Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Mailing list help


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #21  
Old 12-18-2010, 08:32 AM
LittleDave LittleDave is offline
Junior Member
 
Join Date: Jan 2009
Posts: 4
Rep Power: 7
LittleDave is on a distinguished road
Default

Steve- Sorry for the late reply. I have been very sick this week.

At first I called them personally. Eventually I hired a person to call in the early evenings and paid for each appointment that he set up.
The point of the call was not to sell our services - it was to get me in front of them. I did the selling in person. That's how you close deals. People do business with people - not postcards or telemarketers.

This was before the Do Not Call Registry was started by our "babysitter" congressmen. However, from what I have read on the http://www.telemarketing.donotcall.gov website it appears that you only need to register on the gov's website and get access the list of numbers that you should not call.
If you access less than 5 area codes there are no fees. That should cover most of us. The list of numbers is downloaded in a variety of file formats. Just run it against your own list in a spreadsheet to clean it up.

As for mailing, I only wish I knew then what I know now. I wasted a lot of money on pre-printed material from lawncare supply companies. I should have made my own mailings and used a more "benefits-driven" approach.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 12-18-2010, 03:30 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,283
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
As for mailing, I only wish I knew then what I know now. I wasted a lot of money on pre-printed material from lawncare supply companies. I should have made my own mailings and used a more "benefits-driven" approach.
Can you tell us more about what a benefits driven approach is? Also what did you not like about the pre-printed material?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #23  
Old 12-23-2010, 08:19 PM
LittleDave LittleDave is offline
Junior Member
 
Join Date: Jan 2009
Posts: 4
Rep Power: 7
LittleDave is on a distinguished road
Default

Yeah, a benefits-driven approach just means you should advertise things that are important to your customer - not you. A list of services you offer is not a benefit. Its just a feature. The benefit is all in how it affects the customer.

So mow,blow, and trim is not a benefit. The benefit is that your customer gets the perfectly striped, green lawn that everyone else on the block is going to be envious of. Or that they get an extra few hours of free time each week because you are taking care of their worries.

The standard generic mailers that the landscape suppliers sold didn't target my customers' desires as well as I could've . And they didn't have a real strong call to action either.

But like I said earlier, the only purpose of the marketing should be to get your face in front of them so you can sell them in person. A postcard is a poor substitute for a knowledgeable, friendly business owner. Just my opinion.
Reply With Quote
  #24  
Old 12-24-2010, 01:27 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,283
Rep Power: 10
Steve has disabled reputation
Default

Quote:
And they didn't have a real strong call to action either.
We don't talk about this too often. What is your view of a weak call to action and what makes a call to action strong?

Where do you see most lawn care business owners messing up when it comes to this? How can they resolve this issue?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #25  
Old 12-24-2010, 05:36 PM
mikey.d.thompson mikey.d.thompson is offline
Junior Member
 
Join Date: Feb 2010
Posts: 11
Rep Power: 6
mikey.d.thompson is on a distinguished road
Default

sorry i meant this one http://www.directmail.com/directory/hplinks/6/

Reply With Quote
  #26  
Old 12-25-2010, 07:23 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by mikey.d.thompson View Post
Thanks for the link, this may help!!!
Reply With Quote
  #27  
Old 12-26-2010, 10:05 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,283
Rep Power: 10
Steve has disabled reputation
Default

That is pretty cool!

How have you liked or disliked that so far compared to other ways you may have gotten your mailing lists in the past?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct Mailing kc2006 Lawn Care Marketing & Post your marketing material for review! 18 03-02-2010 10:43 AM
e-mailing invoices STODD Gopher Software Support Archived Question & Answers - Read Only 1 02-18-2007 06:52 PM
Mailing List Script Help Search Engine Optimization and Website Design Discussions. 8 04-04-2006 12:26 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
Today 03:57 PM
by jrs.landscaping
78 3,180
Mower Advice
tl757
Today 02:31 PM
Today 02:31 PM
by tl757
0 17
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
Today 02:10 PM
by tl757
17 778
Anyone need help? I have...
biglee
Today 12:22 PM
Today 12:22 PM
by biglee
0 22
Home today...Still...
biglee
Today 11:59 AM
Today 11:59 AM
by biglee
0 21
color fliers?
holymoly
04-18-2015 02:32 PM
Today 11:40 AM
by biglee
15 596
What a JERK!
Chilehead
Today 08:13 AM
Today 11:33 AM
by biglee
1 50
Hello
SallyBorowicz
Today 11:14 AM
Today 11:14 AM
by SallyBorowicz
0 21
Looking good
mrsmichigan
Today 09:47 AM
Today 09:47 AM
by mrsmichigan
0 22
What are your biggest...
Steve
Yesterday 01:24 PM
Yesterday 09:54 PM
by Chilehead
1 62
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
Yesterday 11:57 AM
by Steve
2 84
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
Yesterday 11:55 AM
by Steve
20 412
How busy are you now?
Steve
05-04-2015 01:10 PM
Yesterday 11:47 AM
by Steve
4 116
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
Yesterday 11:45 AM
by Steve
35 1,383
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 163
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
05-04-2015 01:09 PM
by Steve
3 142
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-04-2015 01:03 PM
by Steve
72 5,855
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 495
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 360
Anyone have a Lawn Care...
nishirandall
04-28-2015 08:45 PM
04-30-2015 12:00 AM
by Steve
1 180
mowing pic
joshlawncare
04-25-2015 12:34 PM
04-29-2015 10:55 PM
by Steve
5 284
Help with a truck
bdodson89
04-27-2015 08:15 PM
04-29-2015 10:47 PM
by Steve
4 217
Ford F250 Wheel loaders...
jrs.landscaping
04-28-2015 05:34 AM
04-29-2015 07:47 AM
by jrs.landscaping
2 165
New company in Michigan
SEM
04-24-2015 09:27 PM
04-28-2015 11:56 AM
by Steve
6 249
Correct me if I'm wrong...
SGL1
04-26-2015 02:41 PM
04-28-2015 06:57 AM
by SGL1
12 304
Total yard rehab
SGL1
04-23-2015 03:59 PM
04-27-2015 06:57 PM
by SGL1
11 393
equipment marketplace?
jrs.landscaping
04-27-2015 04:49 PM
04-27-2015 06:09 PM
by jrs.landscaping
2 157
Buying contracts /...
greenscaper123
04-26-2015 04:46 PM
04-27-2015 05:59 PM
by Steve
2 195
Lawn Care Service in...
Friscobob
04-24-2015 03:33 PM
04-27-2015 05:44 PM
by Steve
4 271
what's the big deal...
Tony317
04-25-2015 02:19 PM
04-27-2015 05:43 PM
by Steve
3 208
Newb Question - Multiple...
DependiLawn
04-24-2015 11:36 PM
04-27-2015 05:36 PM
by Steve
1 201
maintandlawndispatch...
SGL1
04-21-2015 03:31 PM
04-24-2015 04:42 PM
by Steve
9 354
Thoughts on Undocumented...
element009
09-25-2011 11:08 AM
04-23-2015 09:32 PM
by Chilehead
56 15,771
Hello Everyone
DesignsByBnC
04-22-2015 04:07 PM
04-23-2015 02:19 PM
by DesignsByBnC
2 226
The upcoming rainy...
5StarLawnscaping
04-21-2015 01:22 PM
04-23-2015 12:54 PM
by Steve
7 320
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
04-22-2015 01:39 PM
by Steve
14 628
Could be great news for...
SC93
04-14-2015 11:06 PM
04-22-2015 01:28 PM
by Steve
15 679
quick pic
joshlawncare
04-14-2015 07:49 PM
04-21-2015 05:01 PM
by joshlawncare
4 473
Got Inspected today
swstout
08-09-2010 10:31 PM
04-21-2015 03:53 PM
by SGL1
10 4,152
Smoked my first belt!
SGL1
04-20-2015 08:46 PM
04-21-2015 03:28 PM
by SGL1
4 290
lawn care business...
holymoly
04-18-2015 02:56 PM
04-21-2015 06:18 AM
by holymoly
3 388
landscape insurance
clarkslawn
03-30-2015 10:14 PM
04-20-2015 10:02 PM
by SGL1
4 625
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
04-20-2015 08:20 PM
by avetslawncare
27 5,825
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 836
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 1,166
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 1,228
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 662
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 637
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 716
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 323
» Popular Tags
ad landscaping aerocore apartment bid apartment complex auger bark billy goat brushcutter blades blowout bush collections contract help curb appeal services deliquentaccounts ditches edging employee problems equipment rental estimate facebook ferris flyers foreman google grass growing a lawn care business hills hiring husqvarna jobs john deere quik trac landscape landscape services landscaping training lawn lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch past due per hour charge per hour service pricing profit on employee pto push versus ride running a business scripts sell the vision seo shell small engine repair square foot starting a lawn care business steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website won't return www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:57 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:57 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy