Include marketing material in Holiday cards or no?

[Steve]

Should you include marketing material in your holiday cards to your customers? Can you explain what you include in your holiday cards?

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[The Cleaning Doctor]

Lawn care business tips

I know of someone that stapled an ad to halloween candy and it did not go over well for some. I would think it would be more viewed as junk mail than a holiday greeting.

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Pat

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[mark123]

It looks kind a douchey. Pardon the term.

[brian'slawncare]

It looks kind a douchey. Pardon the term.

agreed. most would see it as another ad. not a holiday greeting.

I would just put something small in there such as a coupon or a snow removal ad (SMALL)

[MountainViewGreenskeeper]

Thinking of sending out a survey in ours. Does anyone consider that as ad spam as well?

[GrassNat]

I design and send out 'thank you' cards every year during Thanksgiving week. Just a quick note of thanks to whomever hired me throughout the year. They remember or know who it's from. You'd be surprised how far a few handwritten lines on a self-designed greeting goes.

[jymie]

Originally Posted by MountainViewGreenskeeper

Thinking of sending out a survey in ours. Does anyone consider that as ad spam as well?

I sent out a survey last year and did not get a single one back.

[Steve]

Very interesting results so far!

Does anyone ever send out family photos for things like Thanksgiving of Christmas?

If you send them out to friends and family, is it a good or bad idea to send them out to customers? Why?

[brian'slawncare]

If you send them out to friends and family, is it a good or bad idea to send them out to customers? Why?

no, I would consider that personal

but on the other hand some people will hold back firing you if they are not happy just because they know you have a family your trying to feed

[fieroboi]

Personally, I would never put marketing material in my X-mas cards. I tend to do more marketing in the early spring and think that putting something in my x-mas cards is tacky and unprofessional (just my opinion).

I handwrite all my x-mas cards every year, making them personal. I believe that much of my success has been in part to the fact that I am very personable and give an extra touch when it comes to my clients. I know every client including their pets. I go to the effort to even put the pets names on the x-mas card if I think the client is the type of person that cares or would be touched if I did that. Never hurts to suck up to the pets, clients love it.

Lloyd
Blue's YardFX
Camrose, Alberta