Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mail Question


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-06-2010, 04:05 PM
Savesutime09
Guest
 
Posts: n/a
Default Direct Mail Question

Has anyone tried advertising in money mailer or any of the coupon mailings that go out? If so what kind of response did youn get from it. I ask because 5000 door hangers is going to be $370. 10,000 direct mail in the coupon pack would be $425. Trying to decide which method might be better.


Thanx
Stuart
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-06-2010, 05:08 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 75
Posts: 4,473
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Savesutime09 View Post
I ask because 5000 door hangers is going to be $370. 10,000 direct mail in the coupon pack would be $425. Trying to decide which method might be better.
I'm also very curios about this.

It's only a $55.00 difference, which is pretty good. If you can afford it, go for it.

Though I'm not exactly sure how the direct mail companies do this, I know of one company that has you design your ad on their site & the quality is pretty crappy.

They make it seem simple, but I'd like to know how simple. How does the presentation look vs a door hanger.
Reply With Quote
  #3  
Old 02-07-2010, 04:32 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,977
Rep Power: 10
Steve has disabled reputation
Default

We have seen others on the forum use such direct mailings before. I don't remember any of the results being good.

Here is a post that talks about valupak and the offers I have seen in their coupons.

Such direct mailing will blanket an area. But your message is going to be stuffed in there with 5+ other businesses offering the same services potentially at lower prices, so how will you stand out in such an environment?

If you distribute marketing material door to door, you get to harness your sales skills and talk to potential customers.

What's your thoughts on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-07-2010, 07:30 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 75
Posts: 4,473
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Such direct mailing will blanket an area. But your message is going to be stuffed in there with 5+ other businesses offering the same services potentially at lower prices, so how will you stand out in such an environment?
Excellent point!

When I get my mail, it's bundled with ads & stuff which I throw out instantly.

I think my marketing material will stand out more if it's not packaged with everything else.

An example would be, I'd pick a $5.00 bill off the ground, though I wouldn't pick that $5.00 bill off the ground if it's surrounded by poop.
Reply With Quote
  #5  
Old 02-07-2010, 08:11 PM
XtreemGreen XtreemGreen is offline
Senior Member
 
Join Date: Sep 2008
Location: Pasco, Fla
Age: 45
Posts: 429
Rep Power: 8
XtreemGreen is on a distinguished road
Default

Quote:
Originally Posted by BREEZE2009 View Post
Excellent point!

When I get my mail, it's bundled with ads & stuff which I throw out instantly.

I think my marketing material will stand out more if it's not packaged with everything else.

An example would be, I'd pick a $5.00 bill off the ground, though I wouldn't pick that $5.00 bill off the ground if it's surrounded by poop.
Shoot...I would....Money is money...
As far as sales ads...Ous comes packed into our flyers...I keep the flyer, chuck the rest..
Door to door you have a better chance of the home owner looking at it other tha just tossing it..
In the past, Ive gotten many calls.. Most for estimates, some from complaints..
I make and print all my own flyers refilling my printer ink myself... Saves alot of money, but takes more time..
__________________


In Memory of My Dad..1943-2008..Gary "Snuffy" Smith
Reply With Quote
  #6  
Old 02-08-2010, 04:21 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,977
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As far as sales ads...Ous comes packed into our flyers...I keep the flyer, chuck the rest..
Door to door you have a better chance of the home owner looking at it other tha just tossing it..
Can you tell us a little more of what you mean? Are you using the valu pak?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-08-2010, 07:21 PM
Savesutime09
Guest
 
Posts: n/a
Default

Yes, It is a similar package to valu pak. What do you think I could expect for a return on 10,000?
Reply With Quote
  #8  
Old 02-09-2010, 04:24 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,977
Rep Power: 10
Steve has disabled reputation
Default

Quote:
What do you think I could expect for a return on 10,000?
I couldn't give you any numbers. I haven't seen these work out too well. You won't know how many other lawn care businesses are in there and you can't make quick changes if you find you need to alter your message with them.

I don't know if they would tell you but it would be interesting for you to know how many lawn care businesses have used their services and how many are repeat users. If there weren't many, it might be a sign that it's not a good idea.

Keep us posted on what you decide to do.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct mail lawn care marketing offers Steve Lawn Care Marketing & Post your marketing material for review! 26 04-21-2009 04:45 PM
Direct Mail Marketing agrilawn Lawn Care Marketing & Post your marketing material for review! 47 10-20-2008 08:57 AM
10 Key Elements to Rockiní Direct Mail Sales Lette Steve Lawn Care Marketing & Post your marketing material for review! 0 03-02-2007 11:15 PM
mail merge question Fastcutz Gopher Software Support Archived Question & Answers - Read Only 1 09-20-2003 07:17 PM
flyers or direct mail? Clearview Lawns General Business Discussions 2 06-07-2003 12:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Spot checked by...
Just for Cuts
Yesterday 02:34 PM
Today 05:14 PM
by Steve
2 42
Chemical Applications
acrajchel
06-24-2016 06:44 PM
Today 05:11 PM
by Steve
3 85
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
Today 05:05 PM
by Steve
5 1,427
Is it too late?
Cpadgett
05-28-2016 09:10 AM
Yesterday 08:19 PM
by mowandblow1980
7 465
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
Yesterday 08:11 PM
by mowandblow1980
21 882
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
Yesterday 08:04 PM
by mowandblow1980
11 415
Newbie
Jhoell
06-25-2016 03:28 AM
Yesterday 02:11 PM
by Chilehead
2 72
Say Hello !!!
Steve
03-19-2007 11:18 AM
Yesterday 11:02 AM
by Brownieboy
1,253 438,248
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
Yesterday 08:36 AM
by Steve
13 251
Business Overload
Chilehead
05-06-2016 09:27 PM
06-27-2016 09:14 PM
by Chilehead
19 794
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
06-24-2016 07:26 PM
by acrajchel
9 10,113
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
06-24-2016 07:23 PM
by acrajchel
5 2,144
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-24-2016 06:59 PM
by acrajchel
7 3,047
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 305
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,501
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 178
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 333
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 327
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 553
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 241
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 370
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,772
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 178
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 153
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 519
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 336
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 509
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 797
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 292
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:13 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:13 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy