What's your take? Should this beer label be banned because "The label with Santa might appeal to children, said Maine State Police Lt. Patrick Fleming."
At the very least, it got huge media attention for the product.
Maine bans boozy Santa beer label - A beer distributor says Maine is being a Scrooge by barring it from selling a beer with a label depicting Santa Claus enjoying a pint of brew.
In a complaint filed in federal court, Shelton Brothers accuses the Maine Bureau of Liquor Enforcement of censorship for denying applications for labels for Santa's Butt Winter Porter and two other beers it wants to sell in Maine.
The dispute recalls a similar squabble last year when Connecticut told Shelton Brothers it had problems with its Seriously Bad Elf ale.