Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing Idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-01-2010, 02:34 AM
rick3499
Guest
 
Posts: n/a
Exclamation Marketing Idea

Hello,

So I know I'm new here, and I haven't contributed any posts, but I will try to become more involved. I am trying to start my lawn care business in 2011. My biggest concentration starting next fall is going to be getting clients. I plan on getting an enclosed trailer to go along with my utility trailer, I thought about getting magnetic advertisements made up to put on the side of my truck and trailer and on the back of the trailer as well. I was thinking of putting something like, "Call for your free mow today" or something like that to get potential customers attention, and have my phone number listed below that along with a few other tidbits. Has anyone tried this, and how was the reaction? Do you feel it helps to have your phone number available as advertising on your trailer and truck? And has anyone made up the magnetic signs for trailers and trucks, if so how much could I expect to pay for something like this and where could I find them? Thanks so much, I cant wait to keep working out ideas with the help of the real experts.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-01-2010, 06:19 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
Most of our marketing is things that I have picked up over the years, looking at services I have used and how I found them and customer feedback.

Having your name and number on your vehicles including trailers is critical along with the services you offer, we picked up a pile of business last year from this, had people call us following us on the highway, calls from people that saw our vehicle(s) at a coffee shop or at lunch, people walking by a job site and perhaps they took one of our cards from the side of the truck where we have a holder.

When it comes to magnetic signs, I can only offer feedback clients gave me, our target market is middle to upper class, while I do have magnetic signs and started the first couple of weeks with them, the feedback or comments were not good, for whatever reason some prospects see magnetic signs as a fly by night company, not all but after hearing this a few times from prospects, I went with vinyl lettering and have never looked back.

We do not offer any free mow's or core services for free, yes the guys will do something for free for the customer if it's an easy quick thing to do.

Welcome to the forum and good luck in the coming season.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 03-01-2010, 11:17 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I was thinking of putting something like, "Call for your free mow today" or something like that to get potential customers attention
What would be your plan with this?

Can you explain it a little more?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-01-2010, 09:45 PM
Jlaugh Jlaugh is offline
Junior Member
 
Join Date: Feb 2010
Posts: 12
Rep Power: 6
Jlaugh is on a distinguished road
Default Vinyl Lettering

Quote:
Originally Posted by picframer View Post
t company, not all but after hearing this a few times from prospects, I went with vinyl lettering and have never looked back.

I'm not that familiar with vinyl lettering. Is it easy to take on and off like magnet signs or is it somewhat permanent?
Reply With Quote
  #5  
Old 03-02-2010, 12:15 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

It wouldn't be something you would want to put on and take off. You would want to do it once but I don't think removing it would damage the paint below.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-02-2010, 03:49 PM
Florida Mowin Florida Mowin is offline
Junior Member
 
Join Date: Mar 2010
Posts: 3
Rep Power: 6
Florida Mowin is on a distinguished road
Default Don't draw in the wrong customers

vinyl does not ruin the paint, although after having it on for a while, the paint around it will fade a little and you will be able to see where the lettering was if it is removed. Price you pay for business. Magnets will do the same thing if left on for extended time. most trailers are aluminum and magnets will not stick to them.
Everyone would agree your name , telephone number, and logo, along with your web site address if you have one needs to be on all of your trucks and trailers; but comming up with a gimmick or slogan should not.
You are asking for nothing but trouble advertising free mows on your equipment. That type of advertising is for flyers and coupons. Not for someone to remember your company by. If customers are only calling you because of a free mow, they are NOT the customers you want!
vinyl is a very competitive business also. shop around for the best deal in your area. Lettering is reasonable. I think i paid around $75 - $100 bucks per truck pannel. Door panel, tailgate, bed sides. obviously the bigger work on the trailer was more.
Remember your equipment is going to be your potential customers first impression. We all know how important first impressions are.
Reply With Quote
  #7  
Old 03-03-2010, 03:09 AM
rick3499
Guest
 
Posts: n/a
Default

Thanks for the replies!

I will have to check out the vinyl lettering for the trailer, I would prefer not to go there with the truck, but we'll see how successful things are.
As far as my call for your free mow idea, I was thinking that would catch the eye of a lot of people and I was thinking of offering a free mow to accurately quote their lawn and show them my expertise before they signed up for their year of mowing. Has anyone experimented with this? Could be a bad idea I suppose if people were using you for a free mow with the intention of never signing on anyways, but i also thought it could be a good idea to get new clients and show them my commitment and work ethic? Not sure what you might think of this? Good, bad - anyone?
Reply With Quote
  #8  
Old 03-03-2010, 01:56 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You are asking for nothing but trouble advertising free mows on your equipment. That type of advertising is for flyers and coupons. Not for someone to remember your company by. If customers are only calling you because of a free mow, they are NOT the customers you want!
What other ways would you suggest a lawn care business market themselves to focus on getting the right customers?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New Idea for Marketing... CheapNEasy Lawn Care Marketing & Post your marketing material for review! 2 09-27-2009 09:52 PM
Marketing Idea picframer General Talk 5 06-08-2009 07:11 PM
Marketing Idea pnplawn General Talk 4 10-15-2007 02:43 PM
Marketing Idea Steve General Business Discussions 2 02-10-2007 05:33 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 11:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
hoa bid
Bradcook21
Today 07:12 AM
Today 04:49 PM
by Steve
2 49
Opinions on truck wrap
Trupro
02-28-2015 04:21 PM
Today 04:46 PM
by Steve
15 314
Incentives for potential...
rmccutchan
02-02-2015 12:09 AM
Today 04:06 PM
by Steve
13 817
Kawasaki Control Assembly
rsanchez1203
Yesterday 04:21 PM
Today 04:04 PM
by Steve
10 144
Doug With Blades Of...
BladesofSteel
Yesterday 08:40 PM
Today 03:44 PM
by Steve
1 41
All NEW BRASS Black Rain...
BlackRain75
Yesterday 10:07 PM
Today 02:33 PM
by Sprinkler Buddy
1 42
Moss in grass in the...
tk4454
05-17-2013 12:19 AM
Today 09:08 AM
by Moki
4 1,597
Jesse with Curb Appeal...
CurbAppeal1
Yesterday 01:44 PM
Yesterday 06:48 PM
by CurbAppeal1
12 143
New guy from Columbia, SC
holymoly
Yesterday 05:27 PM
Yesterday 06:10 PM
by Steve
1 45
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
Yesterday 06:08 PM
by Just for Cuts
4 117
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 05:56 PM
by Steve
45 1,496
What's include in a bid?
ppl
03-02-2015 01:19 PM
Yesterday 05:53 PM
by Steve
9 206
New Website
brian'slawncare
03-01-2015 06:35 PM
Yesterday 05:48 PM
by Steve
8 169
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Yesterday 05:44 PM
by Steve
1 77
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
Yesterday 05:39 PM
by Steve
3 121
My Newborn son
avetslawncare
02-27-2015 01:07 PM
Yesterday 05:23 PM
by joshlawncare
7 171
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Yesterday 02:50 PM
by ExtremeLawncareServices
14 2,045
rock salt
Bradcook21
02-24-2015 11:17 AM
Yesterday 01:26 PM
by jrs.landscaping
30 660
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
Yesterday 10:38 AM
by brian'slawncare
9 815
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 150
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 290
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 380
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 666
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 135
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 606
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 687
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 640
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,874
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,803
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 553
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 158
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 148
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 178
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 506
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,842
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 285
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 271
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,898
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 724
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 707
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 315
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 315
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 267
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 290
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 294
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 462
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 725
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 329
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 666
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 544
» Popular Tags
4wd apartment complex bark blades blowout bob villa collections commercial edging employee problems equipment rental ferris first truck flyers free advertising gopherhaul grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic introduction landscape landscape services landscaping training lawn aeration lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website marketing more customers business mr dave new business ordinance past due patio install per hour charge podcast pricing profit on employee pto push versus ride running a business scag v-ride scripts search engine optimization sell the vision seo shell small engine repair square foot sulky toro grand stand trailer tree trimmer rack truck new used landscape walk behind web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:09 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:09 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy