Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Getting high end customers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-11-2010, 09:57 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,361
Rep Power: 10
Steve has disabled reputation
Default Getting high end customers

I was listening to a podcast the other day where a lawn care business owner talked about how his business focused on high end customers.

One of the things he did to attract more high end customers was to build planters for local high restaurants for free where these high end customers ate.

Then subtly letting the passerby know he made them. Maybe a business card holder?

Would this work in your area?

Do you have other ideas on how to attract high end customers?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 08-11-2010, 07:36 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
I think that is an excellent idea, always think outside the box. I would like to think all of us have access to these accounts directly or through people we know, being our network. I can tell you once you are in and do good work, you are in and all set, you will do very little marketing and advertising unless you hant extreme growth, in my experience you will gain all ths business you can handle and best of all they always pay as soon as you ask and rarely question your quotes.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 08-12-2010, 04:51 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,361
Rep Power: 10
Steve has disabled reputation
Default

Andy at this point are you still trying to come up with creative marketing ideas or now do you find word of mouth has taken hold enough where it is not so much an issue?

We often see lawn care businesses that have been around for a long time, not doing any marketing at all.

Is this ever a good thing or should you constantly be pushing yourself to grow each year?

Also, would you have any other thoughts for those reading this, on marketing ideas to get those high end customers?

Do certain projects stick out in your head, where you think, if I did that, it would really get me a lot of attention, but I simply don't have the time now to bother with it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 08-12-2010, 05:12 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Andy at this point are you still trying to come up with creative marketing ideas or now do you find word of mouth has taken hold enough where it is not so much an issue?

We often see lawn care businesses that have been around for a long time, not doing any marketing at all.

Is this ever a good thing or should you constantly be pushing yourself to grow each year?

Also, would you have any other thoughts for those reading this, on marketing ideas to get those high end customers?

Do certain projects stick out in your head, where you think, if I did that, it would really get me a lot of attention, but I simply don't have the time now to bother with it?
Hi Steve, I haven't spent much if any time this season coming up with marketing ideas, we came into the season in April with I believe 169 jobs, we did add another large excavator and loader to keep up with demand however this was a let's let the dust settle year.

On growth the jury is out, I have a very good core team and could grow the company further however I think we will just let things be for now and look at it next year. The decision to grow or stay can be tough, the only easy decision would be a company offering one or two services, should one of those services take a hit, could you still survive? We could as we must offer 15 or better services, diversification is critical.

As for marketing ideas, do all your friends, clients, contacts know you want to grow, are they keeping their ear to the ground for you?

I don't see anything that I say I wish we could do that as we can do just about anything a homeowner would want, I can build breath taking, award winning decks in woods the competition would not touch, Ipe, Brazilian Cherry, African Mahogany etc. all upper end but I don't as I love what we do and haven't had to go down that road. It's funny I had a call last night while having supper with my son from a upper end client, he had a quote of $64,000 to build their decks and wanted to know if I would consider it, I thanked him for the call but explained we are not in the deck building business at this time and why.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 08-12-2010, 06:15 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,361
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As for marketing ideas, do all your friends, clients, contacts know you want to grow, are they keeping their ear to the ground for you?
Andy,

Whats the best way to harness the potential of an employee to keep getting the word out about the company? Should they be given business cards? Possibly a % of any job they find as a finders fee? Or what's the best way to go about this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 08-12-2010, 04:05 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by Steve View Post
Andy,

Whats the best way to harness the potential of an employee to keep getting the word out about the company? Should they be given business cards? Possibly a % of any job they find as a finders fee? Or what's the best way to go about this?
All my employees get 10% of a referral if I do the quote 25% if they do as long as they quoted it properly and there is a profit there. All employees have business cards and some I do profit sharing, depends on the job but Pressure Washing is where they really make the bucks.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #7  
Old 08-13-2010, 03:56 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,361
Rep Power: 10
Steve has disabled reputation
Default

That is great! That seems to me, the key in getting employees to take an active part in growing the business.

If they feel they will benefit from working harder, they will. Everyone wants to make more money and having an outlet where you can make more money if you hustle a bit is fantastic! Allowing them to do this all within the infrastructure you created, certainly beats the heck out of them having to go off and start their own business in order to feel they are benefiting from putting in extra work.

How do you advise a lawn care business owner to come up with a % for referrals?

Quote:
All my employees get 10% of a referral if I do the quote
Would this be 10% off the final cost or would this be after certain expenses are taken out?

Quote:
25% if they do as long as they quoted it properly and there is a profit there.
What do you feel is the benefit of such a higher % for them performing the quote? It doesnt seem like much of the total work is in the quoting process to justify it, but then again, I don't know.

Quote:
Pressure Washing is where they really make the bucks.
Are the employees able to, at times, find the work, bid the work and do the work themselves? So they basically can do it all?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 08-13-2010, 04:20 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Good Morning,

When it comes to Lawn mowing, I can't give a %, some we make some money on, others we do well at. So what I decided and they agreed, they get the profit from the first two mow's and trim.

It's 10% of the accepted quote so it's a really good bonus for the staff member.

I do not have any employees that I would be comfortable with them looking at the job, quoting and doing the job, we are getting into a fine line allowing this as what is to stop them from doing this on the side. I don't believe I have any staff that would and all the vehicles have GPS tracking as well as most of the equipment we drive so it would be desperate hard to pull a fast one in my case.

If a staff member does perform a quote, it saves me time and money going to meet the prospect, the key however in some cases is when a prospect is there asking, it's prime time to close the sale, almost like an impulse buy.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #9  
Old 08-14-2010, 06:31 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,361
Rep Power: 10
Steve has disabled reputation
Default

Very interesting!

Ideally is it ever a goal to ultimately try to get certain crews to act as stand alone units? Where they can perform all functions and get a % of what they sell or is it better to have different divisions that keeps eyes on each other, where you may have one group of employees that do the bidding and customer relations while another crew that performs the work?

Is one way easier to attain growth through than another?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 08-14-2010, 09:30 AM
turfmaster's Avatar
turfmaster turfmaster is offline
Senior Member
 
Join Date: Apr 2009
Location: Midwest
Posts: 366
Rep Power: 7
turfmaster is on a distinguished road
Default

Quote:
Originally Posted by picframer View Post
I would like to think all of us have access to these accounts directly or through people we know, being our network. I can tell you once you are in and do good work, you are in and all set, you will do very little marketing and advertising unless you hant extreme growth, in my experience you will gain all ths business you can handle and best of all they always pay as soon as you ask and rarely question your quotes.
Exactly, once you get in their inner circle your in.
1 doctor client of mine referred us to 3 others that we picked up.
We got into a upscale subdivision $500,000 to million dollar homes doing work for the HOA. We picked up 3 more properties in there based on our quality of work. We are so busy from referral work this season that I did not advertise at all anywhere!!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
High Points StartALawnCareBusiness HardcoreUnemployable.com 6 08-11-2008 07:05 PM
High Gas Prices TnT Outdoor ervices General Business Discussions 3 05-15-2008 06:46 PM
Some high res. fills for the backgrounds AMW Graphics Truck & Trailer Sign Design, silk screened apparel & uniform discussion 1 09-26-2007 12:14 AM
Mow High Lawn Care Steve Lawn Care Marketing & Post your marketing material for review! 2 04-05-2007 12:03 PM
Combating the High Cost of Energy mowboy General Business Discussions 1 12-05-2005 08:31 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Share your stolen...
SGL1
05-27-2015 09:05 PM
Today 08:35 AM
by Chilehead
9 125
Hello All
HappyGrass
05-27-2015 10:10 PM
Today 05:05 AM
by Sprinkler Buddy
3 82
big job for me....need...
holymoly
Yesterday 06:15 AM
Today 03:42 AM
by holymoly
4 101
What a JERK!
Chilehead
05-06-2015 08:13 AM
Yesterday 03:13 PM
by HappyGrass
16 816
5 things you would...
Steve
09-11-2008 08:53 AM
Yesterday 03:02 PM
by HappyGrass
5 2,159
how to make customers...
Bradcook21
05-27-2015 05:04 PM
Yesterday 12:31 PM
by Steve
5 123
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Yesterday 12:20 PM
by Steve
6 211
Things your lawn care...
Steve
05-27-2015 11:48 AM
05-27-2015 11:48 AM
by Steve
0 65
I can't believe people...
ExtremeLawncareServices
05-25-2015 10:29 AM
05-27-2015 11:45 AM
by jrs.landscaping
9 266
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
05-27-2015 11:35 AM
by Steve
5 196
Pissed off customers
stonegatedesigns
05-26-2015 05:29 PM
05-27-2015 11:26 AM
by Steve
3 136
Great start to the season
jcurr33
05-25-2015 08:49 PM
05-26-2015 01:50 PM
by Steve
2 100
uploading video on here?
holymoly
05-24-2015 08:13 AM
05-26-2015 01:37 PM
by Steve
2 101
new here ! need help
pgrace
05-23-2015 11:29 PM
05-26-2015 01:35 PM
by Steve
1 119
What's your next...
Steve
05-15-2015 11:54 AM
05-26-2015 01:25 PM
by Steve
14 413
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
05-26-2015 01:22 PM
by Steve
5 232
More Rain or Less?
Steve
05-20-2015 12:06 PM
05-24-2015 04:37 PM
by SGL1
12 301
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,486
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,222
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 549
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,898
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 842
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 390,387
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 144
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 248
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 2,058
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 255
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 184
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 300
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 735
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,547
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 327
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 552
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 679
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 545
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,152
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,063
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,099
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 452
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 472
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 375
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 509
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 378
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 4,056
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,074
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 317
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 372
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,159
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 400
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 435
» Popular Tags
aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bob villa bush commercial deliquentaccounts demonstration design ditches door hangers employee problems estimate foreman free advertising google growing a lawn care business hardscapes how to hydraulic jobs john deere quik trac landscape landscape services landscaping training lawn lawn aeration lawn care lawn care busines plan managing a lawn care business marketing marketing secrets more customers business mulch new business ordinance patio install per hour service pricing pto scag scag v-ride scripts secrets to landscaping sell the vision shell shreaded snow plowing sq ft starting a lawn care business steep lawns swzt theft toro toro grand stand tractor auger trailer trailer mate pro up sell employee web design website website design winterization won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:49 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:49 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy