Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

My new marketing idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #21  
Old 02-14-2010, 12:49 AM
jon6336 jon6336 is offline
Junior Member
 
Join Date: Sep 2009
Posts: 19
Rep Power: 7
jon6336 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
It would be fascinating if you had a display you could bring into a home that had a small pump to show the water flowing down!



Is this a video or a model? I'd love to see it!



When you study the % it is quite interesting to see how this customer group can make up 20% of the clients but only 10% of the revenue! That would make me wonder if they are on average 50% cheaper than your other clients when it comes to the services they purchase through you. Very interesting!
I will take a picture of the display when I have it set up- it is a model. The tough part about a pump is it is so much to bring into a house...In my opinion too much and too complex for a house. As far the the 10% goes, that is mostly because that is of total revenue. Most of the internet "leads" are for gutter cleaning, not gutter protection. The gutter protection is obviously a much higher expense than a gutter cleaning. Gutter cleaning is roughly $65-125, depending on the house, sometimes more expensive. Gutter protection is $800-$1500 on an average home. Most of my gutter protection "leads" come from trade shows.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 02-14-2010, 07:45 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Come to think of it, I have seen different contractors show off different services at a mall once a year. One I remember had some kind of roof and gutter display to show how the gutter products work.

As I looked around at the different contractors, I realized none of them were interacting at all with anyone passing by. They had all these great looking displays but none of them were engaging anyone.

Then I got to thinking, what if they did something where they could put on a show for the public. Like what if they built something there onsite that they could raffle off? Maybe they could build a wooden shed? or some window flower pots or things like that?

They could have a little form the people could fill out to win. They could be asked if they were home owners and if they were looking for gutter cleaning services or lawn services etc. The contractor could then pick a winner from the entries.

This could become a marketing list for them to send further information too.

Also while building what ever it is they were building, customers could come up and ask them questions and it would give them a better chance to interact with the public.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #23  
Old 08-23-2010, 02:13 AM
chrisadam12
Guest
 
Posts: n/a
Default New Marketing Ideas

Free gift teaser. Offering a free gift is certainly not a new marketing idea, but it hasn't been done much in internet article "resource boxes." My click-throughs from articles increased as soon as I started putting in the author's resource box, "For more information and a free gift, visit..." The gift is usually a short course, or an e-book. Even if you don't want to write an e-book, you can find one with free distribution rights.

One hour coupons. This idea is for offline businesses that want to increase the traffic to their web sites. Announce in any other advertising that you'll have an "internet coupon" good for a free drink (or whatever) up for an hour on Friday. It takes about two minutes to change a web page, so it is easy to have it up for just an hour. Meanwhile, visitors will be returning again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.

Sell word links. You may have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. You could buy a minimum of 100, and the image would link to your site. There have been many copycats so far, but I haven't yet seen anyone selling words. This would be even better for the advertiser, because they could buy the words that are relevant to their product. Of course, a page full of random words isn't pretty, but these things get publicity and traffic for their novelty.

Advertise on cereal boxes. People spend a lot of time staring at cereal boxes. You might get a good rate on advertising on them. There has been some advertising there, of course, but not a box covered in ads yet. Brokering ad space on cereal boxes might be a good business to get into.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing Idea picframer Lawn Care Marketing & Post your marketing material for review! 5 05-30-2009 05:59 AM
New marketing idea i saw on tv justin_time Lawn Care Marketing & Post your marketing material for review! 3 03-06-2009 11:11 PM
Marketing idea Steve Lawn Care Marketing & Post your marketing material for review! 5 06-28-2007 07:14 PM
Marketing Idea Steve General Business Discussions 2 02-10-2007 05:33 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 11:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Today 08:54 AM
by Sprinkler Buddy
17 1,248
Hello everyone!!!
1newkirk05
Yesterday 03:16 PM
Today 08:54 AM
by 1newkirk05
5 63
hello
2menandmowers
Today 07:32 AM
Today 07:32 AM
by 2menandmowers
0 10
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Yesterday 09:38 PM
by Chilehead
7 92
Tine Rake Detaching vs...
wigglesworth
Yesterday 05:32 PM
Yesterday 07:43 PM
by Steve
1 36
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
Yesterday 07:11 PM
by Steve
3 99
back surgery
Bradcook21
01-28-2016 08:51 PM
Yesterday 01:06 AM
by Steve
13 334
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 210
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 94
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 164
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 215
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 236
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 126
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,495
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 249
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 108
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 128
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 197
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 263
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 144
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 231
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 129
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 149
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,145
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 364
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 312
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 315
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 250
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 209
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 183
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,693
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 641
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 389
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,088
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 464
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,930
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 300
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,123
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,424
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 214
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 274
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 254
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 937
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 420
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 276
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 587
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:35 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:35 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy