Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mail Question


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-06-2010, 04:05 PM
Savesutime09
Guest
 
Posts: n/a
Default Direct Mail Question

Has anyone tried advertising in money mailer or any of the coupon mailings that go out? If so what kind of response did youn get from it. I ask because 5000 door hangers is going to be $370. 10,000 direct mail in the coupon pack would be $425. Trying to decide which method might be better.


Thanx
Stuart
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-06-2010, 05:08 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Savesutime09 View Post
I ask because 5000 door hangers is going to be $370. 10,000 direct mail in the coupon pack would be $425. Trying to decide which method might be better.
I'm also very curios about this.

It's only a $55.00 difference, which is pretty good. If you can afford it, go for it.

Though I'm not exactly sure how the direct mail companies do this, I know of one company that has you design your ad on their site & the quality is pretty crappy.

They make it seem simple, but I'd like to know how simple. How does the presentation look vs a door hanger.
Reply With Quote
  #3  
Old 02-07-2010, 04:32 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,565
Rep Power: 10
Steve has disabled reputation
Default

We have seen others on the forum use such direct mailings before. I don't remember any of the results being good.

Here is a post that talks about valupak and the offers I have seen in their coupons.

Such direct mailing will blanket an area. But your message is going to be stuffed in there with 5+ other businesses offering the same services potentially at lower prices, so how will you stand out in such an environment?

If you distribute marketing material door to door, you get to harness your sales skills and talk to potential customers.

What's your thoughts on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-07-2010, 07:30 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Such direct mailing will blanket an area. But your message is going to be stuffed in there with 5+ other businesses offering the same services potentially at lower prices, so how will you stand out in such an environment?
Excellent point!

When I get my mail, it's bundled with ads & stuff which I throw out instantly.

I think my marketing material will stand out more if it's not packaged with everything else.

An example would be, I'd pick a $5.00 bill off the ground, though I wouldn't pick that $5.00 bill off the ground if it's surrounded by poop.
Reply With Quote
  #5  
Old 02-07-2010, 08:11 PM
XtreemGreen XtreemGreen is offline
Senior Member
 
Join Date: Sep 2008
Location: Pasco, Fla
Age: 44
Posts: 429
Rep Power: 7
XtreemGreen is on a distinguished road
Default

Quote:
Originally Posted by BREEZE2009 View Post
Excellent point!

When I get my mail, it's bundled with ads & stuff which I throw out instantly.

I think my marketing material will stand out more if it's not packaged with everything else.

An example would be, I'd pick a $5.00 bill off the ground, though I wouldn't pick that $5.00 bill off the ground if it's surrounded by poop.
Shoot...I would....Money is money...
As far as sales ads...Ous comes packed into our flyers...I keep the flyer, chuck the rest..
Door to door you have a better chance of the home owner looking at it other tha just tossing it..
In the past, Ive gotten many calls.. Most for estimates, some from complaints..
I make and print all my own flyers refilling my printer ink myself... Saves alot of money, but takes more time..
__________________


In Memory of My Dad..1943-2008..Gary "Snuffy" Smith
Reply With Quote
  #6  
Old 02-08-2010, 04:21 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,565
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As far as sales ads...Ous comes packed into our flyers...I keep the flyer, chuck the rest..
Door to door you have a better chance of the home owner looking at it other tha just tossing it..
Can you tell us a little more of what you mean? Are you using the valu pak?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-08-2010, 07:21 PM
Savesutime09
Guest
 
Posts: n/a
Default

Yes, It is a similar package to valu pak. What do you think I could expect for a return on 10,000?
Reply With Quote
  #8  
Old 02-09-2010, 04:24 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,565
Rep Power: 10
Steve has disabled reputation
Default

Quote:
What do you think I could expect for a return on 10,000?
I couldn't give you any numbers. I haven't seen these work out too well. You won't know how many other lawn care businesses are in there and you can't make quick changes if you find you need to alter your message with them.

I don't know if they would tell you but it would be interesting for you to know how many lawn care businesses have used their services and how many are repeat users. If there weren't many, it might be a sign that it's not a good idea.

Keep us posted on what you decide to do.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Direct mail lawn care marketing offers Steve Lawn Care Marketing & Post your marketing material for review! 26 04-21-2009 04:45 PM
Direct Mail Marketing agrilawn Lawn Care Marketing & Post your marketing material for review! 47 10-20-2008 08:57 AM
10 Key Elements to Rockiní Direct Mail Sales Lette Steve Lawn Care Marketing & Post your marketing material for review! 0 03-02-2007 11:15 PM
mail merge question Fastcutz Gopher Software Support Archived Question & Answers - Read Only 1 09-20-2003 07:17 PM
flyers or direct mail? Clearview Lawns General Business Discussions 2 06-07-2003 12:58 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
Yesterday 02:42 PM
by Steve
13 375
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
Yesterday 02:33 PM
by Steve
3 312
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
Yesterday 02:31 PM
by Steve
9 307
how to make customers...
Bradcook21
05-27-2015 05:04 PM
Yesterday 12:25 PM
by kslawn
19 3,596
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,394
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 878
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,671
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 69
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,074
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
17 1,492
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 116
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 412
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 315
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 286
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 181
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 877
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 305
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 405,452
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 520
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,164
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,287
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 164
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 335
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 1,981
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 304
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 273
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,696
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 436
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 430
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 396
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 369
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 296
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,674
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 213
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 341
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,048
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 332
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 568
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 380
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 261
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 255
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 314
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 497
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 497
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 686
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 429
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro jobs landscape landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets mr dave mulch new business ordinance past due per hour charge per hour service plowing pricing profit on employee roundup scag secrets to landscaping sell the vision seo shell shreaded solo solo backpack sprayer sq ft square foot swzt tree tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:42 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:42 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy