Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Congratulations! Simple technique to get new customers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-21-2009, 10:06 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 28
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default Congratulations! Simple technique to get new customers

It only costs you a few minutes and the price of a stamp, but a note of congratulations can be worth thousands of dollars in business.
Famous marketing copywriter Bob Bly tells of a letter he received when he first started his one-man ad agency. "Dear Mr. Bly," it began. "Congratulations on your new business. May you have great success and pleasure in it." He says this opening found a chink in his otherwise cynical armour.

It's easy to see why. It's flattering for one thing. The writer had taken notice of his venture and taken the time to recognize it. It gave him some confidence that the writer (or salesman, because that's what he was), knew something about his new business already.

When you meet someone a second time and they remember your name or something about you, you can't help but warm up to the person. Most of us respond positively to recognition. Make congratulatory notes a systemic component of your marketing strategy, and you’ll definitely make friends, influence people and smile on your way to the bank.

Use these ideas to get your congratulatory marketing rolling.

Say you renovate homes or do landscaping. Try congratulating new homeowners on their purchase and welcome them to the neighbourhood. They're sure to appreciate the gesture. And you've contacted them at a time when they're considering the need for the service you offer, so there's a good chance they'll keep your name in mind.

If you offer computer consulting, congratulate new business owners. If you sell office equipment, send a note to newly-promoted purchasing managers. If you clean windows, send a long-stemmed rose and a card to new businesses opening up downtown. In the foodservice business? Gather birthdates, anniversaries and addresses. Facebook provides a great way to get the birthdays of your customers. Set up a page, invite them to joint you, then send out a card when they're in the mood to celebrate.

Check the business section of the local newspaper; new businesses often advertise grand openings or get written up by the paper. Check the "appointments" section in trade magazines. Scan professional employment ads for the positions you want to target, file them, and call a month or so later to find out who got the job. Make note of local heroes or people in the community who've been recognized in the paper. Read the birth announcements and the anniversary announcements. Hand out customer information forms to current customers, asking for birthdays and other special occasions.

Create a boilerplate letter, or print up a special card. Then you or one of your staff can quickly personalize it and send it out as you find new prospects. A handwritten note can be very powerful.

It helps if you can offer something of value besides congratulations. If you publish a newsletter, give them a free subscription and include a couple back issues with the mailing. You might want to give them a coupon or small gift certificate. Or consider a premium, such as a calendar.

But remember to keep your focus on the person you're congratulating. Don't come off as though you're trying to sell them on your services. This is simply an introduction. Done right, it can take a lot of the stress out of selling.

Keep your eyes open for economical gifts that might come in handy later, including toys – the kid in everyone likes a toy. And make sure you include your congratulatory marketing in your marketing budget.

Find more Small business tips on Canadian site - Small business finance
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-22-2009, 03:19 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,218
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
That is a good point. It's kind of like an opening introduction that you can later take and build on.

If you are simply saying 'hey congratulations' the potential customers may think oh that is very nice and think more highly of you than others who hadn't done it.

Do you feel like you might start to implement such a marketing plan?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-22-2009, 01:27 PM
prestige
Guest
 
Posts: n/a
Default

Good idea. I tried it recently, but didn't think about starting with "congratulations." I'll have to go back & see what I did open with.

Anyone have a good resource for getting a list of businesses that just registered? I thought it would be easy to buy a list of new business registrations (since I got tons for starting a business & buying a home).

I found one company that gets their list from when a business hooks up a phone. I think by the time their phone is hooked up, they may have already made some major decisions. I'd like to find someone who gets the list from those public notices all new businesses have to file.

Thanks,
-David
Reply With Quote
  #4  
Old 10-23-2009, 02:02 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,218
Rep Power: 10
Steve has disabled reputation
Default

There are mailing list companies that get their new business list from those businesses that just filed.

Check out these sites and let me know if they help.

EdithRoman.com, InfoUSA.com
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need help with simple contract EatingEmoKids Lawn Maintenance / Lawn Renovation 1 05-01-2008 07:40 AM
Simple and cheap ways to get new customers Steve Lawn Care Marketing & Post your marketing material for review! 0 11-08-2006 01:50 PM
Congratulations Tony! Steve General Talk 0 06-14-2006 07:51 AM
Congratulations Twins Lawn Care Steve General Business Discussions 0 06-25-2004 05:16 PM
custom vs. simple Gopher Tech Gopher Software Support Archived Question & Answers - Read Only 0 06-30-2003 11:08 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Buy a good company at a...
Steve
03-12-2011 06:38 AM
Today 08:22 PM
by WesleySnips
1 1,647
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
Today 07:14 PM
by SGL1
23 292
Pressure Washing...
WesleySnips
Today 06:13 PM
Today 06:13 PM
by WesleySnips
0 12
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Today 05:58 PM
by WesleySnips
5 207
trimming back shrubs
WesleySnips
Today 06:14 AM
Today 01:08 PM
by WesleySnips
3 63
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 12:51 PM
by Steve
85 4,861
Late charge
Simon Abousaada
Yesterday 07:23 PM
Today 12:41 PM
by Steve
2 71
Building credit
Matther777
07-27-2014 05:20 PM
Today 12:36 PM
by Steve
12 271
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Today 05:08 AM
by kslawn
7 206
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:03 PM
by Steve
5 215
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 12:31 PM
by Steve
17 747
Formulas Used
BaileynSamsMum
07-29-2014 06:40 AM
Yesterday 12:19 PM
by Steve
3 149
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Yesterday 06:29 AM
by kslawn
5 185
Will summer ever come
ExtremeLawncareServices
07-29-2014 08:27 AM
07-29-2014 08:29 PM
by SGL1
5 141
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-29-2014 02:28 PM
by Steve
3 146
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-29-2014 02:28 PM
by Steve
4 199
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 384
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 394
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 235
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 383
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 583
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 144
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 271
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,355
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 460
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 292
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 979
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 272
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 332
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 390
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 275
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,503
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 302
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 210
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 355
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 723
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 584
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 366
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 713
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 262
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 252
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 819
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,135
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 873
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 792
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 322,005
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,819
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 534
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 438
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 886
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge christmas lighting christmas light service courtesy call customers decorating estimate exmark ferris first truck fundraiser gopherhaul grass gravely hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness new mower organize outdoor environments payment podcast property management company pto reo scag schedule scripts seo snow starting a business starting a lawn care business start up lawn care business steve stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:37 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:37 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy