Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

2010 Marketing!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-11-2010, 05:49 PM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default 2010 Marketing!!

Hello Everyone.

I read a lot of posts and seldom make one. This is my part-time business and we had a pretty good 2009. Got all the equipment paid for and actually made some money. Have a few year round clients and lots to call back for services this year.

Something I am considering is direct mail to "new movers". Has anyone tried this? Most people around here are very loyal to the current LCO (which is good) or are PITAs. I am hoping by targeting people new to the area, I might be their first local LCO and develop a good relationship with them. This is just one of the avenues I am trying to get customers close to my home.

What is everyone else doing??

Luke
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-12-2010, 10:52 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Luke,

That is a good idea. If you do a search on here you will see other discussions that talked about that as well. You could also team up with local realtors to help reach out to new residents in your area.

Quote:
Something I am considering is direct mail to "new movers".
What were you thinking of mailing them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-12-2010, 11:58 AM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Hi Luke,

That is a good idea. If you do a search on here you will see other discussions that talked about that as well. You could also team up with local realtors to help reach out to new residents in your area.



What were you thinking of mailing them?
The company I am working with will do a Ful Color/Full Gloss double sided card. I think an 8" x 6". They do all the design work and such. I was also considereing joining the local chamber of commerece to try and network with local business owners. Should be able to generate some good leads there.
Reply With Quote
  #4  
Old 01-12-2010, 12:27 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

Those are good ideas.

Will you be promoting any kind of special new mover discount or something like that or will it be more generic?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-12-2010, 01:12 PM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Those are good ideas.

Will you be promoting any kind of special new mover discount or something like that or will it be more generic?
I am of the opinion that you have to provide a strong offer in order to get a response. Direct mail return rates can be low and without having a "call to action" you are just throwing your money away. I think that is why a lot of people are sour on this type of marketing. It's hard to find a good offer that will drive calls to you, but won't break the bank. Free is usually best (and not just a free estimate), but I can't do that. I may offer a % off the first months invoice. Maybe free lawn treatment when you start service? I'm not sure yet.

Can anyone else share any of their success/failures with Direct mail or "offers" that have worked well or not?
Reply With Quote
  #6  
Old 01-12-2010, 04:15 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 6
cklandscapingorlando is on a distinguished road
Default

I've done 10% on landscape work. 20 bags of mulch for free with yearly. One month free for every client they refer thats of equal or greater value
Reply With Quote
  #7  
Old 01-12-2010, 04:49 PM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by cklandscapingorlando View Post
I've done 10% on landscape work. 20 bags of mulch for free with yearly. One month free for every client they refer thats of equal or greater value
How was your response rate? Were you happy with what you got. A month free is a pretty big referral bonus!
Reply With Quote
  #8  
Old 01-12-2010, 05:47 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 6
cklandscapingorlando is on a distinguished road
Default

Seemed to be about the same as any other flier or door hanger to be honest.

1 month works out to less than 10 bucks a month for a 1200 + a year house. Any one that can bring me 14,200 a year in contracts can get 30 min free a week anytime. Thats 12 new clients for a free year. Dont sound bad to me
Reply With Quote
  #9  
Old 01-12-2010, 08:38 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

When someone purchases a home the Realtor normally give them a welcome packet. Find out how you get into those. You will have to supply the fliers and such.
__________________
Pat
Reply With Quote
  #10  
Old 01-13-2010, 10:54 AM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by cklandscapingorlando View Post
Seemed to be about the same as any other flier or door hanger to be honest.

1 month works out to less than 10 bucks a month for a 1200 + a year house. Any one that can bring me 14,200 a year in contracts can get 30 min free a week anytime. Thats 12 new clients for a free year. Dont sound bad to me
It does sound reasonable when you put it in perspective. All my clients get their invoices via email so I just tag on a referral program at the end of their bill. Truly, word of mouth/referral has always brought me the best customers. It's just something you can't buy and really push for next year. Any other out there care to chime in? I thought about going to the realators who specailize in the area that I want to market to. Maybe trade some work for some flyer/ad placement.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Customer in 2010 tiedeman Show Off - Picture Post - Photo Gallery 8 07-18-2010 11:55 PM
Office 2010 swstout General Talk 3 12-22-2009 05:16 AM
New Ad for 2010!!! CHEESE2009 General Talk 6 11-18-2009 09:20 PM
New Business for 2010 turfmaster General Talk 11 11-18-2009 10:02 AM
2010 is almost here! Spyder Graphix Graphic Design Discussions 3 11-12-2009 02:35 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pushy customers
christopherhicks82
04-22-2014 08:22 PM
Today 07:41 PM
by t-10yrs2retire
10 209
New customers keep...
stevef1201
Today 05:34 PM
Today 06:20 PM
by Dan Tanner
1 36
New Trailer
bobwill2009
Yesterday 12:46 PM
Today 01:34 PM
by B&B Lawn Services
4 100
Back for this year
xandrew245x
02-21-2014 04:30 PM
Today 12:46 PM
by xandrew245x
20 1,036
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
Today 12:39 PM
by Steve
80 25,381
Pond...
xandrew245x
04-22-2014 03:29 PM
Today 12:23 PM
by Steve
5 122
Mangwi Landscaping
bondservojc13
Yesterday 09:56 PM
Today 12:22 PM
by Steve
2 77
Acerage Rake
acrajchel
Yesterday 07:23 PM
Today 12:17 PM
by Steve
1 48
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Today 12:05 PM
by Steve
16 372
Advertising On...
JacobsLawnMowing
03-17-2014 03:21 PM
Today 11:58 AM
by Steve
14 904
In a bit situation need...
googus
04-22-2014 08:01 AM
Yesterday 10:03 PM
by googus
9 182
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Yesterday 12:37 PM
by Steve
7 223
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
Yesterday 12:06 PM
by Steve
5 203
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
Yesterday 06:48 AM
by CDLAWNCARE
4 181
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
04-22-2014 07:55 PM
by Just for Cuts
23 588
About D@## Time!
TamMik
04-02-2014 08:10 AM
04-22-2014 05:14 PM
by BelleCityLawn1
19 883
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-22-2014 12:29 AM
by Tony317
22 1,732
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-22-2014 12:07 AM
by Tony317
9 451
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 140
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 370
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 618
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 235
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 153
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 355
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,898
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,221
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 379
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 239
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 107
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 91
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 196
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 258
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 272
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 294
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 246
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 643
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 814
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 151
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 352
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 140
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 800
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 301
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 239
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 372
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 280
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 156
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 287,119
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 537
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 548
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 249
» Popular Tags
34'' advertisement bid birdscaping buy charge christmas client collections subcontractor credit card processing customers ecosymbiosis escrow exmark ferris first truck flower bed for sale georgia gopherhaul grass clarksville gravely holiday holiday decorating honda how much to charge how to bid installation invoice kawasaki late lawn care lawn care business podcast lawn care business show lawn service leaf cleanup leaf removal lesco lighting brass outdoor lights marketing mowing mulch mulch estimate native plants new buisness new business online classifieds organize payday podcast redmax rotating savannah scag season seo social media sprayer starting a business start up lawn care business stihl taxes theft of services tips truck unreasonable walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:47 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:47 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy