Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Great Idea!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #21  
Old 01-21-2010, 03:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Quote:
If you refer Sparaco Lawn Care services to somebody within our current coverage area & they happen to hire us for the entire 2010 season, meaning for each consecutive month they pay for a month in advance and payment is received. The cost of your lawn service will decrease accordingly.

1 -5 Customers - $10.00 off
5-10 Customers - $15.00 off
10-15 Customers - $20.00 off
When would they get this? At the end of the season? What if they refer someone to you mid way through the season?

Quote:
Another thing i am pondering is.... Should i have all my marketing flyers printed out black/white or done in color.
You know what you could try as a test. Print half in black and white. Distribute those flyers to one area of town and then do the other half in color. Distribute those to another side of town. Then you will see which flyers get you more customers by the location of where the customer lives.

That could help you with your future marketing. I'd love to hear how all that worked out.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 01-21-2010, 04:39 PM
psparaco psparaco is offline
Senior Member
 
Join Date: Apr 2009
Location: Rosedale, Maryland
Age: 38
Posts: 199
Rep Power: 6
psparaco is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
When would they get this? At the end of the season? What if they refer someone to you mid way through the season?
I was planning on sending out the letters mid february 2010 to welcome them back and offer the incentive. If they refer someone mid season. they will only recieve the discount each month following. ex: they refer jane doe. she pays for july. then the referral receives xx amount off their bill for august. and each month their after as long as who they referred pays their monthly bill. if they drop after 1 month then they only get the discount one time. I am still tinkering with the concept since this is my slow season. alot of time for research and planning.
Reply With Quote
  #23  
Old 01-21-2010, 05:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

The thing I wonder is, how important ultimately are these inducements for referrals?

What if when you sent out your letter, you included a few business cards and explained to the customer you are trying to grow your business this year and if they could hand these business cards out to neighbors or friends, you would really appreciate it.

I find that I give referrals all the time and I never look for anything from doing it. I don't know if others are like me, but I think we all tend to share our knowledge with others. So if we know of a person who does good lawn care, we will tell others about it when they are looking for someone to take care of their lawn.

What's your take on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #24  
Old 01-21-2010, 09:05 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
The thing I wonder is, how important ultimately are these inducements for referrals?

What if when you sent out your letter, you included a few business cards and explained to the customer you are trying to grow your business this year and if they could hand these business cards out to neighbors or friends, you would really appreciate it.

I find that I give referrals all the time and I never look for anything from doing it. I don't know if others are like me, but I think we all tend to share our knowledge with others. So if we know of a person who does good lawn care, we will tell others about it when they are looking for someone to take care of their lawn.

What's your take on that?
#
Step 1

Know to whom you're writing. The letter should be aimed towards the recipient's needs and goals in order to be of greatest service to all involved. A good focus will let the reader know that the letter (and business) truly relates to what they want.
#
Step 2

Explain your relationship to the recommended business, whether it be as a client, supplier, mentor or general acquaintance. Where are you coming from, and how are you linked with the company? Transparency here builds trust and respect in the letter writer's judgment.
#
Step 3

Let the reader know exactly why your opinion matters. Qualifications that matter include professional affiliations, work experience and any honors received in the past.
#
Step 4

Point out why the business is the best option out there. Are there any points that stand out as being exceptional, such as customer service or turn-around time? Emphasize the top three or four impressive qualities of the company in question. Don't worry about length the more information, the better.
#
Step 5

Include pertinent contact information so that the reader may call you for further questions.

Found this on e-how http://www.ehow.com/how_4841298_writ...-business.html

I also posted a sample get 10 and get 1 free card on the bottom page 2 of this thread
Reply With Quote
  #25  
Old 01-22-2010, 09:12 PM
FloridaBoy's Avatar
FloridaBoy FloridaBoy is offline
FloridaBoy
 
Join Date: Jun 2009
Age: 40
Posts: 154
Rep Power: 6
FloridaBoy is on a distinguished road
Default

I think this hole thread teaches a great lesson or atleast makes you open your mind a little.

There have been so many different ways of approaching this one idea that breeze came up with.

They all seem to have worked or will be able to work, it just depends on you (me), your (my) company, the region we (I) provide service, and how you (I) run our company.

The variables are outrages, thats why i love this site and the people on it, i (you) are bombarded with so many different aspects, that you can't help but to just do what you originally planned or go nuts trying to put every other persons idea together.

Never second guess yourself, follow what works for you, and ROCK ON.
__________________
Welcome Advise, Incourage comments, and never stop Cutting. Geoff<img src="http://www.gopherforum.com/attachment.php?attachmentid=1595&d=1253928284">
Reply With Quote
  #26  
Old 01-24-2010, 03:31 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 11
CHEESE2009 is on a distinguished road
Default

I'm just glad we're not competing against each other, hahaha!

Just imagine another worst case scenario, 10 lawn service companies are starting up in your area. 5 of them have a great reputation & they are just expanding, while the others are just starting up with a low budget.

Those with a large amount of money have more power, though the ones with a low budget have the hunger to challenge their powerful brothers.

Imagine the war in each one of our towns. Have competition will rise & all sorts of tactics will present themselves.

Imagine if lawn service had it's own t.v commercials, daily broadcasts on the radio.

Now let's think about why we aren't currently going all out! Because we don't have that much competition, & we believe with patience, everything will come. It is true, baby steps are key.

The question is, in my scenario, what would YOU do to stay in business, & to grow your business?

Companies are hogging space in magazines, websites, local radio & t.v, some may even go as far out to having a plane riding through the sky with an advertising banner.

What happens to all of us when competition is heated, no customer lasts longer than a year & we are all forced to find new ones & upgrade our list of services constantly!

Other companies are gaining new competition as well, electricians, plumbers, renovators, & real estate agents, many decide to all come together to form a powerhouse.

It would be a nightmare, but in the calm state we are currently in, some of this stuff can be beneficial to us now.

Gather a group of business owners & work out a plan.

Renovators fix up a house for selling, & point the finger to the teams real estate agent.

The real estate agent sells the house, advertising to her customers a great deal on lawn maintenance.

The customer will bond the most with the lawn maintenance worker, & it's understood that we will be able to refer the customer to the right people for all of their household needs, plumber, electrician. As long as they keep us hired.

The benefits are that we all work for each other, & provide each other with benefits & it makes the wheel spin around.


Example (true story)

I was doing a job, a person came by & asked if I could clean their gutters. I said "of course!"

As I was on their roof, I noticed their fixtures needed to be fastened & caulking should be done.

I need notice a problem with one of the fixtures & I asked the customer if they had a leak anywhere? The customer checked, & sure enough they had water coming through the ceilings drywall.

I told them that I know a guy who can repair the damage done to the ceiling, & prevent it from happening again.

I also noticed the floor tiling has become unset. I the customer if he would be interested in installing hardwood floors sometime in the future.

I told him exactly what I was told by the guy who installs the floors & the benefits the company offers. Some sort of floor buffering service. They said that sounds neat, I gave them the card.

A few weeks later my friend who does the floors called & thanked me, he said he had gotten a call from one of my customers who had only good things to say about me, & they trust to do business with him in the future. As soon as their ceiling gets fixed.

So how can we profit from forming some sort of team? That saying, "man of all trades, master of none", we don't have to do everything, but we can certainly find someone who can do what our customers want! So let's do it!!!

"I do lawns, gardens, gutters, etc... Though I'm not limited to finding you the best prices on quality work for whatever else you may need done"

Ultimately, we are all well rounded, we just have to figure out HOW. This way, it's not at our time & expense.

What do you all think? I have written way to much, & need to take a whiz!
Reply With Quote
  #27  
Old 01-24-2010, 04:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

You are always looking for ways to grow and services to add so I think that is fantastic!

I was thinking about your card too. Maybe you could have it where if a customer signs up for a years worth of lawn care, they get free gutter cleaning at the end of the season?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Great marketing Idea EGREEN General Business Discussions 7 07-12-2007 08:42 PM
Another great idea Steve General Business Discussions 0 07-29-2006 07:57 AM
Great Idea! Howard Roark Show Off - Picture Post - Photo Gallery 7 07-16-2006 04:38 PM
The next great business idea is always Steve General Business Discussions 0 06-13-2006 08:04 PM
Great marketing idea kc2006 General Business Discussions 5 04-24-2006 08:06 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 03:14 PM
by Dan Tanner
5 386
bidding a cemetery....
NPM_LLC
Yesterday 10:56 AM
Yesterday 12:43 PM
by jrs.landscaping
3 66
First big mower decision?
SGL1
Yesterday 08:58 AM
Yesterday 08:58 AM
by SGL1
0 53
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 08:43 AM
by biglee
28 2,397
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
Yesterday 08:37 AM
by Dan Tanner
5 184
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 08:29 AM
by biglee
5 156
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 08:25 AM
by SGL1
11 527
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 05:35 AM
by Dan Tanner
2 156
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 12:18 AM
by lxarth
7 196
Bid for large home...
lxarth
03-22-2015 11:06 AM
03-27-2015 11:56 PM
by lxarth
8 300
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
03-27-2015 11:42 PM
by lxarth
15 3,437
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 221
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 228
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
03-27-2015 12:29 PM
by biglee
5 189
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 340
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 76
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 493
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,571
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 316
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 189
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,662
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 319
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 142
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 223
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 134
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 131
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,137
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 838
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
03-23-2015 11:48 AM
by BLC7
18 477
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,570
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 269
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-21-2015 01:53 PM
by Bradcook21
4 314
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,623
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 184
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 557
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 288
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 489
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 361
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,330
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,034
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 213
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 869
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 288
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,005
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 506
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,716
New to 2015
Infinitelawn
03-16-2015 08:29 AM
03-17-2015 11:47 AM
by Steve
4 298
Pulling trailer was...
SGL1
03-07-2015 07:14 PM
03-17-2015 08:11 AM
by SGL1
30 1,147
Diesel conversion?
Just for Cuts
03-02-2015 09:59 AM
03-16-2015 03:26 PM
by Just for Cuts
10 648
trimmer racks.
apmAkron
03-12-2015 09:07 AM
03-16-2015 03:17 PM
by Steve
4 367
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush contract help curb appeal services deliquentaccounts design ditches door hangers employee problems equipment rental estimate facebook ferris foreman google gravely growing a lawn care business how to husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower per hour service pricing pto secrets to landscaping seo shell shreaded snow plowing sq ft square foot starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro tree up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:58 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:58 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy