Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mailing Campaigns


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #21  
Old 03-03-2010, 12:02 PM
mentordas mentordas is offline
Junior Member
 
Join Date: Jun 2009
Posts: 15
Rep Power: 6
mentordas is on a distinguished road
Default Door Hangers

Quote:
Originally Posted by dandodge View Post
I've attached the door hangers that my wife did for our business. As she said they are gloss front with one color black on the back and the gray area down on the bottom is where I stuck magnet stickers so customers could rip off the business card and keep it as a magnet.
Have you figured how successful your campaign was?

I laid out 100 Door Hangers and got 2 customers, the next time I laid out 1000 in the same area and got no takers.

I have been told that it takes about 1000 Door Hangers to get 1 customer. If that's the case, I would be cutting grass for a year to break even.

Hopefully your $249 investment produced a satisfactory Return On Investment.

I would love to hear how you made out.

Regards, Mentordas
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 03-03-2010, 12:25 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Those look fantastic!

Quote:
the bottom is where I stuck magnet stickers so customers could rip off the business card and keep it as a magnet.
Do you do this manually? What kind of magnets do you use? And where do you advise getting them from?

Quote:
I laid out 100 Door Hangers and got 2 customers, the next time I laid out 1000 in the same area and got no takers.
How far apart were these handed out? There must have been some element that caused a difference in response.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #23  
Old 03-04-2010, 04:01 PM
mentordas mentordas is offline
Junior Member
 
Join Date: Jun 2009
Posts: 15
Rep Power: 6
mentordas is on a distinguished road
Smile Door Hangers

We laid out 100 door hangers in one area and then continued on in the same area with 1000 more.

I feel that two things may have made the difference.

In the first 100, we used the "Man walking behind mower" template with a very simple text. and the name was "Sheppard's Landscaping"

With the next 1000, We changed the name to Grassmasters Property Maintenance, LLC." and gave them the first cut free. I find it difficult to understand how we got no response.

Perhaps they were intimidated by the name and the free cut.

What do you think?
Reply With Quote
  #24  
Old 03-04-2010, 05:55 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 6
JP Landscaping is on a distinguished road
Default fliers

it's hard to determine why some fliers or door hangers work and some don't.. I personally think it has to do with the area and timing. You just have to be at the right place at the right time.

Example... last year i passed out 300 black and white simple fliers and got $4000 worth of work. This was in early April. Then later in the summer i passed out about 100 and got another job for 2000. Some say they pass out a ton and get nothing.

This year I ordered 5000 full color front and back door hangers for less than $300 (uprinting.com) I think it's a good price. They are scheduled to come in tomorrow. But all the yards here are still covered with at least 2 inches of snow so I'll probably pass them out next week. meanwhile i'm going to go to all the gas stations i can and leave my business cards.

** One thing I put on my door hanger this year was a promotion aiming towards the customer's sense of belonging and wanting to help out their community... i put the following:

Helping your lawn while helping your community!
(company name) will donate a percentage of its profits towards a scholarship for a 2011 graduating senior at a local high school of your choice!

I'm hoping I will get some responses due to this. and I put two coupons on the back along with the price range for an average lawn. That way they will have an idea of what it would cost but I wouldn't have to write 5000 different prices and have to look at every lawn to make the estimate.

Maybe you could do something like that.
Reply With Quote
  #25  
Old 03-05-2010, 12:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Helping your lawn while helping your community!
(company name) will donate a percentage of its profits towards a scholarship for a 2011 graduating senior at a local high school of your choice!
That is very interesting! You gotta keep us posted on how it is all going. I bet you are going to hear a lot of feedback because of this.

With such money collected, how will you put it into a scholarship? Do you set it up on your own or do you give it to the school?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #26  
Old 03-06-2010, 09:07 AM
dandodge dandodge is offline
Junior Member
 
Join Date: Oct 2008
Posts: 2
Rep Power: 7
dandodge is on a distinguished road
Default Door Hangers

Quote:
Originally Posted by Steve View Post
Those look fantastic!



Do you do this manually? What kind of magnets do you use? And where do you advise getting them from?

How far apart were these handed out? There must have been some element that caused a difference in response.
Yes we put these on manually. Bought the magnets from a wholesaler http://www.lyt.com/servlet/StoreFront (Magically Magnetic, we shopped around a lot and these are the best price!) It took my teenagers an hour or so to put the magnets on!

We are hanging 100 ea in 2 different neighborhoods that we have a few jobs but would like to have more in the same area. This is the first weekend here in Tennessee that we have had decent weather so we're just hanging them now! Let you know how it turns out.

We did hang about 200 last year in our neighborhood and got about a 10% return. Since our business is "Good Neighbor Lawn Care" we use the neighborhood marketing a lot. We always hang something or drop business cards on a block when we do jobs and that has helped us build the business more than anything.

The thing to remember with any direct marketing is 3-10% return is normal so don't expect too much!

Let you know how the magnets work! We're crossing our fingers!

Tammie and Danny Dodge
Good Neighbor Lawn Care
Reply With Quote
  #27  
Old 03-06-2010, 11:46 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Quote:
We did hang about 200 last year in our neighborhood and got about a 10% return.
What do you think contributed to such a great return?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct Mailing kc2006 Lawn Care Marketing & Post your marketing material for review! 18 03-02-2010 10:43 AM
Direct Mail Marketing agrilawn Lawn Care Marketing & Post your marketing material for review! 47 10-20-2008 08:57 AM
direct mailers and used mowers kneehigh Starting a lawn care business. 2 08-03-2008 12:05 PM
direct mailings Lawn Butler General Business Discussions 2 07-10-2003 03:31 AM
flyers or direct mail? Clearview Lawns General Business Discussions 2 06-07-2003 12:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
More Rain or Less?
Steve
05-20-2015 12:06 PM
Today 04:37 PM
by SGL1
12 212
uploading video on here?
holymoly
Today 08:13 AM
Today 10:26 AM
by Matther777
1 32
What a JERK!
Chilehead
05-06-2015 08:13 AM
Today 08:23 AM
by luckylogger
10 608
new here ! need help
pgrace
Yesterday 11:29 PM
Yesterday 11:29 PM
by pgrace
0 40
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Yesterday 10:24 PM
by Chilehead
3 93
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,413
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,086
What's your next...
Steve
05-15-2015 11:54 AM
05-21-2015 11:23 PM
by biglee
13 340
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 480
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
05-21-2015 03:07 PM
by Just for Cuts
0 80
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
05-21-2015 02:58 PM
by Just for Cuts
4 154
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,768
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 794
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 389,312
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 106
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 201
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 1,972
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 210
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 142
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 262
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 674
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,483
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 287
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 503
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 641
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 499
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,084
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,020
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,050
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 411
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 430
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 340
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 464
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 339
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 3,952
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,029
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 291
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 336
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,101
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 367
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 401
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 433
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
05-04-2015 01:09 PM
by Steve
3 398
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 816
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 712
Anyone have a Lawn Care...
nishirandall
04-28-2015 08:45 PM
04-30-2015 12:00 AM
by Steve
1 476
mowing pic
joshlawncare
04-25-2015 12:34 PM
04-29-2015 10:55 PM
by Steve
5 580
Help with a truck
bdodson89
04-27-2015 08:15 PM
04-29-2015 10:47 PM
by Steve
4 472
Ford F250 Wheel loaders...
jrs.landscaping
04-28-2015 05:34 AM
04-29-2015 07:47 AM
by jrs.landscaping
2 433
Correct me if I'm wrong...
SGL1
04-26-2015 02:41 PM
04-28-2015 06:57 AM
by SGL1
12 610
» Popular Tags
ad landscaping apartment complex auger bark billy goat brushcutter blades blowout bob villa collections commercial contract help curb appeal services demonstration design edging employee problems equipment dealer equipment rental facebook ferris flyers foreman grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic landscape services lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave ordinance past due patio install per hour charge pricing profit on employee pto push versus ride running a business scag v-ride scripts secrets to landscaping seo shell shreaded small engine repair sq ft square foot sulky toro grand stand tractor auger trailer trailer mate pro tree trimmer rack truck new used landscape web design website website design winterization won't return wright stander rh www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:00 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:00 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy