Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

2010 Marketing!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-11-2010, 05:49 PM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default 2010 Marketing!!

Hello Everyone.

I read a lot of posts and seldom make one. This is my part-time business and we had a pretty good 2009. Got all the equipment paid for and actually made some money. Have a few year round clients and lots to call back for services this year.

Something I am considering is direct mail to "new movers". Has anyone tried this? Most people around here are very loyal to the current LCO (which is good) or are PITAs. I am hoping by targeting people new to the area, I might be their first local LCO and develop a good relationship with them. This is just one of the avenues I am trying to get customers close to my home.

What is everyone else doing??

Luke
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-12-2010, 10:52 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Luke,

That is a good idea. If you do a search on here you will see other discussions that talked about that as well. You could also team up with local realtors to help reach out to new residents in your area.

Quote:
Something I am considering is direct mail to "new movers".
What were you thinking of mailing them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-12-2010, 11:58 AM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Hi Luke,

That is a good idea. If you do a search on here you will see other discussions that talked about that as well. You could also team up with local realtors to help reach out to new residents in your area.



What were you thinking of mailing them?
The company I am working with will do a Ful Color/Full Gloss double sided card. I think an 8" x 6". They do all the design work and such. I was also considereing joining the local chamber of commerece to try and network with local business owners. Should be able to generate some good leads there.
Reply With Quote
  #4  
Old 01-12-2010, 12:27 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Those are good ideas.

Will you be promoting any kind of special new mover discount or something like that or will it be more generic?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-12-2010, 01:12 PM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Those are good ideas.

Will you be promoting any kind of special new mover discount or something like that or will it be more generic?
I am of the opinion that you have to provide a strong offer in order to get a response. Direct mail return rates can be low and without having a "call to action" you are just throwing your money away. I think that is why a lot of people are sour on this type of marketing. It's hard to find a good offer that will drive calls to you, but won't break the bank. Free is usually best (and not just a free estimate), but I can't do that. I may offer a % off the first months invoice. Maybe free lawn treatment when you start service? I'm not sure yet.

Can anyone else share any of their success/failures with Direct mail or "offers" that have worked well or not?
Reply With Quote
  #6  
Old 01-12-2010, 04:15 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

I've done 10% on landscape work. 20 bags of mulch for free with yearly. One month free for every client they refer thats of equal or greater value
Reply With Quote
  #7  
Old 01-12-2010, 04:49 PM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by cklandscapingorlando View Post
I've done 10% on landscape work. 20 bags of mulch for free with yearly. One month free for every client they refer thats of equal or greater value
How was your response rate? Were you happy with what you got. A month free is a pretty big referral bonus!
Reply With Quote
  #8  
Old 01-12-2010, 05:47 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Seemed to be about the same as any other flier or door hanger to be honest.

1 month works out to less than 10 bucks a month for a 1200 + a year house. Any one that can bring me 14,200 a year in contracts can get 30 min free a week anytime. Thats 12 new clients for a free year. Dont sound bad to me
Reply With Quote
  #9  
Old 01-12-2010, 08:38 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

When someone purchases a home the Realtor normally give them a welcome packet. Find out how you get into those. You will have to supply the fliers and such.
__________________
Pat
Reply With Quote
  #10  
Old 01-13-2010, 10:54 AM
lukus223 lukus223 is offline
Member
 
Join Date: Mar 2009
Posts: 72
Rep Power: 6
lukus223 is on a distinguished road
Default

Quote:
Originally Posted by cklandscapingorlando View Post
Seemed to be about the same as any other flier or door hanger to be honest.

1 month works out to less than 10 bucks a month for a 1200 + a year house. Any one that can bring me 14,200 a year in contracts can get 30 min free a week anytime. Thats 12 new clients for a free year. Dont sound bad to me
It does sound reasonable when you put it in perspective. All my clients get their invoices via email so I just tag on a referral program at the end of their bill. Truly, word of mouth/referral has always brought me the best customers. It's just something you can't buy and really push for next year. Any other out there care to chime in? I thought about going to the realators who specailize in the area that I want to market to. Maybe trade some work for some flyer/ad placement.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Customer in 2010 tiedeman Show Off - Picture Post - Photo Gallery 8 07-18-2010 11:55 PM
Office 2010 swstout General Talk 3 12-22-2009 05:16 AM
New Ad for 2010!!! CHEESE2009 General Talk 6 11-18-2009 09:20 PM
New Business for 2010 turfmaster General Talk 11 11-18-2009 10:02 AM
2010 is almost here! Spyder Graphix Graphic Design Discussions 3 11-12-2009 02:35 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello! New here and...
CaliforniaFriendly
Yesterday 11:30 AM
Yesterday 05:39 PM
by jrs.landscaping
1 76
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
Yesterday 08:03 AM
by Greg'slawnandlandscape
8 265
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 462
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 34
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 45
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 558
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 166
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-28-2014 11:55 AM
by Steve
1 88
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
08-28-2014 11:47 AM
by Steve
5 153
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
08-27-2014 10:38 PM
by SGL1
5 158
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,136
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,550
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 448
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 145
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,798
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 233
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 301
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 184
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 164
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 203
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 436
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 702
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 166
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 493
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 472
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 219
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 326
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 237
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,058
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 531
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,612
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 707
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,886
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 332
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 438
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 281
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 548
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 435
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 538
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 572
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 840
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 375
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 442
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 334
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 341
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 683
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,312
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,543
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 724
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 943
» Popular Tags
2wd 4x4 34'' apartment bid apartment lawn care estimate bid butterfly gardens care charge christmas commercial credit card customers exmark ferris financing foreman four wheel drive gopherhaul grass gravely health how much to charge husqvarna hydraulic installation kansas city landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf managing a lawn care business marketing mechanic monthly mow mulch mulch price new and restored landscapes new buisness new business payment podcast property management company push versus ride riding mower scag scag v-ride schedule search engine optimization seo small engine repair starting a business stihl top dresser toro tractor auger trailer mate pro tree care truck new used landscape walk behind walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:53 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:53 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy