Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing Idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-01-2010, 01:34 AM
rick3499
Guest
 
Posts: n/a
Exclamation Marketing Idea

Hello,

So I know I'm new here, and I haven't contributed any posts, but I will try to become more involved. I am trying to start my lawn care business in 2011. My biggest concentration starting next fall is going to be getting clients. I plan on getting an enclosed trailer to go along with my utility trailer, I thought about getting magnetic advertisements made up to put on the side of my truck and trailer and on the back of the trailer as well. I was thinking of putting something like, "Call for your free mow today" or something like that to get potential customers attention, and have my phone number listed below that along with a few other tidbits. Has anyone tried this, and how was the reaction? Do you feel it helps to have your phone number available as advertising on your trailer and truck? And has anyone made up the magnetic signs for trailers and trucks, if so how much could I expect to pay for something like this and where could I find them? Thanks so much, I cant wait to keep working out ideas with the help of the real experts.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-01-2010, 05:19 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
Most of our marketing is things that I have picked up over the years, looking at services I have used and how I found them and customer feedback.

Having your name and number on your vehicles including trailers is critical along with the services you offer, we picked up a pile of business last year from this, had people call us following us on the highway, calls from people that saw our vehicle(s) at a coffee shop or at lunch, people walking by a job site and perhaps they took one of our cards from the side of the truck where we have a holder.

When it comes to magnetic signs, I can only offer feedback clients gave me, our target market is middle to upper class, while I do have magnetic signs and started the first couple of weeks with them, the feedback or comments were not good, for whatever reason some prospects see magnetic signs as a fly by night company, not all but after hearing this a few times from prospects, I went with vinyl lettering and have never looked back.

We do not offer any free mow's or core services for free, yes the guys will do something for free for the customer if it's an easy quick thing to do.

Welcome to the forum and good luck in the coming season.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 03-01-2010, 10:17 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I was thinking of putting something like, "Call for your free mow today" or something like that to get potential customers attention
What would be your plan with this?

Can you explain it a little more?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-01-2010, 08:45 PM
Jlaugh Jlaugh is offline
Junior Member
 
Join Date: Feb 2010
Posts: 12
Rep Power: 5
Jlaugh is on a distinguished road
Default Vinyl Lettering

Quote:
Originally Posted by picframer View Post
t company, not all but after hearing this a few times from prospects, I went with vinyl lettering and have never looked back.

I'm not that familiar with vinyl lettering. Is it easy to take on and off like magnet signs or is it somewhat permanent?
Reply With Quote
  #5  
Old 03-02-2010, 11:15 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

It wouldn't be something you would want to put on and take off. You would want to do it once but I don't think removing it would damage the paint below.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-02-2010, 02:49 PM
Florida Mowin Florida Mowin is offline
Junior Member
 
Join Date: Mar 2010
Posts: 3
Rep Power: 5
Florida Mowin is on a distinguished road
Default Don't draw in the wrong customers

vinyl does not ruin the paint, although after having it on for a while, the paint around it will fade a little and you will be able to see where the lettering was if it is removed. Price you pay for business. Magnets will do the same thing if left on for extended time. most trailers are aluminum and magnets will not stick to them.
Everyone would agree your name , telephone number, and logo, along with your web site address if you have one needs to be on all of your trucks and trailers; but comming up with a gimmick or slogan should not.
You are asking for nothing but trouble advertising free mows on your equipment. That type of advertising is for flyers and coupons. Not for someone to remember your company by. If customers are only calling you because of a free mow, they are NOT the customers you want!
vinyl is a very competitive business also. shop around for the best deal in your area. Lettering is reasonable. I think i paid around $75 - $100 bucks per truck pannel. Door panel, tailgate, bed sides. obviously the bigger work on the trailer was more.
Remember your equipment is going to be your potential customers first impression. We all know how important first impressions are.
Reply With Quote
  #7  
Old 03-03-2010, 02:09 AM
rick3499
Guest
 
Posts: n/a
Default

Thanks for the replies!

I will have to check out the vinyl lettering for the trailer, I would prefer not to go there with the truck, but we'll see how successful things are.
As far as my call for your free mow idea, I was thinking that would catch the eye of a lot of people and I was thinking of offering a free mow to accurately quote their lawn and show them my expertise before they signed up for their year of mowing. Has anyone experimented with this? Could be a bad idea I suppose if people were using you for a free mow with the intention of never signing on anyways, but i also thought it could be a good idea to get new clients and show them my commitment and work ethic? Not sure what you might think of this? Good, bad - anyone?
Reply With Quote
  #8  
Old 03-03-2010, 12:56 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You are asking for nothing but trouble advertising free mows on your equipment. That type of advertising is for flyers and coupons. Not for someone to remember your company by. If customers are only calling you because of a free mow, they are NOT the customers you want!
What other ways would you suggest a lawn care business market themselves to focus on getting the right customers?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New Idea for Marketing... CheapNEasy Lawn Care Marketing & Post your marketing material for review! 2 09-27-2009 08:52 PM
Marketing Idea picframer General Talk 5 06-08-2009 06:11 PM
Marketing Idea pnplawn General Talk 4 10-15-2007 01:43 PM
Marketing Idea Steve General Business Discussions 2 02-10-2007 04:33 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 10:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Leaf Box & Loader Set...
ringahding1
Yesterday 06:20 AM
Today 06:51 PM
by Matther777
4 151
Pda
stevef1201
10-18-2014 02:05 PM
Today 04:49 PM
by WesleySnips
3 258
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Today 01:47 PM
by The Hunter
3 417
Dealing With Gas Can...
Mr. Mow
Yesterday 01:41 PM
Today 01:39 PM
by Steve
5 162
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Today 01:33 PM
by Steve
9 728
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Today 01:27 PM
by Steve
6 354
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Today 01:23 PM
by Steve
3 326
Hi Steve From West...
Mr. Mow
Yesterday 01:59 PM
Today 01:19 PM
by Steve
1 101
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Today 01:17 PM
by Steve
9 264
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Today 08:51 AM
by ringahding1
12 1,464
first year update
cmdlawncare
08-12-2014 05:41 PM
Today 07:47 AM
by ringahding1
4 1,284
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
Yesterday 01:36 PM
by Mr. Mow
16 610
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
Yesterday 01:26 PM
by stevef1201
11 460
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 01:19 PM
by ExtremeLawncareServices
158 11,308
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
Yesterday 01:04 PM
by SGL1
4 222
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,768
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,273
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 185
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 258
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 702
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,147
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 439
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 276
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 622
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 924
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,277
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 656
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,025
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 370
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,465
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,484
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,565
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 507
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 669
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 504
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 856
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,486
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 818
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,630
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,044
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 949
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 592
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 582
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,114
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 2,992
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,629
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 833
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 813
Good Mower
jack2048
10-04-2014 05:34 PM
10-07-2014 01:05 PM
by Steve
7 893
Mulching fad killing...
Tree geek
10-06-2014 08:37 PM
10-06-2014 08:37 PM
by Tree geek
0 708
» Popular Tags
4wd apartment bid apartment lawn care estimate applying bob villa bush charge christmas commercial deliquentaccounts demonstration employee problems exmark ferris first truck georgia gopherhaul gravely hardscapes holiday honda how much to charge how to hydraulic landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights managing a lawn care business marketing mechanic monthly mowing mulch mulch price new business patio install podcast property management company push versus ride savannah scag scag v-ride seo shell snow plowing starting a business starting a lawn care business start up lawn care business steep lawns stihl sulky toro tractor auger trailer mate pro tree truck new used landscape walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:52 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:52 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy