Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

why didnt people use my coupons


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-21-2010, 01:46 AM
lawn mowering
Guest
 
Posts: n/a
Default why didnt people use my coupons

spring 2009 I gave out 200 business cards and 300-400 door hanger and had a few poster around town but on everyone of the door hangers I had a $5 off coupon a few people said they got a doorhanger had me mow their lawn but they did not use the coupon and they never hired me after that I ask all my customers what they think of the lawn and they always say great in some form or another but they dont hire me again. Do coupons work and am I doing something wrong, or because it is for higher class people with a high income that it's tacky to use a coupon or "cheap"?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-21-2010, 03:36 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by lawn mowering View Post
spring 2009 I gave out 200 business cards and 300-400 door hanger and had a few poster around town but on everyone of the door hangers I had a $5 off coupon a few people said they got a doorhanger had me mow their lawn but they did not use the coupon and they never hired me after that I ask all my customers what they think of the lawn and they always say great in some form or another but they dont hire me again. Do coupons work and am I doing something wrong, or because it is for higher class people with a high income that it's tacky to use a coupon or "cheap"?
Don't offer "single time mows" if that's what you are doing.

If customers know they can't hire you for just one cut, they'll either cough up the money to at least hire you for *X amount of times* or they can do it themselves. Which isn't a big problem.

Say, "The minimum I can be hired for is 4 cuts, I do not do single time mows. For me to cut your lawn today, I will have to charge you in advance for the rest of the 3 cuts" basically, get all the business you can out of your customers before they decide to crawl under a rock & never hire you again.

This keeps you there for 4 consecutive weeks, & you don't risk damaging your mower on overgrown grass.

People hire you for single time mows;

1. They just can't do it themselves on this/that specific day (very rare)

2. They waited until they got a fine from the city, & now they want you to tame the jungle they have created. (usually the case, & it sucks)

3. They are cheap & will eventually stress you out by debating about how you should do even more for their lousy money.


The customer will find use of that coupon, & will use it if they are entitle to hire you for an X amount of time.
Reply With Quote
  #3  
Old 02-21-2010, 07:05 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by lawn mowering View Post
spring 2009 I gave out 200 business cards and 300-400 door hanger and had a few poster around town but on everyone of the door hangers I had a $5 off coupon a few people said they got a doorhanger had me mow their lawn but they did not use the coupon and they never hired me after that I ask all my customers what they think of the lawn and they always say great in some form or another but they dont hire me again. Do coupons work and am I doing something wrong, or because it is for higher class people with a high income that it's tacky to use a coupon or "cheap"?
I think I would do up a question sheet, short and simple and offer a second mow to these customers for something less than you charged.

I would write an opening statement saying we appreciated the opportunity to provide lawn care services to you, our company is seeking repeat customers and would appreciate your input, it would be better to have their email address so that they could complete and email it to you, I suspect this would increase the response rate or put something on your website that they could fiill in.

The question sheet should be structured to give you the feedback you need:

Were you satisfied with the quality of our work? Did you find our pricing reasonable? Would you be interested in a no obligation quote for fertilizing your lawn? We are looking to grow our services, we have found the best way to do this is customer feedback, are there services you would suggest such as Pressure Washing, moss removal from walkways, tree trimming etc.

People make assumptions and sometimes expect us to read their minds, it could very well be that these new customers expected you to take off $x.xx from the first mow even though they did not present the coupon and when you didn't they decided to not pursue your service, this may sound silly but we deal with some interesting clients that make far to many assumptions.

I run into this or at least did in tree cutting/chipping and excavation when I quoted the job, we now quote per hour and you can stop us anytime, that cured the issue but I lost or barely broke even on a few of the first jobs as the client assumed we would .................. Examples I quoted a tree clean up job, we walked the area together, I quoted and we received it. Crew shows up and does what I instructed then the owner all of a sudden expands the area we walked as they assumed something beyond the quote. Same thing happened in the excavation side for a school principal, I told him in writing they would need a retaining wall built and steps down to the new area, I neglected to add and we will provide a quote at your request, he assumed we were going to just do it.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #4  
Old 02-21-2010, 07:46 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

I would do a % off instead of $5. That is really not a lot of money. 10% off looks like a lot more than $5 off. Just the way I look at it. Besides on a $45 mow job the discount would be $4.50 and you make an extra $.50. It all adds up in the end. People go shopping and they can not even calculate the sales tax in their heads and are surprised when they get to the register. Most of them won't figure out the total discount.
__________________
Pat
Reply With Quote
  #5  
Old 02-21-2010, 08:34 PM
ProCut TM
Guest
 
Posts: n/a
Default

coupons and gimmicks don't work.
quality jobs generate more work.
Reply With Quote
  #6  
Old 02-22-2010, 08:24 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

I'd love to see the door hanger and/or coupon you used.

I don't remember hearing any other lawn care business owner on here having a problem only getting one time cuts from their marketing material. So maybe the door hanger would give us a better clue as to why this happened?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-27-2010, 03:43 AM
ewr3000 ewr3000 is offline
Junior Member
 
Join Date: May 2009
Location: Texas
Posts: 2
Rep Power: 6
ewr3000 is on a distinguished road
Smile Dress to impress

i have a lot of high end clients they most of them are wankers lol one thing you might think of is how you dress yourself not saying you dress bad dont realy know but when i started i wore plain get dirty clothes but last year my buisness realy grew after i added uniforms for me and my crew they wernt even expinsive ones i went to K mart and found a blue and white striped button down shirt with a pocket its very light and not hot to wear it at all the brand is basic editions at k mart the sell for 7.00 for small to 9.99 for a 4X or 5X k mart keeps them in stock all the time but i bought the whole rack for my crew and when ever they need one i only make them pay for the price i bought them for which is Cheep as far as pants go they were blue jeans or k mart also has a kaki cargo shorts that most my employes love to wear excet when there on weedeater duty lol but they all say that they dont feal so hot wearing the the shirt and shorts and it looks realy nice if you pull up with a yard crew dressed to empress 60% of my costomers are ppl that saw my crew working on other lawns and they liked to watch us knock out a large lawn in 20 mins or less even if your doing the your company all by your self this is still a great way to get new clients thios year i allready went to k mart and picked out another shirt im gonna mix it up they got a green and white striped shirt im gonna make it like mon wed fri green and tues thurs blue i bet mixing it up this year will even give me more clients and i will be able to hire my second crew allrealy bought the truck and stuff so now i bet we can knock more lawns that are on the same blocks a lot quicker last year i had so many ppl wanting me to do there lawns but did not have the extra crew we stayed backed up all summer long because everyday we gained at least 2 new clients i got to a pont where i had to turn down work.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Coupons EmGr Lawn Care Marketing & Post your marketing material for review! 16 03-04-2008 09:16 AM
Got Coupons? Daniel Pepper Lawn Care Marketing & Post your marketing material for review! 3 02-26-2008 09:38 PM
Coupons EmGr Lawn Care Marketing & Post your marketing material for review! 2 02-26-2008 06:18 PM
Offer coupons ? justin_time Lawn Care Marketing & Post your marketing material for review! 11 12-13-2007 11:17 PM
Coupons tiedeman General Business Discussions 5 04-04-2006 11:09 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Business Name
sanchez5
10-28-2014 11:55 PM
Today 12:57 PM
by jrs.landscaping
7 194
Pavers
crieg122
10-28-2014 02:49 PM
Today 11:46 AM
by crieg122
4 183
Difference between lawn...
sanchez5
Yesterday 04:20 PM
Today 05:58 AM
by Billy Goat
1 114
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 09:19 AM
Yesterday 10:35 PM
by ExtremeLawncareServices
5 385
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Yesterday 12:26 PM
by Steve
6 491
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-28-2014 11:08 PM
by SGlawncare
4 851
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-28-2014 02:51 PM
by Steve
1,193 341,010
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-28-2014 02:38 PM
by Steve
14 1,881
Business Cards
crieg122
10-25-2014 12:03 PM
10-28-2014 02:37 PM
by crieg122
4 362
Lawn Care business...
crieg122
10-23-2014 01:23 PM
10-28-2014 11:28 AM
by crieg122
15 677
So how do you guys...
Mr. Mow
10-26-2014 07:55 AM
10-28-2014 04:56 AM
by Billy Goat
2 304
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-28-2014 01:37 AM
by Steve
3 500
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
10-27-2014 10:36 PM
by SGlawncare
12 1,218
new to the forum
madmedic8575
10-24-2014 02:52 PM
10-27-2014 12:14 PM
by Steve
1 318
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
10-26-2014 10:59 AM
by stevef1201
13 681
Leaf removal
madmedic8575
10-24-2014 04:14 PM
10-26-2014 07:45 AM
by Mr. Mow
5 439
raking leaves ?
robert8509
10-22-2014 09:19 PM
10-25-2014 12:09 PM
by biglee
10 591
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-25-2014 11:46 AM
by crieg122
6 585
hey everyone
robert8509
10-22-2014 08:16 PM
10-24-2014 11:07 PM
by robert8509
7 482
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 413
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 740
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 372
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 840
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 667
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 728
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 695
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,690
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 974
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 837
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,936
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 566
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 2,159
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,648
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 539
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 605
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 1,062
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,580
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 788
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 640
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 973
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,278
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,680
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 995
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 718
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,847
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,842
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,967
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 851
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 1,016
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 847
» Popular Tags
2wd 4x4 apartment complex auger bark bob villa care charge collections commercial demonstration edging exmark ferris four wheel drive gopherhaul grass gravely hardscapes hills holiday how much to charge how to bid john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lighting lighting brass outdoor lights managing a lawn care business mowing mulch mulch estimate new buisness past due patio install podcast property management company pto push versus ride redmax scag scripts seo shell sprayer starting a business starting a lawn care business stihl sulky theft top dresser toro toro grand stand trailer mate pro tree turfgrass consulting walk behind walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:52 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:52 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy