I'm just glad we're not competing against each other, hahaha!
Just imagine another worst case scenario, 10 lawn service companies are starting up in your area. 5 of them have a great reputation & they are just expanding, while the others are just starting up with a low budget.
Those with a large amount of money have more power, though the ones with a low budget have the hunger to challenge their powerful brothers.
Imagine the war in each one of our towns. Have competition will rise & all sorts of tactics will present themselves.
Imagine if lawn service had it's own t.v commercials, daily broadcasts on the radio.
Now let's think about why we aren't currently going all out! Because we don't have that much competition, & we believe with patience, everything will come. It is true, baby steps are key.
The question is, in my scenario, what would YOU do to stay in business, & to grow your business?
Companies are hogging space in magazines, websites, local radio & t.v, some may even go as far out to having a plane riding through the sky with an advertising banner.
What happens to all of us when competition is heated, no customer lasts longer than a year & we are all forced to find new ones & upgrade our list of services constantly!
Other companies are gaining new competition as well, electricians, plumbers, renovators, & real estate agents, many decide to all come together to form a powerhouse.
It would be a nightmare, but in the calm state we are currently in, some of this stuff can be beneficial to us now.
Gather a group of business owners & work out a plan.
Renovators fix up a house for selling, & point the finger to the teams real estate agent.
The real estate agent sells the house, advertising to her customers a great deal on lawn maintenance.
The customer will bond the most with the lawn maintenance worker, & it's understood that we will be able to refer the customer to the right people for all of their household needs, plumber, electrician. As long as they keep us hired.
The benefits are that we all work for each other, & provide each other with benefits & it makes the wheel spin around.
Example (true story)
I was doing a job, a person came by & asked if I could clean their gutters. I said "of course!"
As I was on their roof, I noticed their fixtures needed to be fastened & caulking should be done.
I need notice a problem with one of the fixtures & I asked the customer if they had a leak anywhere? The customer checked, & sure enough they had water coming through the ceilings drywall.
I told them that I know a guy who can repair the damage done to the ceiling, & prevent it from happening again.
I also noticed the floor tiling has become unset. I the customer if he would be interested in installing hardwood floors sometime in the future.
I told him exactly what I was told by the guy who installs the floors & the benefits the company offers. Some sort of floor buffering service. They said that sounds neat, I gave them the card.
A few weeks later my friend who does the floors called & thanked me, he said he had gotten a call from one of my customers who had only good things to say about me, & they trust to do business with him in the future. As soon as their ceiling gets fixed.
So how can we profit from forming some sort of team? That saying, "man of all trades, master of none", we don't have to do everything, but we can certainly find someone who can do what our customers want! So let's do it!!!
"I do lawns, gardens, gutters, etc... Though I'm not limited to finding you the best prices on quality work for whatever else you may need done"
Ultimately, we are all well rounded, we just have to figure out HOW. This way, it's not at our time & expense.
What do you all think? I have written way to much, & need to take a whiz!