just have to get creative and think outside the box. Sign up with Management companies, realtors offices, property management companies,etc. I know the billing usually takes 45-60 days to get paid but you can generate alot of "easy" steady business.

FORGOT TO ADD THIS:
As far as my background, Property management is a different animal than i am used to however it falls under the same "vendor management' model, the key is to get Good, reliable vendors for everything you can't do in~house. You need to QC your vendors, ask for samples, references,insurance docs, etc. At the end of the day you want the vendor to go "Above and Beyond" for you b/c in todays market that is the only thing that sets you apart from the other guys. You also need to have a little cash saved up to float pay-roll to your vendors, a paid vendor is a happy vendor, no one wants to chase money. I think my background will help a lot in the sense of running a business, I have a lot to learn about landscaping and snow removal, I have been plowing for years on the side and landscaping is a hobby of mine some combining them all to a successful business will be tough.

It's easy to get clients it's hard to maintain and keep them happy, they want what they want and thats it, you have to shake your head and just go with the flow.



thoughts??

Last edited by jgontarek; 01-06-2011 at 05:32 PM. Reason: added an answer
Reply With Quote
  #4  
Old 01-06-2011, 05:32 PM
Growing Green Growing Green is offline
new member
 
Join Date: Dec 2010
Location: Texas
Posts: 323
Rep Power: 0
Growing Green is on a distinguished road
Default

Quote:
Originally Posted by jgontarek View Post
Sign up with Management companies, realtors offices, property management companies,etc. I know the billing usually takes 45-60 days to get paid but you can generate alot of "easy" steady business.
This is GREAT stuff! Thanks for taking the time to teach us noobies. How do you "sign up" with the management companies, realrots offices, property management companies, etc...?

Plus, if you don't have great equipment yet how are you keeping up with all these jobs? Did you start off with just a push mower or did you already have some good equipment? I just have my truck, two push mowers, and trimmer. Don't even have a trailer yet. hehe

Thanks again!

Matt
Reply With Quote
  #5  
Old 01-06-2011, 05:45 PM
jgontarek jgontarek is offline
Junior Member
 
Join Date: Jan 2011
Location: Warwick,RI
Posts: 12
Rep Power: 5
jgontarek is on a distinguished road
Default

Quote:
Originally Posted by Growing Green View Post
This is GREAT stuff! Thanks for taking the time to teach us noobies. How do you "sign up" with the management companies, realrots offices, property management companies, etc...?

Plus, if you don't have great equipment yet how are you keeping up with all these jobs? Did you start off with just a push mower or did you already have some good equipment? I just have my truck, two push mowers, and trimmer. Don't even have a trailer yet. hehe

Thanks again!

Matt
matt,

you hit the nail on the head lol, unfortunetly for me keeping up will come with time, like i said i have been open less than a year and haven't started spring/summer services, so far I have only completed fall clean ups and snow services and that seems to be going well.

As far as equipment goes, I get a little lucky my fiance's parents own a rental company that rents commercial grade equipment like mowers,bobcats, stump grinders etc etc. So for now I will be "borrowing" most of the equipment until i can buy them on my own piece by piece (which i have been doing 1 piece each month.)

So far I have purchased a 36 inch Honda commercial walk behind for $2,500.00, an echo backpack blower on Craigslist for $100.00, and i have 2 smaller push mowers a 46 inch deck riding mower, echo chain saws,echo weed wackers and some other various pieces.

I have an 18ft landscape trailer that i also purchased on CL for 500.00 not the nicest thing I've ever seen but it will do the trick until some additional money comes in and i can afford an 18-20 ft enclosed trailer.

All the snow plow equipment I own, I have 2 plow trucks,2 snow blowers and my tractor has a plow for sidewalks. My future brother in-law and father in-law also plow so we have all helped each other out.

signing up with companies:

try googling Property management companies,property preservation companies,REO (real estate owned) companies foreclosure companies etc. most of the time if you go to the website, you can click on "vendors" and input all your info, I will tell you a lot of them want "liability insurance" but that is only like 50 bucks a month and if your doing it commercially you'd want to have it. I will go through my list tomorrow/monday and post up some names of companies.

As far as being a Noobie, I'm right there with you Im just trying to take what i know and be creative and think outside the box. We all have the potential for it, it's just a matter of strong will and determination.
Reply With Quote
  #6  
Old 01-07-2011, 05:49 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I know some people might think I'm crazy with spending 5.00- 6.00 per mailer but the end result is what matters
When you are spending that amount per mailer, I would figure you really need to make sure you are sending it to a potential customer and not just mass mailing them out into the void.

How do you suggest really fine tuning who you will be sending these to in order to maximize your returns?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Feedback on logo please cleancutlawncare5382 Starting a lawn care business. 2 04-18-2010 11:31 PM
Feedback before going live EatingEmoKids Search Engine Optimization and Website Design Discussions. 1 01-07-2009 01:14 AM
Need some feedback and suggestions TigerTime Search Engine Optimization and Website Design Discussions. 4 06-09-2007 08:33 AM
Customer feedback Steve Show Off - Picture Post - Photo Gallery 3 08-01-2006 05:56 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late to do...
markty
06-16-2015 05:28 PM
Today 07:34 PM
by wolfpacker53
5 1,958
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
Today 07:33 PM
by stallman419
12 2,128
Should I buy this Exmark...
googus
Today 09:22 AM
Today 03:29 PM
by googus
3 57
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Today 02:53 PM
by American L&T
6 1,901
another newish job for me
holymoly
06-07-2015 08:34 AM
Today 02:06 PM
by American L&T
9 2,103
Unemployment rates drop,...
Steve
Yesterday 12:40 PM
Today 09:42 AM
by Steve
2 62
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 68
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,864
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,847
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 67
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,726
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,855
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,710
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,335
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,781
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,782
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,052
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 2,284
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,076
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,802
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,866
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,827
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,836
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,930
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,939
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,864
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,313
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,011
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,099
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 3,186
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,300
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,036
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,903
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,626
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,685
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,038
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,921
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,013
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,838
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,386
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,279
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 2,975
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,904
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,149
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,307
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,919
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,867
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,032
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 2,146
How do you find one time...
Greg'slawnandlandscape
06-02-2015 09:57 PM
06-05-2015 09:49 PM
by avetslawncare
4 2,066
» Popular Tags
ad landscaping advertising apartment complex apartment lawn care estimate applying bark billy goat brushcutter blowout bob villa collections commercial curb appeal services demonstration design door hangers edging employee problems equipment dealer equipment rental facebook foreman free advertising free lawn care google growing a lawn care business hardscapes hills how to husqvarna increase customers jobs landscape landscape services landscaping lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave new business ordinance past due patio install per hour service plowing pricing push versus ride scripts secrets to landscaping shell shreaded small engine repair snow plowing sq ft square foot trailer trailer mate pro tree tree pics trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:43 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:43 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy