Things I did to promote my business were craigslist postings, club sized fliers that I placed door to door, Telling people I knew about my new business, and word of mouth (best).
The mini fliers are smaller than door hangers and are far less expensive but don't have the hole punched out like the door hanger, so placing them on doors was a little challenging and took a little more time. I had to place them between the storm door or leave them under a welcome matt...
since I was only part time, i only distributed about 300 fliers and got 3 jobs out of them for a gross of about $7000.
Craigslist was also a great way to advertise. Estimating, i got about 60% of my business from them. I place an ad about every 2 weeks.
The city I worked at last year has a population of about 1/2 million. This year I would like to advertise more for lawn care in my home town (my parents still live there and is only 50 mins away from me) because it is much smaller and gas and driving time from house to house would be low... I can get from one end of town to the other in about 3 minutes! I can also leave my lawn care equipment at my parent's and I visit them pretty much every weekend.
I would like to focus my landscaping in the city since there is low to no landscaping needs in my home town.
** Do you know how I can get a mailing list that lists all homeowners in an area over the age of 59. I would like to focus my marketing to those potential customers.