Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Help


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-29-2010, 06:28 AM
jeffery9076 jeffery9076 is offline
Member
 
Join Date: Nov 2009
Posts: 42
Rep Power: 5
jeffery9076 is on a distinguished road
Default Help

I have been going thru the phone book the last week compiling names, numbers, adressess in my target area. I plan on doing a letter of introduction and flyer to these people. My marketing aproach will be to offer a free mow on the 3rd or 5th mow because if i have a good response i do not want to go a week with out pay. My target area is a gated community with older permanent residents, and wealthy residents that have vacation homes used mostly on the weekends. My flyer must say to the residents relax enjoy your free time you. I am still figuring how to do the contract that will not scare people away. I hoping the free mow is what will push them to call. I believe if i can get into the community and have a sign on my cart saying free mow 2010 season with signed contract will get me work. My friend who has a lawncare company there has people coming up to him all the time he does not even have his name on his truck half the time. I have posted a free add on a classified section on the web saying 1 free mow got my first customer lined up for the year. My phone manner was a little off and stumbled thru the conversation still got the job. My heart was racing like the first time you get a buck in the sight (customer fever) i guess felt good i felt alive. Any input on a flyer? should i do a letter of introduction or stick with the flyers and business cards
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-29-2010, 07:49 AM
psparaco psparaco is offline
Senior Member
 
Join Date: Apr 2009
Location: Rosedale, Maryland
Age: 37
Posts: 199
Rep Power: 6
psparaco is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
If i was in your shoes. or on the other end of the spectrum and i received a letter from a landscaping company in the mail addressed to me, i'd immediately throw it out. thats soliciting at its finest. a flyer in my mailbox to me is just junk mail and isnt really soliciting even though it is. i get the penny saver and store advertisements and thats fine. if a store directly targeted me, i'd be asking how they got my information and would be like my privacy was violated regardless if my info is listed in a phone book or not. thats my opinion on it.

Secondly. Most gated communities do not allow soliciting at all. Hence the reason they have a guard at the main gate. Unless the owner is expecting you or invited you. the chances of you getting in are slim. Oh if your the mailman, ups, fed ex or a current contractor permited to be there for a reason. then your allowed. my cousin lives in a gated community in Virginia and the homes are over 30,000 square foot yard, not including the home itself. and most homes are worth 500,000 on up in value. I would talk to you guard and ask if you could post a flyer in his window, so the residents could see it as they drive into the comunity. obviously thats if their is 1 way in and 1 way out.

Last edited by psparaco; 01-29-2010 at 07:56 AM.
Reply With Quote
  #3  
Old 01-29-2010, 08:08 AM
psparaco psparaco is offline
Senior Member
 
Join Date: Apr 2009
Location: Rosedale, Maryland
Age: 37
Posts: 199
Rep Power: 6
psparaco is on a distinguished road
Default

nix the last message. i accidently clicked submit.

If i was in your shoes. or on the other end of the spectrum and i received a letter from a landscaping company in the mail addressed to me, i'd immediately throw it out. thats soliciting at its finest. a flyer in my mailbox to me is just junk mail and isnt really soliciting even though it is. i get the penny saver and store advertisements and thats fine. if a store directly targeted me, i'd be asking how they got my information and would be like my privacy was violated regardless if my info is listed in a phone book or not. thats my opinion on it.

Secondly. Most gated communities do not allow soliciting at all. Hence the reason they have a guard at the main gate. Unless the owner is expecting you or invited you. the chances of you getting in are slim. Oh if your the mailman, ups, fed ex or a current contractor permited to be there for a reason. then your allowed. my cousin lives in a gated community in Virginia and the homes are over 30,000 square foot yard, not including the home itself. and most homes are worth 500,000 on up in value. I would talk to the guard and ask if you could post a flyer in his window, so the residents could see it as they drive into the comunity. obviously thats if their is 1 way in and 1 way out.

Thirdly. If you do not live in this community and your business is a push mower, trimmer and blower. your chances of getting in are slim to none, unless you currently live in the community. Most landscaping companies that make it in their have alot of equipment and a huge logo on a trailer and/or truck from what i have seen in his area. they offer many many other services other than just lawn maintenance. But on the higher note. Once your in , your in.
Reply With Quote
  #4  
Old 01-29-2010, 03:29 PM
jeffery9076 jeffery9076 is offline
Member
 
Join Date: Nov 2009
Posts: 42
Rep Power: 5
jeffery9076 is on a distinguished road
Default help

I have no problem getting into the gated community show up with a mower on the cart/ slowly drive by the guard gate and wave to him been in 3 times already by myself. Just in case your stopped have 3 names that live in there tell them you mow for them your in. My friend who's a landscaper told me to wear his shirt if i need to get in but this is not a problem. there is only a few options i found besides direct mailing. Post flyers in the post office and buisness there maybe the gaurd shack but the people who stop there are people that do not live there. A few internet sites where i can put some banner ads $10 a month not shure of useage by the gated community suppose to serve there needs. Group of ladies [ladies of the lake] going to send them some biz cards and maybe some money to support the cause. local newspapers in the lawn seasons probably priced high. And one internet service provider that provides for the gated community. That where my friend advertises but he has got no new work in 15 months. maybe they will bite with a free mow. thanks so far for the input PS i am getting a new stihl br600 back pack next week
Reply With Quote
  #5  
Old 01-29-2010, 09:55 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,218
Rep Power: 10
Steve has disabled reputation
Default

Jeff,

Why not play up the angle of being green? With your bike and your trailer, its different and it will stand out!

Instead of giving the customer free mowings like that, could you do something where you offer to take care of the entrance for free and plant some flowers in return for getting an ad and a write up about you in their community newsletter?

There would be a lot of great things to write about how your service is different and how you are trying to save the environment.

What are your thoughts on things like that.

Also, if you are pulling your trailer on your bike, what if you made a bigger spectacle of it. Get a big flag attached to your trailer that says "LAWN CARE - 555-2945" Or something like that.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 01-30-2010, 06:29 AM
jeffery9076 jeffery9076 is offline
Member
 
Join Date: Nov 2009
Posts: 42
Rep Power: 5
jeffery9076 is on a distinguished road
Default good idea

they have a volunteer get together in the spring to re mulch tidy up things around the entrance. I could offer my free service for a write up in there own news letter and try it that way first. thanks
Reply With Quote
  #7  
Old 01-30-2010, 09:16 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,218
Rep Power: 10
Steve has disabled reputation
Default

Absolutely! That would be a great way to get involved and I am sure they would love to have your expertise!

You could also consider providing them with different seasonal outdoor displays at their entrances.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Buy a good company at a...
Steve
03-12-2011 06:38 AM
Today 08:22 PM
by WesleySnips
1 1,647
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
Today 07:14 PM
by SGL1
23 292
Pressure Washing...
WesleySnips
Today 06:13 PM
Today 06:13 PM
by WesleySnips
0 12
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Today 05:58 PM
by WesleySnips
5 207
trimming back shrubs
WesleySnips
Today 06:14 AM
Today 01:08 PM
by WesleySnips
3 63
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 12:51 PM
by Steve
85 4,861
Late charge
Simon Abousaada
Yesterday 07:23 PM
Today 12:41 PM
by Steve
2 71
Building credit
Matther777
07-27-2014 05:20 PM
Today 12:36 PM
by Steve
12 271
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Today 05:08 AM
by kslawn
7 206
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:03 PM
by Steve
5 215
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 12:31 PM
by Steve
17 747
Formulas Used
BaileynSamsMum
07-29-2014 06:40 AM
Yesterday 12:19 PM
by Steve
3 149
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Yesterday 06:29 AM
by kslawn
5 185
Will summer ever come
ExtremeLawncareServices
07-29-2014 08:27 AM
07-29-2014 08:29 PM
by SGL1
5 141
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-29-2014 02:28 PM
by Steve
3 146
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-29-2014 02:28 PM
by Steve
4 199
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 384
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 394
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 235
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 383
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 583
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 144
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 271
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,355
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 460
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 292
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 979
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 272
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 332
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 390
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 275
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,503
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 302
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 210
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 355
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 723
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 584
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 366
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 713
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 262
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 252
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 819
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,135
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 873
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 792
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 322,005
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,819
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 534
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 438
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 886
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge christmas lighting christmas light service courtesy call customers decorating estimate exmark ferris first truck fundraiser gopherhaul grass gravely hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness new mower organize outdoor environments payment podcast property management company pto reo scag schedule scripts seo snow starting a business starting a lawn care business start up lawn care business steve stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:32 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:32 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy