Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mail Question


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-06-2010, 05:05 PM
Savesutime09
Guest
 
Posts: n/a
Default Direct Mail Question

Has anyone tried advertising in money mailer or any of the coupon mailings that go out? If so what kind of response did youn get from it. I ask because 5000 door hangers is going to be $370. 10,000 direct mail in the coupon pack would be $425. Trying to decide which method might be better.


Thanx
Stuart
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-06-2010, 06:08 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Savesutime09 View Post
I ask because 5000 door hangers is going to be $370. 10,000 direct mail in the coupon pack would be $425. Trying to decide which method might be better.
I'm also very curios about this.

It's only a $55.00 difference, which is pretty good. If you can afford it, go for it.

Though I'm not exactly sure how the direct mail companies do this, I know of one company that has you design your ad on their site & the quality is pretty crappy.

They make it seem simple, but I'd like to know how simple. How does the presentation look vs a door hanger.
Reply With Quote
  #3  
Old 02-07-2010, 05:32 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

We have seen others on the forum use such direct mailings before. I don't remember any of the results being good.

Here is a post that talks about valupak and the offers I have seen in their coupons.

Such direct mailing will blanket an area. But your message is going to be stuffed in there with 5+ other businesses offering the same services potentially at lower prices, so how will you stand out in such an environment?

If you distribute marketing material door to door, you get to harness your sales skills and talk to potential customers.

What's your thoughts on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-07-2010, 08:30 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Such direct mailing will blanket an area. But your message is going to be stuffed in there with 5+ other businesses offering the same services potentially at lower prices, so how will you stand out in such an environment?
Excellent point!

When I get my mail, it's bundled with ads & stuff which I throw out instantly.

I think my marketing material will stand out more if it's not packaged with everything else.

An example would be, I'd pick a $5.00 bill off the ground, though I wouldn't pick that $5.00 bill off the ground if it's surrounded by poop.
Reply With Quote
  #5  
Old 02-07-2010, 09:11 PM
XtreemGreen XtreemGreen is offline
Senior Member
 
Join Date: Sep 2008
Location: Pasco, Fla
Age: 44
Posts: 429
Rep Power: 7
XtreemGreen is on a distinguished road
Default

Quote:
Originally Posted by BREEZE2009 View Post
Excellent point!

When I get my mail, it's bundled with ads & stuff which I throw out instantly.

I think my marketing material will stand out more if it's not packaged with everything else.

An example would be, I'd pick a $5.00 bill off the ground, though I wouldn't pick that $5.00 bill off the ground if it's surrounded by poop.
Shoot...I would....Money is money...
As far as sales ads...Ous comes packed into our flyers...I keep the flyer, chuck the rest..
Door to door you have a better chance of the home owner looking at it other tha just tossing it..
In the past, Ive gotten many calls.. Most for estimates, some from complaints..
I make and print all my own flyers refilling my printer ink myself... Saves alot of money, but takes more time..
__________________


In Memory of My Dad..1943-2008..Gary "Snuffy" Smith
Reply With Quote
  #6  
Old 02-08-2010, 05:21 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As far as sales ads...Ous comes packed into our flyers...I keep the flyer, chuck the rest..
Door to door you have a better chance of the home owner looking at it other tha just tossing it..
Can you tell us a little more of what you mean? Are you using the valu pak?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-08-2010, 08:21 PM
Savesutime09
Guest
 
Posts: n/a
Default

Yes, It is a similar package to valu pak. What do you think I could expect for a return on 10,000?
Reply With Quote
  #8  
Old 02-09-2010, 05:24 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,979
Rep Power: 10
Steve has disabled reputation
Default

Quote:
What do you think I could expect for a return on 10,000?
I couldn't give you any numbers. I haven't seen these work out too well. You won't know how many other lawn care businesses are in there and you can't make quick changes if you find you need to alter your message with them.

I don't know if they would tell you but it would be interesting for you to know how many lawn care businesses have used their services and how many are repeat users. If there weren't many, it might be a sign that it's not a good idea.

Keep us posted on what you decide to do.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct mail lawn care marketing offers Steve Lawn Care Marketing & Post your marketing material for review! 26 04-21-2009 05:45 PM
Direct Mail Marketing agrilawn Lawn Care Marketing & Post your marketing material for review! 47 10-20-2008 09:57 AM
10 Key Elements to Rockiní Direct Mail Sales Lette Steve Lawn Care Marketing & Post your marketing material for review! 0 03-03-2007 12:15 AM
mail merge question Fastcutz Gopher Software Support Archived Question & Answers - Read Only 1 09-20-2003 08:17 PM
flyers or direct mail? Clearview Lawns General Business Discussions 2 06-07-2003 01:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
rock salt
Bradcook21
02-24-2015 11:17 AM
Today 11:12 AM
by jrs.landscaping
16 355
Facebook
element009
03-23-2011 09:36 AM
Today 07:49 AM
by jrs.landscaping
51 11,713
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 07:42 PM
by SC93
32 1,106
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
Yesterday 04:01 PM
by Bradcook21
3 121
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
Yesterday 03:43 PM
by Mr. Mow
15 1,684
viking cyclon.
uppercut
01-29-2015 09:12 PM
Yesterday 02:54 PM
by Steve
5 478
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
Yesterday 02:51 PM
by Steve
2 247
Start LIKING FACEBOOK...
rlclawncare123
Yesterday 01:06 AM
Yesterday 02:41 PM
by Steve
1 76
Another website update
Chilehead
Yesterday 11:24 AM
Yesterday 12:46 PM
by Just for Cuts
3 76
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
Yesterday 02:44 AM
by ExtremeLawncareServices
5 686
New Lawn Care Service...
rlclawncare123
Yesterday 12:49 AM
Yesterday 02:24 AM
by ExtremeLawncareServices
1 80
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 420
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,764
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 200
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 200
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,757
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
02-24-2015 08:32 PM
by ExtremeLawncareServices
9 455
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 612
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 597
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 243
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 242
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 203
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 230
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 229
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 388
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 432
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 261
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 592
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 477
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,601
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 390
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,178
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 371,425
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 486
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,432
How to sell annual...
GroPro
02-17-2015 12:31 PM
02-18-2015 01:46 PM
by GroPro
5 478
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,077
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 563
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 380
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 985
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 334
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 635
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 466
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 571
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,369
mower blades
tlf59263
02-09-2015 12:36 PM
02-16-2015 05:16 PM
by Just for Cuts
8 795
Just Quit?
ringahding1
01-30-2015 06:23 AM
02-16-2015 02:16 PM
by joshlawncare
18 1,468
Advice on Bidding...
veteranlawnservice
02-08-2015 09:21 PM
02-16-2015 12:14 PM
by joshlawncare
18 1,174
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
02-16-2015 09:51 AM
by rmccutchan
20 1,550
To Mulch OR Not To Mulch
OldSalt
02-12-2015 10:04 PM
02-15-2015 01:25 AM
by ExtremeLawncareServices
14 786
» Popular Tags
2wd 4wd apartment complex bark blades blowout bob villa collections commercial demonstration edging employee problems facebook ferris first truck flyers free advertising gopherhaul grass gravely growing a lawn care business hardscapes hills hiring how to hydraulic landscape landscape services landscaping training lawn aeration lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing more customers business mr dave new mower ordinance past due patio install per hour charge podcast profit on employee push versus ride running a business scag v-ride scripts search engine optimization sell the vision seo shreaded small engine repair sq ft square foot sulky tractor auger trailer mate pro trimmer rack truck new used landscape walk behind web design website won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:23 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:23 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy