Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Marketing Advice Please


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-03-2010, 09:15 PM
Savesutime09
Guest
 
Posts: n/a
Default

Thanx to all for the advice so far. As for smaller commercial properties(Banks,Medical Offices and such) I am assuming immediately would be the be the time to start soliciting them for business. What has anyone found is the best approach to use for these accounts. This is my first year in biz and can't sell expeirience. Any advice would help!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-03-2010, 09:31 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
Personally, I like the idea of anything where you are making in person contact with your potential client. That does more than one thing. First, it lets you leave a good first impression. Second, if they let you give an estimate you can do a better follow up and in one way or another, possibly get the sale with your contact right there.

For me personally, if you mail me something, or hang something on my door, i will probably put file it with all the rest of the junk mail. If I can connect a face and a name to it, have a need for what they are selling, and if I like the person, I am far more likely to hang on to their material than if I get it in the mail, etc. I am also far more likely to use but on the spot. Maybe that is just me. But I do tend to reward a good sales person, if it is done right and in good taste (if I have a need for the product or service).

One thing I would like to mention about placing anything on a garage door is that I have noticed a LOT of people open their garage door when they pull onto the street or when they are like a block away. Now I know that is a terrible idea, safety and security wise, but people do it so their door is open when they get there and are ready to drive in. Now lets think what if going to happen to that magnet or flier if it is stuck on their garage door. The door is going to be all the way open before they even get close enough to see that anything was on the door. Just a thought....

So with all that said, consider going out in the evenings (or Saturdays) and knocking on doors for a couple hours. With my full time job I do this all day long. I find that after about 6pm or so people tend to be home. There are down sides to this as well but in my opinion, this is the best time to do it if you want to make contact with the person and probably going to be the time when you get the best results as well. Something that I would caution you on is, when it starts getting dark outside, STOP KNOCKING ON DOORS! When people can not see you without turning on the porch light, they do not want to have you knocking on their door. Especially not to sell a lawn mowing service. Besides, at this point you would not be able to get a good look at the yard anymore to give them a good estimate.

Just some thoughts,
Eli
Reply With Quote
  #13  
Old 01-04-2010, 05:47 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 8
cklandscapingorlando is on a distinguished road
Default

Talking to the client will always bring in more than just fliers if compared door to door. The 3 problems with this first you need to be able to talk well about what your doing on the spot. Second will be the fact that you need at least 20min per house so 3 houses an hour. The third is that around here many just wont come to the door. For larger comercial this is the only way to do it
Reply With Quote
  #14  
Old 01-04-2010, 11:38 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Quote:
1 was my next door neighbor, 1 was a family member, the others came from 200 fliers i put in newspaper boxes and several fliers at supermarkets.
Isn't that fascinating how you got your first couple of customers through your social network? Have you talked to all your neighbors yet? Have you talked to all your local family? What about the neighbors of your current customers? Have you talked with them yet?

Harnessing these contacts will yield great results.

Keep me posted on this.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-04-2010, 01:31 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by cklandscapingorlando View Post
Talking to the client will always bring in more than just fliers if compared door to door. The 3 problems with this first you need to be able to talk well about what your doing on the spot. Second will be the fact that you need at least 20min per house so 3 houses an hour. The third is that around here many just wont come to the door. For larger comercial this is the only way to do it
That is a good point about the amount of time that it takes but don't you think that your return rate would more than make up for it? If they don't want to answer the door or are not interested in your services it would not take 20 minutes. Besides, if you leave a hanger or whatever you are leaving, and they want to know more, then you still have to come back to this house and take the 20 minutes. I personally think that you can qualify or eliminate many customers, much quicker like this.

I do know that for me, I would almost invariably refuse to call anyone who left something on my door but did not have the guts to try to talk to me (or did not think I was worth their time). This turns me off. Perhaps other potential customers don't feel this way but I do.

Just my thoughts,
Eli
Reply With Quote
  #16  
Old 01-04-2010, 06:21 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 8
cklandscapingorlando is on a distinguished road
Default

See I'm opposite. If you walk up to talk to me I think your just looking for money. I dont even want to hear it. See the problem with people is their polite. How many people talk to the church folks for an hour and have zero intrest. Some people will cut you off from the begining like myself but others will let you talk and talk. And if you really know plant culture and bloom cycles and all that, you have to keep talking. I have no doubt you may pull more work on a 1 to 1 basis. But if you can only talk to 3 an hr thats 24 clients a day. How many of those are you gonna get. Good hangers can get up to a 2% call back. So your looking at 20-40 call backs of people that you know want to switch, and if your price is on the flier, they know the cost. Beside, to me the hangers are more than just the inetial calls. It's getting your brand in front of as many folks in one small area as you can. That way when they see top notch work, your truck, it's like word of mouth.

Now once you got the clients and can choose your houses. Your way would be my choice. You can target just the clients you want and do a sales pitch. But if your looking for alot of growth, you got to get numbers.
Reply With Quote
  #17  
Old 01-05-2010, 01:30 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Once you get that critical mass of clients, meaning, an amount that will keep you busy, do you find your referrals increase? Or do you find there is a need to constantly be out there going door to door and handing our door hangers due to things such as customer churn?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 01-05-2010, 06:26 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 8
cklandscapingorlando is on a distinguished road
Default

If your good at what you do, have a good price for it, you should'nt have much churn. Oncce you got enough to pay the bills, then you have 2 options.

You can grow slow but only the houses you want. Do this through direct mail or knocking on the houses you want.

Or you keep throwing out 20,000 fliers a year and get big.
Reply With Quote
  #19  
Old 01-06-2010, 12:08 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You can grow slow but only the houses you want. Do this through direct mail or knocking on the houses you want.

Or you keep throwing out 20,000 fliers a year and get big.
Now it seems at first glance when asked, everyone will answer I want to get big, but do each of those options have pros and cons? Are there reasons why a lawn care business owner should consider one choice over another?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Help! I need some advice... ALOD Community Assistance 1 04-18-2009 05:11 PM
I'm new and need advice. mccarthyjohn Introduce Yourself 2 09-21-2008 03:38 PM
advice hardyslawn General Business Discussions 4 05-31-2008 02:49 AM
In need of advice Steve General Business Discussions 0 12-23-2005 12:54 PM
More expert marketing advice heading our way Steve General Business Discussions 2 11-07-2005 09:07 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Today 11:15 AM
by Greg_TopYardServices
12 1,162
back surgery
Bradcook21
01-28-2016 08:51 PM
Yesterday 08:04 PM
by Chilehead
12 286
hello all
romanlandscape
01-29-2016 03:46 PM
Yesterday 10:20 AM
by Bradcook21
6 180
Finding open bids?!?
C&DPropertyManagement
Yesterday 01:48 AM
Yesterday 01:48 AM
by C&DPropertyManagement
0 47
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 66
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 142
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 195
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 215
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 108
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,471
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 227
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 89
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 105
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 172
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 236
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 124
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 201
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 108
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 134
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,124
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 341
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 285
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 293
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 227
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 187
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 170
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,654
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 607
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 362
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,048
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 436
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,895
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 277
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 427,970
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,387
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 203
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 259
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 235
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 904
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 395
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 255
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 549
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:07 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:07 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy