Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

When is it worthwhile to use this kind of marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-19-2010, 08:24 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,118
Rep Power: 10
Steve has disabled reputation
Default When is it worthwhile to use this kind of marketing

When do you feel it is worthwhile using marketing that is outrageous like this?

Here is a poster on a bus stop for a local restaurant and it says 'Our C*ck hits the spot.'

I kind of think this slogan doesn't make any sense on many levels. It comes across as simply stupid.

I am guessing they are promoting their bbq chicken? And they are saying their C*ck hits the spot. Now really, what demographic group is going to sit there and think 'Yea that's cool.'

Is the bbq eating demographic going to think that? Are they going to want to buy hats and shirts that say that?

Maybe college frat members will think it's cool to wear such a shirt? Maybe?

What's your take?

Good or bad idea?
Attached Images
File Type: jpg chop-spot-restaurant.jpg (47.1 KB, 31 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-19-2010, 08:29 PM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
clever but stupid

it sure does draw your eye,get you thinking, and makes you remember

which is what every advertisement should do

however it draws it in a negative aspect

unless that is a block away from a college i could understand and it would draw alot of attention

however if its in a rural or suburban town with older generations and "boring" people it could be offensive and rude or even keep people from visiting the restraunt

so as it is a wonderful layout and thought..it was poorly executed..thats my take..aha
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #3  
Old 05-19-2010, 09:31 PM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,402
Rep Power: 7
mark123 is on a distinguished road
Default

It's just common crassness. It seems to be more and more prevalent these days. "Truck Nuts" and bumper stickers with swears on them. I know I don't want to see that garbage.
Reply With Quote
  #4  
Old 05-20-2010, 04:04 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

The goal here is to get the attention of the reader and it does, I think the majority of people probably wouldn't care about the slogan in today's society, 10 years or so ago would have been a different story. It's not my kind of thing and I would never do it but if it works for them more power to them.

When I ran the security tracking company we would attend security shows, it shocked me how many of the big name suppliers would hire models, wearing next to nothing that would barely know the difference between a motion sensor and a door contact just to bring in the people then the guys that knew the stuff would be on the attack.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 05-20-2010, 06:37 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,118
Rep Power: 10
Steve has disabled reputation
Default

There is another company that does something similar they are called Cluck U Chicken. Their restaurants are located near colleges.

I was doing some reading about them and the way they market and here is a great quote from an article.

Adventures in Analog - The ceo of the company said "Twenty-five percent of what we bring in, is because of those chickens."

Stop and think about that for a second. This is the age of Web 2.0, of iPods and iPhones, Twitter and Facebook. Brands have learned to harness just about every high-tech advancement in our lives and press it to the service of marketing and advertising. So what's it say when a dude in a chicken suit still works just great? It says that smart brands are still conscious of the power of low-tech marketing in the overall mix. At a time of shrunken budgets and media clutter, many brands have discovered that sometimes the old-school ideas still work very well - even better, in some cases, because the public hasn't seen them used in a while.


Now isn't that interesting! It's another reminder that with all this high technology we have now, selling still goes back to people meeting people. Whether they are dressed in a chicken suit or a lawn care uniform. The more people you meet, the more you can sell to.

Oh and one last point to make on this topic the ceo over the years, he's learned that the mascot marketing works better when he arms his ambassador chickens with coupons to hand out. The chicken is one of our most effective tools. While many people will refuse to take coupons being handed out by an ordinary employee, people will take them from a chicken."

Isn't that an interesting twist too? Combining those two marketing methods tends to work best.
Attached Images
File Type: jpg Chickens.jpg (66.8 KB, 5 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What kind of mower do you have? renecooke87 Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 6 05-29-2010 05:29 PM
What kind TMack Industries General Talk 3 04-23-2010 05:23 AM
What kind of marketing should I use? mattamus2005 Starting a lawn care business. 16 06-04-2008 01:36 AM
Have you considered this kind of marketing sign Steve Lawn Care Marketing & Post your marketing material for review! 11 12-08-2007 11:06 PM
What kind of Business are you? MJK General Business Discussions 11 06-29-2006 07:26 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
Yesterday 09:17 PM
by SGL1
14 3,351
Flag or no flag
Matther777
03-24-2015 02:41 PM
Yesterday 05:50 PM
by Sprinkler Buddy
9 280
Office Administration...
Girlfriend
Yesterday 05:40 PM
Yesterday 05:40 PM
by Girlfriend
0 38
Billing methods
jcurr33
Yesterday 01:33 PM
Yesterday 01:33 PM
by jcurr33
0 44
introducing myself
chris2500hd
03-24-2015 11:16 AM
Yesterday 01:22 PM
by chris2500hd
7 166
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Yesterday 12:44 PM
by Steve
4 120
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
Yesterday 04:49 AM
by avetslawncare
2 100
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
03-25-2015 08:57 PM
by SGL1
9 442
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 451
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-25-2015 08:04 PM
by avetslawncare
4 156
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,480
How do you get...
ESREVER
03-25-2015 01:30 PM
03-25-2015 07:20 PM
by avetslawncare
6 127
Bid for large home...
lxarth
03-22-2015 11:06 AM
03-25-2015 03:44 PM
by jrs.landscaping
7 247
Employee job training...
brookline
12-15-2014 07:15 PM
03-25-2015 03:26 PM
by ESREVER
25 2,305
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 266
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 153
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,629
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 277
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 103
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
03-24-2015 11:47 AM
by Steve
1 102
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 174
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 105
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 100
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 379,863
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 808
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
03-23-2015 11:48 AM
by BLC7
18 446
Need some advice about...
Wolf4dk
03-22-2015 10:48 PM
03-22-2015 10:48 PM
by Wolf4dk
0 160
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,528
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 237
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-21-2015 01:53 PM
by Bradcook21
4 273
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,572
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 158
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 518
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 250
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 447
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 330
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,278
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 1,999
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 184
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 833
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 251
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 941
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 469
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,679
New to 2015
Infinitelawn
03-16-2015 08:29 AM
03-17-2015 11:47 AM
by Steve
4 269
Pulling trailer was...
SGL1
03-07-2015 07:14 PM
03-17-2015 08:11 AM
by SGL1
30 1,101
Diesel conversion?
Just for Cuts
03-02-2015 09:59 AM
03-16-2015 03:26 PM
by Just for Cuts
10 611
trimmer racks.
apmAkron
03-12-2015 09:07 AM
03-16-2015 03:17 PM
by Steve
4 334
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
03-16-2015 03:11 PM
by Steve
4 329
new equipment
apmAkron
03-12-2015 09:12 AM
03-16-2015 03:07 PM
by Steve
7 347
» Popular Tags
apartment complex auger bark billy goat brushcutter blades blowout bob villa collections commercial design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic introduction john deere quik trac landscape landscape services landscaping training lawn aeration lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website marketing more customers business mr dave new business ordinance past due patio install per hour charge pricing profit on employee pto push versus ride running a business scag v-ride scripts search engine optimization secrets to landscaping sell the vision seo shell small engine repair square foot sulky toro grand stand trailer tree trimmer rack truck new used landscape walk behind web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:52 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:52 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy