Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

1300 people respond to groupon ad!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-17-2010, 05:33 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,303
Rep Power: 10
Steve has disabled reputation
Default 1300 people respond to groupon ad!!

Holy crap, can you imagine putting an ad in groupon.com and having the kind of response this lawn care business owner got? An article talked about the response.

"some small businesses are not prepared for the influx of customers.

One small business owner says he felt pressured to offer his lawn care services at $20.

He says he was overwhelmed when 1300 people bought the deal."

Check out the ad they had in groupon.

Has anyone experimented with using this website yet?

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-17-2010, 08:02 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
That article from the Atlanta Fox station was either very poorly written, or I'm a retard. I couldn't make any sense of it.


I then clicked on the lawn car ad. Holy crap - a WHOLE WEEK'S WORTH of WORK for ONLY $20!!!
That's what it SAYS, doesn't it?

I don't get it. Does this "groupon" thing actually make up the offer without any input from the businesses?

If so, that's nuts.
Reply With Quote
  #3  
Old 12-17-2010, 08:34 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

The problem with them is that they want you to take like 50% off and then they want 60% of that. This is what they told me when I talked to them. Well I was not about to do the same work for 30% of the original and still have the same expenses. Imagine cutting 1300 lawns for $20 each? Well actually about $8 after Groupon takes their cut.

If you do do it, you better limit the number of sales.

I would run like He!! from this. Here are a few stories.

http://econsultancy.com/us/blog/6603...roupon-emerges

http://www.retaildoc.com/blog/groupo...ting-business/

http://www.businessinsider.com/how-t...of-you-2010-12

http://www.automatedmarketingstrateg...-about-groupon

Now with all that, read the glowing reports also, especially the comments. Most of them look canned to me. Like they were written by a marketing person but then typed to look uneducated. Punctuation and caps but look at the structure how it is worded.

One last thing.

Would you spend 75% of your gross on advertising?
__________________
Pat
Reply With Quote
  #4  
Old 12-18-2010, 03:19 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,303
Rep Power: 10
Steve has disabled reputation
Default

WOW as you read more about it! ACK, I'd think it be best to steer clear of all that and just do your own marketing!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-18-2010, 03:36 PM
jymie's Avatar
jymie jymie is online now
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 904
Rep Power: 6
jymie is on a distinguished road
Default

Here's my take on this. I am thinking to do a lesser service with them such as driveway & walkway edging, hedge trimming or something like that. That way the discount is not as big and you may end up with a new customer when you try and upsell to the other things you do. People that are looking to have things done usually are looking for more than one thing. Plus while you are there, your vehicle is parked out front with your magnets on it so your advertising to the neighbors as well.
Reply With Quote
  #6  
Old 12-18-2010, 08:08 PM
MAKLawnCutter MAKLawnCutter is offline
Senior Member
 
Join Date: Apr 2010
Location: Central FL
Age: 30
Posts: 249
Rep Power: 5
MAKLawnCutter is on a distinguished road
Default

I dont know, i read into it and it could, in a way, be a good thing. You as the business owner post what you usually charge and how much of a discount you want to offer, GROUPON.com takes so much of the sales FROM THE SITE, this does NOT include the upsales and such you get. You can allow them to run the ADVERTISING for as many or as few days as you want. Limitations are available (someone just didnt read) on how many you sell per day, per week, per hour, and so on... You can allow it to be available for ... 24 hours to 24 days.

I MAY look into this in February at the brink of the season if this available in my area by then.

Matt
Reply With Quote
  #7  
Old 12-18-2010, 10:49 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

Here is the problem I saw with this when I checked into it a year ago.

60% of people spend only what it takes to get the deal. They never buy any more. So you do the work at 30% and then never hear from them again.

To me, I would rather go out and get one job at full price than do 20 for 30%.

Think of your demographics that you are targeting. Do you really want this type of client? These people are ONLY buying on price. They could care less about service quality as long as the price is right.

Just my 2 cents on this. I will not use them ever.
__________________
Pat
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
FYI for people trying to do the right thing... cwt2112 Starting a lawn care business. 10 10-28-2010 11:59 PM
Some people man... CHEESE2009 Trials & Tribulations - The drama of running a business and of life. 10 05-31-2009 11:14 PM
Something most people probably never think about. Clean Lawn Introduce Yourself 8 07-21-2007 09:27 PM
Too Many People? tiedeman Outdoor Power Equipment Discussion, Repairs, Buy or Sell 4 01-27-2007 10:32 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
Today 07:42 AM
by jymie
4 112
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Yesterday 10:38 PM
by SGL1
5 123
Say Hello !!!
Steve
03-19-2007 11:18 AM
Yesterday 08:33 PM
by kurtwin
1,187 331,060
Sod
RosalesLawnCare
Yesterday 03:47 PM
Yesterday 03:47 PM
by RosalesLawnCare
0 40
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 03:16 PM
by jrs.landscaping
4 102
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
Yesterday 02:46 PM
by Just for Cuts
9 362
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
Yesterday 02:00 PM
by stevef1201
6 210
Softball field
kslawn
08-15-2014 09:28 AM
Yesterday 07:02 AM
by kslawn
15 482
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,470
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 391
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 129
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,755
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 189
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 255
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 139
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 123
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 170
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 408
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 672
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 125
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 459
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 435
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 189
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 288
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 200
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,010
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 508
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,573
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 682
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,848
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 295
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 398
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 245
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 513
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 396
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 503
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 523
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 800
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 345
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 409
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 297
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 301
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 648
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,281
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,505
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 696
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 907
buy out a lawn care...
rvezakis
08-05-2014 01:38 PM
08-05-2014 06:40 PM
by TheBeast
10 642
Please help
unitedlawncare48867
03-26-2014 08:29 PM
08-05-2014 05:27 PM
by TheBeast
27 1,711
Help with Estimate
donslawns
08-02-2014 09:10 AM
08-05-2014 02:24 PM
by Steve
6 578
» Popular Tags
4wd 34'' apartment complex auger blades butterfly gardens charge christmas christmas light hanging credit card customers ditches exmark ferris financing first truck georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge john deere quik trac kansas city landscape services lawn lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf marketing mechanic monthly mow mulch mulch price new and restored landscapes new buisness new business podcast property management company pto riding mower running a business savannah scag schedule seo snow plowing starting a business start up lawn care business stihl top dresser toro toro grand stand trailer tree care trimmer rack walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:46 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:46 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy