Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Congratulations! Simple technique to get new customers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-21-2009, 10:06 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 28
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default Congratulations! Simple technique to get new customers

It only costs you a few minutes and the price of a stamp, but a note of congratulations can be worth thousands of dollars in business.
Famous marketing copywriter Bob Bly tells of a letter he received when he first started his one-man ad agency. "Dear Mr. Bly," it began. "Congratulations on your new business. May you have great success and pleasure in it." He says this opening found a chink in his otherwise cynical armour.

It's easy to see why. It's flattering for one thing. The writer had taken notice of his venture and taken the time to recognize it. It gave him some confidence that the writer (or salesman, because that's what he was), knew something about his new business already.

When you meet someone a second time and they remember your name or something about you, you can't help but warm up to the person. Most of us respond positively to recognition. Make congratulatory notes a systemic component of your marketing strategy, and you’ll definitely make friends, influence people and smile on your way to the bank.

Use these ideas to get your congratulatory marketing rolling.

Say you renovate homes or do landscaping. Try congratulating new homeowners on their purchase and welcome them to the neighbourhood. They're sure to appreciate the gesture. And you've contacted them at a time when they're considering the need for the service you offer, so there's a good chance they'll keep your name in mind.

If you offer computer consulting, congratulate new business owners. If you sell office equipment, send a note to newly-promoted purchasing managers. If you clean windows, send a long-stemmed rose and a card to new businesses opening up downtown. In the foodservice business? Gather birthdates, anniversaries and addresses. Facebook provides a great way to get the birthdays of your customers. Set up a page, invite them to joint you, then send out a card when they're in the mood to celebrate.

Check the business section of the local newspaper; new businesses often advertise grand openings or get written up by the paper. Check the "appointments" section in trade magazines. Scan professional employment ads for the positions you want to target, file them, and call a month or so later to find out who got the job. Make note of local heroes or people in the community who've been recognized in the paper. Read the birth announcements and the anniversary announcements. Hand out customer information forms to current customers, asking for birthdays and other special occasions.

Create a boilerplate letter, or print up a special card. Then you or one of your staff can quickly personalize it and send it out as you find new prospects. A handwritten note can be very powerful.

It helps if you can offer something of value besides congratulations. If you publish a newsletter, give them a free subscription and include a couple back issues with the mailing. You might want to give them a coupon or small gift certificate. Or consider a premium, such as a calendar.

But remember to keep your focus on the person you're congratulating. Don't come off as though you're trying to sell them on your services. This is simply an introduction. Done right, it can take a lot of the stress out of selling.

Keep your eyes open for economical gifts that might come in handy later, including toys – the kid in everyone likes a toy. And make sure you include your congratulatory marketing in your marketing budget.

Find more Small business tips on Canadian site - Small business finance
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-22-2009, 03:19 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,398
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
That is a good point. It's kind of like an opening introduction that you can later take and build on.

If you are simply saying 'hey congratulations' the potential customers may think oh that is very nice and think more highly of you than others who hadn't done it.

Do you feel like you might start to implement such a marketing plan?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-22-2009, 01:27 PM
prestige
Guest
 
Posts: n/a
Default

Good idea. I tried it recently, but didn't think about starting with "congratulations." I'll have to go back & see what I did open with.

Anyone have a good resource for getting a list of businesses that just registered? I thought it would be easy to buy a list of new business registrations (since I got tons for starting a business & buying a home).

I found one company that gets their list from when a business hooks up a phone. I think by the time their phone is hooked up, they may have already made some major decisions. I'd like to find someone who gets the list from those public notices all new businesses have to file.

Thanks,
-David
Reply With Quote
  #4  
Old 10-23-2009, 02:02 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,398
Rep Power: 10
Steve has disabled reputation
Default

There are mailing list companies that get their new business list from those businesses that just filed.

Check out these sites and let me know if they help.

EdithRoman.com, InfoUSA.com
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need help with simple contract EatingEmoKids Lawn Maintenance / Lawn Renovation 1 05-01-2008 07:40 AM
Simple and cheap ways to get new customers Steve Lawn Care Marketing & Post your marketing material for review! 0 11-08-2006 01:50 PM
Congratulations Tony! Steve General Talk 0 06-14-2006 07:51 AM
Congratulations Twins Lawn Care Steve General Business Discussions 0 06-25-2004 05:16 PM
custom vs. simple Gopher Tech Gopher Software Support Archived Question & Answers - Read Only 0 06-30-2003 11:08 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
Today 08:37 PM
by SGL1
28 6,500
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
Today 12:16 PM
by ExtremeLawncareServices
5 278
Trying something new,...
ExtremeLawncareServices
09-21-2014 09:07 PM
Today 11:13 AM
by Steve
4 251
Hello from CNY
arazucontracting
Yesterday 06:07 PM
Today 11:08 AM
by Steve
1 126
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 08:12 PM
by ExtremeLawncareServices
122 8,585
This sucks...
Matther777
09-18-2014 04:56 PM
Yesterday 08:02 PM
by ExtremeLawncareServices
11 624
Not sure, but anyone do...
SnowRemoval2k14
Yesterday 12:10 AM
Yesterday 04:49 PM
by Steve
1 204
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Yesterday 04:45 PM
by Steve
9 672
Mulching beds
Bradcook21
09-21-2014 07:43 AM
Yesterday 04:43 PM
by Steve
3 282
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Yesterday 04:36 PM
by Steve
3 670
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Yesterday 04:35 PM
by Steve
12 1,031
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
09-21-2014 09:23 PM
by ExtremeLawncareServices
3 1,003
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,214
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 1,615
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-19-2014 08:17 AM
by ExtremeLawncareServices
9 615
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 7,033
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 472
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 723
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,115
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 537
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 874
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 658
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,400
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,115
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,311
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 989
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 569
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 680
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 586
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,315
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,077
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,195
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 561
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 575
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,994
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 818
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,489
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,478
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 989
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,756
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,244
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,807
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 684
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,437
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,528
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 907
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 1,207
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,981
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,298
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 875
» Popular Tags
4wd apartment bid auger charge christmas christmas lighting credit card processing customers deliquentaccounts estimate exmark ferris first truck foreman fundraiser georgia gopherhaul grass gravely hills holiday how much to charge how to bid husqvarna introduction john deere quik trac kawasaki labor cost landscape services late lawn lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo leaf cleanup leaf removal lesco lighting marketing mowing mulch estimate new buisness new mower podcast property management company pto reo rotating scag scripts season seo small engine repair sprayer starting a business starting a lawn care business start up lawn care business steve stihl theft tips toro toro grand stand trailer trimmer rack walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:11 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:11 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy