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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #11  
Old 06-09-2009, 06:02 PM
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The best way to avoid being taken advantage of is having people refer people to you, and not "volunteering" themselves. I was doing it by computer, so I simply didn't reply to the email about the $300 home on a fixed income. I actually had that exact same thing happen. They were in a great neighborhood with nice cars, and I'm not driving my 9 year old truck to do work for free when I could only dream of having the things they had. I say, get out and start pushin'! Its unbelievable that people would take advantage of someone trying to help people, but it happens, and they probably actually saw themselves as in hard times, but its all relative you know? Maybe explain that you only have time to do "x" amount of free yards and there are others that need help more. I've had people ask for discounted rates instead of free. This is tough, but I replied that I need to charge full price for my accounts so I can afford to do the free ones. That ones kind of iffy because they see it as they don't want it free and want to pay "something" and you're saying no. Just take 'em as they come on a case by case basis I guess.
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  #12  
Old 06-30-2009, 12:00 AM
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Originally Posted by XtreemGreen View Post
Brand new 300sq foot house
With all the money they saved on their mini house, you would think they could pay for lawn care.

lol, sorry, just had to make light of it.
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Old 06-17-2010, 09:22 AM
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Though I will be just starting out, to generate business I too have advertised a senior discount. It will be a 10% discount. Doesn't seem like much, but will add up over the whole season. My sister also gave me the idea of what you guy's also said, a discount for disabled veterans. I think it a wonderful idea. It makes me feel good to help people in any way I can. Also I'm not 100% on this, I don't think in the town I'm at, have ever heard of a lawn company having, or at least advertising a senior or disabled veterans discount. One more special I wanted to run is a 3 for 4. If they pay in advance for the whole month I will give them one week free. This of course would be for new customer's only. I have posted advertisment in proper places such as vfw's and senior citizen center's. As I believe that would be most effective. I will let everyone know how it worked out at the end of the season.
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Old 06-17-2010, 02:20 PM
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Oh that is very creative! Yes I look forwards to hearing what kind of reaction you get from that marketing campaign! Keep up the great work.
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