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THE ROOT OF SUCCESS


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Old 05-23-2006, 05:42 PM
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Here is another success story about Herman Schutten and his company Heritage Green. Great article. As you read it you will see consistant themes. Too much growth too fast. Bankruptcy. Then learning from their mistakes they remade their business into what it is today.

THE ROOT OF SUCCESS - Heritage Green has successfully diversified beyond lawn cutting to complete lawn care

What started out as a sideline job while teaching business in a Hamilton high school, has turned into a thriving family landscaping operation.

"We didn't know what to expect when we started this business. The growth has been nice, but it's something you work at. You need to be able to manage it. Too much growth can be counterproductive," he said.

Worst decision:

"We expanded into the 100 per cent natural lawn care market. This was a pioneering move on our part, in answer to the market demands for natural lawn care or, at least, no pesticides. We started by partnering with two different companies. The first of the two went bankrupt and the second was less than honest, even fraudulent. What we finally did after this lesson in hard knocks was start our own new firm called Turf Revolution."
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