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Email Marketing To Realtors


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #21  
Old 11-22-2009, 11:19 AM
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I am starting something similar to this in my cleaning but I have also hooked up with a carpet cleaner and I need a lawn care guy and a painter and we would have the entire thing covered. I am targeting this at the home owner and requiring a $99 deposit. This will at least cover gas and any cleaning solutions required. I am requiring them to pay if they pull the home off the market, change agents/agency or after 6 months.

With all that there is a higher cost to all this bucause I am waiting for the money or not getting paid at all. 20-30% markup is good if you have an agreement to get paid in 6 months. Hell they would pay that on a credit card. If you are taking all the risk then it should be more like 50% markup. The key is to keep in touch with the realtors.
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Old 11-22-2009, 11:52 AM
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I am starting something similar to this in my cleaning but I have also hooked up with a carpet cleaner and I need a lawn care guy and a painter and we would have the entire thing covered. I am targeting this at the home owner and requiring a $99 deposit. This will at least cover gas and any cleaning solutions required. I am requiring them to pay if they pull the home off the market, change agents/agency or after 6 months.

With all that there is a higher cost to all this bucause I am waiting for the money or not getting paid at all. 20-30% markup is good if you have an agreement to get paid in 6 months. Hell they would pay that on a credit card. If you are taking all the risk then it should be more like 50% markup. The key is to keep in touch with the realtors
Can you tell us a little more about what it is you are doing with this? You are targeting the home owner and offering what kinds of services for a $99 deposit?

What are the variables where you would want a 20-30% markup versus a 50% markup?
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Old 11-22-2009, 04:38 PM
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As far as the rates the more risk you take the more you need to increase the pricing. For instance if you are taking the risk that if the house does not sell then your markup needs to be higher to cover for those that will not pay. If you are setting it up so you get paid after like 6 months then you can lower the rates because it is kind of a better guarantee. The percentages were just an example. If they put it on a credit card they would pay between 20 and 30% on the money.

As far as the kinds of services it can be anything to make the home look better. You have to pick and choose though because if you make the outside look great but they have a trashed interior the home may not sell. You also have to make sure there is equity in the property to cover the fees.
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Old 11-22-2009, 05:36 PM
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As far as the kinds of services it can be anything to make the home look better. You have to pick and choose though because if you make the outside look great but they have a trashed interior the home may not sell. You also have to make sure there is equity in the property to cover the fees.
Have you noticed that the home owners are willing to spend within a certain range for such services? Or is it what ever it takes to get the maximum return on the home?
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Old 11-22-2009, 07:40 PM
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Just started this a few days ago but I already have a deck lined up for next April before the home goes on the market using this program.
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