We often see discussions on placing classified ads in local papers to attract business. Here is an article that discusses how to make a powerful ad.
Read the full article here. This site includes sample ad designs.
"Rule #1 The headline of your ad must catch the reader's attention instantly. Surfers scan ads at near the speed of light and your ad is competing with a lot of other ads and information for their attention. The headline of your ad must bring that surfer to a screeching halt.
Rule #2 The body of your ad must not only hold the reader's attention- it should get the reader excited about your product or service. You want your visitors eager and ready buy your product or service before they reach your site.
Rule #3 The ad must target potential customers for your product or service. What's called a blind ad may draw a lot of visitors to your site, but few will buy, and we are looking for buyers, not "tire kickers." Right? "