Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

1300 people respond to groupon ad!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-17-2010, 06:33 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default 1300 people respond to groupon ad!!

Holy crap, can you imagine putting an ad in groupon.com and having the kind of response this lawn care business owner got? An article talked about the response.

"some small businesses are not prepared for the influx of customers.

One small business owner says he felt pressured to offer his lawn care services at $20.

He says he was overwhelmed when 1300 people bought the deal."

Check out the ad they had in groupon.

Has anyone experimented with using this website yet?

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-17-2010, 09:02 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
That article from the Atlanta Fox station was either very poorly written, or I'm a retard. I couldn't make any sense of it.


I then clicked on the lawn car ad. Holy crap - a WHOLE WEEK'S WORTH of WORK for ONLY $20!!!
That's what it SAYS, doesn't it?

I don't get it. Does this "groupon" thing actually make up the offer without any input from the businesses?

If so, that's nuts.
Reply With Quote
  #3  
Old 12-17-2010, 09:34 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 7
The Cleaning Doctor is on a distinguished road
Default

The problem with them is that they want you to take like 50% off and then they want 60% of that. This is what they told me when I talked to them. Well I was not about to do the same work for 30% of the original and still have the same expenses. Imagine cutting 1300 lawns for $20 each? Well actually about $8 after Groupon takes their cut.

If you do do it, you better limit the number of sales.

I would run like He!! from this. Here are a few stories.

http://econsultancy.com/us/blog/6603...roupon-emerges

http://www.retaildoc.com/blog/groupo...ting-business/

http://www.businessinsider.com/how-t...of-you-2010-12

http://www.automatedmarketingstrateg...-about-groupon

Now with all that, read the glowing reports also, especially the comments. Most of them look canned to me. Like they were written by a marketing person but then typed to look uneducated. Punctuation and caps but look at the structure how it is worded.

One last thing.

Would you spend 75% of your gross on advertising?
__________________
Pat
Reply With Quote
  #4  
Old 12-18-2010, 04:19 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

WOW as you read more about it! ACK, I'd think it be best to steer clear of all that and just do your own marketing!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-18-2010, 04:36 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 8
jymie is on a distinguished road
Default

Here's my take on this. I am thinking to do a lesser service with them such as driveway & walkway edging, hedge trimming or something like that. That way the discount is not as big and you may end up with a new customer when you try and upsell to the other things you do. People that are looking to have things done usually are looking for more than one thing. Plus while you are there, your vehicle is parked out front with your magnets on it so your advertising to the neighbors as well.
Reply With Quote
  #6  
Old 12-18-2010, 09:08 PM
MAKLawnCutter MAKLawnCutter is offline
Senior Member
 
Join Date: Apr 2010
Location: Central FL
Age: 31
Posts: 249
Rep Power: 6
MAKLawnCutter is on a distinguished road
Default

I dont know, i read into it and it could, in a way, be a good thing. You as the business owner post what you usually charge and how much of a discount you want to offer, GROUPON.com takes so much of the sales FROM THE SITE, this does NOT include the upsales and such you get. You can allow them to run the ADVERTISING for as many or as few days as you want. Limitations are available (someone just didnt read) on how many you sell per day, per week, per hour, and so on... You can allow it to be available for ... 24 hours to 24 days.

I MAY look into this in February at the brink of the season if this available in my area by then.

Matt
Reply With Quote
  #7  
Old 12-18-2010, 11:49 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 7
The Cleaning Doctor is on a distinguished road
Default

Here is the problem I saw with this when I checked into it a year ago.

60% of people spend only what it takes to get the deal. They never buy any more. So you do the work at 30% and then never hear from them again.

To me, I would rather go out and get one job at full price than do 20 for 30%.

Think of your demographics that you are targeting. Do you really want this type of client? These people are ONLY buying on price. They could care less about service quality as long as the price is right.

Just my 2 cents on this. I will not use them ever.
__________________
Pat
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
FYI for people trying to do the right thing... cwt2112 Starting a lawn care business. 10 10-29-2010 12:59 AM
Some people man... CHEESE2009 Trials & Tribulations - The drama of running a business and of life. 10 06-01-2009 12:14 AM
Something most people probably never think about. Clean Lawn Introduce Yourself 8 07-21-2007 10:27 PM
Too Many People? tiedeman Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 4 01-27-2007 11:32 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello everyone!!!
1newkirk05
Yesterday 03:16 PM
Yesterday 11:51 PM
by SC93
4 51
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Yesterday 09:38 PM
by Chilehead
7 86
Tine Rake Detaching vs...
wigglesworth
Yesterday 05:32 PM
Yesterday 07:43 PM
by Steve
1 28
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Yesterday 07:15 PM
by Steve
16 1,232
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
Yesterday 07:11 PM
by Steve
3 91
back surgery
Bradcook21
01-28-2016 08:51 PM
Yesterday 01:06 AM
by Steve
13 324
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 208
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 91
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 160
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 212
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 234
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 125
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,491
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 247
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 104
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 125
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 193
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 260
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 140
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 225
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 127
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 148
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,141
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 361
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 309
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 313
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 249
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 207
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 182
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,685
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 638
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 387
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,085
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 462
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,928
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 296
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,107
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,419
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 213
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 272
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 253
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 931
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 415
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 273
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 581
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:57 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:57 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy