Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

feedback for my 2011 Flyer


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
View Poll Results: How would you rate this flyer
Love It 6 100.00%
hate It 0 0%
Eh, it's ok 0 0%
OMG are you crazy that sucks 0 0%
Voters: 6. You may not vote on this poll

Reply
 
Thread Tools Search this Thread
  #1  
Old 01-06-2011, 01:03 PM
jgontarek jgontarek is offline
Junior Member
 
Join Date: Jan 2011
Location: Warwick,RI
Posts: 12
Rep Power: 4
jgontarek is on a distinguished road
Default feedback for my 2011 Flyer

Guys/Girls:

I am looking for some feedback for my 2011 flyer, I do a lot of commercial work at some high end banks, and Medical buildings. I am building a Property Management Services company from ground up.

I have been in Real Estate management for 7+ years, i was a SVP for a vendor management company. all of my marketing in the past was very high end and i am wondering how everyone is doing marketing for landscaping.

I have a background in graphic design so i create all my own work. I can also help people out if they want me to design anything, we can work something out cheaply.

Thanks for the feedback

*note the quality isn't the highest b/c it has to be JPG to upload,the true images are clean and crisp.
Attached Images
File Type: jpg LANDSCAPING.jpg (70.6 KB, 30 views)
File Type: jpg snow-cre-logo.jpg (394.9 KB, 24 views)
File Type: jpg landscaping-flyer1.jpg (57.4 KB, 50 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-06-2011, 05:04 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,729
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I think you are doing great!

Can you tell us your marketing plan with your new material?

Also what is an SVP?
Quote:
I am building a Property Management Services company from ground up.

I have been in Real Estate management for 7+ years, i was a SVP for a vendor management company. all of my marketing in the past was very high end and i am wondering how everyone is doing marketing for landscaping.
This is very interesting! How do you feel your background will help in the building of your property management company?

What's your view on what a property management company should offer it's clients?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-06-2011, 05:26 PM
jgontarek jgontarek is offline
Junior Member
 
Join Date: Jan 2011
Location: Warwick,RI
Posts: 12
Rep Power: 4
jgontarek is on a distinguished road
Default

Steve,

Thanks for the feedback. I was a Senior Vice President of Operations for a Real Estate Management Company that specialized in Property Preservation and Appraisal Management.

my plan is as follows:

Big Commercial accounts:
Currently i have 8 commercial accounts that all have the possibility of expanding into much more than landscaping and snow removal, more property management and facilities maintenance.

With these large accounts I sent out today what i call a "sales kit" which consisted of a nicely drafted up letter talking about the upcoming spring, and then listed some of our services.

These letter where printed on high quality thick cotton paper, followed by the flyer printed on high end glossy paper under the letter. In the right folder pocket I put a custom made mouse pad with our name,logo etc.

The Folder is a very high end thick gloss folder with a business card slot and logo printed on the front. they are then packaged in a cotton big 12x10 envelope with our company logo and address watermarked on to them. branding is very important, keeping everything uniform and professional is "KEY" with large clients.

These kits typically run 5.00-6.00(each) to print and send but are well worth it when the client has the potential to generate 15-20k a year in revenue.

For Smaller Residential clients:

I plan on mailing out the flyers along with a letter similar to the corporate letter. these i will print on high end paper and envelopes as well. I will also send these letters to vendor management companies that service foreclosures in my area.

It is my goal to give all of my clients big and small the same respect, at the end of the day revenue is revenue and its safe to have a good mix of small, medium and large client, so if one falls off you can also pick up some smaller clients to replace the revenue until the biggies pop again.

I know some people might think I'm crazy with spending 5.00- 6.00 per mailer but the end result is what matters, I have been in business for myself for less than a year and I have already generated 45k in revenue. I'm not saying Im an expert or doing it the right now, I just followed a model that is different and that luckily worked.

There our lots of ways for the little guy to survive in this down market, you just have to get creative and think outside the box. Sign up with Management companies, realtors offices, property management companies,etc. I know the billing usually takes 45-60 days to get paid but you can generate alot of "easy" steady business.

FORGOT TO ADD THIS:
As far as my background, Property management is a different animal than i am used to however it falls under the same "vendor management' model, the key is to get Good, reliable vendors for everything you can't do in~house. You need to QC your vendors, ask for samples, references,insurance docs, etc. At the end of the day you want the vendor to go "Above and Beyond" for you b/c in todays market that is the only thing that sets you apart from the other guys. You also need to have a little cash saved up to float pay-roll to your vendors, a paid vendor is a happy vendor, no one wants to chase money. I think my background will help a lot in the sense of running a business, I have a lot to learn about landscaping and snow removal, I have been plowing for years on the side and landscaping is a hobby of mine some combining them all to a successful business will be tough.

It's easy to get clients it's hard to maintain and keep them happy, they want what they want and thats it, you have to shake your head and just go with the flow.



thoughts??

Last edited by jgontarek; 01-06-2011 at 05:32 PM. Reason: added an answer
Reply With Quote
  #4  
Old 01-06-2011, 05:32 PM
Growing Green Growing Green is offline
new member
 
Join Date: Dec 2010
Location: Texas
Posts: 323
Rep Power: 0
Growing Green is on a distinguished road
Default

Quote:
Originally Posted by jgontarek View Post
Sign up with Management companies, realtors offices, property management companies,etc. I know the billing usually takes 45-60 days to get paid but you can generate alot of "easy" steady business.
This is GREAT stuff! Thanks for taking the time to teach us noobies. How do you "sign up" with the management companies, realrots offices, property management companies, etc...?

Plus, if you don't have great equipment yet how are you keeping up with all these jobs? Did you start off with just a push mower or did you already have some good equipment? I just have my truck, two push mowers, and trimmer. Don't even have a trailer yet. hehe

Thanks again!

Matt
Reply With Quote
  #5  
Old 01-06-2011, 05:45 PM
jgontarek jgontarek is offline
Junior Member
 
Join Date: Jan 2011
Location: Warwick,RI
Posts: 12
Rep Power: 4
jgontarek is on a distinguished road
Default

Quote:
Originally Posted by Growing Green View Post
This is GREAT stuff! Thanks for taking the time to teach us noobies. How do you "sign up" with the management companies, realrots offices, property management companies, etc...?

Plus, if you don't have great equipment yet how are you keeping up with all these jobs? Did you start off with just a push mower or did you already have some good equipment? I just have my truck, two push mowers, and trimmer. Don't even have a trailer yet. hehe

Thanks again!

Matt
matt,

you hit the nail on the head lol, unfortunetly for me keeping up will come with time, like i said i have been open less than a year and haven't started spring/summer services, so far I have only completed fall clean ups and snow services and that seems to be going well.

As far as equipment goes, I get a little lucky my fiance's parents own a rental company that rents commercial grade equipment like mowers,bobcats, stump grinders etc etc. So for now I will be "borrowing" most of the equipment until i can buy them on my own piece by piece (which i have been doing 1 piece each month.)

So far I have purchased a 36 inch Honda commercial walk behind for $2,500.00, an echo backpack blower on Craigslist for $100.00, and i have 2 smaller push mowers a 46 inch deck riding mower, echo chain saws,echo weed wackers and some other various pieces.

I have an 18ft landscape trailer that i also purchased on CL for 500.00 not the nicest thing I've ever seen but it will do the trick until some additional money comes in and i can afford an 18-20 ft enclosed trailer.

All the snow plow equipment I own, I have 2 plow trucks,2 snow blowers and my tractor has a plow for sidewalks. My future brother in-law and father in-law also plow so we have all helped each other out.

signing up with companies:

try googling Property management companies,property preservation companies,REO (real estate owned) companies foreclosure companies etc. most of the time if you go to the website, you can click on "vendors" and input all your info, I will tell you a lot of them want "liability insurance" but that is only like 50 bucks a month and if your doing it commercially you'd want to have it. I will go through my list tomorrow/monday and post up some names of companies.

As far as being a Noobie, I'm right there with you Im just trying to take what i know and be creative and think outside the box. We all have the potential for it, it's just a matter of strong will and determination.
Reply With Quote
  #6  
Old 01-07-2011, 05:49 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,729
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I know some people might think I'm crazy with spending 5.00- 6.00 per mailer but the end result is what matters
When you are spending that amount per mailer, I would figure you really need to make sure you are sending it to a potential customer and not just mass mailing them out into the void.

How do you suggest really fine tuning who you will be sending these to in order to maximize your returns?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Feedback on logo please cleancutlawncare5382 Starting a lawn care business. 2 04-18-2010 11:31 PM
Feedback before going live EatingEmoKids Search Engine Optimization and Website Design Discussions. 1 01-07-2009 01:14 AM
Need some feedback and suggestions TigerTime Search Engine Optimization and Website Design Discussions. 4 06-09-2007 08:33 AM
Customer feedback Steve Show Off - Picture Post - Photo Gallery 3 08-01-2006 05:56 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
leaf removal
tlf59263
Today 10:00 PM
Today 10:00 PM
by tlf59263
0 14
Trimec
acrajchel
Today 08:24 PM
Today 09:18 PM
by ExtremeLawncareServices
1 23
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Today 08:27 PM
by acrajchel
4 175
Nationwide lawn care...
Billy Goat
Today 05:21 PM
Today 08:25 PM
by Dan Tanner
1 51
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Today 06:58 PM
by Tekeda1
10 181
There has to be an...
CDLAWNCARE
Yesterday 12:59 PM
Today 04:06 PM
by Dan Tanner
6 117
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
Today 02:31 PM
by kslawn
8 192
hello
NFrailey
Today 01:39 PM
Today 01:39 PM
by NFrailey
0 30
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 12:40 PM
by ExtremeLawncareServices
24 823
Any greenhouse operators...
GoGreenerKS
Today 11:21 AM
Today 11:55 AM
by GoGreenerKS
2 63
Help with weed liability!
Prolawnofchatt
Today 09:10 AM
Today 11:32 AM
by Steve
2 79
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
Today 11:16 AM
by Steve
11 263
Mow America
stevegredler
04-13-2014 01:02 PM
Yesterday 09:53 PM
by kslawn
5 151
Power Broom
acrajchel
Yesterday 07:46 AM
Yesterday 12:47 PM
by CDLAWNCARE
2 73
google earth
CDLAWNCARE
04-12-2014 03:24 PM
Yesterday 11:37 AM
by Steve
7 163
Say Hello !!!
Steve
03-19-2007 11:18 AM
Yesterday 11:34 AM
by Steve
1,176 283,867
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
Yesterday 11:32 AM
by Steve
20 485
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
Yesterday 11:27 AM
by Greg'slawnandlandscape
13 342
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
Yesterday 10:51 AM
by Steve
8 250
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
Yesterday 10:31 AM
by Steve
13 356
Estimating help
acrajchel
04-11-2014 06:06 PM
Yesterday 10:20 AM
by Steve
3 125
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
Yesterday 10:03 AM
by Steve
5 143
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
Yesterday 09:49 AM
by Steve
12 342
Hello all
Griff20114
04-12-2014 05:08 PM
Yesterday 09:46 AM
by Steve
1 78
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
Yesterday 09:43 AM
by Steve
5 194
Jeff Cowden
jcowden
04-11-2014 07:27 PM
Yesterday 09:39 AM
by Steve
1 83
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
Yesterday 09:37 AM
by Steve
4 147
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
Yesterday 08:04 AM
by acrajchel
21 1,510
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-13-2014 10:31 PM
by AkersLawn
12 612
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 273
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 266
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 118
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 97
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 105
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 244
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 969
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 104
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 24,922
Trading Accounts
goodtimez
04-09-2014 05:42 PM
04-10-2014 01:55 PM
by Steve
2 127
Grass that has...
erock289
04-09-2014 10:21 AM
04-10-2014 01:52 PM
by Steve
3 147
Prowrap Trimmer Engine...
Steve
05-24-2006 07:05 PM
04-10-2014 01:09 PM
by Steve
10 2,181
1st annual Easter egg...
Greg'slawnandlandscape
04-09-2014 06:58 AM
04-10-2014 01:07 PM
by Steve
1 95
Hello everyone
aceslawnandgarden
04-03-2014 06:54 PM
04-10-2014 01:06 PM
by Steve
9 329
Weed control programs
Mallard91
04-02-2014 12:25 PM
04-10-2014 12:56 PM
by Steve
6 309
homeowner vs...
GoGreenerKS
04-07-2014 10:54 AM
04-10-2014 12:52 PM
by Steve
8 246
Hello
smgibson
04-07-2014 10:06 PM
04-10-2014 12:39 PM
by Steve
2 102
33" Cub Cadet Walk...
Dan Tanner
04-07-2014 08:49 AM
04-10-2014 12:35 PM
by Steve
5 169
They may never even see...
Darksteel
04-05-2014 11:40 AM
04-09-2014 05:13 PM
by goodtimez
7 304
$300 and counting
acrajchel
04-04-2014 10:03 AM
04-07-2014 10:34 PM
by Steve
12 475
Hello From North Texas
stanleylawncare
04-07-2014 01:14 PM
04-07-2014 10:15 PM
by Steve
1 95
» Popular Tags
2wd 4x4 advertisement article marketing birdscaping blower care charge christmas light service collections subcontractor customers echo ecosymbiosis exmark fall ferris financing flower bed for sale four wheel drive franchise fs90r gopherhaul gravely gravely 34" zero turn holiday holiday decorating how much to charge installation invoice labor cost late lawn lawn care lawn care business lawn care business show lawn clarksville lawn service lawn service clarksville tn leaf cleanup lesco llc marketing monthly mowing mulch mulch price new and restored landscapes new buisness new business oil podcast promotion scag seo snow sole proprietorship starting a business steve stihl story subcontractor taxes theft of services tips turfgrass consulting walker winter yard clarksville zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:18 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:18 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy