Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

Monopoly


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-10-2010, 07:24 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 11
CHEESE2009 is on a distinguished road
Default Monopoly

The idea of having complete control over my city with services I provide, is a fantasy.

A simple question comes to mind;

What is the best way to gain more business?

Owning two (2) or more companies which provide the same services in the same area

or

Growing your existing company




Think about it;

Owning two (2) or more companies which provide the same services in the same area, may guarantee a higher chance of landing a potential customer.

E.g;

A homeowner decides not to hire X service, but still has to hire someone! This person will most likely hire Y service - why not be "Y" service?


Sure, if customers found out these two companies are charging differently yet are owned by the same individual - this could stir up some negativity. Though, I believe by altering how service is performed between the two, you can fix this issue from arising.

It can be as simple as offering different payment methods;

Company X charges monthly
Company Y charges up front, etc
Which could very well explain why their prices are altered, give or take.


Who's following me with this idea? Imagine each company has a different theme, you cannot do this with one company.

Company X specializes in more of 'lawn striping design'
Company Y specializes in more of 'custom packages'



What are your thoughts?

Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-11-2010, 12:22 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I think there are plenty of companies that utilize this strategy.

For instance.

CNN was the first 24 hour news channel. Then at the time, Ted Turner, who owned CNN, got word a competitor was going to come into the mix as well.

So what he did was, he created another channel to make the competition even tougher on his competitor. He created Headline News.

What got you thinking about this? And which strategy would you prefer doing?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-11-2010, 04:48 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 11
CHEESE2009 is on a distinguished road
Default

Last year I posted about a businessman who did this same thing, running two snow removal companies in the same area. It was talk of the town.

In a way, he failed at providing a good image - but the public didn't learn even after an awful year (they had to give complete refunds to several customers), this man still gained tons of business and even MORE this year.

His first company was fair priced and very well known - everyone in the city knows this company even if they've never hired the provided service. His second company was inexpensive, really making other companies nervous and confused on how he'd pull it off.

I guess with funds from company A, this man was able to back up company B long enough to show people what it's capable of.

Client thoughts; "New company, probably has no experience. With this price, he'll be out of business the first snowfall" - wrong. He went in and proved his company worthy enough to have a second chance.


So, even if I thought it'd turn out bad for him, he got lucky. He lost a lot of customers 'so we all hear' - and people only talk negative about him. I'm 'friends' with 5-6 other business owners in this field and they all have the same negative opinion about him. Personally, I thought it was a brilliant move.

Everyone thought it was a scam, as their contracts were so identical, "something must be wrong here". People are so quick to jump the gun.

I believe in maybe 2 more years, I'll be interested in starting my second company. You never know, I might even call it 'CHEESE' - hahahaha!

Nah, I'd have a really interesting name like, .. oh no spoilers lol
Reply With Quote
  #4  
Old 11-11-2010, 05:27 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Both work, which route you go depends on how involved you want to be, two companies is double the headache's and you have a full plate it seems from your posts, growing or acquiring other companies in this industry is the fastest way to go as you have total control over one company.

When I look around our city at the big lawn care guys, they are either a franchise and people know the brand name and simply call them without doing any research (generally), they have pretty amazing booth's at the home shows which sends the we are big message and they pick up a lot of clients this way (I have done this in other business's and it works well) or some of the others bought out smaller companies and in many cases retained the staff.

Personally I am an acquire guy and strategic marketing always looking to a niche and trying to find business the small guys can't do and the big guys don't want as their equipment is too large, also offering a host of services as not every offering will be busy all the time, depends on the season within the season. This has worked well for me for the most part, we have a business model that is working and I plan to stick to it.....well for now anyhow
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 11-12-2010, 01:40 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I believe in maybe 2 more years, I'll be interested in starting my second company. You never know, I might even call it 'CHEESE'
If you started a second one, would you follow a similar strategy where you had a high priced business and then a low priced one? Or what would the strategy be?

Quote:
So, even if I thought it'd turn out bad for him, he got lucky.
What was the back story to this again? From what I remember last year he was going out of business or am I wrong? Was he able to pull through that time? How do you feel he did it?

Also why do you feel he went with two business? It seems like a real crazy path to take.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 11-12-2010, 05:09 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 11
CHEESE2009 is on a distinguished road
Default

Quote:
If you started a second one, would you follow a similar strategy where you had a high priced business and then a low priced one? Or what would the strategy be?
It would be more or less the same. Down here, we actually only have two types of customers.

1) Customers who want quality, and like to show off their luxurious lawn

2) Customers who just want the work done, make it half decent if they could pay less

So, basically I would probably run a 'quick fix' business and a 'luxury' business.

For the second (2nd) type of customer, I would obviously just be mowing without the trimming or 'extra' work per maintenance job. Leaving this business more time to focus on up sells. The price would be low, though they are paying for what they get. If they want me to trim and do a perfect job, they can hire the original company.

I will have 'Breeze' and 'Poor mans Breeze'.

To jump start it, they'd obviously have opposite perks and promotions.

Quote:
What was the back story to this again? From what I remember last year he was going out of business or am I wrong? Was he able to pull through that time? How do you feel he did it?
Well, every news article stated a different reason for him having two companies - which made people feel indifferent about him. The latest excuse was, "I helped build this company for a friend of mine to run" - which makes absolutely no sense considering he built himself a competitor.

People will debate whether or not he's out to scam people, regardless - A low price is highly addictive to everyone!

Quote:
Also why do you feel he went with two business? It seems like a real crazy path to take.
Because he has a dark side like me, and wants to rule the world... lol
Reply With Quote
  #7  
Old 11-14-2010, 01:39 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,141
Rep Power: 10
Steve has disabled reputation
Default

Very interesting!

Now when you look at your plan for your current business, do you find you are trying to drive it more to service one specific type of customer over another or do you find that right now its more of, 'i will take any customer i can get.' Until such time as you feel more comfortable focusing on a specific group?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Trailer flooring...
Pattersonllc
Today 02:40 PM
Today 09:39 PM
by Just for Cuts
3 39
First big mower decision?
SGL1
03-28-2015 08:58 AM
Today 09:37 PM
by Just for Cuts
12 206
Staff at school give me...
LawnCareMan280
Today 09:00 PM
Today 09:00 PM
by LawnCareMan280
0 1
Flag or no flag
Matther777
03-24-2015 02:41 PM
Today 08:05 PM
by shadrach
11 382
New to the site
tl757
Today 07:30 PM
Today 07:30 PM
by tl757
0 15
Billing methods
jcurr33
03-26-2015 01:33 PM
Today 07:10 PM
by shadrach
9 275
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Today 06:42 PM
by lxarth
9 303
How do you get...
ESREVER
03-25-2015 01:30 PM
Today 06:30 PM
by lxarth
10 275
Snow removal contracts
CDLAWNCARE
Today 02:57 PM
Today 02:57 PM
by CDLAWNCARE
0 36
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Today 02:21 PM
by Steve
35 4,129
landscape insurance
clarkslawn
Yesterday 10:14 PM
Today 02:14 PM
by Steve
1 60
Engine question
Blue Star Lawn Care
Yesterday 09:47 PM
Today 02:09 PM
by Steve
1 48
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
Today 02:00 PM
by Steve
6 158
Dethatching attachments
jcurr33
03-29-2015 08:56 PM
Today 01:50 PM
by Steve
3 103
Tree Service
Yard Elements
09-10-2011 08:19 PM
Today 01:39 PM
by Steve
25 8,622
Hydro oil
googus
Yesterday 06:45 AM
Today 05:42 AM
by mac83
3 78
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Yesterday 10:51 PM
by SC93
22 637
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 07:39 PM
by SGL1
30 2,478
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 07:36 PM
by SGL1
16 616
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 07:08 PM
by Dan Tanner
7 445
Bid for large home...
lxarth
03-22-2015 11:06 AM
Yesterday 07:03 PM
by avetslawncare
11 434
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Yesterday 02:07 PM
by Steve
4 451
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 01:40 PM
by Steve
3 215
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
Yesterday 01:36 PM
by Steve
16 3,514
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
03-29-2015 01:18 PM
by jrs.landscaping
5 165
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-29-2015 08:42 AM
by Dan Tanner
5 636
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 224
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 298
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 267
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 852
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 1,273
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,641
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 359
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 234
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,708
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 586
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 157
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 261
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 173
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 153
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,632
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 897
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,630
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 299
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 205
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 596
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 313
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 535
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 517
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,376
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bob villa bush commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman google gravely growing a lawn care business hardscapes how to hydraulic jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets more customers business mulch new mower ordinance patio install per hour service scag v-ride scripts search engine optimization secrets to landscaping seo shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro tractor auger trailer mate pro up sell employee web design website won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:48 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:48 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy