Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing Idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-01-2010, 01:34 AM
rick3499
Guest
 
Posts: n/a
Exclamation Marketing Idea

Hello,

So I know I'm new here, and I haven't contributed any posts, but I will try to become more involved. I am trying to start my lawn care business in 2011. My biggest concentration starting next fall is going to be getting clients. I plan on getting an enclosed trailer to go along with my utility trailer, I thought about getting magnetic advertisements made up to put on the side of my truck and trailer and on the back of the trailer as well. I was thinking of putting something like, "Call for your free mow today" or something like that to get potential customers attention, and have my phone number listed below that along with a few other tidbits. Has anyone tried this, and how was the reaction? Do you feel it helps to have your phone number available as advertising on your trailer and truck? And has anyone made up the magnetic signs for trailers and trucks, if so how much could I expect to pay for something like this and where could I find them? Thanks so much, I cant wait to keep working out ideas with the help of the real experts.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-01-2010, 05:19 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
Most of our marketing is things that I have picked up over the years, looking at services I have used and how I found them and customer feedback.

Having your name and number on your vehicles including trailers is critical along with the services you offer, we picked up a pile of business last year from this, had people call us following us on the highway, calls from people that saw our vehicle(s) at a coffee shop or at lunch, people walking by a job site and perhaps they took one of our cards from the side of the truck where we have a holder.

When it comes to magnetic signs, I can only offer feedback clients gave me, our target market is middle to upper class, while I do have magnetic signs and started the first couple of weeks with them, the feedback or comments were not good, for whatever reason some prospects see magnetic signs as a fly by night company, not all but after hearing this a few times from prospects, I went with vinyl lettering and have never looked back.

We do not offer any free mow's or core services for free, yes the guys will do something for free for the customer if it's an easy quick thing to do.

Welcome to the forum and good luck in the coming season.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 03-01-2010, 10:17 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,384
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I was thinking of putting something like, "Call for your free mow today" or something like that to get potential customers attention
What would be your plan with this?

Can you explain it a little more?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-01-2010, 08:45 PM
Jlaugh Jlaugh is offline
Junior Member
 
Join Date: Feb 2010
Posts: 12
Rep Power: 5
Jlaugh is on a distinguished road
Default Vinyl Lettering

Quote:
Originally Posted by picframer View Post
t company, not all but after hearing this a few times from prospects, I went with vinyl lettering and have never looked back.

I'm not that familiar with vinyl lettering. Is it easy to take on and off like magnet signs or is it somewhat permanent?
Reply With Quote
  #5  
Old 03-02-2010, 11:15 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,384
Rep Power: 10
Steve has disabled reputation
Default

It wouldn't be something you would want to put on and take off. You would want to do it once but I don't think removing it would damage the paint below.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-02-2010, 02:49 PM
Florida Mowin Florida Mowin is offline
Junior Member
 
Join Date: Mar 2010
Posts: 3
Rep Power: 5
Florida Mowin is on a distinguished road
Default Don't draw in the wrong customers

vinyl does not ruin the paint, although after having it on for a while, the paint around it will fade a little and you will be able to see where the lettering was if it is removed. Price you pay for business. Magnets will do the same thing if left on for extended time. most trailers are aluminum and magnets will not stick to them.
Everyone would agree your name , telephone number, and logo, along with your web site address if you have one needs to be on all of your trucks and trailers; but comming up with a gimmick or slogan should not.
You are asking for nothing but trouble advertising free mows on your equipment. That type of advertising is for flyers and coupons. Not for someone to remember your company by. If customers are only calling you because of a free mow, they are NOT the customers you want!
vinyl is a very competitive business also. shop around for the best deal in your area. Lettering is reasonable. I think i paid around $75 - $100 bucks per truck pannel. Door panel, tailgate, bed sides. obviously the bigger work on the trailer was more.
Remember your equipment is going to be your potential customers first impression. We all know how important first impressions are.
Reply With Quote
  #7  
Old 03-03-2010, 02:09 AM
rick3499
Guest
 
Posts: n/a
Default

Thanks for the replies!

I will have to check out the vinyl lettering for the trailer, I would prefer not to go there with the truck, but we'll see how successful things are.
As far as my call for your free mow idea, I was thinking that would catch the eye of a lot of people and I was thinking of offering a free mow to accurately quote their lawn and show them my expertise before they signed up for their year of mowing. Has anyone experimented with this? Could be a bad idea I suppose if people were using you for a free mow with the intention of never signing on anyways, but i also thought it could be a good idea to get new clients and show them my commitment and work ethic? Not sure what you might think of this? Good, bad - anyone?
Reply With Quote
  #8  
Old 03-03-2010, 12:56 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,384
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You are asking for nothing but trouble advertising free mows on your equipment. That type of advertising is for flyers and coupons. Not for someone to remember your company by. If customers are only calling you because of a free mow, they are NOT the customers you want!
What other ways would you suggest a lawn care business market themselves to focus on getting the right customers?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New Idea for Marketing... CheapNEasy Lawn Care Marketing & Post your marketing material for review! 2 09-27-2009 08:52 PM
Marketing Idea picframer General Talk 5 06-08-2009 06:11 PM
Marketing Idea pnplawn General Talk 4 10-15-2007 01:43 PM
Marketing Idea Steve General Business Discussions 2 02-10-2007 04:33 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 10:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
This sucks...
Matther777
Yesterday 04:56 PM
Today 04:03 AM
by Sprinkler Buddy
1 58
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
Yesterday 11:48 PM
by ExtremeLawncareServices
7 199
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
Yesterday 06:32 PM
by Northwoods Outdoors
58 6,661
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 06:24 PM
by Northwoods Outdoors
22 1,252
Hello from upstate NY!
A&MLawn&Snow
Yesterday 11:19 AM
Yesterday 04:10 PM
by Sprinkler Buddy
2 83
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
Yesterday 01:16 PM
by Steve
9 332
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 850
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 168
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 516
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 318
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 370
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,146
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,805
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,033
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 724
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 332
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 353
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 318
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 349
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,048
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 818
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 948
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 318
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 194
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,734
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 559
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,210
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-14-2014 03:06 PM
by ExtremeLawncareServices
8 728
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-13-2014 09:14 PM
by ExtremeLawncareServices
116 7,981
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,223
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 744
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,475
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 962
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,558
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 448
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,195
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,251
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 653
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 933
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,725
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,023
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 629
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 582
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 668
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 683
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 942
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,011
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 917
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-02-2014 03:11 PM
by Steve
5 912
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 831
» Popular Tags
4wd apartment complex auger birdscaping blades charge christmas lighting collections credit card processing customers decorating ditches exmark ferris first truck fundraiser georgia gopherhaul grass gravely growing a lawn care business holiday lighting how much to charge how to bid husqvarna john deere quik trac kansas city kawasaki landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf leaf removal lighting brass outdoor lights marketing mulch estimate new and restored landscapes new buisness past due podcast promotion pto redmax rotating running a business savannah scag season seo small engine repair snow sprayer starting a business start up lawn care business stihl top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:25 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:25 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy