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Gopher-preneur book of the month


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Old 02-07-2007, 03:01 PM
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Gopher-preneur book of the month, January '07
The 75 Greatest Management Decisions Ever Made: ...And 21 of the Worst
by Stuart Crainer

In this book, Stuart Crainer describes good management decisions made throughout history based on the ideas and insights of "executives, consultants, academics, commentators, and opinionated people from the business would and elsewhere"(p.xvi). The 75 greatest decisions are arranged under ten headings. They are Industry Inventors, The Name Game, Getting on, Marketing Magic, Lucky foresight, Leading by Example, Competitive Advantages, Bright Ideas, and People Power. Under each heading Crainer provides specific examples of decisions made and offers lessons learned.

Examples range from a posting of an advertisement by a slave owner to locate slaves in 100 BC to Bill Gates decision to license MS-DOS to IBM in 1981. Most notables are the example of Henry Ford's decision to start his own company in 1903. Crainer argues that this decision led to the first industrial mass production line, created a market for automobiles, and provided and outlines for industrial production. Ford, also, saw the potential for international operations and established his first sales branch abroad in France in 1908. The lessons stated by Crainer were to create your vision and that flexibility is a must. He holds that Ford saw the potential for a mass market for automobiles and created a means to provide it. He, also, feels that Ford's inflexibility in production and limiting of choices caused him to lose ground. Ford failed to focus on the need for marketing.
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