Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

Monopoly


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-10-2010, 07:24 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default Monopoly

The idea of having complete control over my city with services I provide, is a fantasy.

A simple question comes to mind;

What is the best way to gain more business?

Owning two (2) or more companies which provide the same services in the same area

or

Growing your existing company




Think about it;

Owning two (2) or more companies which provide the same services in the same area, may guarantee a higher chance of landing a potential customer.

E.g;

A homeowner decides not to hire X service, but still has to hire someone! This person will most likely hire Y service - why not be "Y" service?


Sure, if customers found out these two companies are charging differently yet are owned by the same individual - this could stir up some negativity. Though, I believe by altering how service is performed between the two, you can fix this issue from arising.

It can be as simple as offering different payment methods;

Company X charges monthly
Company Y charges up front, etc
Which could very well explain why their prices are altered, give or take.


Who's following me with this idea? Imagine each company has a different theme, you cannot do this with one company.

Company X specializes in more of 'lawn striping design'
Company Y specializes in more of 'custom packages'



What are your thoughts?

Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-11-2010, 12:22 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I think there are plenty of companies that utilize this strategy.

For instance.

CNN was the first 24 hour news channel. Then at the time, Ted Turner, who owned CNN, got word a competitor was going to come into the mix as well.

So what he did was, he created another channel to make the competition even tougher on his competitor. He created Headline News.

What got you thinking about this? And which strategy would you prefer doing?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-11-2010, 04:48 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Last year I posted about a businessman who did this same thing, running two snow removal companies in the same area. It was talk of the town.

In a way, he failed at providing a good image - but the public didn't learn even after an awful year (they had to give complete refunds to several customers), this man still gained tons of business and even MORE this year.

His first company was fair priced and very well known - everyone in the city knows this company even if they've never hired the provided service. His second company was inexpensive, really making other companies nervous and confused on how he'd pull it off.

I guess with funds from company A, this man was able to back up company B long enough to show people what it's capable of.

Client thoughts; "New company, probably has no experience. With this price, he'll be out of business the first snowfall" - wrong. He went in and proved his company worthy enough to have a second chance.


So, even if I thought it'd turn out bad for him, he got lucky. He lost a lot of customers 'so we all hear' - and people only talk negative about him. I'm 'friends' with 5-6 other business owners in this field and they all have the same negative opinion about him. Personally, I thought it was a brilliant move.

Everyone thought it was a scam, as their contracts were so identical, "something must be wrong here". People are so quick to jump the gun.

I believe in maybe 2 more years, I'll be interested in starting my second company. You never know, I might even call it 'CHEESE' - hahahaha!

Nah, I'd have a really interesting name like, .. oh no spoilers lol
Reply With Quote
  #4  
Old 11-11-2010, 05:27 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Both work, which route you go depends on how involved you want to be, two companies is double the headache's and you have a full plate it seems from your posts, growing or acquiring other companies in this industry is the fastest way to go as you have total control over one company.

When I look around our city at the big lawn care guys, they are either a franchise and people know the brand name and simply call them without doing any research (generally), they have pretty amazing booth's at the home shows which sends the we are big message and they pick up a lot of clients this way (I have done this in other business's and it works well) or some of the others bought out smaller companies and in many cases retained the staff.

Personally I am an acquire guy and strategic marketing always looking to a niche and trying to find business the small guys can't do and the big guys don't want as their equipment is too large, also offering a host of services as not every offering will be busy all the time, depends on the season within the season. This has worked well for me for the most part, we have a business model that is working and I plan to stick to it.....well for now anyhow
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 11-12-2010, 01:40 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I believe in maybe 2 more years, I'll be interested in starting my second company. You never know, I might even call it 'CHEESE'
If you started a second one, would you follow a similar strategy where you had a high priced business and then a low priced one? Or what would the strategy be?

Quote:
So, even if I thought it'd turn out bad for him, he got lucky.
What was the back story to this again? From what I remember last year he was going out of business or am I wrong? Was he able to pull through that time? How do you feel he did it?

Also why do you feel he went with two business? It seems like a real crazy path to take.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 11-12-2010, 05:09 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Quote:
If you started a second one, would you follow a similar strategy where you had a high priced business and then a low priced one? Or what would the strategy be?
It would be more or less the same. Down here, we actually only have two types of customers.

1) Customers who want quality, and like to show off their luxurious lawn

2) Customers who just want the work done, make it half decent if they could pay less

So, basically I would probably run a 'quick fix' business and a 'luxury' business.

For the second (2nd) type of customer, I would obviously just be mowing without the trimming or 'extra' work per maintenance job. Leaving this business more time to focus on up sells. The price would be low, though they are paying for what they get. If they want me to trim and do a perfect job, they can hire the original company.

I will have 'Breeze' and 'Poor mans Breeze'.

To jump start it, they'd obviously have opposite perks and promotions.

Quote:
What was the back story to this again? From what I remember last year he was going out of business or am I wrong? Was he able to pull through that time? How do you feel he did it?
Well, every news article stated a different reason for him having two companies - which made people feel indifferent about him. The latest excuse was, "I helped build this company for a friend of mine to run" - which makes absolutely no sense considering he built himself a competitor.

People will debate whether or not he's out to scam people, regardless - A low price is highly addictive to everyone!

Quote:
Also why do you feel he went with two business? It seems like a real crazy path to take.
Because he has a dark side like me, and wants to rule the world... lol
Reply With Quote
  #7  
Old 11-14-2010, 01:39 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Very interesting!

Now when you look at your plan for your current business, do you find you are trying to drive it more to service one specific type of customer over another or do you find that right now its more of, 'i will take any customer i can get.' Until such time as you feel more comfortable focusing on a specific group?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
raking leaves ?
robert8509
10-22-2014 09:19 PM
Today 12:09 PM
by biglee
10 305
Business Cards
crieg122
Today 12:03 PM
Today 12:03 PM
by crieg122
0 1
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
Today 11:46 AM
by crieg122
6 318
Lawn Care business...
crieg122
10-23-2014 01:23 PM
Today 11:39 AM
by crieg122
5 224
Gie-review / What's new...
ExtremeLawncareServices
Today 09:19 AM
Today 09:19 AM
by ExtremeLawncareServices
0 23
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Today 08:37 AM
by Dan Tanner
10 385
Leaf removal
madmedic8575
Yesterday 04:14 PM
Today 06:47 AM
by Mr. Mow
3 122
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Today 05:06 AM
by Dan Tanner
2 166
hey everyone
robert8509
10-22-2014 08:16 PM
Yesterday 11:07 PM
by robert8509
7 247
new to the forum
madmedic8575
Yesterday 02:52 PM
Yesterday 02:52 PM
by madmedic8575
0 76
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:00 PM
by Steve
11 917
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 168
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 479
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 137
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 593
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 420
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 489
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 462
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-22-2014 01:19 PM
by Steve
1 234
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-22-2014 08:51 AM
by ringahding1
12 1,600
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,433
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 736
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 588
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,524
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 337
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,912
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,396
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 304
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 374
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 827
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,291
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 566
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 407
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 746
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,050
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,420
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 768
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,428
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 492
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,595
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,599
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,700
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 624
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 785
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 628
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 978
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,629
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 943
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,760
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,168
» Popular Tags
4wd apartment bid apartment lawn care estimate applying bob villa bush charge christmas commercial deliquentaccounts demonstration exmark ferris first truck georgia gopherhaul gravely hardscapes hills holiday honda how much to charge how to hydraulic labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights managing a lawn care business marketing mechanic monthly mowing mulch mulch price new business patio install podcast property management company push versus ride savannah scag scag v-ride seo shell snow plowing starting a business starting a lawn care business start up lawn care business stihl sulky toro tractor auger trailer mate pro tree truck new used landscape walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:49 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:49 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy