Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mailing Campaigns


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #21  
Old 03-03-2010, 12:02 PM
mentordas mentordas is offline
Junior Member
 
Join Date: Jun 2009
Posts: 15
Rep Power: 6
mentordas is on a distinguished road
Default Door Hangers

Quote:
Originally Posted by dandodge View Post
I've attached the door hangers that my wife did for our business. As she said they are gloss front with one color black on the back and the gray area down on the bottom is where I stuck magnet stickers so customers could rip off the business card and keep it as a magnet.
Have you figured how successful your campaign was?

I laid out 100 Door Hangers and got 2 customers, the next time I laid out 1000 in the same area and got no takers.

I have been told that it takes about 1000 Door Hangers to get 1 customer. If that's the case, I would be cutting grass for a year to break even.

Hopefully your $249 investment produced a satisfactory Return On Investment.

I would love to hear how you made out.

Regards, Mentordas
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 03-03-2010, 12:25 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Those look fantastic!

Quote:
the bottom is where I stuck magnet stickers so customers could rip off the business card and keep it as a magnet.
Do you do this manually? What kind of magnets do you use? And where do you advise getting them from?

Quote:
I laid out 100 Door Hangers and got 2 customers, the next time I laid out 1000 in the same area and got no takers.
How far apart were these handed out? There must have been some element that caused a difference in response.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #23  
Old 03-04-2010, 04:01 PM
mentordas mentordas is offline
Junior Member
 
Join Date: Jun 2009
Posts: 15
Rep Power: 6
mentordas is on a distinguished road
Smile Door Hangers

We laid out 100 door hangers in one area and then continued on in the same area with 1000 more.

I feel that two things may have made the difference.

In the first 100, we used the "Man walking behind mower" template with a very simple text. and the name was "Sheppard's Landscaping"

With the next 1000, We changed the name to Grassmasters Property Maintenance, LLC." and gave them the first cut free. I find it difficult to understand how we got no response.

Perhaps they were intimidated by the name and the free cut.

What do you think?
Reply With Quote
  #24  
Old 03-04-2010, 05:55 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 5
JP Landscaping is on a distinguished road
Default fliers

it's hard to determine why some fliers or door hangers work and some don't.. I personally think it has to do with the area and timing. You just have to be at the right place at the right time.

Example... last year i passed out 300 black and white simple fliers and got $4000 worth of work. This was in early April. Then later in the summer i passed out about 100 and got another job for 2000. Some say they pass out a ton and get nothing.

This year I ordered 5000 full color front and back door hangers for less than $300 (uprinting.com) I think it's a good price. They are scheduled to come in tomorrow. But all the yards here are still covered with at least 2 inches of snow so I'll probably pass them out next week. meanwhile i'm going to go to all the gas stations i can and leave my business cards.

** One thing I put on my door hanger this year was a promotion aiming towards the customer's sense of belonging and wanting to help out their community... i put the following:

Helping your lawn while helping your community!
(company name) will donate a percentage of its profits towards a scholarship for a 2011 graduating senior at a local high school of your choice!

I'm hoping I will get some responses due to this. and I put two coupons on the back along with the price range for an average lawn. That way they will have an idea of what it would cost but I wouldn't have to write 5000 different prices and have to look at every lawn to make the estimate.

Maybe you could do something like that.
Reply With Quote
  #25  
Old 03-05-2010, 12:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Helping your lawn while helping your community!
(company name) will donate a percentage of its profits towards a scholarship for a 2011 graduating senior at a local high school of your choice!
That is very interesting! You gotta keep us posted on how it is all going. I bet you are going to hear a lot of feedback because of this.

With such money collected, how will you put it into a scholarship? Do you set it up on your own or do you give it to the school?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #26  
Old 03-06-2010, 09:07 AM
dandodge dandodge is offline
Junior Member
 
Join Date: Oct 2008
Posts: 2
Rep Power: 7
dandodge is on a distinguished road
Default Door Hangers

Quote:
Originally Posted by Steve View Post
Those look fantastic!



Do you do this manually? What kind of magnets do you use? And where do you advise getting them from?

How far apart were these handed out? There must have been some element that caused a difference in response.
Yes we put these on manually. Bought the magnets from a wholesaler http://www.lyt.com/servlet/StoreFront (Magically Magnetic, we shopped around a lot and these are the best price!) It took my teenagers an hour or so to put the magnets on!

We are hanging 100 ea in 2 different neighborhoods that we have a few jobs but would like to have more in the same area. This is the first weekend here in Tennessee that we have had decent weather so we're just hanging them now! Let you know how it turns out.

We did hang about 200 last year in our neighborhood and got about a 10% return. Since our business is "Good Neighbor Lawn Care" we use the neighborhood marketing a lot. We always hang something or drop business cards on a block when we do jobs and that has helped us build the business more than anything.

The thing to remember with any direct marketing is 3-10% return is normal so don't expect too much!

Let you know how the magnets work! We're crossing our fingers!

Tammie and Danny Dodge
Good Neighbor Lawn Care
Reply With Quote
  #27  
Old 03-06-2010, 11:46 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Quote:
We did hang about 200 last year in our neighborhood and got about a 10% return.
What do you think contributed to such a great return?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct Mailing kc2006 Lawn Care Marketing & Post your marketing material for review! 18 03-02-2010 10:43 AM
Direct Mail Marketing agrilawn Lawn Care Marketing & Post your marketing material for review! 47 10-20-2008 08:57 AM
direct mailers and used mowers kneehigh Starting a lawn care business. 2 08-03-2008 12:05 PM
direct mailings Lawn Butler General Business Discussions 2 07-10-2003 03:31 AM
flyers or direct mail? Clearview Lawns General Business Discussions 2 06-07-2003 12:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Dealing With Gas Can...
Mr. Mow
Yesterday 01:41 PM
Today 10:35 PM
by SGL1
6 183
raking leaves ?
robert8509
Today 09:19 PM
Today 09:19 PM
by robert8509
0 21
hey everyone
robert8509
Today 08:16 PM
Today 08:16 PM
by robert8509
0 26
Leaf Box & Loader Set...
ringahding1
Yesterday 06:20 AM
Today 06:51 PM
by Matther777
4 170
Pda
stevef1201
10-18-2014 02:05 PM
Today 04:49 PM
by WesleySnips
3 275
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Today 01:47 PM
by The Hunter
3 427
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Today 01:33 PM
by Steve
9 738
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Today 01:27 PM
by Steve
6 364
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Today 01:23 PM
by Steve
3 334
Hi Steve From West...
Mr. Mow
Yesterday 01:59 PM
Today 01:19 PM
by Steve
1 111
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Today 01:17 PM
by Steve
9 276
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Today 08:51 AM
by ringahding1
12 1,473
first year update
cmdlawncare
08-12-2014 05:41 PM
Today 07:47 AM
by ringahding1
4 1,296
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
Yesterday 01:36 PM
by Mr. Mow
16 619
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
Yesterday 01:26 PM
by stevef1201
11 468
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 01:19 PM
by ExtremeLawncareServices
158 11,327
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
Yesterday 01:04 PM
by SGL1
4 229
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,776
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,284
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 196
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 268
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 711
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,157
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 450
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 288
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 634
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 932
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,289
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 663
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,084
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 379
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,475
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,493
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,575
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 516
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 678
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 517
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 866
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,499
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 827
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,640
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,054
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 959
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 602
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 589
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,125
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 3,001
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,638
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 842
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 820
» Popular Tags
4wd apartment complex article marketing bark bid blades bob villa care charge collections collections subcontractor decorating ditches edging employee problems equipment rental estimate exmark ferris four wheel drive fundraiser gopherhaul gravely growing a lawn care business hardscapes how much to charge husqvarna installation introduction kawasaki landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing mr dave mulch new mower past due podcast promotion pto redmax reo running a business scag search engine optimization seo shell small engine repair snow sprayer starting a business steep lawns steve stihl theft of services top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walker wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:29 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:29 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy