Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Marketing Advice Please


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-03-2010, 08:15 PM
Savesutime09
Guest
 
Posts: n/a
Default

Thanx to all for the advice so far. As for smaller commercial properties(Banks,Medical Offices and such) I am assuming immediately would be the be the time to start soliciting them for business. What has anyone found is the best approach to use for these accounts. This is my first year in biz and can't sell expeirience. Any advice would help!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-03-2010, 08:31 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
Personally, I like the idea of anything where you are making in person contact with your potential client. That does more than one thing. First, it lets you leave a good first impression. Second, if they let you give an estimate you can do a better follow up and in one way or another, possibly get the sale with your contact right there.

For me personally, if you mail me something, or hang something on my door, i will probably put file it with all the rest of the junk mail. If I can connect a face and a name to it, have a need for what they are selling, and if I like the person, I am far more likely to hang on to their material than if I get it in the mail, etc. I am also far more likely to use but on the spot. Maybe that is just me. But I do tend to reward a good sales person, if it is done right and in good taste (if I have a need for the product or service).

One thing I would like to mention about placing anything on a garage door is that I have noticed a LOT of people open their garage door when they pull onto the street or when they are like a block away. Now I know that is a terrible idea, safety and security wise, but people do it so their door is open when they get there and are ready to drive in. Now lets think what if going to happen to that magnet or flier if it is stuck on their garage door. The door is going to be all the way open before they even get close enough to see that anything was on the door. Just a thought....

So with all that said, consider going out in the evenings (or Saturdays) and knocking on doors for a couple hours. With my full time job I do this all day long. I find that after about 6pm or so people tend to be home. There are down sides to this as well but in my opinion, this is the best time to do it if you want to make contact with the person and probably going to be the time when you get the best results as well. Something that I would caution you on is, when it starts getting dark outside, STOP KNOCKING ON DOORS! When people can not see you without turning on the porch light, they do not want to have you knocking on their door. Especially not to sell a lawn mowing service. Besides, at this point you would not be able to get a good look at the yard anymore to give them a good estimate.

Just some thoughts,
Eli
Reply With Quote
  #13  
Old 01-04-2010, 04:47 AM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

Talking to the client will always bring in more than just fliers if compared door to door. The 3 problems with this first you need to be able to talk well about what your doing on the spot. Second will be the fact that you need at least 20min per house so 3 houses an hour. The third is that around here many just wont come to the door. For larger comercial this is the only way to do it
Reply With Quote
  #14  
Old 01-04-2010, 10:38 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,501
Rep Power: 10
Steve has disabled reputation
Default

Quote:
1 was my next door neighbor, 1 was a family member, the others came from 200 fliers i put in newspaper boxes and several fliers at supermarkets.
Isn't that fascinating how you got your first couple of customers through your social network? Have you talked to all your neighbors yet? Have you talked to all your local family? What about the neighbors of your current customers? Have you talked with them yet?

Harnessing these contacts will yield great results.

Keep me posted on this.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-04-2010, 12:31 PM
SuperiorPower
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by cklandscapingorlando View Post
Talking to the client will always bring in more than just fliers if compared door to door. The 3 problems with this first you need to be able to talk well about what your doing on the spot. Second will be the fact that you need at least 20min per house so 3 houses an hour. The third is that around here many just wont come to the door. For larger comercial this is the only way to do it
That is a good point about the amount of time that it takes but don't you think that your return rate would more than make up for it? If they don't want to answer the door or are not interested in your services it would not take 20 minutes. Besides, if you leave a hanger or whatever you are leaving, and they want to know more, then you still have to come back to this house and take the 20 minutes. I personally think that you can qualify or eliminate many customers, much quicker like this.

I do know that for me, I would almost invariably refuse to call anyone who left something on my door but did not have the guts to try to talk to me (or did not think I was worth their time). This turns me off. Perhaps other potential customers don't feel this way but I do.

Just my thoughts,
Eli
Reply With Quote
  #16  
Old 01-04-2010, 05:21 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

See I'm opposite. If you walk up to talk to me I think your just looking for money. I dont even want to hear it. See the problem with people is their polite. How many people talk to the church folks for an hour and have zero intrest. Some people will cut you off from the begining like myself but others will let you talk and talk. And if you really know plant culture and bloom cycles and all that, you have to keep talking. I have no doubt you may pull more work on a 1 to 1 basis. But if you can only talk to 3 an hr thats 24 clients a day. How many of those are you gonna get. Good hangers can get up to a 2% call back. So your looking at 20-40 call backs of people that you know want to switch, and if your price is on the flier, they know the cost. Beside, to me the hangers are more than just the inetial calls. It's getting your brand in front of as many folks in one small area as you can. That way when they see top notch work, your truck, it's like word of mouth.

Now once you got the clients and can choose your houses. Your way would be my choice. You can target just the clients you want and do a sales pitch. But if your looking for alot of growth, you got to get numbers.
Reply With Quote
  #17  
Old 01-05-2010, 12:30 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,501
Rep Power: 10
Steve has disabled reputation
Default

Once you get that critical mass of clients, meaning, an amount that will keep you busy, do you find your referrals increase? Or do you find there is a need to constantly be out there going door to door and handing our door hangers due to things such as customer churn?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 01-05-2010, 05:26 PM
cklandscapingorlando cklandscapingorlando is offline
Senior Member
 
Join Date: Aug 2008
Posts: 198
Rep Power: 7
cklandscapingorlando is on a distinguished road
Default

If your good at what you do, have a good price for it, you should'nt have much churn. Oncce you got enough to pay the bills, then you have 2 options.

You can grow slow but only the houses you want. Do this through direct mail or knocking on the houses you want.

Or you keep throwing out 20,000 fliers a year and get big.
Reply With Quote
  #19  
Old 01-06-2010, 11:08 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,501
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You can grow slow but only the houses you want. Do this through direct mail or knocking on the houses you want.

Or you keep throwing out 20,000 fliers a year and get big.
Now it seems at first glance when asked, everyone will answer I want to get big, but do each of those options have pros and cons? Are there reasons why a lawn care business owner should consider one choice over another?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Help! I need some advice... ALOD Community Assistance 1 04-18-2009 04:11 PM
I'm new and need advice. mccarthyjohn Introduce Yourself 2 09-21-2008 02:38 PM
advice hardyslawn General Business Discussions 4 05-31-2008 01:49 AM
In need of advice Steve General Business Discussions 0 12-23-2005 11:54 AM
More expert marketing advice heading our way Steve General Business Discussions 2 11-07-2005 08:07 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Leaf Box & Loader Set...
ringahding1
Today 06:20 AM
Today 06:20 AM
by ringahding1
0 16
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
Today 05:42 AM
by stevef1201
9 340
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 11:51 PM
by TNTurf
5 600
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
Yesterday 09:51 PM
by ExtremeLawncareServices
15 525
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 09:32 PM
by ExtremeLawncareServices
154 11,126
Cheapskate Landlord...
Mr. Mow
Yesterday 06:33 AM
Yesterday 08:44 PM
by biglee
6 156
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Yesterday 08:34 PM
by biglee
10 1,678
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
Yesterday 07:13 PM
by SGL1
2 117
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 06:15 PM
by Steve
3 245
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
Yesterday 05:42 PM
by SGL1
7 1,205
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
Yesterday 04:41 PM
by Steve
1 118
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
Yesterday 04:24 PM
by Steve
1 199
questions on order to...
jack2048
10-13-2014 11:15 AM
Yesterday 03:27 PM
by Mr. Mow
15 626
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Yesterday 02:22 PM
by Steve
1 234
This sucks...
Matther777
09-18-2014 04:56 PM
Yesterday 02:14 PM
by Steve
14 2,073
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
Yesterday 02:11 PM
by Steve
7 371
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
Yesterday 02:09 PM
by Steve
1 212
first year update
cmdlawncare
08-12-2014 05:41 PM
Yesterday 02:07 PM
by Steve
3 1,188
Pda
stevef1201
10-18-2014 02:05 PM
10-19-2014 11:27 PM
by SGL1
2 193
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 555
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 858
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,215
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 597
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 339,893
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-15-2014 02:57 PM
by Steve
2 339
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 306
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,400
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,419
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,499
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 442
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 602
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 444
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 793
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,419
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 760
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,561
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 983
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 883
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 536
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 525
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,052
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 2,913
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,560
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 769
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 751
Good Mower
jack2048
10-04-2014 05:34 PM
10-07-2014 01:05 PM
by Steve
7 835
Mulching fad killing...
Tree geek
10-06-2014 08:37 PM
10-06-2014 08:37 PM
by Tree geek
0 654
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-06-2014 02:53 PM
by Steve
11 1,380
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
10-06-2014 01:30 PM
by Steve
4 1,245
A GREAT Story
stevef1201
10-02-2014 10:33 AM
10-06-2014 12:50 PM
by Steve
6 1,048
» Popular Tags
4wd apartment complex article marketing bark bid blades bob villa charge collections collections subcontractor commercial decorating ditches edging employee problems estimate exmark ferris four wheel drive fundraiser gopherhaul gravely growing a lawn care business hardscapes honda how much to charge installation introduction landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing monthly mr dave mulch mulch price new mower past due podcast promotion pto redmax reo running a business scag search engine optimization seo shell small engine repair snow starting a business steep lawns steve stihl theft of services top dresser toro toro grand stand trimmer rack truck new used landscape turfgrass consulting walker won't return wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:07 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:07 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy