Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Targeting a specific area


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-23-2009, 02:36 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Targeting a specific area

I went on a call for an estimate this morning in an area I have been trying to penetrate for a year now. It is in the Lakeview area, an upper middle class area. When I got to the job, the person who called and 3 of his neighbors were there waiting for me.

The person who made the appointment is a general practitioner at the Care South Medical Offices (a commercial contract I have). He liked the way I keep the complex organically and wanted to get rid of the service he now has.

I went to give one estimate and ended up giving 4. Singing 2, one starting next week and one for next spring.

What I found very interesting about the area, all lakefront properties, was that they heard that starting in 2010, all non-organic fertilizers, pesticides and week killers will be banned.

How can I target this area specifically? I will have my lawn signs displayed but I want to really target the community over the winter.

Any suggestions?

Steve
__________________


Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-23-2009, 03:10 PM
majoe7 majoe7 is offline
Senior Member
 
Join Date: Feb 2009
Location: Florida
Posts: 184
Rep Power: 6
majoe7 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
What I found very interesting about the area, all lakefront properties, was that they heard that starting in 2010, all non-organic fertilizers, pesticides and week killers will be banned.
How can I target this area specifically? I will have my lawn signs displayed but I want to really target the community over the winter.
Steve,

This may take some time but maybe you can take a drive through the neighborhood and take down all the address of the lakefront homes. Put together a nice detailed and informative Boucher to show the service's that you have been offering for the past year+, All Organic. You could either go door to door and have one on one meetings or have a nice medium size postcard made and mail it to all said address's. Mail it once now , then in about 2 months mail it again. The clients may remember the postcard the first time but the second time may get them thinking. This will get the clients thinking ahead of time and you can have your foot in the door. Have a post it attached to the cover letter saying something like this- Contact ______ to make an appointment to discuss my Organic Services.

Also contact the HOA about setting up a meeting with them to show what you can do for them on their common areas. Maybe they will allow you to speak at their monthly meeting about going Organic? If they allow you to speak have them put in the monthly flyer, bulletin or website the date you will be presenting your company info. Set up a display like you did at other demonstrations you presented. The only down fall to the HOA meeting is that hardly any home owners attend these due to the fact they think they are a waste of time.

Lastly use the clients you already have and give them referrals cards to hand out to their neighbors in the development. Maybe you can offer them a discount on the price they will be paying if they get you some referrals?

Just food for thought... Good luck buddy.

John

Last edited by majoe7; 10-23-2009 at 03:14 PM.
Reply With Quote
  #3  
Old 10-23-2009, 03:47 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Any and all suggestions

I am considering a color brochure (I have a color laser printer) and mail it to the various addresses with a couple business cards in the envelope. I use magnetic business cards that tend to end up on the refrig. The problem is, I have tried direct mail before with very poor results. The mailings were not really targeted though.

I spent a little time this afternoon trying (without results) to find and contact HOA's. A new learning curve for me. Until now, I have just advertised broadly. Web site and newspaper. Targeting is new to me.

This winter, I will get professional vinyl signs for my 3 trucks and car. Now I am using magnetic signs that have weathered badly. I did order vinyl vehicle signs over the Internet that sounded great but didn't measure up. I didn't spend a lot and view the experience as a learning experience. I am also going to work on developing more professional lawn signs. Informative, but not gaudy.

Right now, I am at the "cuss and discus" stage looking for any and all suggestions.

Steve
__________________


Reply With Quote
  #4  
Old 10-23-2009, 05:41 PM
majoe7 majoe7 is offline
Senior Member
 
Join Date: Feb 2009
Location: Florida
Posts: 184
Rep Power: 6
majoe7 is on a distinguished road
Default

Steve,

I agree with you on Direct Mailing. It doesn’t really work unless you have the word FREE on your ad, coupon and placement. That is the only word that gets attention now of days. To target a certain area I still believe in referrals but I do tend to like going in the neighborhoods and see people one on one. I think Andy (Picframer) stated in some posts that he runs into folks with needs and starts small talk and that tends to lead into some type of job he or his company can offer. This has worked for me on several occasions. I did a spot mailing like I suggested and the results were amazing. I mailed to 10 houses on one short block that I thought needed my expertise and experience on lawn maintenance. I picked up 7 accounts out of the 10 and one wanting me to get back with them in the spring. They see me in the area every week and the job’s that I have done. They have said that they have always noticed the quality of work that I do, but didn’t think that I was taking on new accounts. The misunderstanding started from me stating to one past client that I couldn’t take on any more new accounts this season do to the fact that I had enough for this season. It was the client that took advantage of me and never paid me. Sometimes word spreads fast. So be careful.

If you want to contact HOA’s and you have clients in the area you are already working in then approach the client and explain to them what you are trying to do with your company and see if the can give you the HOA website address or Presidents name and possibly contact number. Also you can try to contact management companies that manage HOA and offer them a presentation of your company’s offerings.

John
Reply With Quote
  #5  
Old 10-23-2009, 08:20 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 28
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Quote:
Originally Posted by majoe7 View Post
Steve,

I agree with you on Direct Mailing. It doesn’t really work unless you have the word FREE on your ad, coupon and placement. That is the only word that gets attention now of days. To target a certain area I still believe in referrals but I do tend to like going in the neighborhoods and see people one on one. I think Andy (Picframer) stated in some posts that he runs into folks with needs and starts small talk and that tends to lead into some type of job he or his company can offer. This has worked for me on several occasions. I did a spot mailing like I suggested and the results were amazing. I mailed to 10 houses on one short block that I thought needed my expertise and experience on lawn maintenance. I picked up 7 accounts out of the 10 and one wanting me to get back with them in the spring. They see me in the area every week and the job’s that I have done. They have said that they have always noticed the quality of work that I do, but didn’t think that I was taking on new accounts. The misunderstanding started from me stating to one past client that I couldn’t take on any more new accounts this season do to the fact that I had enough for this season. It was the client that took advantage of me and never paid me. Sometimes word spreads fast. So be careful.

If you want to contact HOA’s and you have clients in the area you are already working in then approach the client and explain to them what you are trying to do with your company and see if the can give you the HOA website address or Presidents name and possibly contact number. Also you can try to contact management companies that manage HOA and offer them a presentation of your company’s offerings.

John
My area is too small, there is no such thing as direct mailing

So I basically just have to go with sending everybody a flyer and hope for the best
Reply With Quote
  #6  
Old 10-24-2009, 07:04 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

What if you got some small lawn signs sorta like this one. Have it say 'Save The Lake! My lawn is 100% organic.' Maybe put a smiley face below it and then your company name and phone number. Insert them in the lawns you service and have it so others walking by will see it and want to make their lawn organic too.

If you wrap your sales message around a community movement, you could potentially ride along with the momentum of it.

Attached Images
File Type: jpg organic-lawn-sign.jpg (49.0 KB, 17 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 10-24-2009, 01:37 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
What if you got some small lawn signs sorta like this one. Have it say 'Save The Lake! My lawn is 100% organic.' Maybe put a smiley face below it and then your company name and phone number. Insert them in the lawns you service and have it so others walking by will see it and want to make their lawn organic too.

If you wrap your sales message around a community movement, you could potentially ride along with the momentum of it.

I came up with this last night. Comments?

Steve
Attached Files
File Type: doc Lawn Sign.doc (35.5 KB, 4 views)
__________________



Last edited by swstout; 10-24-2009 at 01:46 PM.
Reply With Quote
  #8  
Old 10-25-2009, 05:55 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

I think that is good. I bet it wouldn't take much once you start getting the word out to get people to sign up for your services.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
You Just Don"t Get It Guys: Geo-targeting Testimonial Green_Day Promote your products or services 15 02-15-2009 05:18 PM
Refusing to work for specific customers Steve Show Off - Picture Post - Photo Gallery 2 01-26-2007 01:24 PM
Setting customer specific prices. Steve Gopher Software Support Archived Question & Answers - Read Only 0 05-08-2006 04:17 PM
Targeting Seniors tiedeman General Business Discussions 18 04-04-2006 11:50 PM
Using Customer Specific Prices Gopher Tech Gopher Software Support Archived Question & Answers - Read Only 0 03-20-2006 06:20 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
This sucks...
Matther777
09-18-2014 04:56 PM
Today 05:20 AM
by stevef1201
6 201
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 11:01 PM
by ExtremeLawncareServices
118 8,069
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Yesterday 05:59 PM
by ExtremeLawncareServices
11 804
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Yesterday 03:29 PM
by acrajchel
6 968
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 11:49 AM
by Steve
23 1,325
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
Yesterday 08:17 AM
by ExtremeLawncareServices
9 306
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,729
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 164
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 415
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 894
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 240
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 601
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 394
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 407
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,176
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,849
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,071
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 763
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 368
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 426
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 394
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 382
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,080
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 856
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 987
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 348
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 268
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,763
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 604
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,250
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,259
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 776
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,513
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,000
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,592
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 479
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,220
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,294
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 683
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 972
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,765
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,060
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 662
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 607
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 706
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 719
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 973
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,045
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 954
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 866
» Popular Tags
2wd 4x4 apartment lawn care estimate article marketing bid birdscaping care charge collections subcontractor commercial credit card decorating ecosymbiosis employee problems exmark fall ferris financing four wheel drive gopherhaul grass gravely hardscapes health honda how much to charge hydraulic installation landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting brass outdoor lights marketing mechanic monthly mow mulch mulch price native plants new buisness new business outdoor environments past due patio install podcast scag scag v-ride schedule seo snow plowing starting a business steep lawns stihl sulky theft of services toro tractor auger trailer mate pro truck new used landscape walk behind walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:38 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:38 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy