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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #11  
Old 05-11-2010, 12:22 AM
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Same way in buying any thing people feel better about the product if they feel they wanted it and not that they were sold on the idea.Like if you let them do all the talking and they talk them self's into using your service which most do all on there own.Then they have the mind set they got the better out of the conversation. As if you just started pointing things out with out them even starting the conversation they will feel more like they were pushed into the sale and eather change there mind latter. Just the way i started to look at selling works great for me. Let person take there little head off and they talk them self's into the sale all on there own. Not to say you do not lead with the info they give you kinda like passive selling.
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  #12  
Old 05-11-2010, 01:38 AM
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[quote=Norcal;71876]
Quote:
Originally Posted by Steve View Post
Would this be buyer's remorse?

Many lawn care business owners may not think of this, but how do you feel buyers remorse effects sales in the lawn care business?
Well they called you in most cases so if you do a good job at a fair price they should have no remorse. Also every once in a while if they turn out to be a good account pay on time good and they dont ask for free services don't hesitate to give them a free fertilizer treatment or pull a weed or two to keep you in there good graces.
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Old 05-11-2010, 08:32 AM
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if the client can see the options they will do it. i do mostly design and installs, cut a lil bit but not much,

what i do when someone calls me, i get the feel of the conversation. do they sound really excited or do they just need a quick fix.

i keep a book of pictures of work i do, i also keep photos of different types of shrubs, all diff sizes what they look like when they bloom, etc i keep samples of mulch and a few diff types of rock. i have pictures of edging the whole nine yards.

so i kinda disagree with only answering questions they have i take what they tell me and lead them into what the best route to go is.

ive had the best turn around in sales with this.
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Old 05-11-2010, 04:18 PM
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Quote:
so i kinda disagree with only answering questions they have i take what they tell me and lead them into what the best route to go is.

ive had the best turn around in sales with this.
Do you find you are able to upsell additional services like this as well? Where you are called to do one thing but end up offering many more needed services?
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Old 05-11-2010, 04:31 PM
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exactly, for example if the client just wants to mulch in a bed, why not spray out the like you know you should, think of a border to put in, or just trench it out you still get more money all the way around .
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