Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Congratulations! Simple technique to get new customers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-21-2009, 10:06 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 28
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default Congratulations! Simple technique to get new customers

It only costs you a few minutes and the price of a stamp, but a note of congratulations can be worth thousands of dollars in business.
Famous marketing copywriter Bob Bly tells of a letter he received when he first started his one-man ad agency. "Dear Mr. Bly," it began. "Congratulations on your new business. May you have great success and pleasure in it." He says this opening found a chink in his otherwise cynical armour.

It's easy to see why. It's flattering for one thing. The writer had taken notice of his venture and taken the time to recognize it. It gave him some confidence that the writer (or salesman, because that's what he was), knew something about his new business already.

When you meet someone a second time and they remember your name or something about you, you can't help but warm up to the person. Most of us respond positively to recognition. Make congratulatory notes a systemic component of your marketing strategy, and you’ll definitely make friends, influence people and smile on your way to the bank.

Use these ideas to get your congratulatory marketing rolling.

Say you renovate homes or do landscaping. Try congratulating new homeowners on their purchase and welcome them to the neighbourhood. They're sure to appreciate the gesture. And you've contacted them at a time when they're considering the need for the service you offer, so there's a good chance they'll keep your name in mind.

If you offer computer consulting, congratulate new business owners. If you sell office equipment, send a note to newly-promoted purchasing managers. If you clean windows, send a long-stemmed rose and a card to new businesses opening up downtown. In the foodservice business? Gather birthdates, anniversaries and addresses. Facebook provides a great way to get the birthdays of your customers. Set up a page, invite them to joint you, then send out a card when they're in the mood to celebrate.

Check the business section of the local newspaper; new businesses often advertise grand openings or get written up by the paper. Check the "appointments" section in trade magazines. Scan professional employment ads for the positions you want to target, file them, and call a month or so later to find out who got the job. Make note of local heroes or people in the community who've been recognized in the paper. Read the birth announcements and the anniversary announcements. Hand out customer information forms to current customers, asking for birthdays and other special occasions.

Create a boilerplate letter, or print up a special card. Then you or one of your staff can quickly personalize it and send it out as you find new prospects. A handwritten note can be very powerful.

It helps if you can offer something of value besides congratulations. If you publish a newsletter, give them a free subscription and include a couple back issues with the mailing. You might want to give them a coupon or small gift certificate. Or consider a premium, such as a calendar.

But remember to keep your focus on the person you're congratulating. Don't come off as though you're trying to sell them on your services. This is simply an introduction. Done right, it can take a lot of the stress out of selling.

Keep your eyes open for economical gifts that might come in handy later, including toys – the kid in everyone likes a toy. And make sure you include your congratulatory marketing in your marketing budget.

Find more Small business tips on Canadian site - Small business finance
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-22-2009, 03:19 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
That is a good point. It's kind of like an opening introduction that you can later take and build on.

If you are simply saying 'hey congratulations' the potential customers may think oh that is very nice and think more highly of you than others who hadn't done it.

Do you feel like you might start to implement such a marketing plan?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-22-2009, 01:27 PM
prestige
Guest
 
Posts: n/a
Default

Good idea. I tried it recently, but didn't think about starting with "congratulations." I'll have to go back & see what I did open with.

Anyone have a good resource for getting a list of businesses that just registered? I thought it would be easy to buy a list of new business registrations (since I got tons for starting a business & buying a home).

I found one company that gets their list from when a business hooks up a phone. I think by the time their phone is hooked up, they may have already made some major decisions. I'd like to find someone who gets the list from those public notices all new businesses have to file.

Thanks,
-David
Reply With Quote
  #4  
Old 10-23-2009, 02:02 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

There are mailing list companies that get their new business list from those businesses that just filed.

Check out these sites and let me know if they help.

EdithRoman.com, InfoUSA.com
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need help with simple contract EatingEmoKids Lawn Maintenance / Lawn Renovation 1 05-01-2008 07:40 AM
Simple and cheap ways to get new customers Steve Lawn Care Marketing & Post your marketing material for review! 0 11-08-2006 01:50 PM
Congratulations Tony! Steve General Talk 0 06-14-2006 07:51 AM
Congratulations Twins Lawn Care Steve General Business Discussions 0 06-25-2004 05:16 PM
custom vs. simple Gopher Tech Gopher Software Support Archived Question & Answers - Read Only 0 06-30-2003 11:08 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Brake job!
kslawn
08-30-2014 07:49 AM
Yesterday 06:07 PM
by 04bluesilverado
3 102
Mowing 7 acres
avetslawncare
Yesterday 04:24 PM
Yesterday 05:55 PM
by stevef1201
3 59
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 04:48 PM
by avetslawncare
6 195
New to the industry-...
Lsmain
Yesterday 10:53 AM
Yesterday 10:53 AM
by Lsmain
0 49
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-30-2014 07:00 PM
by RosalesLawnCare
2 143
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
08-30-2014 05:04 PM
by stevef1201
1 85
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 371
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
08-29-2014 05:39 PM
by jrs.landscaping
1 107
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 507
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 53
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 73
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 601
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 201
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
08-27-2014 10:38 PM
by SGL1
5 192
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,206
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,618
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 497
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 177
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,834
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 273
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 347
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 221
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 193
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 233
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 474
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 736
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 200
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 532
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 504
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 250
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 360
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 269
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,100
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 562
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,673
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 737
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,929
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 364
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 473
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 313
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 579
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 469
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 565
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 616
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 874
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 410
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 475
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 367
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 376
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 715
» Popular Tags
4wd 34'' ads apartment bid apartment lawn care estimate birdscaping charge christmas craigslist customers estimate exmark fall ferris financing franchise gopherhaul grass gravely hardscapes hills holiday how much to charge introduction invoice labor cost landscape services late lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf cleanup lesco lighting managing a lawn care business marketing mechanic mowing new and restored landscapes new buisness new business new mower patio install podcast promotion push versus ride reo riding mower scag scripts search engine optimization seo starting a business starting a lawn care business steve stihl theft theft of services tips top dresser toro tractor auger tree care walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:28 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:28 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy