Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

why didnt people use my coupons


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-21-2010, 01:46 AM
lawn mowering
Guest
 
Posts: n/a
Default why didnt people use my coupons

spring 2009 I gave out 200 business cards and 300-400 door hanger and had a few poster around town but on everyone of the door hangers I had a $5 off coupon a few people said they got a doorhanger had me mow their lawn but they did not use the coupon and they never hired me after that I ask all my customers what they think of the lawn and they always say great in some form or another but they dont hire me again. Do coupons work and am I doing something wrong, or because it is for higher class people with a high income that it's tacky to use a coupon or "cheap"?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-21-2010, 03:36 AM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by lawn mowering View Post
spring 2009 I gave out 200 business cards and 300-400 door hanger and had a few poster around town but on everyone of the door hangers I had a $5 off coupon a few people said they got a doorhanger had me mow their lawn but they did not use the coupon and they never hired me after that I ask all my customers what they think of the lawn and they always say great in some form or another but they dont hire me again. Do coupons work and am I doing something wrong, or because it is for higher class people with a high income that it's tacky to use a coupon or "cheap"?
Don't offer "single time mows" if that's what you are doing.

If customers know they can't hire you for just one cut, they'll either cough up the money to at least hire you for *X amount of times* or they can do it themselves. Which isn't a big problem.

Say, "The minimum I can be hired for is 4 cuts, I do not do single time mows. For me to cut your lawn today, I will have to charge you in advance for the rest of the 3 cuts" basically, get all the business you can out of your customers before they decide to crawl under a rock & never hire you again.

This keeps you there for 4 consecutive weeks, & you don't risk damaging your mower on overgrown grass.

People hire you for single time mows;

1. They just can't do it themselves on this/that specific day (very rare)

2. They waited until they got a fine from the city, & now they want you to tame the jungle they have created. (usually the case, & it sucks)

3. They are cheap & will eventually stress you out by debating about how you should do even more for their lousy money.


The customer will find use of that coupon, & will use it if they are entitle to hire you for an X amount of time.
Reply With Quote
  #3  
Old 02-21-2010, 07:05 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Quote:
Originally Posted by lawn mowering View Post
spring 2009 I gave out 200 business cards and 300-400 door hanger and had a few poster around town but on everyone of the door hangers I had a $5 off coupon a few people said they got a doorhanger had me mow their lawn but they did not use the coupon and they never hired me after that I ask all my customers what they think of the lawn and they always say great in some form or another but they dont hire me again. Do coupons work and am I doing something wrong, or because it is for higher class people with a high income that it's tacky to use a coupon or "cheap"?
I think I would do up a question sheet, short and simple and offer a second mow to these customers for something less than you charged.

I would write an opening statement saying we appreciated the opportunity to provide lawn care services to you, our company is seeking repeat customers and would appreciate your input, it would be better to have their email address so that they could complete and email it to you, I suspect this would increase the response rate or put something on your website that they could fiill in.

The question sheet should be structured to give you the feedback you need:

Were you satisfied with the quality of our work? Did you find our pricing reasonable? Would you be interested in a no obligation quote for fertilizing your lawn? We are looking to grow our services, we have found the best way to do this is customer feedback, are there services you would suggest such as Pressure Washing, moss removal from walkways, tree trimming etc.

People make assumptions and sometimes expect us to read their minds, it could very well be that these new customers expected you to take off $x.xx from the first mow even though they did not present the coupon and when you didn't they decided to not pursue your service, this may sound silly but we deal with some interesting clients that make far to many assumptions.

I run into this or at least did in tree cutting/chipping and excavation when I quoted the job, we now quote per hour and you can stop us anytime, that cured the issue but I lost or barely broke even on a few of the first jobs as the client assumed we would .................. Examples I quoted a tree clean up job, we walked the area together, I quoted and we received it. Crew shows up and does what I instructed then the owner all of a sudden expands the area we walked as they assumed something beyond the quote. Same thing happened in the excavation side for a school principal, I told him in writing they would need a retaining wall built and steps down to the new area, I neglected to add and we will provide a quote at your request, he assumed we were going to just do it.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #4  
Old 02-21-2010, 07:46 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 6
The Cleaning Doctor is on a distinguished road
Default

I would do a % off instead of $5. That is really not a lot of money. 10% off looks like a lot more than $5 off. Just the way I look at it. Besides on a $45 mow job the discount would be $4.50 and you make an extra $.50. It all adds up in the end. People go shopping and they can not even calculate the sales tax in their heads and are surprised when they get to the register. Most of them won't figure out the total discount.
__________________
Pat
Reply With Quote
  #5  
Old 02-21-2010, 08:34 PM
ProCut TM
Guest
 
Posts: n/a
Default

coupons and gimmicks don't work.
quality jobs generate more work.
Reply With Quote
  #6  
Old 02-22-2010, 08:24 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

I'd love to see the door hanger and/or coupon you used.

I don't remember hearing any other lawn care business owner on here having a problem only getting one time cuts from their marketing material. So maybe the door hanger would give us a better clue as to why this happened?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-27-2010, 03:43 AM
ewr3000 ewr3000 is offline
Junior Member
 
Join Date: May 2009
Location: Texas
Posts: 2
Rep Power: 7
ewr3000 is on a distinguished road
Smile Dress to impress

i have a lot of high end clients they most of them are wankers lol one thing you might think of is how you dress yourself not saying you dress bad dont realy know but when i started i wore plain get dirty clothes but last year my buisness realy grew after i added uniforms for me and my crew they wernt even expinsive ones i went to K mart and found a blue and white striped button down shirt with a pocket its very light and not hot to wear it at all the brand is basic editions at k mart the sell for 7.00 for small to 9.99 for a 4X or 5X k mart keeps them in stock all the time but i bought the whole rack for my crew and when ever they need one i only make them pay for the price i bought them for which is Cheep as far as pants go they were blue jeans or k mart also has a kaki cargo shorts that most my employes love to wear excet when there on weedeater duty lol but they all say that they dont feal so hot wearing the the shirt and shorts and it looks realy nice if you pull up with a yard crew dressed to empress 60% of my costomers are ppl that saw my crew working on other lawns and they liked to watch us knock out a large lawn in 20 mins or less even if your doing the your company all by your self this is still a great way to get new clients thios year i allready went to k mart and picked out another shirt im gonna mix it up they got a green and white striped shirt im gonna make it like mon wed fri green and tues thurs blue i bet mixing it up this year will even give me more clients and i will be able to hire my second crew allrealy bought the truck and stuff so now i bet we can knock more lawns that are on the same blocks a lot quicker last year i had so many ppl wanting me to do there lawns but did not have the extra crew we stayed backed up all summer long because everyday we gained at least 2 new clients i got to a pont where i had to turn down work.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Coupons EmGr Lawn Care Marketing & Post your marketing material for review! 16 03-04-2008 09:16 AM
Got Coupons? Daniel Pepper Lawn Care Marketing & Post your marketing material for review! 3 02-26-2008 09:38 PM
Coupons EmGr Lawn Care Marketing & Post your marketing material for review! 2 02-26-2008 06:18 PM
Offer coupons ? justin_time Lawn Care Marketing & Post your marketing material for review! 11 12-13-2007 11:17 PM
Coupons tiedeman General Business Discussions 5 04-04-2006 11:09 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Things your lawn care...
Steve
Today 11:48 AM
Today 11:48 AM
by Steve
0 16
I can't believe people...
ExtremeLawncareServices
05-25-2015 10:29 AM
Today 11:45 AM
by jrs.landscaping
9 211
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
Today 11:35 AM
by Steve
5 157
What a JERK!
Chilehead
05-06-2015 08:13 AM
Today 11:28 AM
by Steve
14 736
Pissed off customers
stonegatedesigns
Yesterday 05:29 PM
Today 11:26 AM
by Steve
3 95
Great start to the season
jcurr33
05-25-2015 08:49 PM
Yesterday 01:50 PM
by Steve
2 76
uploading video on here?
holymoly
05-24-2015 08:13 AM
Yesterday 01:37 PM
by Steve
2 85
new here ! need help
pgrace
05-23-2015 11:29 PM
Yesterday 01:35 PM
by Steve
1 90
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Yesterday 01:32 PM
by Steve
4 139
What's your next...
Steve
05-15-2015 11:54 AM
Yesterday 01:25 PM
by Steve
14 380
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
Yesterday 01:22 PM
by Steve
5 201
More Rain or Less?
Steve
05-20-2015 12:06 PM
05-24-2015 04:37 PM
by SGL1
12 268
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,451
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,175
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 519
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,839
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 824
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 389,959
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 126
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 229
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 2,028
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 235
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 166
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 281
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 711
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,515
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 304
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 530
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 662
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 524
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,130
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,041
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,083
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 435
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 448
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 359
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 486
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 364
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 4,014
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,053
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 306
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 358
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,141
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 385
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 420
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 446
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
05-04-2015 01:09 PM
by Steve
3 418
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 831
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 727
Anyone have a Lawn Care...
nishirandall
04-28-2015 08:45 PM
04-30-2015 12:00 AM
by Steve
1 491
» Popular Tags
ad landscaping aerocore apartment complex auger bark billy goat brushcutter blades blowout bob villa bush collections contract help curb appeal services deliquentaccounts design edging employee problems equipment dealer equipment rental facebook flyers foreman grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic john deere quik trac landscape landscape services landscaping training lawn lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch ordinance past due per hour charge per hour service pricing profit on employee pto push versus ride running a business scag v-ride scripts seo shell small engine repair square foot steep lawns swzt theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website won't return www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:34 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:34 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy