Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Targeting a specific area


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-23-2009, 02:36 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Targeting a specific area

I went on a call for an estimate this morning in an area I have been trying to penetrate for a year now. It is in the Lakeview area, an upper middle class area. When I got to the job, the person who called and 3 of his neighbors were there waiting for me.

The person who made the appointment is a general practitioner at the Care South Medical Offices (a commercial contract I have). He liked the way I keep the complex organically and wanted to get rid of the service he now has.

I went to give one estimate and ended up giving 4. Singing 2, one starting next week and one for next spring.

What I found very interesting about the area, all lakefront properties, was that they heard that starting in 2010, all non-organic fertilizers, pesticides and week killers will be banned.

How can I target this area specifically? I will have my lawn signs displayed but I want to really target the community over the winter.

Any suggestions?

Steve
__________________


Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-23-2009, 03:10 PM
majoe7 majoe7 is offline
Senior Member
 
Join Date: Feb 2009
Location: Florida
Posts: 184
Rep Power: 6
majoe7 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
What I found very interesting about the area, all lakefront properties, was that they heard that starting in 2010, all non-organic fertilizers, pesticides and week killers will be banned.
How can I target this area specifically? I will have my lawn signs displayed but I want to really target the community over the winter.
Steve,

This may take some time but maybe you can take a drive through the neighborhood and take down all the address of the lakefront homes. Put together a nice detailed and informative Boucher to show the service's that you have been offering for the past year+, All Organic. You could either go door to door and have one on one meetings or have a nice medium size postcard made and mail it to all said address's. Mail it once now , then in about 2 months mail it again. The clients may remember the postcard the first time but the second time may get them thinking. This will get the clients thinking ahead of time and you can have your foot in the door. Have a post it attached to the cover letter saying something like this- Contact ______ to make an appointment to discuss my Organic Services.

Also contact the HOA about setting up a meeting with them to show what you can do for them on their common areas. Maybe they will allow you to speak at their monthly meeting about going Organic? If they allow you to speak have them put in the monthly flyer, bulletin or website the date you will be presenting your company info. Set up a display like you did at other demonstrations you presented. The only down fall to the HOA meeting is that hardly any home owners attend these due to the fact they think they are a waste of time.

Lastly use the clients you already have and give them referrals cards to hand out to their neighbors in the development. Maybe you can offer them a discount on the price they will be paying if they get you some referrals?

Just food for thought... Good luck buddy.

John

Last edited by majoe7; 10-23-2009 at 03:14 PM.
Reply With Quote
  #3  
Old 10-23-2009, 03:47 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default Any and all suggestions

I am considering a color brochure (I have a color laser printer) and mail it to the various addresses with a couple business cards in the envelope. I use magnetic business cards that tend to end up on the refrig. The problem is, I have tried direct mail before with very poor results. The mailings were not really targeted though.

I spent a little time this afternoon trying (without results) to find and contact HOA's. A new learning curve for me. Until now, I have just advertised broadly. Web site and newspaper. Targeting is new to me.

This winter, I will get professional vinyl signs for my 3 trucks and car. Now I am using magnetic signs that have weathered badly. I did order vinyl vehicle signs over the Internet that sounded great but didn't measure up. I didn't spend a lot and view the experience as a learning experience. I am also going to work on developing more professional lawn signs. Informative, but not gaudy.

Right now, I am at the "cuss and discus" stage looking for any and all suggestions.

Steve
__________________


Reply With Quote
  #4  
Old 10-23-2009, 05:41 PM
majoe7 majoe7 is offline
Senior Member
 
Join Date: Feb 2009
Location: Florida
Posts: 184
Rep Power: 6
majoe7 is on a distinguished road
Default

Steve,

I agree with you on Direct Mailing. It doesn’t really work unless you have the word FREE on your ad, coupon and placement. That is the only word that gets attention now of days. To target a certain area I still believe in referrals but I do tend to like going in the neighborhoods and see people one on one. I think Andy (Picframer) stated in some posts that he runs into folks with needs and starts small talk and that tends to lead into some type of job he or his company can offer. This has worked for me on several occasions. I did a spot mailing like I suggested and the results were amazing. I mailed to 10 houses on one short block that I thought needed my expertise and experience on lawn maintenance. I picked up 7 accounts out of the 10 and one wanting me to get back with them in the spring. They see me in the area every week and the job’s that I have done. They have said that they have always noticed the quality of work that I do, but didn’t think that I was taking on new accounts. The misunderstanding started from me stating to one past client that I couldn’t take on any more new accounts this season do to the fact that I had enough for this season. It was the client that took advantage of me and never paid me. Sometimes word spreads fast. So be careful.

If you want to contact HOA’s and you have clients in the area you are already working in then approach the client and explain to them what you are trying to do with your company and see if the can give you the HOA website address or Presidents name and possibly contact number. Also you can try to contact management companies that manage HOA and offer them a presentation of your company’s offerings.

John
Reply With Quote
  #5  
Old 10-23-2009, 08:20 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 28
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Quote:
Originally Posted by majoe7 View Post
Steve,

I agree with you on Direct Mailing. It doesn’t really work unless you have the word FREE on your ad, coupon and placement. That is the only word that gets attention now of days. To target a certain area I still believe in referrals but I do tend to like going in the neighborhoods and see people one on one. I think Andy (Picframer) stated in some posts that he runs into folks with needs and starts small talk and that tends to lead into some type of job he or his company can offer. This has worked for me on several occasions. I did a spot mailing like I suggested and the results were amazing. I mailed to 10 houses on one short block that I thought needed my expertise and experience on lawn maintenance. I picked up 7 accounts out of the 10 and one wanting me to get back with them in the spring. They see me in the area every week and the job’s that I have done. They have said that they have always noticed the quality of work that I do, but didn’t think that I was taking on new accounts. The misunderstanding started from me stating to one past client that I couldn’t take on any more new accounts this season do to the fact that I had enough for this season. It was the client that took advantage of me and never paid me. Sometimes word spreads fast. So be careful.

If you want to contact HOA’s and you have clients in the area you are already working in then approach the client and explain to them what you are trying to do with your company and see if the can give you the HOA website address or Presidents name and possibly contact number. Also you can try to contact management companies that manage HOA and offer them a presentation of your company’s offerings.

John
My area is too small, there is no such thing as direct mailing

So I basically just have to go with sending everybody a flyer and hope for the best
Reply With Quote
  #6  
Old 10-24-2009, 07:04 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,192
Rep Power: 10
Steve has disabled reputation
Default

What if you got some small lawn signs sorta like this one. Have it say 'Save The Lake! My lawn is 100% organic.' Maybe put a smiley face below it and then your company name and phone number. Insert them in the lawns you service and have it so others walking by will see it and want to make their lawn organic too.

If you wrap your sales message around a community movement, you could potentially ride along with the momentum of it.

Attached Images
File Type: jpg organic-lawn-sign.jpg (49.0 KB, 17 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 10-24-2009, 01:37 PM
swstout's Avatar
swstout swstout is offline
Steve
 
Join Date: Jan 2009
Location: Canastota, NY
Age: 65
Posts: 1,082
Rep Power: 7
swstout is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
What if you got some small lawn signs sorta like this one. Have it say 'Save The Lake! My lawn is 100% organic.' Maybe put a smiley face below it and then your company name and phone number. Insert them in the lawns you service and have it so others walking by will see it and want to make their lawn organic too.

If you wrap your sales message around a community movement, you could potentially ride along with the momentum of it.

I came up with this last night. Comments?

Steve
Attached Files
File Type: doc Lawn Sign.doc (35.5 KB, 4 views)
__________________



Last edited by swstout; 10-24-2009 at 01:46 PM.
Reply With Quote
  #8  
Old 10-25-2009, 05:55 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,192
Rep Power: 10
Steve has disabled reputation
Default

I think that is good. I bet it wouldn't take much once you start getting the word out to get people to sign up for your services.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
You Just Don"t Get It Guys: Geo-targeting Testimonial Green_Day Promote your products or services 15 02-15-2009 05:18 PM
Refusing to work for specific customers Steve Show Off - Picture Post - Photo Gallery 2 01-26-2007 01:24 PM
Setting customer specific prices. Steve Gopher Software Support Archived Question & Answers - Read Only 0 05-08-2006 04:17 PM
Targeting Seniors tiedeman General Business Discussions 18 04-04-2006 11:50 PM
Using Customer Specific Prices Gopher Tech Gopher Software Support Archived Question & Answers - Read Only 0 03-20-2006 06:20 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 12:20 AM
by ExtremeLawncareServices
78 4,419
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Yesterday 10:56 PM
by SGL1
10 175
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
Yesterday 06:31 PM
by mattthelawnguy
13 429
Echo Edger 'Neutral'
WesleySnips
Yesterday 05:28 PM
Yesterday 05:58 PM
by Just for Cuts
1 40
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 05:43 PM
by WesleySnips
13 552
New from Texas
Livingston Lawn Care
Yesterday 11:17 AM
Yesterday 01:47 PM
by Steve
1 58
You know it;s gonna be a...
stevef1201
Yesterday 08:50 AM
Yesterday 01:34 PM
by Steve
1 59
Customer letters
kslawn
07-23-2014 06:17 AM
Yesterday 01:20 PM
by Steve
5 152
Texas lawn care company...
Livingston Lawn Care
Yesterday 11:29 AM
Yesterday 01:18 PM
by Just for Cuts
3 69
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,206
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 339
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 179
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 878
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 189
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 234
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 261
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 172
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,364
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 214
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 118
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 253
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 644
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 477
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 260
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 574
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 152
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 155
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 702
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,018
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 742
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 677
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 319,072
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 251
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,690
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 434
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 354
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 815
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 539
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 549
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,867
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 533
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 204
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 639
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 298
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 780
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,259
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 516
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 380
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 341
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,416
» Popular Tags
4wd advertisement article marketing bid charge christmas lighting christmas light service courtesy call credit card processing customers decorating escrow estimate exmark ferris fundraiser gopherhaul grass gravely gravely 34" zero turn hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac kawasaki lawn lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf leaf removal lighting managing a lawn care business marketing native plants new buisness new mower office management online classifieds outdoor environments payment podcast property management company push versus ride redmax reo scag scripts search engine optimization seo snow sprayer starting a business starting a lawn care business steve stihl subcontractor theft toro tractor auger turfgrass consulting walker zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:52 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:52 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy